Gamification

Smart Gammified Customer Feedback Surveys and Analytics

Wyzerr

Wyzerr builds artificial intelligence software for data collection and analytics that look and feel like games. The basis of Wyzerr’s platform is making it as fun, fast, and easy as possible for consumers to provide actionable feedback data, and business stakeholders to understand and use that data to make decisions in real-time. Wyzerr’s ‘Smartforms’ can capture 25 questions in under 60 seconds. Our secret sauce is the machine learning algorithms infused within the platform. Wyzerr smartforms processes feedback in real-time like a human being would, rapidly digesting the information and asking new questions as a human would in a real dialogue. It allows brands to truly understand who their customers really are. What they like, don’t like, what makes them sad, mad, and happy…all in real-time. This machine learning capability makes it possible for every customer to receive a unique feedback questionnaire. There’s no such thing as one-survey-fits-all at Wyzerr.  The data is analyzed in real-time to produce actionable insight around the clock. Instead of complex graphs and pie charts, our insight-based dashboard outputs data on a GPA scale, assigning grades (A, B, C, D, and F) for different key performance indicators. Similar to how progress reports in school advise students on what they should do to improve their grades, Wyzerr's AI component advises business stakeholders what they can do to improve their customer experience. Overtime, and with more feedback data, Wyzerr can also recommend new products and services to be developed, suggest improvements to existing products, identify new trends and upsell opportunities, and advise on the types of market messages to run. It’s essentially a technology to use customers’ feedback to support operational decisions. We offer data science in a box. +MORE

