Digital signage

Discovering the Holy Grail of Retail: Online-Offline Convergence

Sena Zorlu, Instapio

Over the past years, retailers have been investing into digital transformation, creating online stores and making their brick and mortar locations smarter. On the startup side, there has been a massive growth of retail technology companies in multiple areas to improve operations, cut costs and bring in more customers. There’s no Magical Solution Today there are multiple solutions that claim online and offline convergence. These are mainly: Data Management Platforms that will tie online and mobile identities to retailer’s offline data (CRM, POS, Loyalty) to provide historical view. Mobile Attribution and Retargeting platforms that will understand when mobile users are in your stores and retarget them with timely and relevant information. iBeacons that will help you communicate with your app users in granular proximity. Guest WiFi that requires social login or email that can be tied to your CRM. It is very confusing for retailers to understand what solution to invest in when the common value proposition is the same: we will bring you the holy grail; we will connect online with offline. However, the main problem with all these technologies is that they are lab technologies. They work perfectly in controlled environments where every condition is met. Well if all your customers download your mobile application and they turn on their bluetooth and they open the application and they stand next to this sensor than the technology works. Retailers are promised an amazing connected world where they have full control of their customers yet when these solutions are installed, the results don’t come near what was promised. This is why there are so many POC’s but so little mass deployments of technologies. Retailers need to understand that today, technologies that promise to connect them to customers are still in preliminary stages of growth. This is because there are pre-conditions for these technologies to work and consumers rarely act the way we aspire them to.  The costs and efforts associated with having every customer download and not delete a mobile application are astronomical. Even when you bear the costs, app store discoverability is really difficult and consumers are app tired, looking for a reason to delete an app. When a technology is not adopted by the masses, your results will be skewed because of the small usage base. Any A/B testing or campaign on a small sample size will lead for wrong strategy. Another blocker with mobile technologies is the device manufacturers themselves. Mobile based technologies use sensors and features within the mobile phone which puts the retail industry at the mercy of the manufacturers. So when a manufacturer decides to turn off location collection from mobile applications, your investment into mobile attribution may sink overnight. Which retail technologies will win? To be able to understand what is going on in the store environment, retailers need better data generation than what exists today. In order to take real time responsive action the way ecommerce sites can do, retailers need access to real time, contextual data that can speak with existing systems they have. Mobile apps do not fill the void of collecting this data. Meaningful information can only be collected with sensory technologies that will passively collect data from a large sample. The first result of this trend has been in-store analytics. In-store analytics has presented a better picture of what is going on in the store and help understand the funnel that leads to purchases. The next wave of technology is to improve what we can do with this sensory data. Historical analytics is nice to have but will not magically save retailers. The next wave of retail technology will come as software layer that sits on top of sensory information and will affect all operations from merchandising, real time campaigns, personalization, staffing and everything else. So what can retailers do today? One thing we know for sure is that consumer behavior is rapidly changing and brick and mortar retailers must adapt to the changes demanded by customers. Retailers must be educating themselves with new technologies and changing consumer behavior. Big box stores have built lab environments to test new technologies, the easiest thing smaller retailers can do is to dedicate one store, preferably near their headquarters as their lab environment. They can be open to testing new technologies rapidly and choose best startups that can act with a real store rather than doing a fancy presentation or a demo. Retailers need to be in the conversation of emerging technologies. There are many technology startups like us who are working for the core problems that retailers are facing today. Whatever the retailer’s size may be, a lot of startups will be open to testing and working with them to solve specific industry problems. Small and medium sized retailers can become more innovative by becoming part of the solution. Building internal teams, dedicating test stores, working intimately with startups, having leadership teams advise retail tech startups are just some of the things retailers can start with that won’t require significant budgets. What we are working on At Instapio, we have been working on unifying different identities customers have to paint a clear picture of what is happening in the store and bring aggregated insight to help retailers. Our goal from the first day was to bring the automagical aspects of online to the physical world. It’s a big challenge and there is no one shot solution to create it. It requires collecting and merging of data from multiple assets, unifying different identities, making all the data talk in the same language and delivering it to the retailer in a format that can be used. This is why we are building an ecosystem around bringing all this sensory information together and make it available to talk to management systems in real time. We are working closely with the Advancing Retail platform, very excited to learn and help solve brick and mortar business challenges. +MORE

Automation and Personalization of the Retail Store

Instapio Inc.

Instapio allows chain retailers to gain control of their business and automate customer experience standards. By using Instapio, retailers create seamless and intuitive locations that are responsive to the presence and habits of their customers.  The solution will operate as a decision making engine for each store and across the chain to measure millions of data points in real time, make decisions based on business priorities and optimize operations. Imagine a super store manager that oversees the everyday operations of all stores. +MORE

Connect

DART Displays

DART Displays

DART Displays offers a way to transform the in-store shopping experience to one that is digital and dynamic, with reporting and analytics that lead to big insights about what moves your shopper to purchase.     By leveraging DART Displays structures (both permanent and flexible) you can and will create a best in class approach for enhancing the brand experience in-store.  +MORE

Connect

Smart Gammified Customer Feedback Surveys and Analytics

Wyzerr

Wyzerr builds artificial intelligence software for data collection and analytics that look and feel like games. The basis of Wyzerr’s platform is making it as fun, fast, and easy as possible for consumers to provide actionable feedback data, and business stakeholders to understand and use that data to make decisions in real-time. Wyzerr’s ‘Smartforms’ can capture 25 questions in under 60 seconds. Our secret sauce is the machine learning algorithms infused within the platform. Wyzerr smartforms processes feedback in real-time like a human being would, rapidly digesting the information and asking new questions as a human would in a real dialogue. It allows brands to truly understand who their customers really are. What they like, don’t like, what makes them sad, mad, and happy…all in real-time. This machine learning capability makes it possible for every customer to receive a unique feedback questionnaire. There’s no such thing as one-survey-fits-all at Wyzerr.  The data is analyzed in real-time to produce actionable insight around the clock. Instead of complex graphs and pie charts, our insight-based dashboard outputs data on a GPA scale, assigning grades (A, B, C, D, and F) for different key performance indicators. Similar to how progress reports in school advise students on what they should do to improve their grades, Wyzerr's AI component advises business stakeholders what they can do to improve their customer experience. Overtime, and with more feedback data, Wyzerr can also recommend new products and services to be developed, suggest improvements to existing products, identify new trends and upsell opportunities, and advise on the types of market messages to run. It’s essentially a technology to use customers’ feedback to support operational decisions. We offer data science in a box. +MORE

Connect

Crowdsourced Picking&Delivery for eCommerce

ReadyCart.co

(2)

Crowdsourced Picking&Delivery Technology for retailer's eCommerce solution - laser focused around maximizing customer satisfaction and retailer profitability. ReadyCart Crowdsourced Picking&Delivery Technology Crowdsourced network build and eCommerce integration Retailer specific training collaboration and creation Network onboarding and ecosystem to handle training, scheduling, payment etc. Crowdsourced Picking&Delivery Technology  Picking&Delivery App Delivery Analytics Portal +MORE

