Marketing

3 Ways Shopping Has Changed and How Grocers Can Adapt

Shawn Tuckett, VP of Sales and Client Service, Webstop

With your employees, your customers, and your bottom line all demanding your attention, innovation may not always be on the top of the priority list. Sure, there’s no doubt you are strategizing how to best meet the needs of your shoppers, from operations to customer service, but here’s the elephant in the room that you may not be addressing: The industry is changing and your competition is already adapting, are you keeping up? Here are 3 ways shopping habits have changed, how the industry is innovating, and steps you can take to adapt to emerging trends. #1: PLANS HAVE CHANGED Can you name a more iconic combination than shopping and the shopping list? Whether it is a scribble on a scrap paper or a fully categorized list of essentials, for decades “the list” has been the primary tool of your shoppers and getting on that list has been pivotal to lasting success. In an increasingly digital age, the traditional list is changing. Yes, shoppers are still using physical lists, but today’s consumer is much more likely to have a smartphone on them than a pen and paper. One study found that the typical cell phone user touches his or her phone 2,617 time every day with heavy users exceeding 5,400 touches. Even without reading the statistics there’s no doubt you are seeing it across your stores – Moms scrolling Facebook in the cereal aisle, millennials snapchatting a selfie in front of the live lobster tank, dads nervously sending photos to moms to make sure they are supposed to get baking powder and not baking soda. How would it change your bottom line if even just a fraction of those touches included accessing your digital shopping list? That way you don’t need to hope you get ON the list, you can BE the list. #2: THE MARKET HAS CHANGED The emergence of home delivery, store pickup, mobile pay and checkout-free experiences have all affected the expectations of consumers in the market. With competition and options increasing and attention spans decreasing, it is more important than ever to create ways to anticipate your shoppers’ needs. It may come as a surprise to you, but the next generation of customers still wants to know that their local corner grocer cares about them. Posting a weekly ad PDF to your website is no longer going to cut it in this ever-changing world. Connecting with shoppers in today’s age may not look how it did 30 years ago but don’t be fooled, digital connections are an absolute necessity in today’s competitive environment. #3: TIMES HAVE CHANGED Life seems to be moving faster than ever and if you’re feeling like there’s too much “to-do” at the end of your business day, you can guarantee your shoppers are feeling the same. Face it, the “regularly scheduled shopping trip” is not how younger generations shop. Now, consumers are squeezing in quick trips in tight windows – on their commute home, in between other errands, always on the way to or from the next obligation. Millennial moms are already actively trending towards using beacon-enabled shopping apps providing important reminders to take care of the grocery shopping when they leave the house, drive by a set destination, or during a set time of day. And that’s just the straightforward use of beacons. Your competitors may have even tagged your stores’ physical locations so that they can message your shoppers every time they drive by your store in hopes of luring them away and into their store instead. Sound over the top, it’s not, it’s what is happening now. CONCLUSION In order to be the location of choice for current and future shopping needs, you have to be ready, available, and accessible whenever and wherever shoppers are. Do your digital marketing features measure up to the other retailers your shoppers have access to? If not, what is holding you back from upgrading your digital suite? Change is inevitable. But it doesn’t have to be scary. Webstop has helped over 3,000 stores upgrade their digital features to compete for today’s shoppers. How can we help you gain more shoppers? +MORE

