Shopper intelligence

Grocery is Going Digital. The Time is Now.

CART

Online grocery sales are growing fast. A recent report released by FMI and The Nielsen Company states that 23% of U.S. households purchased groceries online in 2016, up from 19% in 2014, and representing an estimated 4.3% of U.S. consumer retail food and beverage spending. The report goes on to state that as many as 70% of U.S. consumers will be buying groceries online by 2025, spending more than $100 billion, an estimated 20% of consumer food and beverage spending.1 Grocery is going digital far faster than many predicted and the time is now for traditional retailers to stake their claim. +MORE

Download

Automation and Personalization of the Retail Store

Instapio Inc.

Instapio allows chain retailers to gain control of their business and automate customer experience standards. By using Instapio, retailers create seamless and intuitive locations that are responsive to the presence and habits of their customers.  The solution will operate as a decision making engine for each store and across the chain to measure millions of data points in real time, make decisions based on business priorities and optimize operations. Imagine a super store manager that oversees the everyday operations of all stores. +MORE

Connect

Smart Gammified Customer Feedback Surveys and Analytics

Wyzerr

Wyzerr builds artificial intelligence software for data collection and analytics that look and feel like games. The basis of Wyzerr’s platform is making it as fun, fast, and easy as possible for consumers to provide actionable feedback data, and business stakeholders to understand and use that data to make decisions in real-time. Wyzerr’s ‘Smartforms’ can capture 25 questions in under 60 seconds. Our secret sauce is the machine learning algorithms infused within the platform. Wyzerr smartforms processes feedback in real-time like a human being would, rapidly digesting the information and asking new questions as a human would in a real dialogue. It allows brands to truly understand who their customers really are. What they like, don’t like, what makes them sad, mad, and happy…all in real-time. This machine learning capability makes it possible for every customer to receive a unique feedback questionnaire. There’s no such thing as one-survey-fits-all at Wyzerr.  The data is analyzed in real-time to produce actionable insight around the clock. Instead of complex graphs and pie charts, our insight-based dashboard outputs data on a GPA scale, assigning grades (A, B, C, D, and F) for different key performance indicators. Similar to how progress reports in school advise students on what they should do to improve their grades, Wyzerr's AI component advises business stakeholders what they can do to improve their customer experience. Overtime, and with more feedback data, Wyzerr can also recommend new products and services to be developed, suggest improvements to existing products, identify new trends and upsell opportunities, and advise on the types of market messages to run. It’s essentially a technology to use customers’ feedback to support operational decisions. We offer data science in a box. +MORE

Connect

Crowdsourced Picking&Delivery for eCommerce

ReadyCart.co

(1)

Crowdsourced Picking&Delivery Technology for retailer's eCommerce solution - laser focused around maximizing customer satisfaction and retailer profitability. ReadyCart Crowdsourced Picking&Delivery Technology Crowdsourced network build and eCommerce integration Retailer specific training collaboration and creation Network onboarding and ecosystem to handle training, scheduling, payment etc. Crowdsourced Picking&Delivery Technology  Picking&Delivery App Delivery Analytics Portal +MORE

Connect

My Cloud Grocer Solution Guide

CART

My Cloud Grocer provides a retailer-branded online shopping solution to supermarket retailers. The online shopping site is responsive (will display properly on desktop, smartphone, and tablet screens) and features fast load times and payment functionality using token technology surpassing PCI compliance. My Cloud Grocer provides the retailer with support for picking, managing, and delivering orders. The company’s retail clients have experienced increased overall sales, due to reduced scatter... +MORE

Download

Darius™ for Retail

Darius Technologies

Darius for Retail is a fully integrated, cloud based shopper engagement platform. Darius delivers proven and measurable return on investment, by allowing retailers to put their shoppers at the center of everything and making it easy to engage and influence them pre-store, in-store, and post-store. Darius allows retailers to design, manage, develop and, measure interactions with their customers throughout the entire shopper journey.  The ‘tech’ bit: Darius™ is a modular ‘ecosystem’ retail technology platform that is designed to integrate and allow interaction with any existing retail systems and solutions such as Beacons, WiFi, dynamic shelf illumination, or e-coupons, and so on, to make continuous engagement with shoppers possible, wherever they are on the path to purchase. The customer experience bit: Darius™ allows retailers to put their shoppers at the center of everything by making it easy to engage and influence them pre-store, in-store, and post-store. The business bit: Darius™ delivers proven and measurable return on investment. That means more shoppers in-store, more often. It means attracting new and hard to engage shopper types. And it means bigger baskets and the increased spends that comes with that. It makes marketing budgets and, where they may already exist, retail tech investments work so much harder. +MORE

