GrocerKey is a white label end-to-end technology solution for grocery stores. Included is a branded web site featuring an online store. GrocerKey has created a faster and more desirable ordering process than any other e-commerce grocery platform on the market. The GrocerKey admin allows you to update store settings in real time, stay on top of your stores performance with real time analytics, and prepare your store for pickup, scheduled delivery, and on-demand delivery. The GrocerKey back-end operations app provides your staff with the tools they need to run an efficient and successful operation.
Birdzi’s Personalized Shopper Engagement Suite is made up of the following components:
Personalization Engine - Proprietary algorithms track individual shopper profiles & behavior and score offers & content for each shopper based on objectives
Digital Touchpoints - Connect with your shoppers through your own branded mobile app, web and email
In-store Engagement - Empower your shoppers to search and locate items in-store and receive relevant offers in the aisle through beacons
Offer Management and Analytics - Build and manage offers and track performance in real-time
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Rosie is the industry leading platform for online shopping and digital consumer engagement. Designed specifically for independent grocers, Rosie provides all of the tools necessary to succeed in E-Commerce and create a distinct competitive advantage.
Each customer enjoys a personalized shopping experience online via iOS and Android mobile apps, leading to increased loyalty and larger purchases compared to in-store. For retailers, Rosie maximizes the ROI of your online shopping program. Touch screen tablets and scan guns optimize order fulfillment, reducing labor expenses. Rosie's data analytics tools are deeply integrated, enabling easy access to customer demographics, high/low turn items, items most frequently out of stock, and more.
Rosie's platform is optimized to position house-made, locally sourced, and other designated items to appear more prominently to customers at the retailer's discretion, creating more effective sales programs and increasing customer satisfaction.
SavingStar is the leading paperless grocery rewards platform, with millions of members enrolled on mobile apps and SavingStar.com -- in addition to white-label loyalty / CRM program implementations for Kellogg's Family Rewards, Upromise, NutriSavings and more. Shoppers earn cash back (or other rewards) on item-level grocery purchases with offers linked to their store loyalty cards or validated when they submit a picture of their receipt in over 62,000 retail locations nationwide. SavingStar automatically adds the value of each offer into members' SavingStar or partner accounts, enabling users to pick their payout from cash back or other currencies. SavingStar uniquely features One or Many, the only cross-basket and cross-retailer loyalty offer proven effective in driving measurable and sustainable changes in consumer purchase behavior. The company is based in Waltham, MA.
CATAPULT is a single software platform that facilitates front-to-back enterprise efficiency. This powerful software automates the completion of critical tasks from supply chain to customer checkout. It has an easy-to-use interface, customizable POS menus, flexible web office reporting, and unique features such as ScaleAware™ for produce and bulk item management.
We help retailers build a true and transparent relationship with their shoppers. A relationship that entices behavior and results in the increase of RFM (Recency, Frequency and monitory spend). AppCard offers brick and mortar retailers a totally new concept of making real-time, item level data actionable, while requiring no integration with the POS to drive customer retention and loyalty. Combining a multi-tier loyalty program with actionable data analytics reports and business intelligence insights resulting in personalized offers and rewards.
As independent supermarkets gain strength and momentum in the grocery retail industry, they continue to spar with larger, national chains in a highly competitive marketplace, working hard to survive on small margins. The complexities and risk factors faced by independent grocers require them to implement ways to cut costs and expenses and keep a tight hold on cash. However, while strong accounting practices and efficient operations are fundamentally at the root of doing so, large numbers of independents do not recognize that deficiencies exist in their cash offices, a scenario that can be a major liability to any business. Many independents execute various practices that were implemented years back, but they have not reviewed their entire cash office reconciliation process including balancing, reporting, and auditing for an extended period of time. As a result, these retailers are unaware of inefficiencies and any areas where profit is leaking.
In today’s retail marketplace the customer experience is a main focus, and shoppers are looking for stores that provide benefits that go beyond price such as assortment, excellent customer service, and a variety of payment types and points of payment. Unfortunately, while retail has evolved significantly over time and the front end has completely changed, the cash office has remained stagnant despite the demand of working with new payment types and processes. In response, technology solutions that can drive efficient store cash management should be leveraged to improve the overall bottom line. Optimally, supermarket retailers should be able to implement a solution that tracks and reconciles transactions from the point of sale terminals to the bank and up to the corporate level. In this case study, several independent grocery retailers provide insights into how the use of Balance Innovations’ solutions has done just that and facilitated improved accounting systems and operational efficiencies across cash management modules.
As the leading provider of reconciliation and efficient cash management solutions, Balance Innovations has special expertise in software solutions for the cash office. They understand the pain points of retailers and what they need to do to optimize cash office and accounting efficiencies. The Balance Innovations organization looks at cash management through a holistic lens considering the cash office as an extension of the total store. As such, they help retailers view and treat cash as they do every piece of inventory in their stores, tracking every bundle of money with the same fervor and accuracy as every unit of canned beans.