Connect

Darius™ for Retail

Darius Technologies

Darius for Retail is a fully integrated, cloud based shopper engagement platform. Darius delivers proven and measurable return on investment, by allowing retailers to put their shoppers at the center of everything and making it easy to engage and influence them pre-store, in-store, and post-store. Darius allows retailers to design, manage, develop and, measure interactions with their customers throughout the entire shopper journey.  The ‘tech’ bit: Darius™ is a modular ‘ecosystem’ retail technology platform that is designed to integrate and allow interaction with any existing retail systems and solutions such as Beacons, WiFi, dynamic shelf illumination, or e-coupons, and so on, to make continuous engagement with shoppers possible, wherever they are on the path to purchase. The customer experience bit: Darius™ allows retailers to put their shoppers at the center of everything by making it easy to engage and influence them pre-store, in-store, and post-store. The business bit: Darius™ delivers proven and measurable return on investment. That means more shoppers in-store, more often. It means attracting new and hard to engage shopper types. And it means bigger baskets and the increased spends that comes with that. It makes marketing budgets and, where they may already exist, retail tech investments work so much harder. +MORE

Connect

Vegetables Shouldn’t Be the Only Green in Your Market

Rachel Prince, Business Development, Tebo Store Fixtures

Every day, millions of people go shopping for groceries. They go to large and small grocery chains, independent markets, and even farmers markets- we all need to eat. Driving to these grocery stores wastes enough emissions as is, shouldn’t your shopping experience in turn be more efficient? By adding the use of Promolux LED, Econofrost Night Covers and Digital Menu Boards, your market can go from an ordinary every day or week occurrence to a fun, engaging and more energy efficient shopping experience. The first way that your grocery store can go green while enhancing the look of your product is by incorporating the use of Promolux Lights. Promolux Lights are a form of LED lighting specifically designed for your meat, produce, and other refrigerated displays. These long-life LED lights have a low-lumen depreciation which means they last long while staying bright. They also encompass a frosted technology which provides a diffused light to deter shadows and dark spots on food to keep it looking fresh and delicious. These lights and their cool physical temperature are safe if close to food and sprinklers and when added to your market, help save energy all whilst keeping your refrigerated displays looking superior to the rest. The next option to consider, Econofrost Night Covers, focuses more on efficiency than anything else. Econofrost Night Covers are used specifically in refrigerated cases instead of using traditional mesh or plastic covers to protect perishables. These covers are more hygienic than the traditional night shields and they reduce radiation and heat transfer onto the product. By incorporating these night shields, your grocery store can save anywhere from 37-50% of normal energy use per hour- an overall 10-12% energy savings in a 24hour period. Econofrost keeps your refrigerated cases cooler during downtime and helps reduce the amount of food shrink and discard levels up to $1 per foot per day, even during power outages and natural disasters! Because of the massive energy savings involved, some grocers have been granted tax considerations for their conscientious environmental contributions. As you can see, Econofrost Night Covers are a great way to save you money as well as keep your store running green and efficient. So far, we have discussed two energy saving options which help markets stay fresh and green, but where is the excitement and fun in all of this for consumers you ask? That is where Digital Menus enter the equation. Digital Menu Boards may just be your new favorite way to display specials and entertain customers in an economically friendly manner. Joe Michaels, VP of Product Development for the Tebo team and an active NGA member for over 10 years, has designed and built menu boards specifically for independent grocers. They a great way to market high margin and signature product, increase revenue and save money. Let me take a step back and let you know what exactly Digital Menu Boards are and why they need to be included in the grocery world more now than ever. Digital Menu Boards are durable and commercial grade screens with the option to display daily or weekly menu options, specials or ads. They have the capacity to play a moving video while highlighting the screen in different areas for specials or can be a still display to your liking. Besides all the technicalities involved, Digital Menus can help a busy lunch hour or day go by seamlessly. I will explain why in a moment. The first direct energy saving aspect involved in Digital Menus come from the elimination of paper and plastic signage, therefore cutting down on waste. Digital Menus have a proven 8-22% increase in revenue when used thoughtfully in store; whether it be the deli, over the hot foods, or on top of a refrigerated case. Aside from being green from the energy standpoint, they can also be green for your pockets by bringing in more desired sales. Another great opportunity stemming from Digital Menus is that customers can easily see highlighted specials on the board which, in turn, help sway people to purchase the item in focus. Highlighted specials are a great tool to use to drive customers to purchase more profitable and signature items. Even more, on top of the many previously stated benefits of menus, is their assistance with perceived wait times. From experience, I have noticed people often get impatient when waiting on their sandwich to be made or waiting in an order or checkout line, but this solution gives customers something to look at which can take their mind off their task, therefore making their perceived wait time dissipate. We at Tebo have been successful in integrating Promolux LED, Econofrost Night Covers and Digital Menu Boards into chain grocery retailers such as Super Value, Piggly Wiggly, Associated and Unified Grocers, as well as many single-location markets. These three solutions, designed with independent grocers in mind, have the capability to improve efficiency and save you money as well as provide a more inviting shopping environment. The focus above all is to keep markets eco-friendly and people-friendly, thus ensuring that vegetables will not be the only green in your market. +MORE

