Fetch Rewards is a complete grocery shopping solution that puts your grocery store in the palms of your shoppers' hands, creating more valuable shoppers for your store. With the Fetch app, shoppers scan their groceries as they shop, unlocking exclusive deals and earning cash back on every item they purchase. Fetch provides access to information as they shop, such as tracking their running total and recipe inspiration. Thanks to our seamless communication between Fetch and any standard POS system, shoppers experience a quicker checkout, which they love.
Grocers partnering with Fetch have created more valuable shoppers through increased basket size and stronger loyalty. Fetch basket sizes are on average 25% larger than non-Fetch shoppers. 37% say they now shop at their store more now that Fetch is available, and an additional 5% are new to the store because of Fetch.
With the rapid rise of digital and mobile technologies, the shift of power to consumers has forever changed how advertisers, retailers and brands get their messages across. Bringing them all together through its proprietary digital platform is the charge of PlaceWise Media, one of the largest shopper media networks in the U.S. PlaceWise’s shopper media network includes more than 1,400 grocery retailers and nearly 700 shopping and lifestyle centers, with more than 10 million total monthly visitors. Through its unique, first-party data, PlaceWise can extend beyond its network in real time to reach millions of other relevant shoppers. The company also provides digital marketing services to hundreds of malls and lifestyle centers across North America. Shopper access; shopper insight; real time. PlaceWise Media’s network allows brands to offer shoppers engaging content and special offers along the path to purchase, delivering on its promise to them to reach “Just who you want. Right when they are ready®”.
SavingStar is the leading paperless grocery rewards platform, with millions of members enrolled on mobile apps and SavingStar.com -- in addition to white-label loyalty / CRM program implementations for Kellogg's Family Rewards, Upromise, NutriSavings and more. Shoppers earn cash back (or other rewards) on item-level grocery purchases with offers linked to their store loyalty cards or validated when they submit a picture of their receipt in over 62,000 retail locations nationwide. SavingStar automatically adds the value of each offer into members' SavingStar or partner accounts, enabling users to pick their payout from cash back or other currencies. SavingStar uniquely features One or Many, the only cross-basket and cross-retailer loyalty offer proven effective in driving measurable and sustainable changes in consumer purchase behavior. The company is based in Waltham, MA.
CATAPULT is a single software platform that facilitates front-to-back enterprise efficiency. This powerful software automates the completion of critical tasks from supply chain to customer checkout. It has an easy-to-use interface, customizable POS menus, flexible web office reporting, and unique features such as ScaleAware™ for produce and bulk item management.
Rosie is the industry leading platform for online shopping and digital consumer engagement. Designed specifically for independent grocers, Rosie provides all of the tools necessary to succeed in E-Commerce and create a distinct competitive advantage.
Each customer enjoys a personalized shopping experience online via iOS and Android mobile apps, leading to increased loyalty and larger purchases compared to in-store. For retailers, Rosie maximizes the ROI of your online shopping program. Touch screen tablets and scan guns optimize order fulfillment, reducing labor expenses. Rosie's data analytics tools are deeply integrated, enabling easy access to customer demographics, high/low turn items, items most frequently out of stock, and more.
Rosie's platform is optimized to position house-made, locally sourced, and other designated items to appear more prominently to customers at the retailer's discretion, creating more effective sales programs and increasing customer satisfaction.
GrocerKey is a white label end-to-end technology solution for grocery stores. Included is a branded web site featuring an online store. GrocerKey has created a faster and more desirable ordering process than any other e-commerce grocery platform on the market. The GrocerKey admin allows you to update store settings in real time, stay on top of your stores performance with real time analytics, and prepare your store for pickup, scheduled delivery, and on-demand delivery. The GrocerKey back-end operations app provides your staff with the tools they need to run an efficient and successful operation.
Success in supermarket retailing is more and more influenced by a retailer’s ability to strategically use analytics and insights derived from shopper-identified transaction data. Targeted promotions can provide a much higher and effective return on investment than traditional mass promotion. These trends have transformed the industry, powering Kroger’s 46 consecutive quarters of same store sales growth and similar efforts underway at other leading retailers.
While few can debate the power of shopper intelligence, the independent sector of the industry has been largely left behind, challenged by lack of cost-effective solutions, requisite technology integration, and lack of resources related to best using the data once gained.
AppCard is a fast growing company that provides an easy-to-implement solution targeted at independent retailers.