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CART Weekly Report 7/18/19

CART, Advancing Retail

MORE STORE CLOSINGS COMING: AN ESTIMATED 12,000 SHOPS COULD CLOSE BY THE END OF 2019 | USA Today Gary’s Take: A recent report from Coresight Research states that 2019 store closings are already ahead of last year by 20%; they estimate store closures could reach 12,000 by the end of the year. UBS Securities estimate that 75,000 stores could close by 2026 if ecomm sales rise to 25% of retail from current level of 16%. The supermarket channel has largely escaped any significant closings thus far but I do not expect this to continue as online grocery continues to grow and disruption continues sweeping the industry. As happened in the mid 1990s when Walmart entered grocery, triggering a wave of consolidation as bigger players sought to scale up to compete, independent and smaller regional retailers are going to take the brunt of the hit as they can’t keep up with tech innovation and investment. Smaller retailers must quickly find a way to truly differentiate themselves if they have a hope of surviving. The alternative is either going out of business or becoming a glorified convenience store as primary grocery sales are rolled up by the bigger players. PERSONALIZATION MATTERS: HERE ARE 5 GREAT EXAMPLES | Smart Design World Gary’s Take: Personalization in retail is rapidly becoming a customer expectation and a need-to-have by retailers. Like other terms that become ‘hot’, personalization is the latest overused buzzword. The scary part is that many retailers are not experts in this space and can fall prey to 'personalization’ capabilities that are really not. I would suggest that retailers should really be focusing on providing contextual relevancy that goes beyond pure personalization and focuses on providing meaningful messaging (recipes, savings, new product intro, etc.) to each customer. And, like some of the examples in this article, state of the art is realtime relevancy. This is very challenging to do and is dependent on deep integration between digital touchpoints and a relevancy engine that processes in realtime. FLORIDA’S DMV IS SELLING DRIVERS’ PERSONAL INFORMATION TO BILL COLLECTORS AND DATA BROKERS | Fast Company Gary’s Take: Data privacy? Really? A recent investigation by ABC affiliate has just found that Florida’s DMV has been selling license data to bill collectors and data brokers. This while governments - from state to federal - are increasingly inserting themselves into the ongoing privacy debate. Data privacy is an issue that continues to percolate, boiling over periodically as malfeasance by Facebook or assorted app providers comes to light. I do believe that privacy is going to become an increasingly important issue that is going to threaten digital advertising and marketing initiatives. Retailers would be well served to really focus on driving comprehensive digital engagement with their shoppers ASAP to build their repository of first-party data for the future.  WHAT MAKES GREAT RETAIL LEADERS | RetailWire Sterling’s Take: Having a CEO that exemplifies what the company stands for and puts themselves on the line for significant positive change is key to culture. And culture is the key to everything (what it’s like to work there, why everyone is there and what new ideas come up/are embraced, etc). Supporting those same traits amongst the team is a success recipe that transcends any strategy, technology or trend. WHO OWNS CUSTOMER SERVICE IN AN AGE OF CO-BRANDING | RetailWire Sterling’s Take: The responsibility for customer service comes down to the person standing in front of the customer (or on the phone with them). It’s definitely a growing issue with all the co-branding and partnerships and ultimately retailers need to ensure great customer service, no matter what agreements are in place behind the scenes. The co-branding can only be as great as the service and customer experience they can provide. FEATURED BLOG OF THE WEEK:  FROM THE INNOVATION GAP TO THE KNOWLEDGE GAP by Gary Hawkins, CEO, CART I have often written about the growing innovation gap - the divide between the exponential growth of new tech fueled capabilities and the much slower deployment of new solutions in brick & mortar retail. This growing innovation gap is a major challenge to traditional retailers…READ MORE>> HAPPENINGS: UPCOMING RETAIL TOMORROW INNOVATION DAYS/EVENTS FOOD CITY - July 25, 2019  WEIS MARKETS - August 8, 2019  WAKEFERN - August 21, 2019 IMPERIAL DISTRIBUTORS - September 5, 2019 CGA STRATEGIC CONFERENCE 2019 - September 29-October 1, 2019 RETAIL REVOLUTION AT PORTLAND STATE - October 24, 2019 OUTLOOK LEADERSHIP - August 11-14, 2019 in Asheville, NC The convenience industry’s premier, invitation-only event, that you cannot afford to miss. In a world of accelerating change, where we are going and how do we build our organizations to thrive there? Sterling Hawkins will take attendees on a retail journey. C-Store operators can register today at https://outlookleadership.com/ using Invite Code: power REFLEXIONS 2019: INTELLIGENT RETAIL - August 12-15, 2019 at Caesars Place in Las Vegas GROCERYSHOP - September 15-18, 2019 at the Venetian in Las Vegas Preliminary Agenda Speakers Apply for Emerging Technology Spotlight Minding the GAPS - CGA Strategic Conference 2019 - Mission Hills Country Club in Rancho Mirage, September 29-October 1, 2019 Applications to present at CGA are due August 1, 2019 GMDC Self-Care Summit - October 3 thru 7, 2019 in Indianapolis, IN X/Specs 2019 - October 15 thru 17, 2019 at the Waldorf Astoria, Orlando  Store Design in the Age of “I” - Wednesday, 11:30am-12:15pm SPECS Show 2020 - The ForeFront of Physical Retail - March 15-17, 2020, Gaylord Texan, Dallas CART COMMUNITY. GET ON THE INSIDE. MEMBERSHIP HAS BENEFITS.  Become part of the epicenter of retail innovation exclusive network. The place where retail decision makers and solution providers come together to advance retail into the future. ✔️Blogs ✔️Newsletter ✔️Webinars ✔️Accelerator ✔️Pitch Events ✔️Solution Spotlights  ✔️Innovation Programs ✔️Educational Content FOR RETAILERS>> Proven programs to advance your business FOR SOLUTIONS>> Your growth engine into retail VIEW ALL SOLUTIONS HERE CONTACT US TELL ME HOW TO GET MY SOLUTION ADDED TO CART Get the CART Weekly Report delivered to your inbox. Sign up here. Quote of the Week: Great things are done by a series of small things brought together.  ~Vincent Van Gogh +MORE