​SmartAisle and The Rise of Voice-Powered Retail

Ethan Goodman, Co-Founder, SmartAisle

There are three converging retailer pain points and dynamics that have created a compelling and important market opportunity:  First, there’s an historic labor shortage in the US – for the first time ever, there are more job openings than people to fill them, and this is undoubtedly impacting retailers’ ability to put high quality workers on the floor to interact with shoppers.  Second, The “Amazon Effect” is putting intense pressure on brick & mortar retailers to deliver a user experience that meets or exceeds that of E-Commerce – for example, better personalization – or risk losing trips and sales to Amazon and other pure plays.  And third, shoppers are indicating that they are increasingly open to engaging with voice-based virtual assistants in the in-store environment in favor of summoning a human sales associates – 52%, in fact, according to a recent report from AdWeek. So, we created an innovative new solution to help retailers address these challenges head-on. Meet SmartAisle, the world’s first voice-powered in-store shopping assistant.  SmartAisle brings the power and simplicity of voice technology to brick & mortar retail stores in a completely unique and ground-breaking way.  Specifically, it is a patent-pending technology platform that combines an intuitive voice interface, connected LED lights embedded on the shelf and a powerful artificial intelligence engine on the back-end to help shoppers with product selection and education at the First Moment of Truth.  It’s incredibly easy for shoppers to use:  First, shoppers see a call-to-action on at-shelf signage with a prompt for what to say to initiate the voice assistant – for example, “Alexa, open SmartAisle.”   Next, they answer a series of simple questions audibly about their product selection criteria – for example, in whiskey, their desired type (bourbon, rye or scotch) and a target price range (like, under $50).  And finally, our algorithm selects up to 3 recommended products; reads out the product names, descriptions and other relevant information (like ratings & reviews); and lights their position on the shelf for easy identification.   Beyond providing an undeniably cool & novel experience to shoppers, the value our platform can deliver to retailers, as I insinuated at the beginning, is significant. SmartAisle can do everything from enhance at-shelf navigation, selection and education to help close the sale; to capture and report incredibly valuable data about shoppers’ at-shelf behaviors and interactions, and allow retailers to optimize their staffing decisions – not necessarily replace human associates, but rather augment their capabilities and allow them to focus on other key tasks And we think SmartAisle does these things better than any available competitive options today, bet it:   Store associates, who in most cases have limited product knowledge, and whom shoppers sometimes avoid because they’re seeking discretion or don’t want to be “sold.”  Be it traditional at-shelf signage, which can only deliver static content and can’t capture shopper engagement data.  Or be it mobile apps, websites or bots, which require shoppers to have necessary hardware, software or browsers, and a reliable internet connection, and whose screen-based experiences can create barriers to speed.  At this point I’m sure you have all sorts of questions. Here’s my best effort to address the ones most frequently asked by clients and prospects alike:  Do I have to use Amazon Alexa as the underlying AI platform? No. SmartAisleSM is platform-agnostic, and can be built using other comparable AI like Google Assistant.  Has it been executed in a live store environment? Yes. We successfully ran a 2-month test with a boutique wine & spirts store in New York City, and just signed a contract for a 5-store test with a national liquor store retailer on the West Coast (set to launch this December).  How does it perform? Very well. During our 2-month test, SmartAisleSM drove a 20% YOY category lift for our client, and shoppers told us it provided an experience that was “noticeably better”, “easier to use” and “more entertaining” than normal.   Does it only work for Alcohol/Beverage? No. SmartAisleSM is perfect for any retailer aiming to elevate the in-store shopping experience, particularly those in heavy-assortment, high-consideration and/or premium-priced categories like Beauty/Cosmetics, Electronics, Fresh & packaged Grocery, Health & Wellness, Home Hardware, Pet Care and Fashion/Apparel.   How complex is it to execute? Not very. A typical engagement takes 3 months to launch from contract signature to go-live, we handle the installation and all needed maintenance, and the only infrastructure requirement of clients is accessible power. How is it priced? For the time being, pricing is still determined on a case by case basis. But we’re planning to implement a standard per store, per month model in the coming months.   Our vision is to be the world’s biggest, best and most indispensable network of digital in-store shopping assistants – installed in tens of thousands of stores, serving tens of millions of shoppers, and generating millions of dollars in incremental sales for our clients – and we hope you’ll join us on that journey. For more information, visit www.smartaisle.io or email help@smartaisle.io. +MORE

Pseudo Customer Centricity: Fool’s Gold

Gary Hawkins on Winsight Grocery Business, CART

Retailers must employ a customer-first philosophy into organizational culture Many regional retailers are (at last!) intent on becoming customer-centric, more than a decade after The Kroger Co. led the way and more than two decades after early loyalty pioneers proved the value of a true customer focus. But too many retailers believe that customer centricity can simply be bolted on to their organizations without realizing that true customer centricity is far more involved. Like the intrepid gold miners of the 1840s, these retailers awaken to the realization that what they’ve taken for retail gold is in actuality a false promise, seduced by the fools gold of pseudo customer centricity. I can recount meetings with senior executives from well-known retailers who espouse their customer centricity efforts; spending massive sums on consultants and solutions powered by a decade’s old approach based on customer segments integrated to the retailer’s category planning processes, and even personalized offers to shoppers. Countless of these retailers remain anchored in a product-focused world, even those who tout using technology to discover what products should be put on offer to their customers rather than starting with a vendor-funded offer pool.  True disciples of customer centricity deeply embed a customer-first philosophy into their organizational culture, extending it to every part of the enterprise. These companies realize that providing savings on products relevant to the shopper is only the beginning. Leading companies such as Amazon and Kroger are investing heavily in taking customer centricity to the next level: comprehensive, seamless user experiences across channels and devices, integrating personalized product recommendations with an understanding of the individual shopper’s specific health conditions, and laying the technology foundation for immersive shopping experiences melding the physical and digital worlds. Customer first disciples understand the dynamic flow of customers and their shopping behavior over time, putting in place capabilities and processes attuned to providing contextual relevancy inside and outside the store. And personalization—driven by past purchases and recommendation algorithms—is fast evolving to what I think of as strategic hyper-personalization, leveraging vast intelligence about each individual shopper to power a mix of recommendations to win the shopping trip, grow baskets, maximize retention, and foster customer advocacy—one customer at a time, in real time. Many regional retailers are based in more rural areas where company executives believe their shoppers are less tech savvy, relieving pressure on digital imperatives. According to Pew Research, 95% of Americans own a cellphone in 2018, with 77% of Americans owning a smartphone. Pew also calls out that in 2018, 89% of Americans use the internet. Location is no longer a proxy for customer technology illiteracy.  This year, Amazon is projected to realize over $258 billion in U.S. retail sales, an estimated 49% of all online retail spending in the United States. With this kind of penetration, and the ability to ship products anywhere overnight, traditional supermarket retailers would do well to remember that their shoppers are increasingly expecting (demanding!) the seamless and comprehensive user experience provided by Amazon, and increasingly by Kroger and Walmart. Yet, too many retailers remain mired in digital purgatory, constrained by capability silos and the inability to bring piecemeal capabilities together in a seamless fashion for shoppers.  Lastly, many seasoned grocery executives have spent their careers being rewarded for following, letting someone else bring innovation to market and only following when it has been proven successful. Years ago IT executives would buy IBM, even if it wasn’t the best choice, but because it was the "safe" choice. This practice continues today as retailers sign deals with "established" providers because they believe it is the safe choice, failing to understand that today’s environment rewards fresh, forward-looking thinking. Retail executives need to look beyond yesterday’s approach to customer centricity to capabilities and platforms that actually position the retailer for future success. The cost of failing to provide a seamless shopping experience, for failing to provide true individual shopper personalization, and failing to provide real time contextual relevancy, can rapidly obliterate any savings or security from yesterday’s "proven" approach. Tom Furphy, a former Amazon executive and the originator of Amazon Fresh, in a recent interviewspeaking to the challenges retailers face today, especially a reliance on past practices, says it all: “What seems safe is actually destructive. That’s a recipe for longer term disaster.” This article originally appeared on Winsight Grocery Business and can be viewed here +MORE

