Consulting

A New Model for Customer Engagement

Gary Hawkins, CART

Retailers today understand the importance of digital marketing and digital customer engagement. What retailers grapple with though is creating content, including offers and promotions, that is available for personalization. Relevancy is all important in the digital world. The challenge of funding personalized offers is universal and many retailers fall back on a time-tested solution: Get the brand manufacturers to pay for it. Every retailer I talk with about marketing personalization inevitably asks “Where do I go for incremental offers to power my personalization program?” These retailers are asking the wrong question.  In the near term, retailers should be asking how they can better use the existing promotional content they have. There are three key areas retailers should be focused on relative to marketing personalization: Personalized ad flyer: Rather than force your shoppers to search through hundreds of sale products to find the few that are of interest, retailers should be providing a personalized digital ad to each of their customers. This makes more effective use of existing promotions and helps drive sales by getting the most relevant sale items in front of each individual customer. Retailers doing this include Niemann Foods’ County Market stores, Coborn’s, and Foodtown. Look to TPRs: Every supermarket retailer has hundreds, if not thousands, of products on sale each week as part of a TPR (temporary price reduction) program and there are two opportunities here. The first is simply getting the most relevant TPR products in front of each individual customer as in the personalized ad flyer above. But there is a more powerful opportunity to implement a hybrid pricing strategy, providing a discount for all shoppers at the shelf but a deeper discount to shoppers as part of a strategy to grow shopper share of wallet. Look to local and regional vendors: In the Let’s Get Personal: Digital Customer Engagement in Supermarket Retail article (Part 4) I speak to retailers putting in place a digital marketing ecosystem. Looking to a mid-west supermarket operator we see the retailer opening up their digital marketing platform portal to local and regional vendors to create digital offers that are then directed to the most relevant shoppers. Everyone wins as the smaller vendors typically do not have access to sophisticated digital marketing, the customer benefits from additional savings on relevant products, and the retailer gains from additional content for marketing personalization and furthering local brands. Longer term retailers should become private label savants, instead of investing private label margin in period mass promotions, use those funds instead to support targeted promotions providing savings on products relevant to the appropriate shoppers. In similar form, retailers should consider negotiating major brand products down to an everyday low cost and using the added margin to fund targeted promotions to relevant shoppers. I am not suggesting this is easy but what I am saying very adamantly is that if retailers hope to survive going forward they must figure out how to provide savings on products each shopper wants to purchase. Kroger and Amazon are focused on this.  Retailers that have built their business on brand manufacturer marketing funds have built on quicksand. Big CPG brands are under increasing pressure as sales plateau or even decline as a growing number of shoppers avoid packaged foods and massive marketing budgets are directed to the best return on investment - increasingly that means digital marketing and shopper marketing initiatives that encompass shopper insights and targeting.  In today’s digital world, every interaction with the shopper must be made relevant to the individual customer. That means a dedicated focus on what the shopper wants, not necessarily what the brand manufacturer wants. This shift from the ephemeral riches of brand marketing funds to a sole focus on the individual customer is albeit challenging but necessary for traditional supermarket operators if they are to survive, let alone thrive, in the new world of retail. +MORE

Amazon and Whole Foods: 3 Disruptions Coming Fast to Traditional Brick and Mortar Retail

Gary Hawkins, CART

The just announced Amazon acquisition of Whole Foods is sending shockwaves through the online and traditional supermarket industries. While the reverberations from this deal will be playing out in the years to come we can already see three major disruptions that will impact traditional supermarket operators in the near term: Disruption #1: Omni-channel retailing has just been accelerated. Amazon acquiring Whole Foods represents the first true melding of the online and brick & mortar shopping experience at scale. Amazon will be leveraging Alexa’s shop-by-voice platform, its rapidly growing delivery capabilities, and Prime membership into fuzing together the online and physical store experiences. The first loser may be Instacart as Amazon reclaims the Whole Foods’ online shopping experience so it is able to extend marketing relevancy and personalization into the Whole Foods online experience. While some speculate that Amazon may just acquire Instacart I believe that Amazon will ultimately cast the service aside. If Amazon were to buy Instacart most other retailers using the service would bolt, viewing Amazon as key competitor. Further, to some degree, Amazon already has delivery capabilities in some number of Whole Foods’ markets. Disruption #2: Amazon’s marketing relevancy and personalization will transform brick & mortar marketing. Amazon will quickly extend its industry-leading expertise in online marketing relevancy and personalization into the brick & mortar experience. Amazon is a master at helping its customers navigate the millions of products sold through its site; imagine how they can help customers navigate the 40,000 or so SKUs stocked by the typical store. Amazon’s pricing algorithms tied to personalization should be scaring the hell out of brick & mortar supermarket competitors. And don’t think it is not going to happen. This is Amazon’s forté and after spending $13 billion Amazon is going to push it for all its worth. Disruption #3: Amazon will enter the payment business in a big way. Consider that Amazon has payment information stored for hundreds of millions of customers, especially the estimated 60+ million Prime members it has. Now think about Amazon letting customers pay at Whole Foods with their Amazon account. The company is already doing this at the Amazon Go store it is piloting. +MORE

The Morning After: Supermarket Retail Wakes Up to the Mother of All Hangovers

Gary Hawkins, CART

Like the proverbial morning after hangover, supermarket retail wakes up today with a pounding headache as the implications of the Whole Foods acquisition by Amazon settle in.  The astounding loss in market value as share prices dropped on the news of the acquisition has retail executives nauseated as they contemplate their changed future. One article this past Friday called out that the top 20 traditional retailers collectively lost nearly $40 billion in market value. This, while Amazon actually gained an estimated 3% in value, approximately the cost of the Whole Foods acquisition. That’s adding insult to injury for traditional retailers.  Certainly the most obvious threat is that the acquisition of Whole Foods by Amazon will greatly accelerate the industry’s move online. And the knee-jerk reaction of brick & mortar retailers will be to accelerate their plans to put online shopping capabilities in place as fast as they can to protect top line revenue. This is the type of tactical reaction that supermarket retailers excel at. See threat. React to threat. Next. The problem for traditional retailers is that Amazon’s move into physical retail carries with it much broader strategic implications than just growing online shopping. Amazon’s acquisition portends a vast transformation of the industry that will play out over the next several years. As I called out on the day of the announcement, Amazon is positioned to leverage its vast technological capabilities to meld the digital and physical worlds and innovate the future of retail at massive scale… and speed. Traditional retailers simply do not have a clue what’s coming at them. Consider that Amazon can now tie Whole Foods to its Alexa virtual assistant platform and the Dash replenishment services. Not only can the vast array of Whole Foods products be available via a simple Dash button ‘click’ but Amazon will let shoppers simply ask Alexa ‘what’s for dinner tonight from Whole Foods’ and then deliver it. Amazon’s Dash replenishment service, integrated into smart appliances for the automated replenishment of things like laundry detergent, will extend to the refrigerator and pantry. Amazon will be glad to relieve you of the burden of creating a list and going shopping or even placing an order online; your pantry and fridge will just be automatically replenished for you. Amazon will bring its supply chain prowess and efficient distribution operations to Whole Foods, lowering costs across the board. Amazon has already claimed a 20% reduction in operating costs at its distribution centers through the use of robotics; those same or similar robots will quickly find their way into Whole Foods distribution centers, and eventually even into the stores. And lest we forget, it is not just retailers that are threatened. Major CPG brands are also being put on notice. Amazon can leverage its scale to lower product costs at the same time it repackages Whole Foods private label products to make them easier to ship and deliver, taking WF private label products online through the Amazon platform and quickly growing sales volume, further lowering costs. All this at a time consumers are searching for healthier alternatives to major CPG brand products. No wonder the markets drove down the share price of manufacturers like Kellogg and General Mills after the announcement. The reduction in product costs will be used to change the perception of ‘Whole Paycheck’, Amazon growing physical store sales through more competitive pricing. Compounding the impact, it is expected that Amazon will leverage its tech know-how to lower store operating costs, such as using the self-shopping technologies being used in the Amazon Go store to eliminate the need for cashiers.  And while it grows physical store sales, Amazon will build further synergy between the online and physical worlds by letting shoppers pick up merchandise ordered online from the local Whole Foods store. Few have talked about Amazon entering into the payments world but the acquisition also tees up that opportunity as it is not much of a stretch to enable Whole Foods customers to pay via their Amazon Prime account at checkout. Shares of traditional payments related companies like First Data, Verifone, and Blackhawk Network Holdings took hits as analysts ponder the impact of Amazon on how customers pay in brick & mortar retail. First National Bank of Amazon anyone? It’s going to take more than a couple aspirin to make this hangover go away. +MORE

