Marketing

AI Powered Promotion Optimization

CART

Artificial intelligence (A.I.) is tailor-made for high SKU count, high transaction frequency supermarket retail. The insight and recommendations that A.I. provides can help retailers drive significant top line sales gains without increased promotional cost. In the high- volume, low-margin supermarket industry, where even slight improvements can deliver considerable increases to bottom line profitability A.I.-powered promotion optimization is nothing short of transformative. +MORE

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Grocery is Going Digital. The Time is Now.

CART

Online grocery sales are growing fast. A recent report released by FMI and The Nielsen Company states that 23% of U.S. households purchased groceries online in 2016, up from 19% in 2014, and representing an estimated 4.3% of U.S. consumer retail food and beverage spending. The report goes on to state that as many as 70% of U.S. consumers will be buying groceries online by 2025, spending more than $100 billion, an estimated 20% of consumer food and beverage spending.1 Grocery is going digital far faster than many predicted and the time is now for traditional retailers to stake their claim. +MORE

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DART Displays

DART Displays

DART Displays offers a way to transform the in-store shopping experience to one that is digital and dynamic, with reporting and analytics that lead to big insights about what moves your shopper to purchase.     By leveraging DART Displays structures (both permanent and flexible) you can and will create a best in class approach for enhancing the brand experience in-store.  +MORE

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BoodsKapper Retail bot

Boodskapper

This is our service for the retail industry and is primarily delivered through Facebook Messenger.  Consumers are able to send a picture of an item and ask if the retailer carries the item. The software is able to look up a retailer's catalog and answer the question.  Two-minute simulation here best explains the solution: http://www.boodskapper.com/#!retail/jjvu4 In this simulation, retailer has no prior record of the customer. Customer starts an organic conversation from Messenger, just as people do in life. BoodsKapper assists the customer to locate an article at the store. The customer picks up the conversation thread several months after the purchase and enquires about a variant of the item purchased. An organic conversation ensues and a purchase is made.is Deep reporting:   We would argue that information gold for the retailer are the conversations that your customers had with you through various channels. Our AI algorithms automatically find the meaning of the written text and use that to make the conversational response. As the meaning of conversations is analyzed and documented in real time, it is possible for us to enhance traditional reporting with this information. +MORE

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Smart Gammified Customer Feedback Surveys and Analytics

Wyzerr

Wyzerr builds artificial intelligence software for data collection and analytics that look and feel like games. The basis of Wyzerr’s platform is making it as fun, fast, and easy as possible for consumers to provide actionable feedback data, and business stakeholders to understand and use that data to make decisions in real-time. Wyzerr’s ‘Smartforms’ can capture 25 questions in under 60 seconds. Our secret sauce is the machine learning algorithms infused within the platform. Wyzerr smartforms processes feedback in real-time like a human being would, rapidly digesting the information and asking new questions as a human would in a real dialogue. It allows brands to truly understand who their customers really are. What they like, don’t like, what makes them sad, mad, and happy…all in real-time. This machine learning capability makes it possible for every customer to receive a unique feedback questionnaire. There’s no such thing as one-survey-fits-all at Wyzerr.  The data is analyzed in real-time to produce actionable insight around the clock. Instead of complex graphs and pie charts, our insight-based dashboard outputs data on a GPA scale, assigning grades (A, B, C, D, and F) for different key performance indicators. Similar to how progress reports in school advise students on what they should do to improve their grades, Wyzerr's AI component advises business stakeholders what they can do to improve their customer experience. Overtime, and with more feedback data, Wyzerr can also recommend new products and services to be developed, suggest improvements to existing products, identify new trends and upsell opportunities, and advise on the types of market messages to run. It’s essentially a technology to use customers’ feedback to support operational decisions. We offer data science in a box. +MORE

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Artificial Intelligence Product, Price & Assortment Optimization