From the Innovation Gap to the Knowledge Gap

Gary Hawkins, CEO, Center for Advancing Retail and Technology

I have often written about the growing innovation gap - the divide between the exponential growth of new tech fueled capabilities and the much slower deployment of new solutions in brick & mortar retail. This growing innovation gap is a major challenge to traditional retailers. A number of solution providers are working hard to help retailers close that gap, leveraging the cloud, AI, machine learning, and other tech to bring advanced capabilities to regional and even smaller independent retailers. The problem is that while retailers can avail themselves of new solutions, they are sometimes lacking the resources, knowledge, and skill sets to make use of these new capabilities. We are seeing this in many different areas. From sophisticated AI powered forecasting solutions that are able to ingest store-level events that impact product movement to cutting edge marketing personalization systems that challenge retailers to think differently about how they go to market. The challenges we see are four-fold. First, retailers lacking resources skilled in data analytics needed to take advantage of the explosion of big data. Second, retailers lacking the discipline to modify operations or data gathering needed to power new capabilities. And three, retail executives being challenged to think outside the box, and envision doing business differently. The fourth challenge is retailers not understanding the how tech-fueled innovation is growing exponentially. I can almost hear the collective sigh of relief from traditional supermarket retailers that they have withstood the initial rush to online shopping. The problem is that we’re just getting started, massive disruption is coming fast across all areas of the supply chain, driven by automation, the ability to promote to each individual customer more effectively than mass promotion, and far more.  There is no easy answer to these challenges. It is one thing to have access to new innovative capabilities and quite another to have a company culture that embraces innovation and new ways of doing things. It is this issue that is perhaps the most important in looking ahead to who will win and lose in future retail battles. +MORE