Amazon's one-Two Punch: Retail Marketing on the Ropes

Gary Hawkins, CART

Amazon, through its proposed acquisition of Whole Foods, is poised to surprise and delight shoppers in brick & mortar retail by helping them discover new products while relieving shoppers of the mundane burden of replenishment. Amazon’s one-two punch. For the past decade Kroger has indisputably led the industry in its ability to collect and use customer data. The company’s ‘Customer First’ initiative, anchored by targeting relevant promotions to each customer household, has grown customer share-of-wallet, helping Kroger grow sales while reinvesting margin in lower prices and service.  As a Kroger shopper my household enjoys weekly emails calling out relevant ad items along with targeted offers and coupons on products we buy. And Kroger nails it, each product surfaced to us is one we regularly purchase. But here’s the rub: we’ve come to expect that relevancy. Receiving the weekly email is no longer exciting, it has become routine. Kroger has perhaps been lulled into complacency in its personalization efforts as other traditional supermarket competitors are so far behind. But Kroger, let alone the majority of retailers who are clearly customer un-intelligent, are about to learn that providing savings on regularly purchased products is no longer enough as Amazon enters brick & mortar retailing. Consider Amazon’s ability to cull through millions of products in realtime to present those most relevant to you when you visit Amazon’s site. Amazon is masterful in helping the shopper discover new products, and in doing so, grow the customer’s lifetime value. Now take that ability and extend it into a Whole Foods store, an environment tailor made for helping foodies ‘discover’ exciting new foods and related items. Receiving savings on the same mundane products purchased each week from Kroger is boring by comparison. But there is more. While traditional supermarket retailers are still moving online or thinking about moving online, Amazon is positioned to use Dash buttons, its Alexa voice-based shopping assistant, and subscription services to relieve you of the weekly routine of replenishing consumables. Smart appliance makers have already integrated to Amazon’s automated Dash Replenishment Service; the washing machine automatically reordering detergent when it runs low. Amazon can extend that capability to your pantry and refrigerator, automating replenishment of regularly used products. Put together automated replenishment with helping the shopper discover exciting new products and retail marketing enters a new paradigm; a world where even targeted offers on products regularly purchased is perceived as ho-hum. Marketing relevancy is now table stakes; product discovery and replenishment is the new tie-breaker. This is Amazon’s one-two punch that will have traditional retailers on the ropes. Supermarket retailers are woefully unprepared for this looming battle as a majority of retailers do not capture customer identified purchase data, and even amongst those that do, their efforts are weak at best. Traditional retailers have little to no defense against this powerful one-two punch and Jeff Bezos must be salivating at the thought of leveling Amazon’s marketing machinery against the (by comparison) neanderthalian marketing of so many brick & mortar retailers. And to those retailers scattered across the vast American landscape thinking they are safe because there is no Whole Foods store nearby: Location is no longer a competitive barrier. Amazon will repackage Whole Foods private label products to make them easier to ship (think snacks, cookies, etc.), making many Whole Foods products available to shoppers regardless of location. It is ironic that Whole Foods earlier this year engaged with Dunnhumby to bring to the company the same customer focus that was so successful at Kroger. The approach used by data consultancies like Dunnhumby and similar providers is massively expensive, relying on dozens or even hundreds of data analysts. What’s more, the approach based on customer segments and aggregate scoring along with iterative processing was formed with the constraints of technology available a decade or more ago, not using today’s tools.  And think of the potential to link the Amazon shopper online to the transaction inside the store, something easily done by enabling customers to pay with their Prime account at checkout. Amazon’s big data marketers are probably drooling over the insights enabled by connecting purchases made online with purchases in the store and then leveraging those insights into growing customer lifetime value. But there is more to Amazon’s success than marketing relevancy. Amazon understands the importance of the complete digital user experience, from suggesting products of interest to the shopper to personalized search, making relevancy and discovery pervasive across their user experience. Traditional retailers will be challenged to replicate this seamless, personalized experience across the disparate solutions used today to power websites, eCommerce, mobile apps, loyalty, and more.  There is a glimmer of hope for traditional retailers. New capabilities leveraging the latest tech - AI, machine learning, big data, and the cloud - are entering the market. Solutions like that provided by Birdzi give retailers the ability to stay continuously connected and engaged with shoppers through using hyper-personalization driven by vast knowledge of the individual shopper and realtime personalized search via the retailer’s website and app. Combined with the ability to extend that personalization into every digital channel including eCommerce through APIs and powerful white-label apps gives traditional retailers a fighting chance to blunt Amazon’s one-two punch by providing their own cohesive customer experience.  Solutions like this, combined with other capabilities entering the market such as AI powered promotion optimization by companies like Daisy Intelligence, robotics as a service for distribution centers and picking online orders, delivery robotics like Starship Technologies, along with AI powered bots like provided by BoodsKapper for customer service, can help traditional retailers innovate their way out of the corner of the ring where they are sure to be pummeled. +MORE