Daisy Intelligence Corporation

Use the power of A.I. to make the optimal choices clear. Measuring grocery and retail data is a highly complex and tedious task. The changing and dynamic relationships between your products and customers in addition to the effects of pricing and promotions make understanding and leveraging all this data humanly impossible. Daisy does what humans can’t. Using our focused artificial intelligence (A.I.) and proprietary mathematic solutions Daisy turns impossible big data problems into actionable decisions. We analyze very large quantities of our clients’ transaction and operational data in order to provide weekly promotional, price, and forecasting recommendations which our clients can use to grow total sales basket size, improve margins, and delight customers. Daisy provides more than tools and dashboards, instead Daisy provides you with actionable insights that are proven to help you make more profitable decisions and compete in the new world of retail. Daisy turns your underleveraged data into your most profitable asset and source of competitive advantage.  Why Daisy? Outputs are specific, actionable recommendations to core merchandising decisions – not charts or tools A.I. is self-learning and adaptive -perfect for the dynamic world of retail Outputs are optimized to bottom-line/top line performance No hardware/software to install – up and running in 30-60 days Without a doubt, Daisy has driven a meaningful lift in basket size and trips without any additional margin cost – Scott Little, CFO Earth Fare Read the case study with Earth Fare here to find out more! http://www.advancingretail.org/resources/AI-Powered-Promotion-Optimization +MORE

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Crowdsourced Picking&Delivery for eCommerce

ReadyCart.co

(2)

Crowdsourced Picking&Delivery Technology for retailer's eCommerce solution - laser focused around maximizing customer satisfaction and retailer profitability. ReadyCart Crowdsourced Picking&Delivery Technology Crowdsourced network build and eCommerce integration Retailer specific training collaboration and creation Network onboarding and ecosystem to handle training, scheduling, payment etc. Crowdsourced Picking&Delivery Technology  Picking&Delivery App Delivery Analytics Portal +MORE

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My Cloud Grocer Solution Guide

CART

My Cloud Grocer provides a retailer-branded online shopping solution to supermarket retailers. The online shopping site is responsive (will display properly on desktop, smartphone, and tablet screens) and features fast load times and payment functionality using token technology surpassing PCI compliance. My Cloud Grocer provides the retailer with support for picking, managing, and delivering orders. The company’s retail clients have experienced increased overall sales, due to reduced scatter... +MORE

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Darius™ for Retail

Darius Technologies

Darius for Retail is a fully integrated, cloud based shopper engagement platform. Darius delivers proven and measurable return on investment, by allowing retailers to put their shoppers at the center of everything and making it easy to engage and influence them pre-store, in-store, and post-store. Darius allows retailers to design, manage, develop and, measure interactions with their customers throughout the entire shopper journey.  The ‘tech’ bit: Darius™ is a modular ‘ecosystem’ retail technology platform that is designed to integrate and allow interaction with any existing retail systems and solutions such as Beacons, WiFi, dynamic shelf illumination, or e-coupons, and so on, to make continuous engagement with shoppers possible, wherever they are on the path to purchase. The customer experience bit: Darius™ allows retailers to put their shoppers at the center of everything by making it easy to engage and influence them pre-store, in-store, and post-store. The business bit: Darius™ delivers proven and measurable return on investment. That means more shoppers in-store, more often. It means attracting new and hard to engage shopper types. And it means bigger baskets and the increased spends that comes with that. It makes marketing budgets and, where they may already exist, retail tech investments work so much harder. +MORE

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LISNR Smart Tones

LISNR

LISNR Smart Tones inaudibly transmit data from any speaker to any microphone using a secure data-over-audio communication protocol.  Leveraging the speaker system you already have installed, LISNR Smart Tones can deliver content, information, and incentives to your shopper based on their current location and previous activity in your store.  With over 80% of shoppers using their smartphone to assist them during their in-store experience, LISNR Smart Tones provide a seamless and efficient connection between the physical and digital environment. +MORE

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Managed Online Grocery Solution

My Cloud Grocer

(5)