Balance Innovations offers solutions for best-in-class retailers who want to better manage the store reconciliation process through an end-to-end automated solution that streamlines processes and provides analytical data to help identify problems. In the following pages, several independent grocery retailers provide insights into how they have integrated Balance Innovations solutions with their existing POS technologies to automate and improve revenue balancing, check processing, and self-checkout management.
Meticulous compliance with temperature control and monitoring practices is a fundamental necessity for food service providers in order to assure product quality and safety. As both hot and cold menu offerings continue to expand in the supermarket environment, this activity grows more complicated, placing a greater burden upon operators to maintain excellence. Many observe that existing paper-based recordkeeping processes are no longer adequate for the modern grocer.
With these issues in mind, two retailers collaborated on in-store deployments of a food safety and intelligent checklist platform beginning in summer 2013. The activity was focused on deli and prepared foods departments located at one store of a regional supermarket chain and a single-store independent grocer.
The platform (PAR EverServ® SureCheck®) uses digital temperature testing devices linked wirelessly to a cloud-based server application. Among multiple benefits of this arrangement, the platform helps food service associates to better manage temperature monitoring activities in a timely manner, while faithfully capturing an activity log that may be monitored to prove compliance.
Results to date indicate improvement on several key performance dimensions compared with previously existing paper-based record keeping methods.
RULE NUMBER ONE, “The Customer is Always Right,” is famously engraved into a granite boulder located at the entrance to Stew Leonard’s iconic grocery store in Norwalk, CT.
It’s a simple axiom. If only it were true.
Grocery operators are well aware that in many instances their customers are not right. On some occasions they can be egregiously – even comically – wrong.
Customer service experts, including most independent grocers, understand this to be a normal reality. Right or wrong, the customer is still the customer. Retailers go to extraordinary lengths to keep them feeling successful, satisfied and to ensure their repeat patronage. A degree of loyalty and an expanding share of their limited wallets would be nice too.
Despite coming out of a challenging economic climate where many retail sectors have suffered, independent grocers continue to gain strength and momentum as unemployment, consumer confidence, and other key economic indicators continue to improve. However, independent grocers cannot be complacent in the highly competitive grocery marketplace. It is imperative that grocers continuously make efforts to sustain a healthy business operation, drive business growth, and maintain a stable financial landscape.
The ability to reach and sustain these goals is largely reliant on strong retail accounting and financial solutions that allow grocers to closely control expenses, particularly large ones such as payroll, as well as monitor all facets of store and department sales. In this case study, several independent grocery retailers demonstrate how they have harnessed the power of FMS Solutions, the only third-party solution provider for outsourced financial services independent of the wholesaler. FMS currently serves approximately 2,400 independent retail grocery stores and is extremely unique having no direct competitor that offers the same benefits. By providing business process outsourcing of accounting and financial services, FMS helps retailers facilitate growth and manage organizational change for the future.
A niche-focused industry perspective allows FMS to be unmatched in the space of accounting and financial services for independent grocery retailers because, like their clients, the FMS culture and staff are steeped in the grocery business. FMS has infused their institutional knowledge throughout the organization all the way from product lines and consultative support to industry surveys, studies, and educational offerings.
FMS offers two models for independent grocery retailers who are looking to be best in class and differentiate themselves through higher level operational efficiencies. Outsourced financial services are available for smaller retailers, while software services are more suitable for use by larger retailers who can manage systems internally. The FMS suite of back office applications, which are tailored specifically for the grocery industry, include applications for general ledger, accounts payable, bill backs, accounts receivable, payroll, and human resources. All of the applications link to reporting tools that are accessed through a web portal and executive dashboard available for immediate retrieval of all financial data down to electronic invoice images.
As the nation's economic recovery continues, supermarkets and other mass market outlets across the country, which capture 38% of the floriculture market, are expanding their floral offerings and anticipate an increase in sales. But it's not just the uptick in the country’s economic condition that's spurring sales. Retailers are redefining the supermarket floral department by concentrating on making it a point of differentiation, a go-to destination for shoppers, and a focal point within the grocery store. And while consumers will always consider price a significant factor in the purchase decision, overall freshness of floral and appearance of the department are the most important buying criteria for shoppers who will likely only spend their discretionary money on flowers that will meet these expectations.
Achieving these goals, while optimizing floral department operations, can effectively be accomplished through the use of Sterilox FloraFresh. Unlike other solutions available in the marketplace, FloraFresh does not require any additional products to be used along with it. It is a concentrated, one-step solution designed to keep flower buckets clean, the water fresh and odor free, and provide essential nutrients to fresh cut flowers.
FloraFresh is a safe, broad-spectrum cut flower formulation in a stabilized concentrate form of electrolyzed water with potassium-based electrolytes. The solution was designed to keep water in flower displays clear and eliminate any buildup on the vases and buckets that hold and display flowers.