Lessons From the Lily Pond: What Retail Execs Need to Know

Gary Hawkins, CART

As Amazon enters brick & mortar retail the ability to innovate at scale and at speed takes on new meaning yet many retail organizations are ill-prepared to compete as executives fail to understand the new playing field. Everyone is familiar with the phrase ‘exponential growth’ but few truly understand the meaning and power behind the words. As technology grows exponentially fueling new capabilities and competitors across the supply chain, retail executives need to address innovation comprehensively, not as individual developments. To employ an oft-used expression, too many retail executives are missing the forest for the trees. Imagine a small pond that sprouts a single lily on June 1 and doubles its number every day for a month. Further assume that the lilies are of such a size that at the end of the month the entire pond is covered with the pesky plants. * By Day 20 lilies cover roughly 0.01 of the pond—only one-tenth of one percent. What transpires in the next 10 days, though, is nothing short of transformational. So what does this have to do with retail? Just this: Technology — more specifically, computer processing power — is growing exponentially. We have lived our lives to date in the first 20 days of the lily pond; a comfortable, seemingly linear, pace of change that we have become accustomed to. Tomorrow will be much like today, that is much the same as yesterday. But this is no longer so. As Ray Kurzweil, noted author and technologist, has called out, we are at the knee of the technology growth curve and from this point on the speed and scope of innovation will only accelerate. Back to the lily pond analogy and why this is so important:  In the beginning most people would not recognize this as an exponential trend. The growth of the lily pads is so slight that it’s barely noticeable.  This negligence causes people to miss what’s happening, ignoring the change that’s occurring. By the time people finally do understand how fast things are progressing–say on Day 28 of the pond example–and hope to either capitalize on its explosive growth or avoid being overwhelmed by its growing power, it is too late. Tomorrow will no longer be much like today… and retailers are not prepared. Retail executives need to think in terms of how to address innovation cohesively across their organization, not in terms of discrete developments impacting specific operations. And the growth of transformative and disruptive capabilities is just getting started. Like atoms colliding to create new elements, new capabilities are crashing into new technologies, powering a fast growing tsunami of innovation that threatens to overwhelm traditional brick & mortar retailers. Questions retail executives should be pondering: How do I ensure that my company is aware of all the fast-moving new innovation that is coming into the industry? Once discovered, how does my company filter through countless new capabilities to understand those to focus on? With that focus, do we have the ability to test and pilot new technology in parallel across all parts of our organization (manufacturing, distribution, retail, customer engagement) to understand the impact? How do we deploy new capabilities across our company operations at an increasing pace? Do we allocate budget to learning about, testing, and deploying new innovation? Do we have the skill sets within our team to help us think through the implications and use of new capabilities? Is our company culture supportive of the ongoing — and increasingly fast — change that is inherent with new innovation? Does our organizational structure support innovation? Do we need a CIO (Chief Innovation Officer)? To remain relevant, retail executives must develop an all-embracing strategy and plan for innovation as the risk of disruption at any point across the supply chain grows by the day… as the recent move by Amazon so clearly illustrates. Conversely, the opportunity to leverage innovation into business gain is available to those retailers who understand how the environment has changed and dedicate resources to the challenge.  What’s your plan? * The lily pond story is often used to convey the power of exponential growth. The example used here was drawn from ‘Take a Swim in the Pond of Tomorrow’ by Jack Uldrich. +MORE

5 Steps to Optimizing the Brick and Mortar Store

Gary Hawkins, CART

Traditional retailers have already lost online momentum but have an opportunity to win the in-store battle. There is no doubt that Amazon’s proposed acquisition of Whole Foods is going to accelerate online grocery shopping, putting increasing pressure on optimizing the performance of the brick & mortar store. Beyond growing online sales, Amazon will bring its data science to the physical store, analyzing shopper behavior just as it does behavior across its digital properties. Merriam Webster broadly defines ‘genome’ as the genetic material of an organism. The retail industry has a unique opportunity to decode the brick & mortar store ‘genome’ and leverage improved understanding and new capabilities into dramatically increased store performance. And like the human genome project, the benefits are substantial and wide-ranging. As one of the first supermarket operators to deploy video analytics years ago we found that specific products would invariably drive increased aisle traffic along with associated product sales. We learned the impact of on-shelf vs. off-shelf displays. Imagine doing promotion planning — or strategic personalized marketing — with a goal of maximizing shopper traffic across the store, knowing that as department, aisle, or category traffic increases, the sale of adjacent products also increase. In-store analytics represent a powerful opportunity for brick & mortar retailers to optimize store performance. Here are five steps to optimizing the brick & mortar store: Step 1 - Conversion rate scorecard: Ask nearly any store manager what their department, aisle, or category conversion rates are and you’ll probably get a blank stare. Even the best retail operators have very little understanding of true customer behavior in the store, let alone how it can be positively impacted. There are a growing number of solutions using mobile device detection or digital video available to retailers to analyze the flow of customers in and around the store, including dwell time in specific areas and even purchase conversion. Retailers should create conversion rate scorecards showing customer traffic entering the store and then the percentage of shoppers going to departments, aisles, and categories. These scorecards can also reflect dwell events (the number of shoppers spending more than a specified amount of time in front of a category) and purchase conversion. Digital video solutions using anonymous facial recognition are able to measure customer sentiment, measuring how many customers are happy, sad, frustrated, angry, etc. in different parts of the store. Other solutions using 3D motion sensors are able to understand behavior at the category, knowing what specific product a customer picks up and from what shelf. Step 2 - Overlay with merchandising activity: Each year brand manufacturers and retailers pour billions of dollars into in-store merchandising events from special displays to special signage and more. Rarely is the impact of this promotional activity measured let alone the larger impact to customer behavior. Retailers need to consistently and accurately track merchandising activity in each store each day and week. This would include location of on-shelf and off-shelf displays, special signage, endcap displays, and other merchandising activity. Step 3 - Customer-intelligent product selection: Kroger and a (very) few other retailers leverage customer intelligence into store-level product assortment plans but the vast majority of retailers continue to stock their shelves with products that have always been carried, that their vendors ship in, or that syndicated data shows are good sellers in the market. No heed given to an understanding of the customers actually shopping the store. Retailers can gain these insights either through loyalty programs which provide customer-identified purchase data or by using anonymous facial recognition capabilities which provide customer demographic data (gender, age, ethnicity). Step 4 - Automate out-of-stock notifications along with merchandising and pricing compliance issues: There are a rapidly growing number of solutions available to help retailers automate and quickly discover product out-of-stocks, promotion compliance failures, too little or too much product inventory and even pricing issues around the store. Robots equipped with a full range of cameras and sensors are able to roam the aisles, neatly avoiding customers, to peruse the shelves. Cart mounted devices provide similar information and notifications as customers shop. And fixed camera deployments on high-volume categories or areas of the store add another layer of data. Step 5 - Tie to realtime in-store marketing: Retailers such as Coborns, Foodtown, and Niemann Foods already have the ability to message a customer in the store based on realtime location. Imagine the power of knowing that if traffic in aisle 5 is lower than usual on Tuesday afternoon, communicating a promotion on a relevant product in that aisle to customers in the store can help drive aisle traffic along with sales of adjacent products. Ignorance of true shopper behavior in-store will no longer stand as Amazon leverages its vast technological prowess to understand and then optimize the physical store. As the market stands today, traditional operators are behind the curve in online sales but the battle for physical store optimization is just getting started. Decoding the store genome will help retailers gain significant advantage as they leverage new understanding paired with new in-store marketing capabilities to pull ahead of traditional competitors and better position themselves for Amazon’s entry into brick & mortar retail. +MORE

Five Years On: Revisiting "Will Big Data Kill All But The Biggest Retailers?"