Connect

Managed Online Grocery Solution

My Cloud Grocer

(5)

We launch and manage e-commerce websites for supermarkets. Our clients win the fiercely competitive omni-channel battle for customers.   You enjoy all the benefits of a fully managed, branded, fully integrated proprietary website. And you retain ownership of your customers. We leverage a state-of-the-art enterprise platform for efficiency, and then as developers we customize to meet the unique needs of our individual clients.  We don't stop at launch. We optimize on an ongoing basis to provide your shoppers with the ultimate online experience. That's why our clients get online sales at a rate far higher than current market trends, and without retail cannibalization. It's fast, highly secure and surprisingly affordable. If you're ready to launch an advanced e-commerce website or optimize your current e-commerce website, then let's talk.  +MORE

Connect

Easy To Implement Loyalty

CART

Success in supermarket retailing is more and more influenced by a retailer’s ability to strategically use analytics and insights derived from shopper-identified transaction data. Targeted promotions can provide a much higher and effective return on investment than traditional mass promotion. These trends have transformed the industry, powering Kroger’s 46 consecutive quarters of same store sales growth and similar efforts underway at other leading retailers. While few can debate the power of shopper intelligence, the independent sector of the industry has been largely left behind, challenged by lack of cost-effective solutions, requisite technology integration, and lack of resources related to best using the data once gained. AppCard is a fast growing company that provides an easy-to-implement solution targeted at independent retailers. +MORE

Download

Discovering Shopper Behavior Through New In-Store Metrics

CART

In April 2013, Birdzi, Inc. (“birds-eye”), in collaboration with CART, deployed a highly innovative, anonymous in-store shopper detection technology in two U.S. grocery retailers. This technology detects and follows the movement of Wi-Fi enabled personal mobile devices throughout a store environment to accumulate actionable data. Learning to understand real shopper behavior represents the latest front in the retail industry. Technologies such as the one presented here, helps independent retailers to remain competitive. Birdzi can be implemented to gather shopper data over a period of time as well as engage shoppers in real time during their visit, should they chose to participate. The solution is easy to deploy and scalable through a cloud-based centrally managed system that is capable of collecting data in real time. The research study has been divided into two phases. This paper (Phase I) focuses on the mobile analytics aspect, which can be used to adjust store operations through more effective scheduling or improve in-store merchandising leading to an increased basket size. A subsequent paper will focus on Phase II, demonstrating Birdzi’s potential as a shopper engagement tool. The aim of this case study is to showcase the benefits and relevance of mobile analytics technology in a retail setting. +MORE

Download

Gauging the Impact of Display and Brand Messaging on the Cereal Category

RetailNext Learning Labs, RetailNext, RockTenn Merchandising Displays, & CART

The goal of this project was to determine whether or not in-line display fixturing and messaging increased brand and category sales and drives acceptable ROI.     +MORE

Download

Connection Customer Feedback Program

Retail Feedback Group

Retail Feedback Group provides independent food retailers with an affordable, world-class automated customer feedback program. This program allows customers to provide trip-specific feedback, helping stores validate strengths, improve upon opportunities, and build stronger customer relationships. Customers participate in a web or phone based survey through an invitation printed on the POS receipt. Reporting of survey findings takes place via a web-based interface, accessible through a computer, smartphone or tablet. Store management is able to respond directly to customer concerns while office personnel are able to review broader company trends. +MORE

Connect

AppCard

AppCard Inc.

(2)

We help retailers build a true and transparent relationship with their shoppers. A relationship that entices behavior and results in the increase of RFM (Recency, Frequency and monitory spend). AppCard offers brick and mortar retailers a totally new concept of making real-time, item level data actionable, while requiring no integration with the POS to drive customer retention and loyalty. Combining a multi-tier loyalty program with actionable data analytics reports and business intelligence insights resulting in personalized offers and rewards. +MORE

Connect

Personalized Shopper Engagement Suite

Birdzi Inc.