The Shaky but Awesome Future of Retail

Shekar Raman, Birdzi

We live in exciting times. The pace of progress in technology far outstrips the pace at which we are coming up with ideas of its applications. Hence the endless stream of exciting startups that come up with new and innovative ways of applying the technology and changing the way we live our lives. Exciting times indeed. There are however a few things that seem to take forever to change and are at contrast to everything else that is happening. Take for instance the retail industry—arguably one of the oldest and most established industries. For years, things have been done a certain way, and the adage ‘if it ain’t broke, don’t fix it’ seems to be a recurring theme in this sector. Innovation meets inertia, and the result is often slow, sluggish progress. But as Dylan said, ‘the times, they are a changin’ . The technology innovation and competition to traditional brick-and-mortar is forcing traditional retailers and even supermarkets to sit up and take notice and start thinking about changing the way we have thought of retail. In particular focus is the astronomical adoption of the smartphone. In eight short years since the first iPhone was released by Apple (some people may argue that smartphones existed before that, but let’s not go there for now), 80% or more of the phones sold in the market are smartphones. More importantly ‘connected’ phones. Last year, mobile overtook desktop as the #1 way to access the Internet. Retailers have started to realize both the power that is in the hands of the consumer to research before they buy, and their own ability to reach the customer proactively with personalized recommendations.  In the mid to late nineties as the reach of the internet exploded and e-commerce seemed to be engulfing the world, the birth of Amazon, eBay, buy.com, and countless other imitators, seemed to suggest that brick-and-mortar is dead. Now, almost 20 years later, brick-and-mortar retail still accounts for more than 95% of retail sales. Long live ‘the store’! Humans are social animals, and as much as the convenience of online shopping is enticing, our very nature thirsts for interaction and exploration. So what does all this mean? There is not a minute in our daily lives that we are separated from our personal devices (looking at my kids, it seems like a minute is a long time to be separated from the phone!). This presents a huge opportunity for retailers to stay connected with customers in ways never before thought possible. However, it is only those retailers who can figure out how to keep the interaction personalized and subtle that will win the race to being effective retailers of the future.  Dealing with promotional emails from e-commerce sites or retailers has become a job in itself, and people setup email accounts just to manage that. Clearly, mass promotion is at best annoying, and given the pace of our lives, hardly effective. It seems so 2000s. The future is about personalization. Its about, ‘just let me know of things relevant to me’ at the right time and place. Doing this was unimaginable a decade ago. Only a good friend could judge your mood, intent and based on their intimate knowledge of your personality say the right words. Just imagine your local supermarket doing that with your shopping needs. Understanding your personal preferences, shopping cycle, intent and budget and suggesting (and notifying) items you may be interested in. Not in an obscene, ‘in your face’ way, but in a ‘friendly’ manner, with your best interests in focus. With the advent of big data platforms and cloud technology, processing massive amounts of data in short order and deriving insights into individual shopping behavior and then proactively suggesting products and services is now a reality. There are several exciting startups that promise just that. So what’s the hold up, why aren’t retailers flocking to this trend, or wait.. can they? If there is one obstacle that stands between most traditional brick-and-mortar stores and the future, its data. The quality of data that most retailers have on their legacy systems simply does not lend itself to the emerging platforms. We are talking about abbreviated, truncated, misspelled, crude, and just plain poor quality data. All our big data platforms, machine learning, artificial intelligence, deep learning platforms require one thing. Good clean data to learn from. Retailers who can address this fundamental issue and bring about change in how they handle and store data will put themselves in a position to own the future and offer a level of personalization that consumers will come to expect in the future. Amazon recently announced that they are planning to open up about 2,000 stores nationwide. With the quality of data they hold, I would be surprised if they don’t become a major brick-and-mortar presence, threatening even the most established players. If traditional stores don’t make fundamental changes and pay more attention to how data is collected and stored, they stand to see the ground slipping away under their feet, while trying to figure out how to hold on to their customers. The future of shopping is closer than you think, especially if you have good clean data! +MORE

Are you Leaving Profits in the Basket? 10 Secrets to Increase Basket Size Week After Week