We launch and manage e-commerce websites for supermarkets. Our clients win the fiercely competitive omni-channel battle for customers.   You enjoy all the benefits of a fully managed, branded, fully integrated proprietary website. And you retain ownership of your customers. We leverage a state-of-the-art enterprise platform for efficiency, and then as developers we customize to meet the unique needs of our individual clients.  We don't stop at launch. We optimize on an ongoing basis to provide your shoppers with the ultimate online experience. That's why our clients get online sales at a rate far higher than current market trends, and without retail cannibalization. It's fast, highly secure and surprisingly affordable. If you're ready to launch an advanced e-commerce website or optimize your current e-commerce website, then let's talk.  +MORE

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Easy To Implement Loyalty

CART

Success in supermarket retailing is more and more influenced by a retailer’s ability to strategically use analytics and insights derived from shopper-identified transaction data. Targeted promotions can provide a much higher and effective return on investment than traditional mass promotion. These trends have transformed the industry, powering Kroger’s 46 consecutive quarters of same store sales growth and similar efforts underway at other leading retailers. While few can debate the power of shopper intelligence, the independent sector of the industry has been largely left behind, challenged by lack of cost-effective solutions, requisite technology integration, and lack of resources related to best using the data once gained. AppCard is a fast growing company that provides an easy-to-implement solution targeted at independent retailers. +MORE

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Gauging the Impact of Display and Brand Messaging on the Cereal Category

RetailNext Learning Labs, RetailNext, RockTenn Merchandising Displays, & CART

The goal of this project was to determine whether or not in-line display fixturing and messaging increased brand and category sales and drives acceptable ROI.     +MORE

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Personalized Shopper Engagement Suite

Birdzi Inc.

(5)

Birdzi’s Personalized Shopper Engagement Suite is made up of the following components: Personalization Engine - Proprietary algorithms track individual shopper profiles & behavior and score offers & content for each shopper based on objectives Digital Touchpoints - Connect with your shoppers through your own branded mobile app, web and email In-store Engagement - Empower your shoppers to search and locate items in-store and receive relevant offers in the aisle through beacons Offer Management and Analytics - Build and manage offers and track performance in real-time To find out more click here. +MORE

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Freshop

Freshop

(1)

Freshop provides a friendly, powerful shopping destination that will make your customers happy and loyal. Online commerce sales are increasing every year and consumers are more and more comfortable ordering produce and other perishables online. To compete grocery stores must become destinations and Freshop makes your digital presence a strong destination to complement your in-store experience. Our team has worked with some of the top minds in grocery and we have layered those experiences with our unsurpassed knowledge and skills in the digital world. Web, social, search, commerce and analytics are what we live and breathe. Freshop is easy to use on any device. Web visitors can explore all of your products and services and quickly plan their meals and shopping. Your mobile customers will have the full power of the system with streamlined experiences to exceed their expectations, driving more business to your stores.   +MORE

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Shopper Media Network

PlaceWise Media

(1)

With the rapid rise of digital and mobile technologies, the shift of power to consumers has forever changed how advertisers, retailers and brands get their messages across. Bringing them all together through its proprietary digital platform is the charge of PlaceWise Media, one of the largest shopper media networks in the U.S. PlaceWise’s shopper media network includes more than 1,400 grocery retailers and nearly 700 shopping and lifestyle centers, with more than 10 million total monthly visitors. Through its unique, first-party data, PlaceWise can extend beyond its network in real time to reach millions of other relevant shoppers. The company also provides digital marketing services to hundreds of malls and lifestyle centers across North America.  Shopper access; shopper insight; real time. PlaceWise Media’s network allows brands to offer shoppers engaging content and special offers along the path to purchase, delivering on its promise to them to reach “Just who you want. Right when they are ready®”. +MORE

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Discovering Shopper Behavior Through New In-Store Metrics