FloraFresh integrates seamlessly into the operations of any size floral department. It comes in a 2.5 gallon container with a proprietary delivery system that is installed within the floral operation. The solution is delivered through a trigger-activated dispenser that employees use to easily refill flower vases and buckets.
The following case study reveals the results and benefits experienced among several independent grocery retailer study participants at Roche Bros. who used the FloraFresh solution in their floral departments.
The in-store environment has become an increasingly important front in retail competition as the majority of shoppers make their purchase decisions in the store and impulse purchases remain a significant factor. With this in mind, it is critical that retailers provide a pleasant and engaging in-store experience for their shoppers to achieve long term success as chain competitors stress clean, uncluttered, and well-organized stores.
Key to the shopping experience is merchandising. Merchandising success means not only having the right product selection and assortment available, but also having products neatly presented to make it easy for the shopper to find what she is looking for. With so many more options available to shoppers today, retailers understand that the negative impression made by products in disarray and the frustration caused by inability to find the right product in a timely and efficient manner can send the shopper to a competitor.
In addition to lost sales, poor merchandising discipline can result in higher labor costs, as store personnel must take time to straighten products and bring them face-forward.
European supermarkets, faced with high real estate and labor costs, utilize merchandising fixtures to maintain product display discipline, maximize shelf space, and realize restocking efficiencies. A relative newcomer to the US market, merchandising fixtures from POS Tuning were recently tested by CART in a live learning lab (operating store) to determine the impact on sales, store labor related to restocking and merchandising, and the customer shopping experience. Overall, the fixtures provided a significant positive impact on units sold in key brands and sections in both the cereal and frozen foods categories, which were evaluated in this test. The quantitative results were reinforced by comments from the Store Director who clearly identified labor savings, improved merchandise presentation, and positive remarks from shoppers as key benefits to the POS Tuning fixtures.
Merchandising tests such as these are challenging, especially in the dynamic supermarket environment where there is a regular inflow of new products and delisting of older products. Retailers regularly re-merchandising categories and sections compound the challenges as they react to competition and search for any advantage.
The CART team’s retail experience underscores the importance of viewing test results through both a qualitative and quantitative lens. The positive impact provided by an easier and less frustrating shopping experience can create customer value over time that can be difficult to manage in a short-term test. Comments from shoppers and store personnel help reinforce the importance of this perspective.
POS Tuning is a global provider of innovative merchandising and display solutions that has brought its products to retailers in North America. Building on the success in its home market of Europe, where leading retailers utilize its products across many categories to great success, POS Tuning engaged CART to implement its solutions in key categories in a supermarket to prove their value.
Associate Professor Kurt Carlson, Georgetown Institute for Consumer Research
Over the course of consumers' lives, they experience many significant changes in their incomes and budgets. In addition to life events and personal circumstances, consumer budgets respond to fluctuating economic conditions. When a consumer experiences a contraction in their income, their spending declines; of significant interest is how they will implement the reduction in spending. In other words, what choices do consumers make to accommodate budget cuts?
David R. Bell, Daniel Corsten, & George Knox, University of Florida Retail Research Center
Many retailers believe that the majority of purchases are unplanned, so they spend heavily on in-store marketing to stimulate these types of purchases. At the same time, the effect of "preshopping" factors - the shoppers' overall trip goals, store-specific shopping objectives, and prior marketing exposures - are largely unexplored. The authors focus on these out-of-store drivers and, unlike prior research, use panel data to "hold the shopper constant" while estimating unbiased trip-level effects.
This article sheds light on the traits of the truly loyal consumer with a particular focus on the difference in characteristics from the frequent buyer, often a proxy but measurably different that the truly loyal.
Increasingly, the largest retailers in markets across the country are employing sophisticated personalized marketing and thereby becoming the primary shopping destination for a growing number of customers. Meanwhile, other retailers in those markets, once vigorous competitors for those loyalties, are being relegated to the role of convenience stores.
Sam K. Hui, Jeffrey Inman, Yanliu Huang, & Jacob Suher, University of Florida Retail Research Center
Typically, shoppers' paths cover less than half of the areas in a grocery store. Given that shoppers often use physical products in the store as external memory cues, encouraging shoppers to travel more of the store may increase unplanned spending. Estimating the direct effect of in-store travel distance on unplanned spending, however, is complicated by the difficulty of collecting in-store path data and endogeneity of in-store travel distance. To address both issues, the authors collect a novel data set using in-store radio frequency identification tracking and develop an instrumental variable approach to account for endogeneity.
Assistant Professor Neeru Paharia, Georgetown Institute for Consumer Research
Consumers generally prefer associating themselves with winners. Consider the legions of loyal fans for sports teams like the New York Yankees or Los Angeles Lakers. This desire to improve one's social status by associating with a winner is sometimes referred to as "basking in the reflected flory". However, consumers do not always prefer the winner or top-dog, they often have a strong affinity to identify with an underdog.