As independent supermarkets gain strength and momentum in the grocery retail industry, they continue to spar with larger, national chains in a highly competitive marketplace, working hard to survive on small margins. The complexities and risk factors faced by independent grocers require them to implement ways to cut costs and expenses and keep a tight hold on cash. However, while strong accounting practices and efficient operations are fundamentally at the root of doing so, large numbers of independents do not recognize that deficiencies exist in their cash offices, a scenario that can be a major liability to any business. Many independents execute various practices that were implemented years back, but they have not reviewed their entire cash office reconciliation process including balancing, reporting, and auditing for an extended period of time. As a result, these retailers are unaware of inefficiencies and any areas where profit is leaking.
In today’s retail marketplace the customer experience is a main focus, and shoppers are looking for stores that provide benefits that go beyond price such as assortment, excellent customer service, and a variety of payment types and points of payment. Unfortunately, while retail has evolved significantly over time and the front end has completely changed, the cash office has remained stagnant despite the demand of working with new payment types and processes. In response, technology solutions that can drive efficient store cash management should be leveraged to improve the overall bottom line. Optimally, supermarket retailers should be able to implement a solution that tracks and reconciles transactions from the point of sale terminals to the bank and up to the corporate level. In this case study, several independent grocery retailers provide insights into how the use of Balance Innovations’ solutions has done just that and facilitated improved accounting systems and operational efficiencies across cash management modules.
As the leading provider of reconciliation and efficient cash management solutions, Balance Innovations has special expertise in software solutions for the cash office. They understand the pain points of retailers and what they need to do to optimize cash office and accounting efficiencies. The Balance Innovations organization looks at cash management through a holistic lens considering the cash office as an extension of the total store. As such, they help retailers view and treat cash as they do every piece of inventory in their stores, tracking every bundle of money with the same fervor and accuracy as every unit of canned beans.
Balance Innovations offers solutions for best-in-class retailers who want to better manage the store reconciliation process through an end-to-end automated solution that streamlines processes and provides analytical data to help identify problems. In the following pages, several independent grocery retailers provide insights into how they have integrated Balance Innovations solutions with their existing POS technologies to automate and improve revenue balancing, check processing, and self-checkout management.
Meticulous compliance with temperature control and monitoring practices is a fundamental necessity for food service providers in order to assure product quality and safety. As both hot and cold menu offerings continue to expand in the supermarket environment, this activity grows more complicated, placing a greater burden upon operators to maintain excellence. Many observe that existing paper-based recordkeeping processes are no longer adequate for the modern grocer.
With these issues in mind, two retailers collaborated on in-store deployments of a food safety and intelligent checklist platform beginning in summer 2013. The activity was focused on deli and prepared foods departments located at one store of a regional supermarket chain and a single-store independent grocer.
The platform (PAR EverServ® SureCheck®) uses digital temperature testing devices linked wirelessly to a cloud-based server application. Among multiple benefits of this arrangement, the platform helps food service associates to better manage temperature monitoring activities in a timely manner, while faithfully capturing an activity log that may be monitored to prove compliance.
Results to date indicate improvement on several key performance dimensions compared with previously existing paper-based record keeping methods.
The in-store environment has become an increasingly important front in retail competition as the majority of shoppers make their purchase decisions in the store and impulse purchases remain a significant factor. With this in mind, it is critical that retailers provide a pleasant and engaging in-store experience for their shoppers to achieve long term success as chain competitors stress clean, uncluttered, and well-organized stores.
Key to the shopping experience is merchandising. Merchandising success means not only having the right product selection and assortment available, but also having products neatly presented to make it easy for the shopper to find what she is looking for. With so many more options available to shoppers today, retailers understand that the negative impression made by products in disarray and the frustration caused by inability to find the right product in a timely and efficient manner can send the shopper to a competitor.
In addition to lost sales, poor merchandising discipline can result in higher labor costs, as store personnel must take time to straighten products and bring them face-forward.
European supermarkets, faced with high real estate and labor costs, utilize merchandising fixtures to maintain product display discipline, maximize shelf space, and realize restocking efficiencies. A relative newcomer to the US market, merchandising fixtures from POS Tuning were recently tested by CART in a live learning lab (operating store) to determine the impact on sales, store labor related to restocking and merchandising, and the customer shopping experience. Overall, the fixtures provided a significant positive impact on units sold in key brands and sections in both the cereal and frozen foods categories, which were evaluated in this test. The quantitative results were reinforced by comments from the Store Director who clearly identified labor savings, improved merchandise presentation, and positive remarks from shoppers as key benefits to the POS Tuning fixtures.
Merchandising tests such as these are challenging, especially in the dynamic supermarket environment where there is a regular inflow of new products and delisting of older products. Retailers regularly re-merchandising categories and sections compound the challenges as they react to competition and search for any advantage.