CART

In April 2013, Birdzi, Inc. (“birds-eye”), in collaboration with CART, deployed a highly innovative, anonymous in-store shopper detection technology in two U.S. grocery retailers. This technology detects and follows the movement of Wi-Fi enabled personal mobile devices throughout a store environment to accumulate actionable data. Learning to understand real shopper behavior represents the latest front in the retail industry. Technologies such as the one presented here, helps independent retailers to remain competitive. Birdzi can be implemented to gather shopper data over a period of time as well as engage shoppers in real time during their visit, should they chose to participate. The solution is easy to deploy and scalable through a cloud-based centrally managed system that is capable of collecting data in real time. The research study has been divided into two phases. This paper (Phase I) focuses on the mobile analytics aspect, which can be used to adjust store operations through more effective scheduling or improve in-store merchandising leading to an increased basket size. A subsequent paper will focus on Phase II, demonstrating Birdzi’s potential as a shopper engagement tool. The aim of this case study is to showcase the benefits and relevance of mobile analytics technology in a retail setting. +MORE

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AppCard

AppCard Inc.

(2)

We help retailers build a true and transparent relationship with their shoppers. A relationship that entices behavior and results in the increase of RFM (Recency, Frequency and monitory spend). AppCard offers brick and mortar retailers a totally new concept of making real-time, item level data actionable, while requiring no integration with the POS to drive customer retention and loyalty. Combining a multi-tier loyalty program with actionable data analytics reports and business intelligence insights resulting in personalized offers and rewards. +MORE

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Grocery Websites & Digital Marketing Solutions

Webstop

Multi-Retailer Website System: Independent retailers need a website that engages consumers, saving time and money.  The problem is that until now, only chains could afford web features that consumers value.  With few other options, many independents have a low cost website with little ongoing value for digitally active consumers.    Wholesalers now have the opportunity to provide a state-of-the-art website at an affordable price to hundreds of retailers via Webstop's Multi-Retailer Website system.  Independents can gain the advanced interactive features that consumers love at great economies of scale.  Each store or retailer can have their own complete, full featured website, branded and personalized for their consumers.    The features include fully interactive digital circulars, interactive shopping lists, over 5,000 integrated recipes, store locatore with Google Maps integration, integrated email campaigns with pre-built layouts, custom web pages built by each store and a full-featured mobile website. Mobile App Integrated with Retailer Website: Webstop's Mobile App offering provides retailers of any size an affordable mobile solution to compete effectively for consumer marketing success.  The Mobile App includes advanced interactive weekly ads, thousands of recipes, personalized shopping lists, store locator with Google Maps integration, integration with personal digital coupons and more.  Custom retailer content can be included via easy, low cost, web-based integration. The app is provided for the latest iPhone and Android smartphones.  With Single Login features, the Mobile App allows consumers to login with the same id they use for the retailer's website.  Data is synched automatically with the consumer's web-based shopping list, for ease of use and flexibility. Fully customized services are available for advanced integration with third parties via API technology, such as paperless coupon integrators, RX refills, targeted content and more. Paperless Coupon - Advanced Integration: In addition to providing a set of coupon gallery pages, Webstop dynamically integrates coupons on the highest traffic web and mobile pages.  With our Single Login features, consumers don't have to sign-up separately for coupons, weekly ad preferences, email newsletter opt-in. When consumers clip a coupon, it's not only added to their card or online account, it's also inserted in their shopping list, organized by department and included with all other list selections.  The list is printable and included in the retailer's mobile app automatically. Coupons are dynamically presented next to the weekly ad items on sale today at the consumer's preferred store, and recipes include coupons that save money on the ingredients list for savings and convenience. This results in two significant benefits - the easiest consumer experience in accessing coupon savings plus an additional 15 - 20% higher level of coupon clipping compared to the majority of retailers using other services.  +MORE

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Digital Foodie

Digital Foodie Ltd.