Gary Hawkins, CART

Nearly five years ago I wrote a piece for HBR that called out how the largest retailers were leveraging big data to provide sophisticated personalized marketing to their shoppers in efforts increasingly funded by CPG brand manufacturers. I further called out the threat this represented to the significant independent retail sector. Sadly, little progress has been made despite the availability of cost-effective capabilities designed to level the playing field. As a retail armageddon approaches, triggered by Amazon’s entry into brick & mortar retail through its acquisition of Whole Foods, all retailers regardless of size are under threat as Amazon is poised to apply its technological prowess to transforming shopping. While I have little sympathy for the largest retailers who have taken a laggardly approach to innovation, I have great concern for the sizable independent retail sector that provides a rich diversity in local communities across the American landscape. Five years ago it was clear that the development of shopper marketing budgets used to fund targeted promotion initiatives at Kroger and other big retailers represented an existential threat to independent retail who largely lacked the requisite big data and targeting capabilities required to access those monies. As the biggest retailers gained growing access to industry marketing funds — along with growing prowess in driving sales and margin through intelligent promotion targeting — independent retailers were increasingly falling behind, harmed by falling marketing funds and focus on mass promotion while shoppers increasingly expect marketing relevancy. And now, as the retail industry is poised to transform as the physical and digital worlds meld to create a new shopping paradigm, independent retail is, if anything, even further behind. So why has the situation become even more dire for independent retailers? And what should independent retailers do to stay in the game? Realize the world is all about data. Larger retailers have no choice but to have data discipline, maintaining accurate data to power all the various systems. It is frightening in some cases to see the lackadaisical attitude smaller retailers have taken to accurately maintaining even basic data like item descriptions, item categorization, and pricing. Data is the currency of the new world of retail and without it retailers cannot even enter the game. Embrace digital… comprehensively. Some independent retailers have tried to embrace digital marketing, putting in place different solutions for online shopping, websites, email, mobile, social media, and other capabilities. But all too often these are scattershot initiatives, no central planning or strategy in place to guide them. You see this when you come across a retailer with multiple apps; an online shopping app, the usual basic grocery list app, and maybe a loyalty app. Or the retailers that have loyalty and online shopping but do not connect the two. Retailers need to put in place a solution that provides comprehensive capability across channels to provide uniform communications and user experience.  If it’s digital it better be relevant. Shoppers today want the world their way, accustomed to the relevancy and personalization provided by Amazon and other online merchants. Brick & mortar retailers are way behind in providing marketing personalization to their shoppers. And not just relevancy but strategic personalization that uses AI and machine learning to grow customer share-of-wallet for the retailer through hyper-personalization. Aggregate data and promotion execution platform. Independent retailers need to work closely with their wholesalers to aggregate transaction data and better access industry marketing funds from brand manufacturers. It is worrisome that so many independent retailers cannot even take advantage of scan-down deals because the data supporting units actually sold is not readily available. But this issue goes beyond just data collection; wholesalers and their retail customers need to have a platform across disparate retailers capable of executing complex promotions and delivering targeted promotions.  These are just a few of the things that independent retailers and their wholesalers need to focus on fast if they are to survive, let alone thrive, as retail moves into the future. +MORE

Here There Be Monsters

Gary Hawkins, CART

Early mapmakers would place illustrations of dragons and sea monsters in unexplored locations on their maps. The phrase ‘here there be monsters’ came about as a reference to these dangerous areas and was popularized in the movie ‘Pirates Of The Caribbean: The Legend Of The Black Pearl’.  I frequently write and speak about the growing innovation gap, the widening gulf between the exponential growth of technology and the more linear adoption of tech-driven capabilities by retailers. This innovation black hole represents a significant - and potentially dangerous - blind spot to retail executives. This is where new disruptive capabilities and new competitors originate.  While Amazon has been on every supermarket retailer’s radar for some time now it was only when Amazon announced its acquisition of Whole Foods that the threat took on an immediacy. How many supermarket retailers that have pharmacy operations are aware that Amazon already has a significant - and fast growing - presence in the healthcare industry and the company is working to position itself to disrupt the pharmacy business?  Apple, Google, Amazon and others are rapidly growing development teams and massively investing in digital assistants like Siri and Alexa, expanding the artificial intelligence powered technology to be ever more powerful. These technology leaders are convinced that voice is rapidly going to become the next interface for computing, leaving keyboards and mice behind. Walmart recently partnered with Google to enable shoppers to use Google’s Home assistant to order from Walmart. Microsoft’s Cortana virtual assistant is partnering with Amazon’s Alexa. And yet how many supermarket retailers have voice-based shopping capability today?  Retail executives consistently fail to understand the pace of change and how consumer of new technology is far faster than it has been in the past. Something like voice-based shopping can go from ‘isn’t that interesting’ to mainstream activity in a matter of months, leaving retailers scrambling… and falling further behind. And retail executives have no view to what new innovation is coming out of the black hole next.  In today’s hyper-competitive business world it is what you don’t know and what you don’t see happening that is what gets you. And the growing innovation gap represents the largest single threat to traditional brick & mortar retail today. It is in this gap that ‘here there be monsters’. +MORE

Avoid Digital Confusion: Create A Technology Roadmap

Gary Hawkins, CART

I am shocked by the number of multi-billion dollar retailers I speak with that spend hundreds of thousands and even millions of dollars on technology solutions without a clear plan or even understanding of how they fit together. Its almost like these retailers have created a shopping list - we need an online shopping solution, digital coupons, customer segmentation tool, analytics platform, mobile app, and promotion optimization - and then seemingly contract with the first solution they come across that appears to provide that capability. Checking that box they then move on to the next item on the list. Its like walking through the grocery store, list in hand… milk ‘check, eggs ‘check’. After securing all the items on their list, and spending even more resources on implementation, deployment, and training, the executives then realize that some of these solutions actually need to be integrated or, even worse, the executives realize that they have just spent a fortune for multiple solutions from different providers that have a large degree of overlap.  And then there is my favorite: “I’ll outsource my marketing personalization and digital strategy to our online shopping solution provider.” Does it really make sense to handover your marketing personalization strategy to a solution provider who touches only a small portion of your shoppers (those shopping online)? Especially when strategic personalization is quickly supplanting mass marketing as the most effective go to market strategy when competing with Amazon and Kroger, long known for its personalization initiatives. Digital marketing and the requisite strategic personalization are not ‘bolt-on’ capabilities, this strategy goes to the heart of how retail goes to market in today’s marketplace. The number of retailers who actually develop a well constructed roadmap of required capabilities seems to be small. And even fewer retailers give thought to how different solutions come together to provide the capabilities required by today’s marketplace let alone tomorrow’s.  Technology-driven capabilities are mission critical for retail success today and the importance of having a comprehensive digital strategy grows by the day. To be fair, navigating the world of technology is challenging as new innovation entering the industry with new capabilities grows by the day, established companies move too slowly, and the practice of ‘vapor ware’ continues on.   CEOs and all senior executives at retail companies need to understand the need for a tech capability strategy focused around providing a comprehensive, engaging experience for shoppers while providing core business capabilities all brought together to minimize vendors and capability overlap. CART’s involved in a project with a well known regional retailer to create a scorecard helping the retailer understand how their digital capabilities compare to key competitors and best in class retailers. Growing from that is putting together a roadmap of needed or recommended capabilities that serve as a plan for identifying potential solution providers and clearly identifying what capabilities are needed and how they fit together. This is an approach that can be used by other retailers to minimize the expensive mistakes that too many are making. +MORE