The Top Five Ways Retailers Benefit from Industry Trade Shows

Courtney Muller, Chief Corporate Development & Strategy Officer, Clarion UX

When was the last time you attended a retail or food and beverage trade show? If you have to pause to think of the answer – or know immediately that the answer is, “Never” – then it might be time to find a show or expo near you. Trade shows are the best places for those within the industry to get out of their stores and network; find new products and stay abreast of the cutting edge technology offerings; and gain invaluable education in the areas you need it most. In short, even if you spend time every day trying to stay current, you could never see it all – or know what to search for. There is no better place than a trade show … from seeing new products, meeting new people, becoming educated on a new way to engage your customers, or finding out about technology … this is the place to find what you don’t know!   Here are some of the top reasons you should attend a trade show this year: Network with Decision Makers When you think of networking, perhaps the typical “mixer” scenario comes to mind with people you don’t know awkwardly milling about a bar or restaurant, trying to strike up conversations with random people in the hopes that you might be able to benefit one another in some way. Networking at a trade show couldn’t be any more different. As an attendee, you can specifically find exhibitors with the products you seek; attend educational sessions that pertain to topics you are interested in, therefore attracting other audience members who share the same challenges; and be assured that your peers in the same industry as you are seeking similar solutions as you.  And you might even run into a colleague you haven’t seen in years! Find New Products and Foods You subscribe to industry periodicals and get Google Alerts in your inbox every day, but have you seen that new robot that identifies out of stock items and potential slip and fall hazards? Have you read about leveraging data to establish loyalty and trust with food delivery customers? A trade show is the perfect venue to scope out all that is new in the retail world from tech products to new foods and services – all in one place – to help you use technology to create a seamless customer experience. As you look for new technology innovation to keep you competitive, you may find the perfect partner for online ordering, rapid delivery, or rapid checkout through customer’s smartphones.  No matter what you want to go to a trade show to find, you will likely be pleasantly surprised by discovering even more than you thought along the aisles. See New Trends in Action Are vegan offerings a must-have? Should you offer chef demonstrations to showcase meal ideas? Are international flavors high on consumer’s minds? What chef dishes are they trying replicate at home? Be on the front line of this year’s and next year’s trends so you can bank on what your customers will be looking for in the near future. You’ll walk away with new products and great ideas you can implement immediately in your store operations. You may even realize that you are on the verge of creating an entirely different trend yourself that has yet to appear on the market – good information that you can capitalize on in the year to come. Receive Best in Class Education If school is a distant memory – or perhaps you learned hands-on in a family business and worked your way up the ranks – one of the best perks of most trade shows is the educational content provided to attendees and exhibitors alike. Whether you’re interested in operational excellence, developing your workforce, building bigger baskets, or sessions dedicated to those hot new tech trends we previously mentioned, trade shows like The NGA Show (presented by the National Grocers Association) in San Diego this coming February will have you covered on all fronts. What’s more, you can connect with presenting industry specialists to gain even more valuable insight into the topics that interest you most. Gain Immediate, Actionable Ideas The bottom line … your time is valuable and you want to spend any time out of your store obtaining the cream of the crop ideas - from new products, growth strategies and tech trends. Hear what the experts have to share, sample emerging products, uncover new technology, and refresh your enthusiasm for the business. You’ll walk away with a plan to bring all of these new ideas and initiatives into your store operation to drive profits, growth and innovation.   No matter where you are in your retail career, a trade show will no doubt provide you with opportunities, education and inspiration as you progress in the business. Interested in learning more? Check out the upcoming NGA show: National Grocers Association Show, San Diego, CA, February 24-27, 2019, www.thengashow.com  Each year, The NGA Show brings together independent retailers and wholesalers, food retail industry executives, food/CPG manufacturers and service providers for unparalleled opportunities to learn, engage, share, network, and innovate.  Given today’s ever-changing marketplace and evolving advancements in innovation occurring in the food retail industry, The NGA Show is a must-attend event, providing over 40 educational workshops, an expo floor featuring innovative and game-changing products and solutions and countless networking opportunities.  Registration is open at www.thengashow.com – early bird registration rates in effect through December 10, 2018.  +MORE

NGA Show 2019: The Epicenter of Grocery Industry Innovation

CART, Advancing Retail

In a special event leading up to the opening of the new NGA Show 2019, CART will bring together unique education, an impressive line up of speakers, and cutting edge innovation to make San Diego the epicenter of grocery industry innovation during Feb. 24-27, 2019. With a focus on regional retailers and dynamic independent operators, the CART team will present an innovation tour de force designed to help attendees not only stay in the game but help them win. CART is coming together with leading retailers through-out the industry to provide attendees a new worldview for the future of retail where transformation and disruption are the new normal: iRetail. Focused on five ‘i’s, iRetail will give attending executives a framework for evaluating their existing capabilities and provide a roadmap to closing the innovation gap. In a time of declining and disappearing industry events, the NGA Show has become a beacon of light for the industry as it has grown each year, even outgrowing its longtime home in Las Vegas, spurring the move to San Diego this coming February. CART has had a long time partnership with NGA and is taking the relationship to a new level this year, building on the success of CART’s Innovation Event at last year’s show.  Make sure to put Sunday, Feb. 24, 2019, on your calendar and plan to attend the CART special event at the new NGA Show! +MORE

Technology's Profound Impact on the Supermarket Industry

Peter Larkin, President & CEO, National Grocers Association

Often cited as the one of the greatest catalyst of change within the retail grocery industry, technology is an area that independent supermarket operators must understand, and embrace.  Technology continues to have a profound impact, where virtually every detail of the supermarket industry is being touched by new solutions and platforms. I see three technology threads, each entwined with the other. One is the explosion of mobile applications and programs that are turning grocery shoppers into high information consumers. According to Pew research, smart phone adoption among Americans has more than doubled since 2011. Not only are shoppers becoming more sophisticated, but they are using technology as a way to gain more information, transparency, and convenience. At the touch of a mobile screen, consumers can instantly access to updated information on locally sourced perishables, competitive promotions, price checks and recipe ingredient lists. In turn, this migration to the digital space is shaping customer relationships with retailers. Today’s shopper does not want to be talked to but instead wants to be a part of the conversation. Consumer product manufacturers and marketers make up a second technology thread. By analyzing large chunks of customer data and retail sales, manufacturers, retailers and service suppliers are exploring innovative ways to touch their target audiences. Big data though can be vast and hard to harness. Whether it’s social media, a mobile payment system, or loyalty programs, technology can effectively create many new opportunities for savvy retailers to learn about and to connect with their shoppers to better serve their needs. A good place to see and learn about a number of these innovative solutions is right here at www.advancingretail.org. The third thread is in the store itself, where technology is increasingly employed to improve overall store productivity to program more effective lighting, to boost checkout efficiency, to track shopper traffic flows to improve layout and sales per square foot, or to offer customers immediate cost savings via real time wifi connections as they shop. A great, and very recent, example of this is Sedano's Supermarkets launch of a “robotic supermarket,” which entails an automated fulfillment center where AI-enabled robots will assemble full supermarket orders of up to 60 items. While the landscape is quickly evolving, many independent grocers are taking advantage of cutting-edge technologies to engage with their shoppers, find efficiencies, and reach new and existing customers where, how, and when they want. Independents have been making their move into digital. They are hiring dedicated staff, dedicating marketing budgets to digital initiatives, more effectively leveraging social media platforms, and integrating the latest technologies into their business strategies.  With the dramatic pace in which new apps and tech solutions are coming on to the market, it can all seem a bit overwhelming, but technology will play a defining role in the supermarket industry.  Those retailers that are on the forefront of implementing new technology and embrace the hyper-connected, tech-savvy consumer are positioning themselves for success. I’m one who is convinced that these threads will weave into a pattern of rising sales and profits. And that’s why the 2019 NGA Show will kick-off with a new educational event, spearheaded by our partners at CART, entitled “iRetail: Technology Innovation Reshaping the Grocery Industry.” The event is designed to give supermarket operators a framework for navigating fast-paced innovation while maintaining a focus on the importance of people and physical stores as we move into the future. Despite increased competition from all angles, it is an exciting time for the supermarket industry – and we at NGA are bullish about what the future holds for the independent grocers! Known as the true entrepreneurs of the industry, independents are nimble enough to quickly overcome obstacles, and are finding innovative ways to respond to changing consumer preferences, which is something they’ve always been good at given their close ties to their communities and the consumers they serve. +MORE