Digital Foodie Ondemand provides a fully customizable SaaS platform for digital grocery. The platform is used by major retailers and brands, operating currently in North America, Europe and Asia. For consumers, Foodie provides apps that empowers people to shop online, consume smarter and eat better. Foodie delivers highly personalized food and product recommendations that make everyday shopping easy and fun. For retailers, the platform provides all the tools needed to run modern digital operations including click and collect service and home deliveries. Digital Foodie Ondemand platform is currently available on web, iPad, iPhone, Android and Windows Phone. Digital Foodie is venture-backed by US based e-commerce growth fund, Blackdragon Capital, and part of their EnterWorks Holding group portfolio. Today they employ grocery industry experts and technology specialists in two different continents and several locations. Foodie’s award-winning recommendation technology ensures truly personalized omnichannel experience for consumers, increasing loyalty and sales. The service enables consumers to create and share shopping lists, make click & collect and home delivery orders and plan their weekly menus with “one click to cart” –recipes.  Foodie’s fulfillment tools are designed for real-time order management and they enable cost efficient picking and delivery processes. For back office Digital Foodie provides all the administrative tools needed for creating and managing store content and for monitoring, measuring and optimizing service performance. Foodie’s platform scales from independent store owners to very large enterprises.   +MORE

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Mobile Checkout

FutureProof Retail

The Mobile Checkout retail platform digitizes brick and mortar stores, bringing the convenience and personalization of eCommerce to physical retailers and their customers. Mobile Checkout Eliminates the Lines Mobile Checkout is a brandable iOS and Android app, a better system than self-checkout for the complete shopping experience from scan to payment. Private White-label Retailers deepen the customer relationship and own the install by deploying the platform as their own-brand staff and shopper apps. Scan Products Customers scan and bag while shopping. Mobile Payment Pay securely with credit card or mobile wallet directly through the app. Skip the Line Customers never wait in line to check out. Customize to your needs Expand the system with functionality like loyalty programs or counter service mobile ordering.     +MORE

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GrocerKey

GrocerKey

GrocerKey is a white label end-to-end technology solution for grocery stores. Included is a branded web site featuring an online store. GrocerKey has created a faster and more desirable ordering process than any other e-commerce grocery platform on the market. The GrocerKey admin allows you to update store settings in real time, stay on top of your stores performance with real time analytics, and prepare your store for pickup, scheduled delivery, and on-demand delivery. The GrocerKey back-end operations app provides your staff with the tools they need to run an efficient and successful operation. +MORE

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IBM Watson

IBM

Welcome to the era of cognitive business From Watson apps to full-scale solutions, IBM's cognitive technologies understand, reason and learn. Watson products and APIs can understand all forms of data to reveal business-critical insights, and bring the power of cognitive computing to your organization.  Watson APIs  Use Watson language, conversation, speech, vision and data insight APIs to add cognitive functionality to your application or service.  Watson Discovery Rapidly build a cognitive search and content analytics engine. Watson Discovery helps developers quickly ingest data to find hidden patterns and answers, enabling better decisions across teams.  Watson Conversation Quickly build, test and deploy bots or virtual agents across mobile devices, messaging platforms, or even on a physical robot to create natural conversations between your apps and users.  Watson Virtual Agent Quickly configure virtual agents with company information, using pre-built content and engage customers in a conversational, personalized manner, on any channel.  Watson Knowledge Studio Teach Watson to discover meaningful insights in unstructured text without writing any code. +MORE

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Interactive Kiosk

Aila Technologies, Inc.