(5)

Birdzi’s Personalized Shopper Engagement Suite is made up of the following components: Personalization Engine - Proprietary algorithms track individual shopper profiles & behavior and score offers & content for each shopper based on objectives Digital Touchpoints - Connect with your shoppers through your own branded mobile app, web and email In-store Engagement - Empower your shoppers to search and locate items in-store and receive relevant offers in the aisle through beacons Offer Management and Analytics - Build and manage offers and track performance in real-time To find out more click here. +MORE

Connect

Shopper Service Encounters: Discovering Best Practices for Grocers

CART

(1)

RULE NUMBER ONE, “The Customer is Always Right,” is famously engraved into a granite boulder located at the entrance to Stew Leonard’s iconic grocery store in Norwalk, CT. It’s a simple axiom. If only it were true. Grocery operators are well aware that in many instances their customers are not right. On some occasions they can be egregiously – even comically – wrong. Customer service experts, including most independent grocers, understand this to be a normal reality. Right or wrong, the customer is still the customer. Retailers go to extraordinary lengths to keep them feeling successful, satisfied and to ensure their repeat patronage. A degree of loyalty and an expanding share of their limited wallets would be nice too. +MORE

Download

Impacting Product Presentation, Merchandising and the Customer Experience

CART

The in-store environment has become an increasingly important front in retail competition as the majority of shoppers make their purchase decisions in the store and impulse purchases remain a significant factor. With this in mind, it is critical that retailers provide a pleasant and engaging in-store experience for their shoppers to achieve long term success as chain competitors stress clean, uncluttered, and well-organized stores. Key to the shopping experience is merchandising. Merchandising success means not only having the right product selection and assortment available, but also having products neatly presented to make it easy for the shopper to find what she is looking for. With so many more options available to shoppers today, retailers understand that the negative impression made by products in disarray and the frustration caused by inability to find the right product in a timely and efficient manner can send the shopper to a competitor. In addition to lost sales, poor merchandising discipline can result in higher labor costs, as store personnel must take time to straighten products and bring them face-forward. European supermarkets, faced with high real estate and labor costs, utilize merchandising fixtures to maintain product display discipline, maximize shelf space, and realize restocking efficiencies. A relative newcomer to the US market, merchandising fixtures from POS Tuning were recently tested by CART in a live learning lab (operating store) to determine the impact on sales, store labor related to restocking and merchandising, and the customer shopping experience. Overall, the fixtures provided a significant positive impact on units sold in key brands and sections in both the cereal and frozen foods categories, which were evaluated in this test. The quantitative results were reinforced by comments from the Store Director who clearly identified labor savings, improved merchandise presentation, and positive remarks from shoppers as key benefits to the POS Tuning fixtures. Merchandising tests such as these are challenging, especially in the dynamic supermarket environment where there is a regular inflow of new products and delisting of older products. Retailers regularly re-merchandising categories and sections compound the challenges as they react to competition and search for any advantage. The CART team’s retail experience underscores the importance of viewing test results through both a qualitative and quantitative lens. The positive impact provided by an easier and less frustrating shopping experience can create customer value over time that can be difficult to manage in a short-term test. Comments from shoppers and store personnel help reinforce the importance of this perspective. POS Tuning is a global provider of innovative merchandising and display solutions that has brought its products to retailers in North America. Building on the success in its home market of Europe, where leading retailers utilize its products across many categories to great success, POS Tuning engaged CART to implement its solutions in key categories in a supermarket to prove their value. +MORE

Download

POS Tuning

POS Tuning

(1)

POS Tuning is the global innovation leader for retail front facing shelf management solutions.  POS Tuning offers an entire toolbox of products (pushfeeds, illumination, theft prevention, stock management, brand staging, and other disruptive elements) optimizing the presentation of brands and categories at the Point of Sale. +MORE