Dan Dashevsky, My Cloud Grocer

Independent supermarkets that offer products both in-store and online have an online basket size averaging between $120 and $184, based on the recent Brick Meets Click study. This compares favorably to Amazon Fresh at $84; Instacart, $98; Fresh Direct, $105; and Peapod, $147, as reported by 1010data. Out of 19 independent banners participated in the BMC study, Breadberry supermarket in Brooklyn, New York, had an online basket size of $184, the largest reported. Many of MCG’s clients have similar or even larger basket sizes than Breadberry’s. These 10 secrets have enabled our clients to achieve such outstanding results.   1.     Speed matters. Website visitors tend to care more about speed than about the bells and whistles we might be tempted to add to our websites. Google did an interesting experiment with regard to load times, asking web surfers if they would rather see 10 or 30 search results at a time. The users agreed that 30 results per page sounded like a good idea. Google then implemented this on some of their results pages. The shock came when traffic to pages that displayed 30 results dropped an astounding 20%. Google then tested the loading time difference between the 10- and 30-result pages. They found that this was just half of a second. So page loading time has been shown to be a crucial factor in user retention. It is also becoming a more important factor in search engine rankings. 2.     Product photography. The images on a site are another important factor. High-definition, mouthwatering pictures make a big difference when it comes to food shopping. Many website owners opt for the easy solution, and only display product images they can easily obtain from publicly available databases such as Kweeki and Item Master. These databases do not include all products, however, and image quality is often poor and inconsistent. The time and effort invested in high quality product photography to ensure that every product carried in the store is online and has a beautiful image pays good long-term dividends. 3.     Less is more. Instead of cluttering pages with as much product info as possible, keep it simple. Make the product image and a brief description the center of attention. Then you can add to the page some relevant and popular products to help customers remember to buy products that they may otherwise forget. 4.     “Shop by recipe.” Customers are looking for creative ideas to keep their meals fun. With a Shop by Recipes feature, they can find a recipe, click, and send ingredients to their shopping cart. The more interesting it is to browse your online store, the more your customers will buy from you. 5.     “My favorites.” Customers complete their shopping list much faster when they start with a pre-populated list of the products they normally buy. Once they are done with the basics, they have time to browse for more products, adding to the total basket size. 6.     Digital circulars. Everyone loves savings, and the more the better. Having plenty of items on weekly specials not only increases your in-store traffic but also increases your online basket size. Your printed flyer can only fit a limited number of items before it begins to look like a flea market and becomes impossible to read. Online, there is no limit to how many items you can display on special. Customers simply flip to the next page and keep on adding savings to their shopping cart. 7.     Quick re-order. By giving customers the ability to quickly send all the items from their previous order directly to their shopping cart, you’re simplifying their life and minimizing the possibility that they may forget an item or two. 8.     Keep it fresh. Let’s face it, shopping for groceries is not a recreational activity, but if you keep on introducing new products, it becomes more interesting, and this too will be reflected in your basket size. 9.     Accurate order fulfillment. Customers who are using your online order service are doing so for convenience, They want to save time for other priorities. If you fulfill their order quickly, and most important, accurately, you will see many more orders and higher order amounts now that they have trust in your service. Many MCG clients see increase in online basket size with customers who are placing their third and fourth orders. Once they develop the trust in your service, they will reward you with loyalty and larger basket sizes. 10. Good customer service. As in brick and mortar stores, good customer service is the key to success. This is what differentiates you from your competitors. Be ready to replace the not-so-fresh strawberries that a personal shopper put into a customer’s bag by mistake. Customers will buy more online from you if they are confident that if something is not satisfactory you will take good care of them. +MORE

Whatever the Question, A.I. is the Answer Because Nobody Likes Calling Customer Service

Susan Galer , Forbes SAP voice

Bejoy Narayana, CEO of BoodsKapper, develops AI applications that can cut down customer problem resolution time by a factor of 10. Give us your superstar customer service representative, and we’ll provide an AI application that replicates their behavior, reducing problem resolution time from 10 minutes to one. This is what I heard and saw from Bejoy Narayana, CEO of BoodsKapper at the recent SAP Financial Services Innovation Summit held at the SAP Leonardo Center in New York. The Texas-based startup develops AI applications on the SAP Cloud Platform designed to not only ferret out what customers want quickly, but also communicate in their preferred medium – using any texting app or moving to a telephone conversation.   “No one likes calling customer service, and we believe that experience can be much better by training the software to behave like the ideal customer service representative, getting to the point quickly to provide a solution for busy people,” said Narayana. “Modeling the actions of a company’s best customer agent, we can train the AI engine to be up and running in weeks just as you would a new employee. This can cut down interaction times by a factor of ten.” Creating a Human-Like Dialogue…Read the rest of this article by Susan Galer on Forbes SAP voice Posted on the CART blog with permission from Bejoy Narayana, CEO BoodsKapper +MORE

ScriptSave® WellRx

Medical Security Card Company LLC.