Omnichannel to Omnipresence

Gary Hawkins, CART

While the majority of traditional retailers are still trying to move online and develop a digital presence, leading retailers are focused on a cohesive digital omnichannel strategy, providing the same content and messaging across multiple channels like email, web, mobile, etc. The problem is that the largest tech companies who are now competing for grocery sales are moving fast to develop an omnipresent strategy. By omnipresent I am referring to the ability of a shopper to engage (shop) with a retailer anywhere and at any time. And increasingly this is going to be done by talking as voice becomes the primary way we interface with technology. It has been reported that Amazon accounted for approximately half of all online sales over the recent Thanksgiving weekend. It has also been reported that Amazon sold millions of Alexa-enabled devices over the weekend. Amazon is quickly growing the Alexa platform, moving from home devices like the Echo speaker to embedding the technology in cars (deals with Ford, Volkswagen, and others) and even taking Alexa into the office. What this means is that a shopper can now add products to his grocery list while driving to work in the morning, place the order simply by speaking, and have the products waiting at his door when getting home later that day. Here’s the scary part: Amazon is forecast to have 70% of the voice-enabled speaker market this year and is projected to have over 120 million Alexa devices in homes and offices within the next 2 years (TechCrunch.com). It is this embedding of technology into a user’s life that some experts say is Amazon’s Trojan Horse, the technology weaving its way into how a user not only interacts with the world but - increasingly - as the gateway to fulfilling needs. Amazon is in the business of selling stuff and it is using its vast logistics capabilities and vast portfolio of products to increasingly be able to provide you whatever you want whenever you want it. And all you have to do is ask Alexa for it, you don’t even have to pick up your smartphone. There is no doubt the market for home-based digital assistants is exploding as Google grows its Assistant digital assistant platform and Apple enters the market in the coming months. While many supermarket retailers are moving online (finally) the frontline battle has moved. That frontline is now taking place within the digital assistant space and is represented by Alexa, Amazon’s Dash buttons and integration of its Dash Replenishment Service into home appliances. As we regularly call out, the pace of technology-fueled innovation is increasing and brick & mortar retailers must be focused on where technology is moving to, not where it is today. That nearly every retail sector will move online is a foregone conclusion, and more than ever this applies to groceries. But retailers must be looking at what capabilities and services they need to provide to keep pace with Amazon and the other tech giants because these are the new competitors. +MORE

Pace of Innovation -- Shattering the Status Quo

Gary Hawkins, CART

Retailers are shellshocked by the increasing pace of technology fueled innovation that is transforming and disrupting the industry. It seems not a week goes by that we don’t read about yet another new competitor entering the grocery space or some new innovation being rolled out by an existing competitor. Case in point: Kroger’s recent announcement that it is deploying its Shop, Scan, and Bag self-shopping solution at 400+ stores. This in response to Amazon’s cashier-less Go store pilot and Walmart’s similar self-shopping solution. Supermarket retailers are challenged on several fronts relative to innovation. It is nearly impossible for a retailer to be aware of all the new innovation entering the market. As an example, CART reviews an estimated 100 new solutions each month. Beyond awareness though is the challenge of deciding what areas to focus on (supply chain, distribution, marketing, store operations, etc.) and deciding what specific solution to pilot. And then having to decide what new capabilities to deploy across operating stores. Having efficient operations, quality foods, and great pricing and service is simply the cost of entry to supermarket retail. The new battleground is innovation. This is a new world for retailers to navigate. As an example, we see too many retailers implementing different digital capabilities in a piecemeal fashion rather than working towards a cohesive and comprehensive platform. The self-shopping capability mentioned earlier is a great example. Some retailers are trying to implement this kind of capability through a third-party app or a separate app rather than bundling it into one mobile app for their customers. Shoppers are after an omni-channel, seamless experience, not being forced to interact with different apps or systems to do business with a retailer. CART is here to help. We’re able to leverage our strong retail experience, industry knowledge, and unique insight to new capabilities and innovation flowing into the market to help retailers understand where they are today relative to their competitors and best-in-class retailers. Developing an innovation roadmap is important to help in prioritizing what new innovation to focus on and to create a foundation capable of adapting to new capabilities and technologies as they come into the market. +MORE

FwdMbl

FwdMbl Solutions, LLC

Account Management, DSD, Route Sales, & Proof of Delivery Apps Mobile Sales & DSD Customer, Leads, Prospects Orders, Credits, Invoices Aging, Statements Receive On Account, Credit Cards GPS Tracking & Signature Capture Print, Email, & Fax Documents Items, Availability, Inventory Images DEX, NEX & EDI Warehouse Transfers & Scrap Multi-Language Works Offline Proof of Delivery Delivery List Stop List Route & Stop Status GPS Tracking Signature Capture Returnable Container Tracking Asset Tracking Pallet Tracking Customer & Stop Documents Multi-Language Works Offline Account Management Customers, Leads, Prospects Quotes, Estimates, Notes Orders, Credits & Returns Receive On Account Aging, Statements Documents Sales History Warehouse Inventory Customer & Item Documents Multi-Language Works Offline Route, Inventory & Order Management Inventory Management Items, Kits Serial Number, Lot Tracking Expiration Date, FIFO/LIFO All Types of Transactions Reason Codes, Notes Pick, Pack, & Ship Reorder Points & Planning Barcode Labels & Scanning Multi Site, Warehouse, Bin Mobile Inventory App Order Management Customers Sales Orders Credits, Returns Dispatch Orders Work Orders Invoicing Quotes Inventory Integration Accounting Systems Integrations Mobile Sales App Route Management Driver & Route Setup Customer Assignment Inventory Assignment Cash Settlement Inventory Settlement Route Reports Signature Reviews Timeline & GPS Tracking Integration With Other Systems Mobile Management App   +MORE

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Ant Hill Retail Product Consulting

Ant Hill Retail Product Consulting

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Ant Hill currently owns and operates the largest and most up-to-date retail buyer database in the world.  Ant Hill Retail Product Consulting specializes in rapidly growing a newer retail product or line to the United States or international market place.  With nearly 100 retail brands built, we have the expertise to guide you through the retail world. +MORE

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Retail Strategy Experts U. S. & Canada