Connect

Mobile Checkout

FutureProof Retail

The Mobile Checkout retail platform digitizes brick and mortar stores, bringing the convenience and personalization of eCommerce to physical retailers and their customers. Mobile Checkout Eliminates the Lines Mobile Checkout is a brandable iOS and Android app, a better system than self-checkout for the complete shopping experience from scan to payment. Private White-label Retailers deepen the customer relationship and own the install by deploying the platform as their own-brand staff and shopper apps. Scan Products Customers scan and bag while shopping. Mobile Payment Pay securely with credit card or mobile wallet directly through the app. Skip the Line Customers never wait in line to check out. Customize to your needs Expand the system with functionality like loyalty programs or counter service mobile ordering.     +MORE

Connect

Category Assessment

Shopperception

Our capabilities include: - Category optimization (planogram, visibility, product innovation) - Lost shopper analysis - Category performance monitoring - Contextual shopper engagement at the shelf (in-store advertising) - In-store shopper traffic analysis Key benefits to the retailer: - Test and optimize changes in a small set of stores before full-chain rollouts - Protect category performance - Increase basket size - Optimize investments in shopper activation and increasing conversions +MORE

Connect

Customer Demographics Analysis

DoorStat

DoorStat sets up proprietary sensors at pedestrian doorways or points of interest where the technology automatically analyzes foot traffic & associated demographic info for attendees through video-based, proprietary software. The software, working in real-time, will collect, analyze, and report on customer demographic information, including the gender, age, ethnicity, and mood of each customer. Because customers are passively analyzed, DoorStat collects information on more customers than would be possible through surveys, other forms of technology, or high-overhead initiatives. DoorStat data helps retailers improve customer experience, optimize staffing/operations, validate marketing efforts, identify customer/product correlations, & predict future behavior. Example Insight: between 1-4pm on June 1, location xyz had 523 customers, of which 311 were female; of those females, 36.72% were between 35-44 years old; within that age demographic, 29% were Hispanic. +MORE

Connect

BRdata Collect

BRdata Software Solutions

Easy, affordable, online shopping powered by YOU! BRdata Collect empowers you, the retailer, to promote YOUR brand through YOUR website and consumer app.  Click and Collect to identify and reward your top customers, with a complete cloud based solution.  Leverage our expertise in pricing, inventory, product location, or categorization, by using your existing database to drive sales, profits, and brand loyalty in the world of online shopping. +MORE

Connect

Pirc

Pirc

Pirc is reinventing one of the most important, if not the most important, pre-shop experiences for consumers of household/grocery goods – the weekly sales circular ($15B spend, 290B prints/yr). With 95% of all US commerce transactions occurring in-store, and the weekly circular driving a core % of those transactions, the circular has unbelievably received little to no real innovation – until now. While digital circulars are not new, Pirc is uniquely positioned to personalize and aggregate multi-store circulars and coupons, and ultimately create a Big Data brand engagement and promotion platform that scales. Today, Pirc delivers to consumers a weekly “Pircular”, or personalized circular, full of all the in-store weekly sales and coupons they actually want. At scale, we will have a database of consumers and their favorite brands which will give us a platform on which to build a more efficient, innovative marketing channel; also helping to displace the 70% of total marketing budget retailers spend on circulars today. We plan to monetize this service at scale primarily via an AdWords-type model, starting with native ad placements by brands and retailers. +MORE

Connect

In-Store Shopping Cart Abandonment Analytics

StyleWhere

StyleWhere software analyzes merchandise conversion. We identify hidden gems and bad fits, and provide a 10% increase in sales from responsive, real-time merchandising. +MORE

Connect

Analytics

The Smart Cube

The Smart Cube delivers specialized analytics services to global corporations and professional services firms alike, with the goal of leveraging data to drive strategic insights and tangible performance improvement.   Our strength lies in our ability to integrate sophisticated statistical analysis of proprietary client data with rigorous, in-depth primary and secondary research to derive fundamental insights into our clients' most pressing issues.  We don't simply deliver information, we deliver actionable, data-driven intelligence. Our specialist analyst team integrates industry, functional, and technical capabilities with local-market knowledge to generate critical insights that enhance our clients’ strategic performance.  Underlying this approach is a quality ethic that is reflected in every aspect of the client experience – from engagement design to execution and delivery. +MORE