Discount Rx Card & Prescription Price Comparison Cost and inconvenience are the biggest reasons people don't take their prescribed medicines. ScriptSave WellRx wants to remedy that and help people enjoy better health. Start saving on your family's prescription medicines! Search for savings on prescription medicines and compare prices at pharmacies near you. With the ScriptSave® WellRx mobile app, you can find the prescription medicines your family needs at the savings you love. ScriptSave WellRx is the trusted resource that makes prescription medicines more affordable and easier to manage because ScriptSave WellRx cares about helping people stay healthy. ScriptSave WellRx is free to join. And, we're accepted nationwide at more than 62,000 pharmacies. It's easy to start saving on prescription medicines for your entire household – even pets! Simply download the ScriptSave WellRx prescription discount app to your iPhone or Android Phone, enter a drug name, and compare prices. You can open the app any time, anywhere to search for the best discount at pharmacies near you. Simply show your printed or digital prescription discount card when you go to pick up your prescription and enjoy the best possible deals on your medications. +MORE

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AI Powered Promotion Optimization

CART

Artificial intelligence (A.I.) is tailor-made for high SKU count, high transaction frequency supermarket retail. The insight and recommendations that A.I. provides can help retailers drive significant top line sales gains without increased promotional cost. In the high- volume, low-margin supermarket industry, where even slight improvements can deliver considerable increases to bottom line profitability A.I.-powered promotion optimization is nothing short of transformative. +MORE

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Grocery is Going Digital. The Time is Now.

CART

Online grocery sales are growing fast. A recent report released by FMI and The Nielsen Company states that 23% of U.S. households purchased groceries online in 2016, up from 19% in 2014, and representing an estimated 4.3% of U.S. consumer retail food and beverage spending. The report goes on to state that as many as 70% of U.S. consumers will be buying groceries online by 2025, spending more than $100 billion, an estimated 20% of consumer food and beverage spending.1 Grocery is going digital far faster than many predicted and the time is now for traditional retailers to stake their claim. +MORE

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DART Displays

DART Displays

DART Displays offers a way to transform the in-store shopping experience to one that is digital and dynamic, with reporting and analytics that lead to big insights about what moves your shopper to purchase.     By leveraging DART Displays structures (both permanent and flexible) you can and will create a best in class approach for enhancing the brand experience in-store.  +MORE

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BoodsKapper Retail bot

Boodskapper

This is our service for the retail industry and is primarily delivered through Facebook Messenger.  Consumers are able to send a picture of an item and ask if the retailer carries the item. The software is able to look up a retailer's catalog and answer the question.  Two-minute simulation here best explains the solution: http://www.boodskapper.com/#!retail/jjvu4 In this simulation, retailer has no prior record of the customer. Customer starts an organic conversation from Messenger, just as people do in life. BoodsKapper assists the customer to locate an article at the store. The customer picks up the conversation thread several months after the purchase and enquires about a variant of the item purchased. An organic conversation ensues and a purchase is made.is Deep reporting:   We would argue that information gold for the retailer are the conversations that your customers had with you through various channels. Our AI algorithms automatically find the meaning of the written text and use that to make the conversational response. As the meaning of conversations is analyzed and documented in real time, it is possible for us to enhance traditional reporting with this information. +MORE

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Smart Gammified Customer Feedback Surveys and Analytics