Customer Touchpoints and the Human Experience

Gary Hawkins, CART

I was visiting someone in the hospital the other day and, looking about the room, noticed an Amazon Echo installed on the wall opposite the hospital bed. There was a sign under the device telling patients that they could ask Alexa to call their nurse or make other requests. In speaking with the nurse I learned that Amazon is working with the hospital in a pilot to test the application of Alexa in the hospital environment. Beyond the hospital, Amazon is pushing Alexa into the hospitality industry where a growing number of hotels are putting the digital assistant in rooms so guests can request services just by asking. While this alone is fascinating, and illustrates just how far and how fast voice-based technology is moving, it really opens up a larger discussion on customer touchpoints. Retailers today have a fast growing number of ways to connect with a shopper, inside and outside the store. And, more than ever before, retailers need to be mindful of the human experience they are providing across those myriad touchpoints because in today’s digital world, user experience is everything. Consider the myriad ways a retailer can touch a shopper: In the digital world that includes the website, mobile, email, text, social media, and more. A Deloitte study calls out that “more than 60% of customers interact through multiple channels and irrespective of time, place, device, or medium, they expect consistency.” In the store, retailers can engage using kiosks, mobile, and the POS. We can’t forget about print, including the weekly ad and direct mail, along with television, radio, and other mass channels. And of course, just like in the hospital, voice will soon be everywhere. A good exercise for retail marketers to go through is to create an inventory of all the touchpoints they currently use, and then alongside that create a list of other touchpoints that could be deployed or used. Once the list of existing touchpoints is created, work to understand which shoppers are using each and why. For example, do high-value shoppers regularly use your mobile app? Do more convenience shoppers gravitate to your website?  Don’t forget about your associates; oftentimes they are the only interaction the shopper has with your business. The Wall Street Journal had an article recently about how airlines are arming their flight attendants with extensive data on their flyers to facilitate service on board. As a very frequent flyer I have experienced this firsthand, the attendant addressing me by name and asking if I would like my usual drink. Retailers have untapped potential to arm in-store associates with product and customer intelligence via smartphones to help them provide better service. One of the largest challenges traditional retailers face is having disparate capabilities and an inability to provide the seamless digital experience across devices and touchpoints that today’s shoppers are expecting… and demanding. Another Deloitte study (Customer Ambitions Delivered) states “research shows 89% of market leaders expect to compete primarily on the basis of customer experience - a number that has jumped from 36% four years ago. As more companies realize the benefits of engaging with their customers along every touchpoint, customers are growing accustomed to top-of-the-line experiences. Modern customers expect a tailored experience— one with flexible purchasing options, painless technology integrations, and ample opportunities to provide feedback if they receive stellar or sub-par products or services.” Retailers can then extend the inventory of touchpoints exercise, thinking through the ‘mission’ of each touchpoint and its role in growing (retailer brand) awareness, shopper acquisition, growth, and retention. Core to this is making every interaction across each touchpoint contextually relevant to the shopper. Again, the human experience is critically important. Every customer engagement at every touchpoint provides an opportunity to learn more about the shopper and, for digital touchpoints, provide a more personalized experience. To do this requires identifying the shopper as quickly and easily as possible so that you respond with relevant offers and information. Increasingly we are seeing digital displays and signage in the store incorporate cameras and other sensors able to provide additional analytics and insights to customer behavior. Best practices: Create and maintain a list of customer touchpoints used. Consider grouping the touchpoints such as digital, print, in-store, etc. to better understand your capabilities Create a ‘mission’ for each touchpoint which forces you to think through how it can be used to support shopper acquisition, growth, and retention Work to create a platform infrastructure that ‘feeds’ each touchpoint to create the seamless - and relevant - experience shoppers want Use every touchpoint and customer engagement to learn; improving the relevancy of the engagement and learning to make the touchpoint more valuable Any digital touchpoints should be fed by realtime intelligence reflecting the latest interactions the shopper has had with you _____________________________ To learn more join the CART team along with Kate Favrow, Corporate Marketing Manager for AWG, and Roger Marin, CIO of Draeger’s, for the upcoming Customer Touchpoints webinar on Tuesday, July 24, at 2pm Eastern. View article on Winsight Grocery Business here   +MORE

Popspots

Popspots

Popspots is modernizing the retail checkout with AI-powered technology that helps brands and retailers drive awareness, engagement, and conversion -- directly at the point of purchase. Popspots’ smart checkout displays combine video advertising with a product management platform to better capture the mind and wallet share of U.S. consumers who spend 98% of their grocery dollars in physical stores. With actionable reports and access to both current and historical performance, brands and retailers can make data-driven decisions that deliver immediate, impactful value. +MORE

Connect

SmartAisle

SmartAisle

SmartAisle℠ is the world’s first Voice-powered retail shopping assistant. It is an innovative new technology platform designed specifically to revolutionize the customer experience in brick & mortar retail stores. Through a combination of an intuitive Voice interface, connected LED lights affixed to the shelf and a powerful artificial intelligence engine working behind the scenes, it provides expert product recommendations, education and support to shoppers at the all-important point of decision. +MORE

Connect

The One Technology Every Grocerant Needs to Know

Tebo Store Fixtures

Digital signage isn’t just a pretty display, it is a tool to boost sales, customer experience and more; The use of digital signage in your grocerant deli will inform and persuade customers. The use of eye-catching imagery and content will drive sales, allow you to cross promote within your store, and excite your guests. Every day more and more grocery store delis are adopting the use of digital signage and seeing the benefit from this increasingly affordable technology. In the Deli environment, this is not only a resource for customers but is a great resource to engage your employees as well. It brings your daily menu to life with promotions and specials.  Not only does this increase dwell time, it will also help your customers get to know your brand better than static boards leaving lasting impressions. The Benefits of Using Digital Signage: Remotely update menu boards with no ongoing printing or labor costs Offer service to non-English speakers Boost sales 8-22% by simply placing the screen in your deli space Reduce perceived wait time Cross promote within store Employee engagement The Deli grocerant has many challenges that digital menu boards can help solve, but the key to success is to have a clear objective for your digital menu boards. Asking yourself how to correlate to your customer base, store branding, and employee involvement are the steps necessary for a successful relationship with digital signage. Regardless of the size of your grocery stores (multiple or single locations) with the use of digital signage, it will increase the effectiveness of communication in the work environment. A little-known fact is having engaged employees there is a positive correlation to above average productivity. With a raise in productivity leads to more sales and customers walking through your doors. Bringing digital signage to your space is a great start for positive growth of your grocerant deli. +MORE