CART Weekly Report 7/11/19

CART, Advancing Retail

NOT ALL CUSTOMERS ARE EQUAL IN RETAIL | Forbes Gary’s Take: Customers are not equal in retail. This is not heresy but fact. We discovered this firsthand 25 years ago when we launched one of the early loyalty programs in supermarket retail and began capturing customer identified purchase data. It quickly became obvious that a relative handful of shoppers generates a large portion of annual sales and even more of gross profit. At the same time, a majority of shoppers are shopping very infrequently and spending  little. And yet a vast majority of retailers continue to ignore these economics. Some retailers, those who understand the data, skew value in different ways towards their more loyal, valuable customers. Kroger has been doing this for years with a few other retailers finally catching on in recent times. As my friend Brian Woolf was fond of saying "Treat all your customers equally (with great service) but reward them differently". Retailers who fail to understand customer behavior and economics are increasingly disadvantaged in today's marketplace. NOT EVEN WALMART HAS ENOUGH CASH AVAILABLE TO COMPETE WITH AMAZON’S ECOMMERCE FULFILLMENT EMPIRE, REPORT SAYS | Business Insider Gary’s Take: So if Walmart is pressured to keep up with investments required to compete with Amazon where does that leave other retailers? Walmart is being pressured from not having enough eCommerce fulfillment centers, costs related to acquiring and growing digital-first brands, and funding eCommerce related operational losses. A recent report from Recode states that Walmart's eCommerce related losses are pushing past $1 billion. Two key call-outs from this: First is that if Walmart is having trouble funding eComm related losses, it does not bode well for other national, regional, and independent retailers. Amazon's greater margins are funding infrastructure growth and new services as the innovation arms race is grows fiercer. The second issue is that Walmart is facing a brewing cultural war inside the company as traditional brick & mortar merchants resist the massive investments in digital. This cultural divide is something that many retailers will be wrestling with, if they are not already, and presents yet more challenges for traditional retailers as they navigate the future. SPURRED BY AMAZON, SUPERMARKETS TRY SWAPPING CASHIERS FOR CAMERAS | WSJ Gary’s Take: We are seeing many retailers pursuing 'Amazon Go' like shopping technology that would eliminate traditional cashiers. The computer vision tech powering up these competitors to Amazon is still early-on but moving fast as young companies seek to scale the tech for traditional supermarkets. As I discussed in my recent book, Retail in the Age of 'I', the industry is rapidly approaching a crossroads. One path leading to this kind of automated, yet barren and sterile, shopping experience offered by automation. The other path puts technology in service to retailers, enabling them to recreate at scale the personalized relationships in the old corner store while increasing service levels as certain functions are automated. Tech is moving increasingly fast and retailers must grapple with the implications of new capabilities, both the good and the not so good. Those retailers that have a clear vision of who they are can use new tech to update and solidify their market position. WILL MEATLESS MEAT, CBD AND COLD BREW COFFEE HELP FOOD RETAILERS TO DIFFERENTIATE? | RetailWire Sterling’s Take: Attempting to differentiate with a few products is looking in the wrong direction. Many of these will just become more standard items on the majority of retail shelves. Consumers are looking for full experiences, with new products and services consistent with that experience. It’s around the full experience that retailers can innovate, differentiate and compete. Just look at the Best Buy turn around — did they have the latest products on the shelf? Sure. But that’s not why they started winning. NRF STUDY SAYS CUSTOMERS DIG RETAIL TECH | RetailWire Sterling’s Take: There is a nice convergence of consumers becoming more tech savvy and technology getting easier to use. With all the new tech available, it’s easy as retailers to think that it’s the technology that’ll provide the next big wave of growth. But we can’t lose sight of why we’re here as an industry: to meet the needs of human beings. And what motivates human beings is new, positive and engaging experiences with the world around us. All these technologies are not a goal. They are only a means to creating those meaningful human experiences. LOCATION BASED MARKETING IS SPREADING BEYOND SMARTPHONES | RetailWire Sterling’s Take: I think there’s a better question to ask, which is: what consumer experiences can be enhanced with any of these technologies? Approaching our business from a “technology first” standpoint is a mistake. Technology is not the end goal. It is only there to support/enhance great consumer experiences. FEATURED BLOG OF THE WEEK: GENERATING MORE REVENUE FOR YOUR SUPERMARKET IS EASIER THAN YOU THINK by Eli Langer, CEO, Harvesting Media HAPPENINGS: UPCOMING RETAIL TOMORROW INNOVATION DAYS/EVENTS BOSTON IMMERSION EVENT:  DISRUPTIVE LEADERSHIP & THE SELFCARE REVOLUTION - July 16 thru 19, 2019  FOOD CITY - July 25, 2019  WEIS MARKETS - August 8, 2019  WAKEFERN - August 21, 2019 IMPERIAL DISTRIBUTORS - September 5, 2019 CGA STRATEGIC CONFERENCE 2019 - September 29-October 1, 2019 RETAIL REVOLUTION AT PORTLAND STATE - October 24, 2019 OUTLOOK LEADERSHIP - August 11-14, 2019 in Asheville, NC The convenience industry’s premier, invitation-only event, that you cannot afford to miss. In a world of accelerating change, where we are going and how do we build our organizations to thrive there? Sterling Hawkins will take attendees on a retail journey. C-Store operators can register today at https://outlookleadership.com/ using Invite Code: power REFLEXIONS 2019: INTELLIGENT RETAIL - August 12-15, 2019 at Caesars Place in Las Vegas GROCERYSHOP - September 15-18, 2019 at the Venetian in Las Vegas Preliminary Agenda Speakers Apply for Emerging Technology Spotlight Minding the GAPS - CGA Strategic Conference 2019 - Mission Hills Country Club in Rancho Mirage, September 29-October 1, 2019  Applications to present at CGA are due August 1, 2019 GMDC Self-Care Summit - October 3 thru 7, 2019 in Indianapolis, IN X/Specs 2019 - October 15 thru 17, 2019 at the Waldorf Astoria, Orlando  Store Design in the Age of “I” - Wednesday, 11:30am-12:15pm SPECS Show 2020 - The ForeFront of Physical Retail - March 15-17, 2020, Gaylord Texan, Dallas CART COMMUNITY. GET ON THE INSIDE. MEMBERSHIP HAS BENEFITS.  Become part of the epicenter of retail innovation exclusive network. The place where retail decision makers and solution providers come together to advance retail into the future. ✔️Blogs ✔️Newsletter ✔️Webinars ✔️Accelerator ✔️Pitch Events ✔️Solution Spotlights  ✔️Innovation Programs ✔️Educational Content FOR RETAILERS>> Proven programs to advance your business FOR SOLUTIONS>> Your growth engine into retail VIEW ALL SOLUTIONS HERE CONTACT US TELL ME HOW TO GET MY SOLUTION ADDED TO CART Get the CART Weekly Report delivered to your inbox. Sign up here. Quote of the Week: Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow. ~ William Pollard +MORE