Wyzerr

Wyzerr builds artificial intelligence software for data collection and analytics that look and feel like games. The basis of Wyzerr’s platform is making it as fun, fast, and easy as possible for consumers to provide actionable feedback data, and business stakeholders to understand and use that data to make decisions in real-time. Wyzerr’s ‘Smartforms’ can capture 25 questions in under 60 seconds. Our secret sauce is the machine learning algorithms infused within the platform. Wyzerr smartforms processes feedback in real-time like a human being would, rapidly digesting the information and asking new questions as a human would in a real dialogue. It allows brands to truly understand who their customers really are. What they like, don’t like, what makes them sad, mad, and happy…all in real-time. This machine learning capability makes it possible for every customer to receive a unique feedback questionnaire. There’s no such thing as one-survey-fits-all at Wyzerr.  The data is analyzed in real-time to produce actionable insight around the clock. Instead of complex graphs and pie charts, our insight-based dashboard outputs data on a GPA scale, assigning grades (A, B, C, D, and F) for different key performance indicators. Similar to how progress reports in school advise students on what they should do to improve their grades, Wyzerr's AI component advises business stakeholders what they can do to improve their customer experience. Overtime, and with more feedback data, Wyzerr can also recommend new products and services to be developed, suggest improvements to existing products, identify new trends and upsell opportunities, and advise on the types of market messages to run. It’s essentially a technology to use customers’ feedback to support operational decisions. We offer data science in a box. +MORE

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Artificial Intelligence Product, Price & Assortment Optimization

Daisy Intelligence Corporation

Use the power of A.I. to make the optimal choices clear. Measuring grocery and retail data is a highly complex and tedious task. The changing and dynamic relationships between your products and customers in addition to the effects of pricing and promotions make understanding and leveraging all this data humanly impossible. Daisy does what humans can’t. Using our focused artificial intelligence (A.I.) and proprietary mathematic solutions Daisy turns impossible big data problems into actionable decisions. We analyze very large quantities of our clients’ transaction and operational data in order to provide weekly promotional, price, and forecasting recommendations which our clients can use to grow total sales basket size, improve margins, and delight customers. Daisy provides more than tools and dashboards, instead Daisy provides you with actionable insights that are proven to help you make more profitable decisions and compete in the new world of retail. Daisy turns your underleveraged data into your most profitable asset and source of competitive advantage.  Why Daisy? Outputs are specific, actionable recommendations to core merchandising decisions – not charts or tools A.I. is self-learning and adaptive -perfect for the dynamic world of retail Outputs are optimized to bottom-line/top line performance No hardware/software to install – up and running in 30-60 days Without a doubt, Daisy has driven a meaningful lift in basket size and trips without any additional margin cost – Scott Little, CFO Earth Fare Read the case study with Earth Fare here to find out more! http://www.advancingretail.org/resources/AI-Powered-Promotion-Optimization +MORE

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Crowdsourced Picking&Delivery for eCommerce

ReadyCart.co

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Crowdsourced Picking&Delivery Technology for retailer's eCommerce solution - laser focused around maximizing customer satisfaction and retailer profitability. ReadyCart Crowdsourced Picking&Delivery Technology Crowdsourced network build and eCommerce integration Retailer specific training collaboration and creation Network onboarding and ecosystem to handle training, scheduling, payment etc. Crowdsourced Picking&Delivery Technology  Picking&Delivery App Delivery Analytics Portal +MORE

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My Cloud Grocer Solution Guide

CART

My Cloud Grocer provides a retailer-branded online shopping solution to supermarket retailers. The online shopping site is responsive (will display properly on desktop, smartphone, and tablet screens) and features fast load times and payment functionality using token technology surpassing PCI compliance. My Cloud Grocer provides the retailer with support for picking, managing, and delivering orders. The company’s retail clients have experienced increased overall sales, due to reduced scatter... +MORE

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Darius™ for Retail

Darius Technologies

Darius for Retail is a fully integrated, cloud based shopper engagement platform. Darius delivers proven and measurable return on investment, by allowing retailers to put their shoppers at the center of everything and making it easy to engage and influence them pre-store, in-store, and post-store. Darius allows retailers to design, manage, develop and, measure interactions with their customers throughout the entire shopper journey.  The ‘tech’ bit: Darius™ is a modular ‘ecosystem’ retail technology platform that is designed to integrate and allow interaction with any existing retail systems and solutions such as Beacons, WiFi, dynamic shelf illumination, or e-coupons, and so on, to make continuous engagement with shoppers possible, wherever they are on the path to purchase. The customer experience bit: Darius™ allows retailers to put their shoppers at the center of everything by making it easy to engage and influence them pre-store, in-store, and post-store. The business bit: Darius™ delivers proven and measurable return on investment. That means more shoppers in-store, more often. It means attracting new and hard to engage shopper types. And it means bigger baskets and the increased spends that comes with that. It makes marketing budgets and, where they may already exist, retail tech investments work so much harder. +MORE