Would You Like to Delight and Inform Your Online Shoppers

John Hoyne, SYNQY Corporation

Last week, SYNQY was named as a finalist in CART’s Virtual Pitch Event. We’re among an impressive few chosen from hundreds of applications. So, who are we and what does SYNQY do for retailers? SYNQY provides a managed service for retailers to bring online shoppers rich content from manufacturers. We do that at the point of sale, which is the critical piece. To do this, we match manufacturer-branded content to the products on the retailer’s site and then pay the retailer a revenue share. If we think about what shoppers want, they’re looking for basic product information, but also rich product content. That can take the form of videos, product comparisons, as well as promotional content like new products, innovations, and in grocery, recipes and the upcoming SmartLabel content. Delivering all of this at the exact time that consumers are making buying decisions is key. It’s also very important to provide that content to the consumers on the retailer’s website because more and more consumers are going to leave and find it somewhere else – and maybe never come back. But there are numerous challenges in providing content on the retailer site, one of which is that the content typically resides with the brand and not with the retailer. In addition, the content is always changing. As a result, it’s almost impossible to keep it up-to-date.  So, what if you could crowdsource from manufacturers the content customers are looking for? And what if it wouldn’t cost you anything? And what if it would enhance the buying experience and increase product consideration and sales? And you got paid for it? Well, SYNQY can deliver on those promises. SYNQY delivers enhanced content to delight and inform the shopper. SYNQY has a proven track record in the retail space.  Tony Mercado, Marketing Development Manager, Car Electronics Sector at Kenwood said, “ The appeal of SYNQY is it allows us to give shoppers on our retailers’ websites a branded, rich media content experience that we can easily update to stay fresh and reflect our latest products and promotions.  It also keeps the shoppers on our retailer’s website, encouraging them to execute their buying decision with that retailer.” The key is that retailers deliver rich brand content at the point of sale and shoppers never leave the site.  The way this works is that the manufacturers upload their content into the SYNQY system and the retailer simply installs one line of code on their website. It takes about 10 minutes and it’s up and running. Last year, we ran a test of about 14 tier-1 CPG products and for those users who clicked on the SYNQY, we experienced a 65% increase in consideration and a 40% increase in purchases. Those are significant increases and SYNQY is definitely having a positive impact on sales.  We are working with clients in the grocery space, such as Albertsons, Safeway, Nestle, Dr. Pepper/Snapple, Unilever, WhiteWave, VONS, Randalls, PepsiCo, and Pavilions – some of the leading CPG manufacturers and retailers. With our business model, we collect fees from the brands to post their content onto a retailer’s site and then we pay the retailer a revenue share from that fee. Seems like a no-brainer for retailers. SYQNY brings the retailer an enhanced shopping experience for consumers. We increase product consideration and sales and bring a new high-margin site-monetization capability. And we do all of this at low risk, with minimal effort, and at no cost to retailers. +MORE

Upping the In-store Technology Game in Grocery: A Do-or-Die Proposition

Alex Goodwin, Aila Technologies

“The grocery business truly is at a digital tipping point, where every aspect of the shopper’s journey will soon be influenced by digital, and increasingly enabled by digital platforms.”                                                                                     — Chris Morley, President of U.S. CPG & Retail, Nielsen, January 2017 The summer of 2017 has seen retailers making moves to add new digital capabilities at a frenzied pace. Albertsons is revamping its e-commerce systems. Publix has declared that it will offer home delivery at all locations by 2020. Kroger is piloting “digital shelf-edge” technology that it hopes will enhance efficiencies in pricing and data collection. And that’s just to name a few. Spurred by Amazon’s surprise announcement that it would acquire Whole Foods in June, grocers and mass retailers in the food and beverage space have been racing to get a leg up on the competition by investing in technology that can capture data, create enhanced customer experiences, and activate new processes such as delivery and in-store online ordering. Amazon is a real threat to existing grocery chains, but it’s not the only one: Target is expanding its commitment to food and beverage, and the nation’s biggest retailer, Walmart, is “gaining [grocery] market share at an accelerating pace.”  With so much at stake in what amounts to a technology arms race, grocers must be strategic in the experiences they craft and the processes they enable. On the other hand, an overly cautious approach may also prove costly: as digital-first consumers are increasingly influenced by technologically sophisticated industry giants, retailers who fail to act decisively risk losing hardfought market share in this ultra-competitive industry. As the grocery world braces for increasing demands for e-commerce capabilities, grocers would be well served to consider enhancing those in tandem with their in-store digital offerings.  The Online Challenge To date, online ordering only accounts for roughly 3% of grocery sales in the US, according to the Shelby Report, although that number is expected to grow significantly in the coming years. While the last-mile logistical hurdles continue to be problematic, the one big edge that e-commerce gives retailers comes in the realm of data collection.  Every digital transaction provides a wealth of sortable data about shopping habits such as purchase history and frequency. It also provides an array of opportunities for personalizing the interaction. For instance, digital platforms offer numerous options for delivering product recommendations based on past purchases or to pair with products already in the virtual shopping cart. In addition to creating a more pleasant shopping experience, these are proven ways to drive revenue: a recent Mckinsey report indicated that cross-selling can increase sales by 20% and profits by 30%. Similarly, Amazon admitted way back in 2006 that 35% of its revenues come from its cross-sales and upselling efforts. While simple apps can provide automated cross-selling capabilities online, grocers must find ways to bring these and other revenue-generating opportunities into their brick-and-mortar locations. A Seamless Buying Experience, Online and In-Store With 97% of the reported $600 billion in grocery transactions each year taking place in physical locations, it is imperative that grocers provide a seamless experience across all shopping channels. Brick-and-mortar stores must be able to deliver the same capabilities that customers are increasingly expecting when they order online — ever smoother and more efficient transactions, as well as product recommendations, loyalty rewards and discounts, and enhanced brand interactions.  The future of grocery will be built upon an in-store digital infrastructure made up of a series of connected devices capable of bringing the convenience and personalization of the digital world into the supermarket aisle. This infrastructure can solve discrete problems for consumers — wayfinding, detailed product information, line-busting, product recommendations, couponing, and more. At the same time, it will serve more broadly as a platform for innovation for retailers, to experiment with exciting new brand experiences and digital efficiencies.  The traditional, bulky, custom-built legacy hardware systems simply don’t have the versatility to keep up. Furthermore, in an industry in the midst of transformational changes, investing in expensive, single-purpose devices risks locking companies into operational workflows that might soon be obsolete. Instead, the infrastructure of the future will likely be built upon powerful consumer-oriented mobile devices. Today’s tablets and smartphones possess the features and functionality to enable solutions that solve current needs, such as in-store price checking kiosks, ordering stations, and POS systems, while also providing the hardware capabilities and flexibility to enable a nearly limitless array of future experiences and use cases.  Retail stores today must act as showroom, warehouse, and fulfillment center, providing both product and information wherever and however their customers need it. To enable this, retailers will be well suited to have the following components in place:  A digital infrastructure (from price checkers to point-of-sale terminals to associate handheld tools) that delivers a seamless digital experience throughout the store, while also tracking data for analysis and optimization of the customer experience, inventory management, store layout, product location, and more. Smart handheld devices that empower associates with full access to product information and customer needs, improving efficiency and productivity. In-store kiosks that offer a branded, user-friendly interface that will make the in-store experience as convenient as shopping online, maximizing next-gen technologies. These tools are available now, and the grocery tech race is already well underway. To maintain the status quo or move slowly is to sink into obsolescence. Bold, decisive action to infuse brick-and-mortar supermarkets with the best elements of the digital experience will be critical to surviving grocery’s ongoing transformation. +MORE