Connect

Analytics

Mspark

The core of our mission is to understand the different consumers that exist in the marketplace. Utilizing proprietary data and methodology, Mspark delves into consumer-level data to provide insight and recommendations to make data actionable to allow clients to grow their businesses. Our data and analytics capabilities allow us to pinpoint consumers by demographic identifiers (age, gender, etc.), purchasing power (financial indicators), shopping patterns (propensity and time of purchase, shopping geography, etc.), and even brand loyalty. If you have a customer database, our analytics tools will help you maximize your marketing ROI by identifying your best customers and finding “look-alikes” in your trade area. If you don’t already have a database, we can help you build one. Our ultimate goal is to pinpoint where to invest and trim marketing dollars in order to improve advertising efficiency and drive results! +MORE

Connect

Analytics. Insights. Action.

Lift361

At Lift361 we analyze data, look for insights and help you take action. The end result is programs that guarantee improved sales and business growth. Our team of experts can mine data to correctly predict customer behavior. The services we provide help our clients accelerate the spending of valued customers and reverse the behavior of declining customers. Our proven methodologies and services take the guess work out of marketing. They are now helping dozens of major American retailers get nothing but positive results. +MORE

Connect

Marketing Services and Customer Interaction Experts

Harte Hanks

From getting into the hearts and minds of consumers to delivering award-winning creative campaigns, we offer a full spectrum of multichannel marketing services that turn browsers into buyers and customers into brand advocates. We’re driven by data, focused on results and dedicated to helping you make customers smile—while boosting your bottom line. +MORE

Connect

Cardlytics Insight

Cardlytics

Cardlytics is the pioneer in Card-Linked Marketing. Through partnerships with thousands of financial institutions, we have insight into $1.5 Trillion of customer purchase behavior. Our data captures consumer spending for retailers, restaurants and other businesses, across all categories and geographies, including both online and offline purchase. Cardlytics’ patented technology enables insights from bank purchase data without personally identifiable information (PII) ever leaving the secure bank environment. No PII is ever shared with Cardlytics or its advertisers. Cardlytics Insight™ informs the targeting for Cardlytics Direct and Cardlytics Digital, as well as providing exclusive insights to impact all aspects of business management. Cardlytics Insight provides whole wallet insights — revealing surprising truths about share change, loyalty, churn, and opportunity.  These insights drive increased effectiveness across marketing, merchandising, store operations, real estate and more. +MORE

Connect

Cardlytics Digital

Cardlytics

Advertisers can finally close the loop and connect digital advertising spend to in-store and online sales seamlessly. Cardlytics Digital™ uses the power of Cardlytics purchase data to target individual customers based on where they shop across the web, mobile, social, video and email to connect relevant advertising to their busy digital lives. Brands, retailers, subscription providers, OEM’s and restaurants are enjoying purchase-based targeting, detailed measurement, no-fraud serves and campaign attribution in their digital buying…all at massive scale. +MORE

Connect

Cardlytics Direct

Cardlytics

The core product that pioneered the Card-Linked Marketing industry has a new name that reflects its excellence in connecting buyers to brick and mortar and online purchases.  Context and relevancy are critical as we help you deliver relevant ads to future buyers while they are planning their budgets, in online and mobile banking. Cardlytics Direct™ is a digital advertising product that uses Cardlytics massive platform of purchase data to connect millions of buyers with thousands of advertisers through personal online and mobile banking applications. Through partnerships with thousands of banks, Cardlytics has insight into the purchase behavior of the majority of US households, across all categories and geographies. The insights drive whole-wallet analytics, which reveal surprising truths about customer purchase behavior outside of your store or restaurant. Advertisers use those valuable insights to inform smarter targeting for successful campaigns on our platforms, and also to gain deeper understanding of their customers, enhancing all of their marketing initiatives. +MORE

Connect

Analytics & Insights

Aimia Inc.

Aimia is at the forefront of insight and analysis.  Understanding the customer and their needs enables decisions that transform businesses. Using proprietary modelling techniques designed to identify potential valuable customers for acquisition or customers at risk of churn we develop a multi-segmentation approach for our clients. The analytics and insight we deliver produces unrivalled ROI. Aimia delivers a full suite of customer analytics to a global client base. We maintain our leading global position by committing continued investment in analytical innovation. +MORE

Connect

Pages