Better Sales & Brand Management Group

PLANNING Planning for a market in the U.S. or Canada—regional or national—requires a methodical approach. Multiple elements come into play, from product to packaging, pricing and promotion. The right partners are crucial and a roll-out plan that is fiscally responsible is essential STRATEGY The key to success is a sound go-to-market strategy. We work with you to define your goals, priorities and expectations. We then recommend the best course of action based on resources and opportunities. All retail placements are backed with consumer marketing strategies to deliver sales results. BRAND MANAGEMENT Understanding the distribution and retail landscape while implementing proven brand management techniques only comes with years of hands-on experience and the right partners. We eliminate the learning curve and costly mistakes by providing a comprehensive service. Positioning – brand strategy and pricing Analysis – to decide on best distribution model Territory Management – Regional / National US and Canada Distribution Channels – set up and manage Broker Networks – set up and manage Corporate Accounts – set up and manage Sales Support – set up and manage sales teams/demos Reporting – setting goals and monthly reporting PRODUCT DEVELOPMENT Brand Concepts  We Help brands clarify & Define: A unique brand vision Positioning in the current marketplace Key Messages through ingredient stories Demographic of target audiences Formulation Development Custom formulations are developed specifically to fit the brands marketing concepts and target the desired demographic. We always keep a critical eye on budgeting and timelines throughout the process, providing frequent tracking reports of the project for your review. Specialized Formulation Development Services Include: Natural & Organic Formulations  Sophisticated, efficacious, and original formulas for the personal care industry Full Stability and compatibility testing services Wide range of ingredient claim information USDA Organic and Eco-cert Certified Cosmetic Ingredients Proprietary natural fragrances for unique, custom formulations Internationally compliant formulations Packaging Development We bring innovation and experience to cosmetic product packaging and design, key components  to the success of your brand. Our knowledgeable, experienced professional team can assist in coordinating all aspects of the development and sourcing process, creating a seamless collaboration between packaging design, formulation and functionality.  We have a strong global network of packaging suppliers, which enables us to help brands source the packaging of their choice. If we are unable to find the exact packaging to meet the needs of the brand, we develop customized packaging solutions. Strategic Planning for Timelines and Product Launches When taking the brand/product rom development to market, we develop a strategic plan, budget and timeline to achieve your goal launch date.   REGULATORY SERVICES Whether you are looking for assistance in becoming compliant in the United States and or Canada, Better Sales & Brand Managment Group can help. United States OTC Regulatory Compliance FDA Compliance Ingredient List Quantitative qualitative Prop 65 compliance Claims Review Dossiers Cosmetic Product Safety Assessments (EC) 1223/2009 Annex I, Part A and Part B EU Regulatory Compliance 1223/2009 EU Regulation Packaging Labeling: Claims & Compliance - Domestic & International INCI (International Nomenclature for Cosmetic Ingredients) Ingredient Labeling Claims Substantiation - Review packaging verbiage for compliance Canada Cosmetic Registration Natural Health Product  Drug Identification Number LOGISTICS We are specialists in logistics, calculating every detail to provide customized service to our clients with a reliable consistent relationship. Skilled in U.S. and Canadian Order Fulfillment Services, working with our partners servicing all classes of trade we are able to deliver seamless operational expertise. Fulfillment Pick and Pack Light Assembly Mailing services Cross Docking Same Day Shipping Inventory Management  Web tracking EDI set up and Management Order Processing Accounts Receivable/Payable Returned goods processing    Warehousing  We can organize central warehousing, establishing a base of business in the US and or Canada and provide state of the art facilities for all of our clients warehousing needs  +MORE

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BRdata Collect

BRdata Software Solutions

Easy, affordable, online shopping powered by YOU! BRdata Collect empowers you, the retailer, to promote YOUR brand through YOUR website and consumer app.  Click and Collect to identify and reward your top customers, with a complete cloud based solution.  Leverage our expertise in pricing, inventory, product location, or categorization, by using your existing database to drive sales, profits, and brand loyalty in the world of online shopping. +MORE

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StoreMAX Problem Store Studies

SIRS (Strategic Intel Research Serv)

SIRS provides problem store identification, evaluation, and action planning using consumer research.  We identify how your stores are performing versus their potential in total, by department, and among different demographic and lifestyle target groups.  We measure customer satisfaction and identify improvements consumers want in your stores.  We identify which types of shoppers you are attracting, which types you are missing, and why.  We determine what sales your stores can reasonably expect to attain.  We evaluate what areas of concentration will yield the greatest sales payoff.  We generate customer spotting maps which identify where you are underperfoming.  Through our Opportunity Store Group Analysis process, we are able to identify "low hanging fruit" by targeting stores groups by lifestyle, greatest opportunity for increased sales, prototype stores, least successful stores, etc. +MORE

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TONE

The TONE Knows, Inc. ("TONE")

TONE, in it’s most simple form, is “audio-beacon” technology. An instantaneous direct-to-device marketing & analytics technology platform, TONE uses imperceptible, embedded audio “tones” to deliver contextual content directly to mobile devices WITHOUT THE EXPENSIVE HARDWARE. We integrate the customer’s entire brand journey. +MORE

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Encore Associates

Encore Associates

Encore Associates is a strategic advisory and solutions firm that helps companies address critical sales and marketing needs in the food and consumer goods industry. We provide clients with access to experts who have developed knowledge, experience and relationships in every facet of the industry. Our advisors have held senior management positions with many of the country’s leading companies and understand the diverse challenges companies face in today’s highly competitive consumer marketplace. +MORE

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Rosie

Rosie Applications

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Rosie is the industry leading platform for online shopping and digital consumer engagement. Designed specifically for independent grocers, Rosie provides all of the tools necessary to succeed in E-Commerce and create a distinct competitive advantage. Each customer enjoys a personalized shopping experience online via iOS and Android mobile apps, leading to increased loyalty and larger purchases compared to in-store. For retailers, Rosie maximizes the ROI of your online shopping program. Touch screen tablets and scan guns optimize order fulfillment, reducing labor expenses. Rosie's data analytics tools are deeply integrated, enabling easy access to customer demographics, high/low turn items, items most frequently out of stock, and more. Rosie's platform is optimized to position house-made, locally sourced, and other designated items to appear more prominently to customers at the retailer's discretion, creating more effective sales programs and increasing customer satisfaction.   +MORE