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LISNR Smart Tones

LISNR

LISNR Smart Tones inaudibly transmit data from any speaker to any microphone using a secure data-over-audio communication protocol.  Leveraging the speaker system you already have installed, LISNR Smart Tones can deliver content, information, and incentives to your shopper based on their current location and previous activity in your store.  With over 80% of shoppers using their smartphone to assist them during their in-store experience, LISNR Smart Tones provide a seamless and efficient connection between the physical and digital environment. +MORE

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Managed Online Grocery Solution

My Cloud Grocer

(5)

We launch and manage e-commerce websites for supermarkets. Our clients win the fiercely competitive omni-channel battle for customers.   You enjoy all the benefits of a fully managed, branded, fully integrated proprietary website. And you retain ownership of your customers. We leverage a state-of-the-art enterprise platform for efficiency, and then as developers we customize to meet the unique needs of our individual clients.  We don't stop at launch. We optimize on an ongoing basis to provide your shoppers with the ultimate online experience. That's why our clients get online sales at a rate far higher than current market trends, and without retail cannibalization. It's fast, highly secure and surprisingly affordable. If you're ready to launch an advanced e-commerce website or optimize your current e-commerce website, then let's talk.  +MORE

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Easy To Implement Loyalty

CART

Success in supermarket retailing is more and more influenced by a retailer’s ability to strategically use analytics and insights derived from shopper-identified transaction data. Targeted promotions can provide a much higher and effective return on investment than traditional mass promotion. These trends have transformed the industry, powering Kroger’s 46 consecutive quarters of same store sales growth and similar efforts underway at other leading retailers. While few can debate the power of shopper intelligence, the independent sector of the industry has been largely left behind, challenged by lack of cost-effective solutions, requisite technology integration, and lack of resources related to best using the data once gained. AppCard is a fast growing company that provides an easy-to-implement solution targeted at independent retailers. +MORE

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Freshop

Freshop

(1)

Freshop provides a friendly, powerful shopping destination that will make your customers happy and loyal. Online commerce sales are increasing every year and consumers are more and more comfortable ordering produce and other perishables online. To compete grocery stores must become destinations and Freshop makes your digital presence a strong destination to complement your in-store experience. Our team has worked with some of the top minds in grocery and we have layered those experiences with our unsurpassed knowledge and skills in the digital world. Web, social, search, commerce and analytics are what we live and breathe. Freshop is easy to use on any device. Web visitors can explore all of your products and services and quickly plan their meals and shopping. Your mobile customers will have the full power of the system with streamlined experiences to exceed their expectations, driving more business to your stores.   +MORE

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Gauging the Impact of Display and Brand Messaging on the Cereal Category

RetailNext Learning Labs, RetailNext, RockTenn Merchandising Displays, & CART

The goal of this project was to determine whether or not in-line display fixturing and messaging increased brand and category sales and drives acceptable ROI.     +MORE

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Shopper Media Network

PlaceWise Media

(1)

With the rapid rise of digital and mobile technologies, the shift of power to consumers has forever changed how advertisers, retailers and brands get their messages across. Bringing them all together through its proprietary digital platform is the charge of PlaceWise Media, one of the largest shopper media networks in the U.S. PlaceWise’s shopper media network includes more than 1,400 grocery retailers and nearly 700 shopping and lifestyle centers, with more than 10 million total monthly visitors. Through its unique, first-party data, PlaceWise can extend beyond its network in real time to reach millions of other relevant shoppers. The company also provides digital marketing services to hundreds of malls and lifestyle centers across North America.  Shopper access; shopper insight; real time. PlaceWise Media’s network allows brands to offer shoppers engaging content and special offers along the path to purchase, delivering on its promise to them to reach “Just who you want. Right when they are ready®”. +MORE