You Snooze, You Lose. The Time for Grocery Innovation is Now

John Hoyne, Synqy Corporation

Some grocers today are still reluctant to really commit to the online grocery experience. But if you read the headlines, you know that Amazon and Walmart are poised to gain unprecedented online grocery market share. “2017 may be the year for supermarket digital experience,” “Wal-Mart Takes Another Step Forward With Chinese E-Commerce Giant JD.com,” and “AmazonFresh drops to $14.99 per month for Prime members” are what we’re reading these days and it’s clear that online grocery is a hot and evolving market. Online grocery shopping needs to be more than just a shopping cart. That’s a start, but not a way to win. Grocers should consider the omni-channel way people want to shop and build a flexible approach to meet those needs. For example, how do grocers use content to help information-hungry millennials reading nutrition labels to look for GMO- or allergen-free products in-store or online? What about impulse buys? How are those opportunities fostered in ecommerce? Bringing relevant and persuasive content to online grocery shoppers is not just important, but imperative over time. So the options of “wait and see” or having a simple online shopping cart really aren’t options at all. Bringing branded content from manufacturers to online grocery shoppers, along with more nutritional data, and perhaps recipes or suggested products, are all ways to engage shoppers, provide better and cross-merchandising, and grow each shopping cart. This requires that grocers embrace ecommerce and make it a better consumer experience, as opposed to just an online experience. Consumers are savvier today and demand more of online retail; they are now doing the same in grocery. And with more options like AmazonFresh, Walmart and others now participating in the online grocery market, shoppers aren’t limited to local stores. If grocery chains snooze, they’ll lose for sure. +MORE

Pace of Innovation -- Shattering the Status Quo

Gary Hawkins, CART

Retailers are shellshocked by the increasing pace of technology fueled innovation that is transforming and disrupting the industry. It seems not a week goes by that we don’t read about yet another new competitor entering the grocery space or some new innovation being rolled out by an existing competitor. Case in point: Kroger’s recent announcement that it is deploying its Shop, Scan, and Bag self-shopping solution at 400+ stores. This in response to Amazon’s cashier-less Go store pilot and Walmart’s similar self-shopping solution. Supermarket retailers are challenged on several fronts relative to innovation. It is nearly impossible for a retailer to be aware of all the new innovation entering the market. As an example, CART reviews an estimated 100 new solutions each month. Beyond awareness though is the challenge of deciding what areas to focus on (supply chain, distribution, marketing, store operations, etc.) and deciding what specific solution to pilot. And then having to decide what new capabilities to deploy across operating stores. Having efficient operations, quality foods, and great pricing and service is simply the cost of entry to supermarket retail. The new battleground is innovation. This is a new world for retailers to navigate. As an example, we see too many retailers implementing different digital capabilities in a piecemeal fashion rather than working towards a cohesive and comprehensive platform. The self-shopping capability mentioned earlier is a great example. Some retailers are trying to implement this kind of capability through a third-party app or a separate app rather than bundling it into one mobile app for their customers. Shoppers are after an omni-channel, seamless experience, not being forced to interact with different apps or systems to do business with a retailer. CART is here to help. We’re able to leverage our strong retail experience, industry knowledge, and unique insight to new capabilities and innovation flowing into the market to help retailers understand where they are today relative to their competitors and best-in-class retailers. Developing an innovation roadmap is important to help in prioritizing what new innovation to focus on and to create a foundation capable of adapting to new capabilities and technologies as they come into the market. +MORE

NRF 2018: Tech-Fueled Innovation in Retail -- The Future is Here

CART

Thoughts on NRF 2018… So I just returned from a jam-packed three days at the NRF Show in New York city. I’ve attended NRF for a number of years now and was struck by how big and how busy the show was this year. The attendance on Sunday and Tuesday was strong but the number of people at the show and on the exhibit floors on Monday was just mind-blowing. It may have been the busiest single day that I’ve seen. Many international retailers were there along with the usual extensive array of retailers across many verticals from the US. My feeling is that a growing number of retailers understand the importance of innovation to their businesses and that is a key driver for the activity at the show. Some years there is a common thread that seems to run across many of the exhibitors. This year that ‘link’ was artificial intelligence - everyone was talking about AI and how it was part of their solutions. While some of this is real, AI has quickly become the latest buzzword and is already overused. AI is no longer (nor was it ever) it’s own thing but rather AI technology is being incorporated into a fast growing number of solutions and applications, powering more effective capabilities. Robots were out in force with several robotics companies represented. Marketing personalization was well represented along with many other areas. The main exhibit floor is packed each year with the big established solution providers like Microsoft, Intel, Oracle, NCR, Toshiba, and many others. The NRF Show gets more interesting on the lower level exhibit floor where smaller (sometimes younger) companies are exhibiting and that’s where you can find more innovation. And then there was Retail 20/20 where young innovative solutions were showcased. This area drew a lot of attention. I think more than anything the NRF Show this year represented the diversity of tech-fueled innovation that is coming into the retail industry and the challenge for retailers to try and keep up with new innovation. Here are a few of the cool technologies CART tweeted about: Inventory Scan Complete!  #NAVii Optimizing your inventory with #Robotics  Discover consistent accurate & never-before-seen insights of your inventory   Fellow Robotics  How cool is this? It’s magical @perchexperience physically-aware displays sense when shoppers approach, touch and pick up products and responds with dynamic media  Perch Interactive @kroger #EDGE #Smart Shelf interacts w/shoppers using Kroger mobile app & can detect their location in the aisles, offer tailored promotions based on purchasing habits & highlight items on their #grocery lists as they pass by Edge - Edgewater Wireless Exciting news! Facebook and RetailNext Collaborate to Provide Greater Insight into Store Shoppers  RetailNext It’s really cool how @Integem_Inc Holographic #AugmentedReality system intelligently recognizes people and body movements, then immerses them into a virtual world in real-time. Integem Inc. @LocusRobotics innovative autonomous mobile robots make it easy to optimize your warehouse operation, respond to #ecommerce volume growth & seasonal peaks while giving you control over your labor costs Locus Robotics See @RenttheRunway’s Senior Director of Engineering demo how RTR uses Aila’s Interactive Kiosk to streamline in-store operations and create better customer experiences via @AilaTech Aila Technologies @Mike_Mack CEO & Fract co-founder @NRFBigShow Enhance #CustomerExperience with @fractInc Fract is winner of CART’s May 2017 #PitchEvent Fract helps #Businesses increase market share of their locations with a geospatial #AI platform fract™  @BNRobotics drives autonomously through aisles doing “basic stuff” -like taking care of tedious shelf-auditing tasks- allowing employees to focus on more important things Bossa Nova Robotics +MORE

Interactive Kiosk

Aila Technologies, Inc.