CART Weekly Report 6/13/19

CART, Advancing Retail

SURVEY: PROFESSIONALS EAGER AND READY TO DEPLOY 5G | ZDNet Gary’s Take: The rollout of 5G over the next several years will be transformative, especially for retailers. The speed of 5G is mind-blowing: A two hour movie download took 26 hours using 3G tech, 6 minutes with 4G, and will take only 3.6 seconds with 5G. Beyond speed, 5G offers much more bandwidth, enabling billions (trillions?) of IoT devices to stream data from everywhere - are retailers ready for the realtime store? And, for those regional retailers located in rural parts of the U.S. who think their customer base has not yet embraced the digital age - 5G will finally bring high-speed connectivity to all areas as it is much cheaper to deploy than cable. 5G will do nothing but increase shopper expectations of having everything they want available in moments. But is retail ready to deliver?  MARY MEEKER’S MOST IMPORTANT TRENDS ON THE INTERNET | Vox.com Gary’s Take: Mary Meeker, the "Queen of the Internet", is out with this year's deck calling out the most important internet and digital trends. Her report is always fascinating to review, but long at 300+ pages. Here are a few highlights as pertains to retail: eComm is now 15% of all retail sales and growth continues to outpace brick & mortar. Internet ad spending in the U.S. is up 22%; 62% of digital ad is programmatic. Customer acquisition costs are going up - in some cases it surpasses customer revenue! Targeted advertising is under threat from GDPR and other data privacy regulations. Americans now spend 6.3 hours a day with digital media and it continues to grow. Lastly, healthcare is becoming more digital - lots of implications here, especially for the food industry.  WORD OF MOUTH REMAINS VITAL FOR LOYALTY IN DIGITAL AGE | Streetfight Gary’s Take: Interesting that word-of-mouth is as - perhaps even more - important in the digital age in securing new customers. With deep experience in retail loyalty, I would suggest that recognition is the most powerful way to build loyalty that in turn powers positive word-of-mouth. In years of working with prominent retailers in markets around the world I inevitably found that recognizing customers, especially a retailer's most valuable customers, transcended cultures. There are countless ways to provide that recognition - everything from a simple handwritten thank-you note to special offers to the store manager greeting the shopper in-store. One of my favorites occurred years ago when I helped M&M Meat Shops of Canada build their loyalty program. On Valentine's Day we had each store owner hand deliver a bouquet of roses to their top 10 customers. Talk about positive word-of-mouth! FEATURED BLOG OF THE WEEK: RETAIL’S BIG DATA CHALLENGE...AND OPPORTUNITY by Gary Hawkins, CEO CART HAPPENINGS: 2019 GMDC GENERAL MERCHANDISE MARKETING CONFERENCE, Gaylord Rockies Resort, Denver, CO - June 13-17, 2019 DISRUPTIVE LEADERSHIP & THE SELFCARE REVOLUTION​, Boston Immersion Event - Hosted July 17 & 18th, 2019 Apply to present at Retail Tomorrow Labs: Boston - Applications due June 15th, 2019 Full Agenda OUTLOOK LEADERSHIP - August 11-14, 2019 in Asheville, NC The convenience industry’s premier, invitation-only event, that you cannot afford to miss. In a world of accelerating change, where we are going and how do we build our organizations to thrive there? Sterling Hawkins will take attendees on a retail journey. C-Store operators can register today at https://outlookleadership.com/ using Invite Code: power REFLEXIONS 2019: INTELLIGENT RETAIL - August 12-15, 2019 at Caesars Place in Las Vegas GROCERYSHOP - September 15-18, 2019 at the Venetian in Las Vegas Preliminary Agenda Speakers Apply for Emerging Technology Spotlight CART COMMUNITY. GET ON THE INSIDE. MEMBERSHIP HAS BENEFITS.  Become part of the epicenter of retail innovation exclusive network. The place where retail decision makers and solution providers come together to advance retail into the future. ✔️Blogs ✔️Newsletter ✔️Webinars ✔️Accelerator ✔️Pitch Events ✔️Solution Spotlights  ✔️Innovation Programs ✔️Educational Content FOR RETAILERS>> Proven programs to advance your business FOR SOLUTIONS>>Your growth engine into retail VIEW ALL SOLUTIONS HERE CONTACT US TELL ME HOW TO GET MY SOLUTION ADDED TO CART Get the CART Weekly Report delivered to your inbox. Sign up here. Quote of the Week:  Progress is impossible without change, and those who cannot change their minds cannot change anything. ~ George Bernard Shaw +MORE

