Understanding Shopper Behavior at the Shelf

Understanding Shopper Behavior at the Shelf



Understanding true shopper behavior in the store has become the latest battlefield in the fast moving consumer goods industry. And little wonder when studies show an estimated 76% of purchase decisions are made in the store1. For retailers, the cumulative impact of adding even one more product to a small percentage of shopping trips equates to significant gains to annual sales.

While in recent years there have been a growing number of tools that have come into the market to help retailers and...

Please log in or create an account to view this Resource.