INTERACTIVE KIOSK With scanning technology that’s second-to-none and customization that caters to any retail environment, Aila’s Interactive Kiosk is the industry standard for tablet kiosk solutions. ADDITIONAL FEATURES TrueScan™ Technology: The industry's best integrated image-capturing solution Wi-Fi Transparent: No matter where you place it in your store, the Interactive Kiosk is designed to maximize signal transmission Compatible: Designed for seamless compatibility with Apple's suite of iPad devices +MORE

Connect

SYNQY Brand Engagement Platform

SYNQY Corporation

SYNQY uses cloud-based technology to transform manufacturers’ brand experiences across their reseller networks. We combine a network of intelligent touch points called SYNQYs (pronounced sync-ee) with a SaaS Brand Engagement Platform that makes it easy to create and manage these SYNQYs. SYNQY’s patent-pending matchmaking technology dynamically associates high impact, manufacturer-provided content with their corresponding products – without the need for custom coding by the retailer. With a single line of code inserted through a retailer's tag management platform, SYNQY solutions automatically identifies which products get rich-media, persuasive content and adds that content next to the correct product at the point of sale. As a result, retailers can roll out the solution in minutes and shoppers will have access to the information they are seeking to make better product purchase decisions. We have proven evidence this works in both low-involvement purchases such as grocery and high involvement products such as generators, stereo equipment and even semiconductors.  SYNQY can be used on dynamically-driven ecommerce retail sites. It can also be used across dealer networks, blogger sites, factory-direct retail sites and public relations.  The SYNQY Brand Engagement Platform is the underlying technology that allows SYNQY to run many retailer/application-specific offerings.  SYNQY has launched SYNQY | PROMOTE, which is an application that delivers rich media promotional content onto loyalty/coupon pages, product listings, product detail pages and independent dealer networks.  SYNQY recently launched SYNQY | SMARTLABEL retailer solution that automatically identifies which products have associated SmartLabel content and adds that content next to the correct product at the point of sale. As a result, retailers can roll out the solution in minutes and shoppers will have access to 350 product attributes, including GMO information and allergens on thousands of products. +MORE

Connect

SKIN semantic wall

umaskin

Imagine you walk by a wall and the wall starts to react on you, presenting you information based on your interests and allowing you, as individual or group, to communicate easily. The information contextually evolves based on your interest and interaction. The umaSKIN platform provides customers with a unique experience. The innovative approach of SKIN® is the combination of interactive and social media and multitouch installations into one highly adaptive and intelligent wall. The social web has shifted power to your customers, allowing them to express resonance. Retail: We want to help you to leverage this shift and use it actively to your advantage. Service, recommend, communicate Automatic mashup product database and social media   Personalize with RFID, NFC, Barcode   Leverage multi channel strategy   Sell ad space and content channels   Connect to loyalty and rewards systems   +MORE

Connect

Digital Signage Solution

Intel Corporation

Big retailers are achieving the kind of engagement that shoppers crave by putting the right screens in the right places, and showing the right messages. Today digital signs are used to showcase hot new inventory, promote closeouts, measure message effectiveness, and so much more. +MORE

Connect

Store Management Suite

LOC Software

Store Management Suite (SMS) is a complete set of applications, supporting single to multi-store chain environments. SMS is a client-based retail solution providing a seamless, integrated software suite that manages point of sale, back office, corporate office, warehouse and all aspects within the retail enterprise. The suite contains modules that are typically outsourced, including bank integration, customer loyalty, labor management, mobility, pay-at-the-pump, digital signage, and more. +MORE

Connect

Digital Signage Solutions

Tebo Store Fixtures

Tebo Store Fixtures, after years of listening to America’s Independent Grocer, have developed a Digital Menu Board System designed to drive sales at a very affordable price. Once installed, your marketing team can control screens in single and multiple stores from a central point, and store personnel can make on the fly changes from any web enabled device. The complete system includes one commercial grade LG screen (49", 55" or 65"), PingHD signage player, 3 year warranty, two 1 hour training classes, and 24/7 technical support.  +MORE

Connect

Intelligent Retail and Transactional Point-of-Sale (POS) Technology

Intel

Enabling a new world of shopping experiences, the 4th generation Intel® Core™ processor family enhances intelligent retail through improved media and graphics, enhanced security and manageability, and breakthrough performance to transform retail: ranging from point-of-sale (POS) devices, interactive kiosks, and intelligent vending to digital signage and automated teller machines (ATMs). Key features include: Media and graphics: Deliver compelling visual experiences with video playback enhancements and 2-D and 3-D graphics. Security: Provide faster data encryption for securing transaction and personal data. Manageability: Enhance the features of unattended retail device deployments with embedded host-based configuration. Power efficiency: Design retail devices with thinner, lighter, and sleeker form factors. Performance: Deliver faster analytics and decisions for targeted promotions, while also offering a smooth, responsive interactive experience. +MORE

Connect

Omni-channel E-Commerce Platform

VIC

VIC's E-Commerce and Shopping Trip Planning platform brings everything together under one integrated web site so you can offer your shoppers real time access to shop your stores, manage loyalty accounts, clip digital coupons, view circulars and create shopping lists. It creates a shopping destination that is tailored to your brand, your systems and partners so you can differentiate. You can upsell, cross-sell and personalize your website with intelligent targeting and content. Your employees can fulfill online orders with live in-store fulfillment tailored to their jobs. The platform extends to stores with seamlessly integrated kiosks and digital signage for true omni-channel capabilities to drive in-store purchasing decisions. Additionally with email, text, voice and location based technologies, it delivers marketing tools to reach shoppers or let shoppers reach you no matter where they are. You can drive your own digital strategy no matter what the current and future competition is, with complete enterprise customization around your market, strengths, and marketing message. +MORE

Connect

Rosie

Rosie Applications

(2)

Rosie is the industry leading platform for online shopping and digital consumer engagement. Designed specifically for independent grocers, Rosie provides all of the tools necessary to succeed in E-Commerce and create a distinct competitive advantage. Each customer enjoys a personalized shopping experience online via iOS and Android mobile apps, leading to increased loyalty and larger purchases compared to in-store. For retailers, Rosie maximizes the ROI of your online shopping program. Touch screen tablets and scan guns optimize order fulfillment, reducing labor expenses. Rosie's data analytics tools are deeply integrated, enabling easy access to customer demographics, high/low turn items, items most frequently out of stock, and more. Rosie's platform is optimized to position house-made, locally sourced, and other designated items to appear more prominently to customers at the retailer's discretion, creating more effective sales programs and increasing customer satisfaction.   +MORE

Connect

Pages