Retail’s BIG DATA Challenge… and Opportunity

Gary Hawkins, CEO, Center for Advancing Retail and Technology

Data has long powered modern retail, helping Walmart become a master of supply chain logistics and fueling Kroger’s customer-centric strategy. Artificial intelligence and the cloud are fueling explosive growth in retail big data - and transforming customer marketing. And as the retail industry moves online and customer digital engagement is the battlefield, the quality and quantity of data will determine the winners and losers.  This new world requires - more than ever - data discipline. And this is an area that is particularly challenging to smaller retailers and even some regional chains. Data discipline will make or break retail success from this day onward. Here are just a few examples of issues I’ve encountered in talking with retailers: One retailer still had super abbreviated product descriptions that were used years ago with the old (much narrower) receipts. Product descriptions coming from the retailer’s item file are used to power online shopping - abbreviated descriptions just won’t do it for eCommerce as customers won’t understand what the product is.  Another retailer’s item file lacked any kind of product categorization on nearly 50% of the products carried. Many retailers lack even somewhat accurate product graphics. Retailers with these issues cannot realistically install any kind of marketing personalization capabilities that rely upon product categorization. And yet another well known regional retailer had many products at store-level that were not represented in item files at the headquarters office; i.e. the merchandisers and buyers at the corporate office did not know what products were in the store. This situation is simply frightening; how can a retailer do effective promotion planning, demand forecasting, let alone any kind of optimization, when HQ doesn’t know what products are in each store? Data quality issues like these come back to haunt retailers when they look to deploy new capabilities like online shopping, promotion optimization, or marketing personalization - capabilities that are rapidly becoming a cost of entry to compete. And these are issues with what should be basic levels of data required to operate.  Leading retailers are leveraging fast growing data attributes attached to each individual shopper and each product.  Customer identified transaction data is just the beginning as solution providers like Birdzi calculate and maintain hundreds of data attributes for each individual shopper, from brand loyalty scores to discount propensity, and from product purchase frequency to category spending indexes. Add to this third party data from companies like Experian or Acxiom that provide dozens or even hundreds more data points. Category tags, package sizes, and pricing form the core of product based attributes. Label Insight is using AI and machine learning to deconstruct the handful of nutrition attributes on a package to encompass, dozens, hundreds, and even thousands of additional attributes for any given product. Deep nutritional data attributed to individual products is quickly growing in importance as food is increasingly linked to a shopper’s health condition. The velocity of data is growing as various solutions use realtime shopper location - both inside and outside the store - to provide contextual information. An understanding of the shopper’s intent is provided by a realtime view to what products have just been added to the shopping list, what digital coupons have been clipped, and what products have been searched for.  Cloud based solutions enable regional and smaller retailers to access cutting edge marketing personalization solutions driven by advanced data science to power relevancy across every digital engagement with each individual shopper. The cloud also brings sophisticated pricing, promotion, and product assortment optimization capabilities to retailers cost effectively. But the efficacy of these solutions is directly dependent on the quality and quantity of data feeding them.  Retailers embarking on data driven strategies would be well served to first assess the quality of their core data (product descriptions, categorization, pricing, product cost, vendor codes, and more). Retailers with loyalty programs should examine how clean and up to date their customer contact data is along with how customer loyalty IDs roll up to households (this area is particularly vexing as retailers often just distribute cards). Building on a now-solid base, consider bringing in third-party data to permit scoring share-of-wallet by customer household in addition to other attributes that can improve targeting and personalization. More than ever before, retail success is driven by data. For retailers that understand the power of data - and especially customer and product data attributes - marketing nirvana awaits. +MORE