The CART team’s retail experience underscores the importance of viewing test results through both a qualitative and quantitative lens. The positive impact provided by an easier and less frustrating shopping experience can create customer value over time that can be difficult to manage in a short-term test. Comments from shoppers and store personnel help reinforce the importance of this perspective.
POS Tuning is a global provider of innovative merchandising and display solutions that has brought its products to retailers in North America. Building on the success in its home market of Europe, where leading retailers utilize its products across many categories to great success, POS Tuning engaged CART to implement its solutions in key categories in a supermarket to prove their value.
The eCommerce buzz is becoming reality as FMCG retailers push online shopping solutions to the top of the CART Composite Index with a score of 4.31, reaching 215% above the average. FMCG retailers are also focused on in-store marketing, inventory management and self-checkout amongst several other major trends.
The CART Composite Index measures search activity and solution engagement from more than 30,000 users representing retailers in every state in the U.S.
In April 2013, Birdzi, Inc. (“birds-eye”), in collaboration with CART, deployed a highly innovative, anonymous in-store shopper detection technology in two U.S. grocery retailers. This technology detects and follows the movement of Wi-Fi enabled personal mobile devices throughout a store environment to accumulate actionable data.
Learning to understand real shopper behavior represents the latest front in the retail industry. Technologies such as the one presented here, helps independent retailers to remain competitive.
Birdzi can be implemented to gather shopper data over a period of time as well as engage shoppers in real time during their visit, should they chose to participate.
The solution is easy to deploy and scalable through a cloud-based centrally managed system that is capable of collecting data in real time.
The research study has been divided into two phases. This paper (Phase I) focuses on the mobile analytics aspect, which can be used to adjust store operations through more effective scheduling or improve in-store merchandising leading to an increased basket size.
A subsequent paper will focus on Phase II, demonstrating Birdzi’s potential as a shopper engagement tool.
The aim of this case study is to showcase the benefits and relevance of mobile analytics technology in a retail setting.
Assistant Professor Neeru Paharia, Georgetown Institute for Consumer Research
Consumers generally prefer associating themselves with winners. Consider the legions of loyal fans for sports teams like the New York Yankees or Los Angeles Lakers. This desire to improve one's social status by associating with a winner is sometimes referred to as "basking in the reflected flory". However, consumers do not always prefer the winner or top-dog, they often have a strong affinity to identify with an underdog.
Sam K. Hui, Jeffrey Inman, Yanliu Huang, & Jacob Suher, University of Florida Retail Research Center
Typically, shoppers' paths cover less than half of the areas in a grocery store. Given that shoppers often use physical products in the store as external memory cues, encouraging shoppers to travel more of the store may increase unplanned spending. Estimating the direct effect of in-store travel distance on unplanned spending, however, is complicated by the difficulty of collecting in-store path data and endogeneity of in-store travel distance. To address both issues, the authors collect a novel data set using in-store radio frequency identification tracking and develop an instrumental variable approach to account for endogeneity.
David R. Bell, Daniel Corsten, & George Knox, University of Florida Retail Research Center
Many retailers believe that the majority of purchases are unplanned, so they spend heavily on in-store marketing to stimulate these types of purchases. At the same time, the effect of "preshopping" factors - the shoppers' overall trip goals, store-specific shopping objectives, and prior marketing exposures - are largely unexplored. The authors focus on these out-of-store drivers and, unlike prior research, use panel data to "hold the shopper constant" while estimating unbiased trip-level effects.
Professor Luc Wathieu, Georgetown Institute for Consumer Research
Proper pricing is a key ingredient of profitability, but unexpectedly to most, pricing can also be a powerful tool to engage consumer thought and ultimately increase the perceived relevance of products and services.
Professor Luc Wathieu, Georgetown Institute for Consumer Research
Recent research has shown that too many choices can demotivate consumers, prompting them to delay or abandon an intended purchase simply because selecting the best product at the best price required too much effort.
Assistant Professor Simon Blanchard, Georgetown Institute for Consumer Research
When the manufacturer of a new organic chocolate cake mix negotiates shelf space with a retail chain, which shelves and which part of the store are the most desirable to stock the products? It is generally assumed that in-store placement of products should be organized such that consumers can easily find what they want, and that managers can easily identify how consumers think assortments should be organized. For the new organic chocolate cake mix it would seem natural to stock the product along with other cake mixes in the baking aisle. Yet, it is also possible that consumers may categorize brands or products in ways that may not be intuitive to managers. Should the manager consider stocking the product with cake mixes, organic products, with chocolates...or in a combination of the above locations?