INTERACTIVE KIOSK With scanning technology that’s second-to-none and customization that caters to any retail environment, Aila’s Interactive Kiosk is the industry standard for tablet kiosk solutions. ADDITIONAL FEATURES TrueScan™ Technology: The industry's best integrated image-capturing solution Wi-Fi Transparent: No matter where you place it in your store, the Interactive Kiosk is designed to maximize signal transmission Compatible: Designed for seamless compatibility with Apple's suite of iPad devices +MORE

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SYNQY Brand Engagement Platform

SYNQY Corporation

SYNQY uses cloud-based technology to transform manufacturers’ brand experiences across their reseller networks. We combine a network of intelligent touch points called SYNQYs (pronounced sync-ee) with a SaaS Brand Engagement Platform that makes it easy to create and manage these SYNQYs. SYNQY’s patent-pending matchmaking technology dynamically associates high impact, manufacturer-provided content with their corresponding products – without the need for custom coding by the retailer. With a single line of code inserted through a retailer's tag management platform, SYNQY solutions automatically identifies which products get rich-media, persuasive content and adds that content next to the correct product at the point of sale. As a result, retailers can roll out the solution in minutes and shoppers will have access to the information they are seeking to make better product purchase decisions. We have proven evidence this works in both low-involvement purchases such as grocery and high involvement products such as generators, stereo equipment and even semiconductors.  SYNQY can be used on dynamically-driven ecommerce retail sites. It can also be used across dealer networks, blogger sites, factory-direct retail sites and public relations.  The SYNQY Brand Engagement Platform is the underlying technology that allows SYNQY to run many retailer/application-specific offerings.  SYNQY has launched SYNQY | PROMOTE, which is an application that delivers rich media promotional content onto loyalty/coupon pages, product listings, product detail pages and independent dealer networks.  SYNQY recently launched SYNQY | SMARTLABEL retailer solution that automatically identifies which products have associated SmartLabel content and adds that content next to the correct product at the point of sale. As a result, retailers can roll out the solution in minutes and shoppers will have access to 350 product attributes, including GMO information and allergens on thousands of products. +MORE

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Retail Strategy Experts U. S. & Canada

Better Sales & Brand Management Group

PLANNING Planning for a market in the U.S. or Canada—regional or national—requires a methodical approach. Multiple elements come into play, from product to packaging, pricing and promotion. The right partners are crucial and a roll-out plan that is fiscally responsible is essential STRATEGY The key to success is a sound go-to-market strategy. We work with you to define your goals, priorities and expectations. We then recommend the best course of action based on resources and opportunities. All retail placements are backed with consumer marketing strategies to deliver sales results. BRAND MANAGEMENT Understanding the distribution and retail landscape while implementing proven brand management techniques only comes with years of hands-on experience and the right partners. We eliminate the learning curve and costly mistakes by providing a comprehensive service. Positioning – brand strategy and pricing Analysis – to decide on best distribution model Territory Management – Regional / National US and Canada Distribution Channels – set up and manage Broker Networks – set up and manage Corporate Accounts – set up and manage Sales Support – set up and manage sales teams/demos Reporting – setting goals and monthly reporting PRODUCT DEVELOPMENT Brand Concepts  We Help brands clarify & Define: A unique brand vision Positioning in the current marketplace Key Messages through ingredient stories Demographic of target audiences Formulation Development Custom formulations are developed specifically to fit the brands marketing concepts and target the desired demographic. We always keep a critical eye on budgeting and timelines throughout the process, providing frequent tracking reports of the project for your review. Specialized Formulation Development Services Include: Natural & Organic Formulations  Sophisticated, efficacious, and original formulas for the personal care industry Full Stability and compatibility testing services Wide range of ingredient claim information USDA Organic and Eco-cert Certified Cosmetic Ingredients Proprietary natural fragrances for unique, custom formulations Internationally compliant formulations Packaging Development We bring innovation and experience to cosmetic product packaging and design, key components  to the success of your brand. Our knowledgeable, experienced professional team can assist in coordinating all aspects of the development and sourcing process, creating a seamless collaboration between packaging design, formulation and functionality.  We have a strong global network of packaging suppliers, which enables us to help brands source the packaging of their choice. If we are unable to find the exact packaging to meet the needs of the brand, we develop customized packaging solutions. Strategic Planning for Timelines and Product Launches When taking the brand/product rom development to market, we develop a strategic plan, budget and timeline to achieve your goal launch date.   REGULATORY SERVICES Whether you are looking for assistance in becoming compliant in the United States and or Canada, Better Sales & Brand Managment Group can help. United States OTC Regulatory Compliance FDA Compliance Ingredient List Quantitative qualitative Prop 65 compliance Claims Review Dossiers Cosmetic Product Safety Assessments (EC) 1223/2009 Annex I, Part A and Part B EU Regulatory Compliance 1223/2009 EU Regulation Packaging Labeling: Claims & Compliance - Domestic & International INCI (International Nomenclature for Cosmetic Ingredients) Ingredient Labeling Claims Substantiation - Review packaging verbiage for compliance Canada Cosmetic Registration Natural Health Product  Drug Identification Number LOGISTICS We are specialists in logistics, calculating every detail to provide customized service to our clients with a reliable consistent relationship. Skilled in U.S. and Canadian Order Fulfillment Services, working with our partners servicing all classes of trade we are able to deliver seamless operational expertise. Fulfillment Pick and Pack Light Assembly Mailing services Cross Docking Same Day Shipping Inventory Management  Web tracking EDI set up and Management Order Processing Accounts Receivable/Payable Returned goods processing    Warehousing  We can organize central warehousing, establishing a base of business in the US and or Canada and provide state of the art facilities for all of our clients warehousing needs  +MORE