CART Weekly Report 6/6/19

CART, Advancing Retail

WHY MARKETERS STILL STRUGGLE WITH ONE TO ONE PERSONALIZATION | StreetFight Gary’s Take: Retailers who commit to personalization and bring that commitment to life by devoting resources and budget are finding success as measured by increases in spending, shopping visits, and retention. But far too many retailers simply pay lip service to personalization, believing that putting a name on a mass email qualifies, or filtering the mass weekly ad to the shopper based on historical purchasing is the epitome of retail marketing personalization. True adherents understand that the ‘personalized ad’ becoming popular today provides little value to the shopper beyond helping guide them more efficiently to sale products they may be interested in. Much more powerful is providing meaningful savings on products relevant to each customer, not just those products vendors decide to promote. Beyond disruptive marketing economics, retailers need to develop data discipline as it is the fuel for the future. ‘SIGN IN WITH APPLE’ PROTECTS YOU IN WAYS GOOGLE AND FACEBOOK DON’T | Wired Gary’s Take: Apple’s announcement that it is giving users more control over their data is just the latest salvo in the data privacy debate. The EU’s GDPR regulations, brought into effect about a year ago, are already heavily influencing data privacy initiatives around the world. All this points to a growing challenge for marketers in the time ahead as consumers begin to push back on how their data is monetized and used without the user’s awareness. Marketers that rely on 2nd and 3rd party data to drive their digital marketing efforts should start considering how they will operate in a world of data constraint. Retailers in particular should ramp up efforts to gather 1st party data on their shoppers, in good part by focusing on driving digital engagement as fast and as comprehensively as they can. And yes, this means formulating a value proposition - often based on delivering personalized, relevant, meaningful value - to each individual shopper. WALMART’S CHECKOUT PILOT PUTS SHOPPERS IN THE FAST LANE | RetailWire Sterling’s Take: People respond to how the world occurs around them. And a small change like this could produce strong results — helping people understand the value in more physical terms (a special place to checkout). There will be some period of overlap with most of these technologies. Self-checkout still most often works in tandem with traditional checkout. As technology improves we’ll see some stores bet on some of these new technologies alone. We’ll be telling our kids there used to be a time you had to wait in line to “check out” of a store. EXPERIENCE IS OVERRATED, HIRE TALENT | RetailWire Sterling’s Take: Eagerness to learn new things, add value and ability to embrace (or even better, create) change are top in my book. 100% agree that most retail positions can be trained much easier than attitudes. When the people are aligned on values, vision and purpose (not just printed on a sign, but actually aligned as people) anything is possible. DISCOVER THE POWERFUL FINANCIAL IMPACT OF THE “HALO EFFECT” Grocery retailers can take a new and more profitable approach to promotional planning by embracing the “Halo Effect”. Learn how to uncover the powerful connections between products in Daisy Intelligence’s new eBook. FEATURED BLOG OF THE WEEK: A NEW WORLD VIEW by Gary Hawkins, CEO, CART HAPPENINGS: UPCOMING ON-SITE INNOVATION DAYS - Specifically looking for the following solutions to apply to present: Food City - July 15, 2019: Marketing & eCommerce - Health & Wellness Tech - In-Store Automation (Apply by June 10, 2019) MOBILE SHOPPING CONNECT - JUNE 10-12, 2019 in San Diego, CA THE MILLENNIAL ALLIANCE, DIGITAL RETAIL TRANSFORMATION - JUNE 11-12, 2019 in Las Vegas, NV DISRUPTIVE LEADERSHIP & THE SELFCARE REVOLUTION​, Boston Immersion Event - Hosted July 17 & 18th, 2019 Apply to present at Retail Tomorrow Labs: Boston - Applications due June 15th, 2019 Full Agenda OUTLOOK LEADERSHIP - August 11-14, 2019 in Asheville, NC The convenience industry’s premier, invitation-only event, that you cannot afford to miss. In a world of accelerating change, where we are going and how do we build our organizations to thrive there? Sterling Hawkins will take attendees on a retail journey. C-Store operators can register today at https://outlookleadership.com/ using Invite Code: power REFLEXIONS 2019: INTELLIGENT RETAIL - August 12-15, 2019 at Caesars Place in Las Vegas GROCERYSHOP - September 15-18, 2019 at the Venetian in Las Vegas Preliminary Agenda Speakers CART COMMUNITY. GET ON THE INSIDE. MEMBERSHIP HAS BENEFITS.  Become part of the epicenter of retail innovation exclusive network. The place where retail decision makers and solution providers come together to advance retail into the future. ✔️Blogs ✔️Newsletter ✔️Webinars ✔️Accelerator ✔️Pitch Events ✔️Solution Spotlights  ✔️Innovation Programs ✔️Educational Content FOR RETAILERS>> Proven programs to advance your business FOR SOLUTIONS>>Your growth engine into retail VIEW ALL SOLUTIONS HERE CONTACT US TELL ME HOW TO GET MY SOLUTION ADDED TO CART Get the CART Weekly Report delivered to your inbox. Sign up here. +MORE