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Discovering Shopper Behavior Through New In-Store Metrics

CART

In April 2013, Birdzi, Inc. (“birds-eye”), in collaboration with CART, deployed a highly innovative, anonymous in-store shopper detection technology in two U.S. grocery retailers. This technology detects and follows the movement of Wi-Fi enabled personal mobile devices throughout a store environment to accumulate actionable data. Learning to understand real shopper behavior represents the latest front in the retail industry. Technologies such as the one presented here, helps independent retailers to remain competitive. Birdzi can be implemented to gather shopper data over a period of time as well as engage shoppers in real time during their visit, should they chose to participate. The solution is easy to deploy and scalable through a cloud-based centrally managed system that is capable of collecting data in real time. The research study has been divided into two phases. This paper (Phase I) focuses on the mobile analytics aspect, which can be used to adjust store operations through more effective scheduling or improve in-store merchandising leading to an increased basket size. A subsequent paper will focus on Phase II, demonstrating Birdzi’s potential as a shopper engagement tool. The aim of this case study is to showcase the benefits and relevance of mobile analytics technology in a retail setting. +MORE

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Personalized Shopper Engagement Suite

Birdzi Inc.

(5)

Birdzi’s Personalized Shopper Engagement Suite is made up of the following components: Personalization Engine - Proprietary algorithms track individual shopper profiles & behavior and score offers & content for each shopper based on objectives Digital Touchpoints - Connect with your shoppers through your own branded mobile app, web and email In-store Engagement - Empower your shoppers to search and locate items in-store and receive relevant offers in the aisle through beacons Offer Management and Analytics - Build and manage offers and track performance in real-time To find out more click here. +MORE

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Grocery Websites & Digital Marketing Solutions

Webstop

Multi-Retailer Website System: Independent retailers need a website that engages consumers, saving time and money.  The problem is that until now, only chains could afford web features that consumers value.  With few other options, many independents have a low cost website with little ongoing value for digitally active consumers.    Wholesalers now have the opportunity to provide a state-of-the-art website at an affordable price to hundreds of retailers via Webstop's Multi-Retailer Website system.  Independents can gain the advanced interactive features that consumers love at great economies of scale.  Each store or retailer can have their own complete, full featured website, branded and personalized for their consumers.    The features include fully interactive digital circulars, interactive shopping lists, over 5,000 integrated recipes, store locatore with Google Maps integration, integrated email campaigns with pre-built layouts, custom web pages built by each store and a full-featured mobile website. Mobile App Integrated with Retailer Website: Webstop's Mobile App offering provides retailers of any size an affordable mobile solution to compete effectively for consumer marketing success.  The Mobile App includes advanced interactive weekly ads, thousands of recipes, personalized shopping lists, store locator with Google Maps integration, integration with personal digital coupons and more.  Custom retailer content can be included via easy, low cost, web-based integration. The app is provided for the latest iPhone and Android smartphones.  With Single Login features, the Mobile App allows consumers to login with the same id they use for the retailer's website.  Data is synched automatically with the consumer's web-based shopping list, for ease of use and flexibility. Fully customized services are available for advanced integration with third parties via API technology, such as paperless coupon integrators, RX refills, targeted content and more. Paperless Coupon - Advanced Integration: In addition to providing a set of coupon gallery pages, Webstop dynamically integrates coupons on the highest traffic web and mobile pages.  With our Single Login features, consumers don't have to sign-up separately for coupons, weekly ad preferences, email newsletter opt-in. When consumers clip a coupon, it's not only added to their card or online account, it's also inserted in their shopping list, organized by department and included with all other list selections.  The list is printable and included in the retailer's mobile app automatically. Coupons are dynamically presented next to the weekly ad items on sale today at the consumer's preferred store, and recipes include coupons that save money on the ingredients list for savings and convenience. This results in two significant benefits - the easiest consumer experience in accessing coupon savings plus an additional 15 - 20% higher level of coupon clipping compared to the majority of retailers using other services.  +MORE

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Digital Foodie

Digital Foodie Ltd.