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STCR

STCR

Application Solutions:  Enhance your business, improve your market share We offer the very best in application solutions. SMS Store Management Solution SMS is a complete “Suite” of integrated applications designed specifically for the grocery retail industry. This system will give you the tools to run your business with ease. Regardless of single or multi-store environments, your business will have powerful, affordable means to compete in this competitive marketplace. ACE Retail Store Solution Toshiba SurePOS ACE is designed for independent grocers and specialty food retailers who want to improve reliability and customer service at the POS. A customer display allows for in-lane advertising and a touch screen interface for speedy checkout.  4690 Operating System Specially engineered for supermarkets and drug store chains, this application provides high-volume scanning, enhanced security, and powerful promotion features. EFT Talk to STCR, Inc. to learn how you can take advantage of the many options to enhance the payment process and reduce your operating costs. Back Office Solutions We offer the most comprehensive and cost effective retail store systems available in the industry. As a system integrator, we offer our clients the technology to run their back office as efficiently as they run their front end. We can help you implement a back office system that will give you access to a wide range of management tools. Frequent Shopper Solutions STCR can help you select a solution for managing customer relationships while accomplishing marketing objectives using behavior-based loyalty. POS Devices:  Your choice of truly integrated and affordable systems With more than one million placed worldwide, choose from one of our Toshiba SurePOS series. These systems deliver the proven performance grocers need to help keep their stores running smoothly and protect profitability. Choose from:   LOC SMS STORE MANAGEMENT SUITE DATALOGIC SCANNING SOLUTIONS TOSHIBA ACE RETAIL STORE SOLUTION  / 4690 OPERATING SYSTEM MICROSOFT WINDOWS Toshiba SurePOS 300 The new Toshiba SurePOS 300 Series brings smarter store solutions to small and midsized retailers who need a high-performing, energy-efficient point-of-sale system with a small footprint—and at the lowest cost. Toshiba SurePOS 500 The Toshiba SurePOS 500 with advanced touchscreen technology provides the ultimate point-of-sale tools to deliver powerful functions that energize the customer experience.   Toshiba SurePOS 700 The award-winning, energy-efficient SurePOS 700 is Toshiba's most powerful point-of-sale system, delivering maximum performance, service-ability, energy efficiency and adaptability to drive today’s smarter store solutions. Toshiba Wave A distinctive, sleek design with an extra-wide screen for better display and interaction. The TCxWave by Toshiba delivers a unique and engaging experience for associates and customers that puts it in a class of its own.  Servers  Flexible, scalable, and with dual internal hard drives, these store controllers have the ability to grow with your application requirements.   Self Checkout  Proven hardware and innovative software combined Build and maintain customer loyalty, gain a competitive advantage, and enhance the shopping experience through speed and convenience with Toshiba Self Checkout Systems. Toshiba Self Checkout Systems now can support a broad range of consumer preferences for payment, such as cash and cashless transactions, and offer a variety of belted or scan-and-bag extensions that fit the needs of just about any retail environment. Highlights Ultimate usability innovates how consumers transact. A consumer-driven ergonomic design and highly intuitive user interface help to optimize throughput and boost loyalty. Complete solution manageability increases availability. Front-end serviceable hardware systems and an end-to-end systems management solution optimize system uptime for around-the-clock store operations. Greater control and flexibility extend functionality. New CHEC software puts control back into your hands, making it easier to manage and maintain a highly reliable, available self checkout environment. Industry-leading POS integration improves reliability. A new high-level, point-of-sale (POS) interface facilitates a more robust client/server integration, helping increase reliability and making investing in self checkout easier than ever. Belted Models include:  Belted models deliver exceptional utilization and throughput  Increased flexibility with range of bagging options available  Unmatched security  Cashless option available Scan and Bag Models include: Two-bag or three-bag models Fast and easy for shoppers to process orders Security features to help reduce shrink Range of models offer the ultimate flexibility Cashless option available Peripherals  Everything you need for your POS and more At STCR, we offer the full complement of devices, software, add-ons, and other solutions to ensure accuracy and accountability and increase your bottom line.  Kiosks For retailers who want to offer more choices without stocking extra inventory, decrease the time their customers wait in line and improve service while minimizing labor costs. Printers We can help you select the perfect model for reducing transaction times, customizing receipts and maximizing uptime at the point-of-sale.  Scanners At STCR, we can show you a variety of scanners that will enable you to manage peak customer traffic and increase throughput on existing lanes. Portable Data Terminals Let STCR assist you with selecting the latest mobile computing technology designed to master your inventory management applications.  +MORE

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The Retail Apocalypse Continues

Gary Hawkins, CEO, Center for Advancing Retail and Technology

An article in USA Today a couple days ago called out that 2019 will see over 12,000 store closings by the end of the year, an estimated 50% more than in 2018. Already just eight months in to the year, there have been nearly 30% more store closings than in all of 2018, according to Coresight Research. And we’re not close to stabilizing. UBS Securities expects the pain to continue into the future, stating that 75,000 more stores will need to close if eCommerce penetration rises to a projected 25% from today’s 16%. While most of the damage is occurring in non-CPG retail sectors, supermarket retailers, drug store operators, convenience, and discount retail should not feel safe. Traditional retailers in these sectors are under growing siege as sales shift online, new competitors (think Amazon) enter the market, and tech-fueled innovation shifts the battlefield. Perhaps the most significant challenge traditional retailers must face is changing consumer expectations. Consumers have come to expect, even take for granted, the personalization and customization in the digital world. Those expectations are quickly migrating to the physical world as 3D printing, personalized medicine, and customization of products spread into a growing number of markets. So if you’re a retailer, how are you preparing for this new Age of ‘i’, a time when shoppers expect marketing, the shopping experience, even the physical store to be made relevant to them. And if you’re a solution provider, what capability are you bringing into the market to help retailers adapt to this new world? Remember, the pace of change grows each day. Tomorrow will no longer resemble today. +MORE

GO2 Partners

GO2 Partners

GO2 Partners advances your business by offering customized marketing and operational solutions. Marketing Specialties Develop a more effective approach to communication and promotion. Operations Specialties Achieve greater efficiency with innovative products and programs. +MORE

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enVista

enVista

Our C-I-O Approach CONSULT Consulting is in our DNA. We develop custom solutions for you. IMPLEMENT We implement hundreds of solutions to reduce project timeframes and time to value.   OPERATE Our partnership doesn't end at implementation - we can operate solutions for you as needed. As your single, trusted advisor, we consult, implement and operate across any project requirement. Unified Commerce Platform Order Management System Point of Sale Vendor Drop Ship BOPIS/Ship from Store EDI/Managed File Transfer Product Information Management Digital Commerce   +MORE

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Coinsclone - Bitcoin Exchange Software Development Company

Coinsclone

If you are looking for them to build your own Bitcoin Trading Software then we will provide you the wide range of eminent cryptocurrency exchange clone scripts for your ready-to-launch demands. We wok on several clone scripts which will contain best scripts in order to meet your business needs. +MORE

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3d Architectural Rendering

3D team

We present 3D architectural rendering services, products, Industrial and Animation of high-quality roles that can only modify your understanding of buildings and designs. 3D Team help you to reflect the quality and execution have given us the possibility to continue serving the needs of clients http://www.3dteam.co.nz/3d-architectural-rendering.html +MORE

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Atlas

Advantage Solutions

Big Data, Simplified. Atlas helps consumer goods companies make better decisions by harmonizing data and extracting richer insights … in less time. Different Reports for Different Folks Retailer team-leads need insights into their respective accounts. Sales personnel need insights into their accounts and channels. Brand managers need insights into their categories and brands. Supply chain managers require multi-level perspectives into warehouses, DCs, zones and stores – and the senior leadership team needs insights across the enterprise. Run Reports the Way You Run Your Business Atlas provides a single, intuitive interface that accelerates the Insight-to-Impact Cycle, while delivering multi-echelon reporting. Atlas’ Four-A methodology (see video on the right) empowers each respective user by streamlining the flow of information … from data to decision.   Four-A Methodology:  Aggregation Analytics Activation Automation Reporting and Visualization Custom reporting and an existing library of 6,000+ templates Full ad-hoc reporting capabilities Automated POS downloads and validity checks On-Shelf Availability  Daily zero sales, OOS and ghost inventory Highly accurate and flexible algorithms Daily dashboard of retail coverage Dynamic routing Real-Time Retail Reporting (Trace) Audit any store, any time, anywhere Take notes per item, per store Store and retrieve pictures in-store Send to retail service providers automatically Planogram Automation (AMP) Automate and customize the planogram development Improve assortment while minimizing resource requirements Understand how changes impact the set “on-the-fly” +MORE