A New Worldview

Gary Hawkins, CEO, Center for Advancing Retail and Technology

I want to challenge the way you believe the world works. And then suggest to you a new perspective. The place to start is understanding that our worldview is constrained by the knowledge available to us. We know what we know; for example, I know how to ride a bike. Then there are things that we know we don’t know; I know that I don’t know how to speak Russian. But then there are the things we don’t know that we don’t know. The faster things change, the less reliable our predictions of the future are because the very things that can cause massive disruption may not even have been invented yet. We don’t know what we don’t know. This is the dangerous place retail executives find themselves: Not knowing what they don’t know. Not knowing what disruption lurks around the next corner. Retailers, like everyone, are working from a certain knowledge set that by default limits their understanding of what is possible. And yet to compete successfully, let alone survive, retail executives must throw some light on the vast abyss to bring some of what they don’t know they don’t know into the light. Said another way, retailers must adopt a new worldview. Today, we as human beings are already in transition. We know the world is changing even if we don’t know why. Exponential Growth: Tomorrow Will No Longer Resemble Today We are at the knee of the exponential growth curve of computer processing power and from this day forward change will be increasingly noticeable and increasingly fast. While most are familiar with the definition of exponential growth, far fewer people truly understand the power and implications of this reality. We as human beings are wired to think linearly. Today is much like yesterday and we have lived our lives expecting that tomorrow will be much like today. Except that is no longer true, and this will become increasingly apparent. Physicist Albert Bartlett is blunt in his assessment: “The greatest shortcoming of the human race is our inability to understand the exponential function.” Today is the slowest pace of change you will experience in your lifetime. Learn more about the Age of ‘i’ in Gary’s new book, RETAIL IN THE AGE OF ‘i’: A New World View for the Retail Industry now available on Amazon. +MORE

Oculus VR

Oculus VR, LLC

Oculus is radically redefining gaming and entertainment with 3D interactive content. Immerse yourself in games. Go inside movies. Time travel, space travel or just hang with friends in VR—you have endless worlds to explore. +MORE

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Reward Bytes

Red Pigeon Interactive

Platform as a service (Paas) behavior engine that combines loyalty, gamification, and digital coupons/rewards for mobile, wearables, and bluetooth beacons. Social: Expand your reach through the use of social networking. Management Portal: Track usage, manage subscriptions, and tweak campaigns in real-time using our management portal. Gamification: Capture and reward the big moments while creating the incentives for continued usage. Cloud Platform: We utlilize Azure on-demand scalable instances to power our Reward Bytes platform. This brings the guarantee of at least 99.9% uptime. Android: Reward Bytes is available on Android and the companion wearable devices. iOS: Reward Bytes is supported on iOS8 and the future Apple wearable devices. Analytics: Gain key insights that help drive better informed decisions within your orgnanization. Bluetooth Low Energy: Add real world context to any application using our personalized user messaging system and iBeacon technology. +MORE

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