Understanding Shopper Behavior at the Shelf

Understanding Shopper Behavior at the Shelf

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Description

Understanding true shopper behavior in the store has become the latest battlefield in the fast moving consumer goods industry. And little wonder when studies show an estimated 76% of purchase decisions are made in the store1. For retailers, the cumulative impact of adding even one more product to a small percentage of shopping trips equates to significant gains to annual sales.

While in recent years there have been a growing number of tools that have come into the market to help retailers and...


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