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Virt Walkthroughs for Retail

Virt

Virtual walkthroughs are a great tool to market your retail experience online and in VR, but creating VR content is a time-consuming and expensive process.  At Virt, we've figured out a way to create environments that feel 3D at the cost of 2D, by using 360-degree video rovers. We provide the full end-to-end service, scanning your space, hosting it in the cloud, and giving you a web-based Virt walkthrough player to embed directly in your existing website. +MORE

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Social and Mobile Referrals Platform

Everfave

Each of your customers have 100+ friends. Do you want them to be your customers as well? See how our social and mobile referrals platform can work for your business! +MORE

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SKIN semantic wall

umaskin

Imagine you walk by a wall and the wall starts to react on you, presenting you information based on your interests and allowing you, as individual or group, to communicate easily. The information contextually evolves based on your interest and interaction. The umaSKIN platform provides customers with a unique experience. The innovative approach of SKIN® is the combination of interactive and social media and multitouch installations into one highly adaptive and intelligent wall. The social web has shifted power to your customers, allowing them to express resonance. Retail: We want to help you to leverage this shift and use it actively to your advantage. Service, recommend, communicate Automatic mashup product database and social media   Personalize with RFID, NFC, Barcode   Leverage multi channel strategy   Sell ad space and content channels   Connect to loyalty and rewards systems   +MORE

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Cross-Platform Measurement

Rentrak Corporation

As more channels, devices and platforms appear, the way consumers watch TV has evolved. Advertising success no longer depends on wide audience exposure, but instead hinges on understanding consumers and effectively communicating with them using precise targeting and measurement. Rentrak knows that not all viewers are alike. Just because two viewers may fit the same demographic mold doesn’t necessarily mean they share the same interests, like the same products or enjoy the same movie and TV programming. Rentrak accounts for this increasingly complex marketplace with its unique ability to combine massive amounts of movie and TV measurement information with information about the products viewers buy, the cars they drive and the lifestyles they lead. TV Essentials: Providing television measurement from more than 37 million screens and approximately 17 million households across the country, Rentrak is the trusted source for networks, agencies and advertisers, delivering the most precise and reliable TV ratings all day, every day across the largest media landscape. StationView Essentials: Don't stop at sweeps. Rentrak is the industry's massive and passive currency providing TV measurement from tens of millions of screens across every local market all day, every day — giving stations the most reliable and precise information about the products viewers buy and the television content they watch. Custom Reports: Standard solutions don’t always meet complex needs. Rentrak’s services address a wide array of industry concerns, but what about questions that go beyond our Essentials suite of products? Rentrak’s Analytical Solutions team can provide customized answers that offer deep insights into a variety of client verticals. +MORE

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