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Quiverr

Advantage Solutions

We tell your brand’s story the way you want it to be to told.  CONTENT OPTIMIZATION: From image recommendations, to written content, we transform your Amazon product listings to increase brand awareness, unique page visits, and ultimately higher conversion rates. AMAZON SEO: Amazon has become its own search engine that now requires a unique and dedicated SEO strategy. We leverage Amazon’s advertising data and 3rd party keyword software to create a game plan that gets your brand ahead of the competition. ADVANCED CONTENT: Now that we’ve optimized your listing copy, we take it a step further with access to Amazon’s full slate of content generation. We can implement both A+ Content and Enhanced Brand Content to make sure that your brand identity on Amazon is aligned with your brand identity as a whole. AMAZON STOREFRONT: Brands can now create a custom storefront destination within the Amazon platform. We’ll build it for you. This one-stop shop allows vendors and sellers to create an all encompassing shopping experience for the customer. Meanwhile, Amazons dynamic insights allow you to extract new storefront specific data to enhance sales and marketing strategy. REVIEW GENERATION: We utilize third party software to manage best practices for overall review generation. We create a custom email strategy to engage with your Amazon customers on a personal level. This helps to create positive product and seller reviews while mitigating negative ones.  Strategy Sessions If your business doesn’t require our full service offering, but still needs help heading in the right direction, Quiverr offers high-level consultation for any piece of your Amazon business. This is our a la carte style offering where you can engage in a block of hours with our senior strategic team. Here we can tackle any and all specifics you may need to solidify your Amazon road map to full catalog optimization and, ultimately, channel growth. To put it simply, Quiverr offers full-service marketplace brand management on Amazon. We’re the Amazon 3rd Party selling arm of Advantage Solutions with custom business intelligence tools and services. We help brands drive more revenue and profit in the Marketplace utilizing many of the tactics below. +MORE

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Beekeeper Marketing

Advantage Solutions

Amazon Strategy Not sure whether you want to sell direct or FBA? Worried your Amazon business won’t be sustainable? Unclear on the resources needed to make your supply chain team successful? Need someone not just to tell you what needs to be done, but who can actually partner with you to do it? Using our years of experience, we’ll work with you to develop a launch strategy that makes sense for your category and your goals for your brand, and then work with you to get it done.  Catalog Optimization With Amazon’s massive and always-growing catalog, you need expert help getting your products noticed. We handle new account and item setup for Vendor Central, Seller Central, Vendor Express, as well as search optimization, including keyword analysis. We also provide expertise in A+ pages and Frustration Free Packaging certification.  Promotional Planning And Execution Promotional programs like Amazon Media Services, Lightning Deals, and Sample Boxes can jumpstart your sales, and Beekeeper can help you figure out a plan to give you the biggest bang for your buck. We also handle program execution to ensure everything goes off without a hitch and then provide complete post-campaign ROI analysis.  Supply Chain A strong supply chain foundation is critical to reach sales potential on Amazon. Our operations specialists work hand-in-hand with you to train your supply chain on Amazon’s ever-changing requirements and to troubleshoot when issues come up.  Retailer Communications We’ve been around since Amazon first started selling consumables online. We know the ropes and can answer many of your questions so you don’t have to bother buyers unnecessarily. Given Amazon’s dynamic nature, there are times when we need to reach out to Amazon via cases or directly to the retail teams. We have great relationships with buyers and in stock managers and can help get answers.  Monitoring And Reporting With our monthly sales and operations progress reports, you’ll get the information you need to make the best business decisions while we handle the day-to-day management of your Amazon business. Our proprietary technology gives us insights that help us identify the root causes of any issues: product replenishment status, in-stock management, chargeback reporting and more. +MORE

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Zivelo

Zivelo

PRECONFIGURED SOLUTIONS FOR SELECTED INDUSTRIES - REMOVE BARRIERS TO ON PREMISES CUSTOMER ENGAGEMENT  Consumers are going digital-first at an increasing rate. Connect and convert on premises with our undistracted, life-size, market-tested digital kiosks.    ENGAGE DIGITAL-FIRST CUSTOMERS IN YOUR FACILITY Add self-service kiosks to your on-site customer engagement and refocus human capital to more high value activities.  DELIVER YOUR USE CASE WITH OUR CAPTIVATING KIOSK DESIGN In this digital first, heads-down world, connecting with customers to transfer information or complete a transaction is getting increasingly challenging. Let our life-size interactive customer engagement tool draw them in and close the loop. BRING A DEEP, CUSTOMER-ORIENTED EXPERIENCE TO VISITORS Enhance your brand by adding interactive technology to the visitor experience. Bring your e-commerce platform or content tools into the building with attractive, easy-to-install, self-service kiosks. And extend your availability with on site customers with always-on front-of-the-house support and service. LIFE-SIZE INTERFACES FOR CONNECTED, CONSULTATIVE SELLING Convert the in-store team to style consultants, working side by side with customers to collaboratively build the looks and carts that look great and grow revenue. ZIVELO SOLUTIONS FOR RETAIL  Interactive kiosks help customers discover and buy more throughout the store. KIOSKS FOR CONNECTED RETAIL - ENDLESS RETAIL INVENTORY REGARDLESS OF SQUARE FOOTAGE Provide access to your entire inventory in strategic places throughout your store to capture revenue at the point of inspiration.  BRING DIGITAL FIRST ENGAGEMENT TO YOUR ENVIRONMENTS Leverage the insights and experience of our solution experts to plan the most strategic, customer focused, and growth aligned implementation of ZIVELO kiosks and digtial signage.  +MORE

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Persado

Persado

Persado is reinventing marketing creative by applying Artificial Intelligence to the choice of words. The message is the foundational DNA of Marketing.  The future of digital marketing success is through the power of words.  Unlock the Power of Words By combining words with data, Persado breaks down digital marketing creative into six key elements and then runs experiments on thousands of potential message combinations to generate the best-performing content to speak to each customer across their entire journey. Have the confidence that your digital marketing is fully optimized for brand engagement and revenue performance. Get full creative accountability with Persado.  Win every moment of the customer journey. Every digital encounter with a consumer is an opportunity. What if you knew exactly what to say to each person across every digital touchpoint? Over 250 of the world's most valuable brands use the Persado Message Machine to win every moment and benefit from a multiplier effect in brand engagement and revenue performance. Persado's revolutionary Message Machine leverages the world's most comprehensive marketing language knowledge base of over one million words and phrases, powered by AI and data science. Persado unlocks the power of words to engage consumers like never before, one by one, moment by moment, across every marketing channel, driving improvements in brand engagement and revenue performance.   Get marketing solutions to your toughest business challenges with Persado Analytics Persado Analytics provides CMOs access to industry-leading, holistic and unmatched insights on how and why specific words and phrases impact marketing campaign performance. CMOs can finally have the confidence that their creative is data-driven and is 100% accountable for delivering results. +MORE

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