Customer Demographics Analysis

Customer Demographics Analysis

DoorStat

Description

DoorStat sets up proprietary sensors at pedestrian doorways or points of interest where the technology automatically analyzes foot traffic & associated demographic info for attendees through video-based, proprietary software. The software, working in real-time, will collect, analyze, and report on customer demographic information, including the gender, age, ethnicity, and mood of each customer. Because customers are passively analyzed, DoorStat collects information on more customers than would be possible through surveys, other forms of technology, or high-overhead initiatives. DoorStat data helps retailers improve customer experience, optimize staffing/operations, validate marketing efforts, identify customer/product correlations, & predict future behavior.

Example Insight: between 1-4pm on June 1, location xyz had 523 customers, of which 311 were female; of those females, 36.72% were between 35-44 years old; within that age demographic, 29% were Hispanic.


Benefits

  • Improve customer experience by understanding demographic patterns and correlations to purchasing behavior.
  • Optimize staffing and operations by understanding when customers arrive, wait times throughout the day, and crowd size for a given period.
  • Validate marketing efforts of specifically targeted advertising efforts or activation strategies.

About the Company

DoorStat is a team of developers, consultants, & analytics specialists that help businesses collect, analyze, & benefit from detailed information about their customers and customer behavior. DoorStat data collection primarily focuses on the gender, age, ethnicity, & mood of customers, in addition to foot traffic behavior for specialized projects or long-term engagements. For retail businesses or similar establishments, DoorStat sets up proprietary sensors at pedestrian doorways or points of interest where the technology automatically analyzes foot traffic & associated demographic info for attendees through software. Because customers are passively analyzed, DoorStat collects information on more customers than would be possible through surveys, other forms of technology, or high-overhead initiatives. DoorStat data helps retailers improve customer experience, optimize staffing/operations, validate marketing efforts, identify customer/product correlations, & predict future behavior.


CART Registered PLUS Due Diligence:

Second level due diligence validating and quantifying solution benefits with existing retail users.

Founded: 
2013
Company Size:  Less than 10 employees
References Available: 
Yes
Affiliations: 

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