Digital Foodie Ondemand provides a fully customizable SaaS platform for digital grocery. The platform is used by major retailers and brands, operating currently in North America, Europe and Asia. For consumers, Foodie provides apps that empowers people to shop online, consume smarter and eat better. Foodie delivers highly personalized food and product recommendations that make everyday shopping easy and fun. For retailers, the platform provides all the tools needed to run modern digital operations including click and collect service and home deliveries. Digital Foodie Ondemand platform is currently available on web, iPad, iPhone, Android and Windows Phone. Digital Foodie is venture-backed by US based e-commerce growth fund, Blackdragon Capital, and part of their EnterWorks Holding group portfolio. Today they employ grocery industry experts and technology specialists in two different continents and several locations. Foodie’s award-winning recommendation technology ensures truly personalized omnichannel experience for consumers, increasing loyalty and sales. The service enables consumers to create and share shopping lists, make click & collect and home delivery orders and plan their weekly menus with “one click to cart” –recipes.  Foodie’s fulfillment tools are designed for real-time order management and they enable cost efficient picking and delivery processes. For back office Digital Foodie provides all the administrative tools needed for creating and managing store content and for monitoring, measuring and optimizing service performance. Foodie’s platform scales from independent store owners to very large enterprises.   +MORE

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Mobile Checkout

FutureProof Retail

The Mobile Checkout retail platform digitizes brick and mortar stores, bringing the convenience and personalization of eCommerce to physical retailers and their customers. Mobile Checkout Eliminates the Lines Mobile Checkout is a brandable iOS and Android app, a better system than self-checkout for the complete shopping experience from scan to payment. Private White-label Retailers deepen the customer relationship and own the install by deploying the platform as their own-brand staff and shopper apps. Scan Products Customers scan and bag while shopping. Mobile Payment Pay securely with credit card or mobile wallet directly through the app. Skip the Line Customers never wait in line to check out. Customize to your needs Expand the system with functionality like loyalty programs or counter service mobile ordering.     +MORE

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GrocerKey

GrocerKey

GrocerKey is a white label end-to-end technology solution for grocery stores. Included is a branded web site featuring an online store. GrocerKey has created a faster and more desirable ordering process than any other e-commerce grocery platform on the market. The GrocerKey admin allows you to update store settings in real time, stay on top of your stores performance with real time analytics, and prepare your store for pickup, scheduled delivery, and on-demand delivery. The GrocerKey back-end operations app provides your staff with the tools they need to run an efficient and successful operation. +MORE

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Pseudo Customer Centricity: Fool’s Gold

Gary Hawkins on Winsight Grocery Business, CART

Retailers must employ a customer-first philosophy into organizational culture Many regional retailers are (at last!) intent on becoming customer-centric, more than a decade after The Kroger Co. led the way and more than two decades after early loyalty pioneers proved the value of a true customer focus. But too many retailers believe that customer centricity can simply be bolted on to their organizations without realizing that true customer centricity is far more involved. Like the intrepid gold miners of the 1840s, these retailers awaken to the realization that what they’ve taken for retail gold is in actuality a false promise, seduced by the fools gold of pseudo customer centricity. I can recount meetings with senior executives from well-known retailers who espouse their customer centricity efforts; spending massive sums on consultants and solutions powered by a decade’s old approach based on customer segments integrated to the retailer’s category planning processes, and even personalized offers to shoppers. Countless of these retailers remain anchored in a product-focused world, even those who tout using technology to discover what products should be put on offer to their customers rather than starting with a vendor-funded offer pool.  True disciples of customer centricity deeply embed a customer-first philosophy into their organizational culture, extending it to every part of the enterprise. These companies realize that providing savings on products relevant to the shopper is only the beginning. Leading companies such as Amazon and Kroger are investing heavily in taking customer centricity to the next level: comprehensive, seamless user experiences across channels and devices, integrating personalized product recommendations with an understanding of the individual shopper’s specific health conditions, and laying the technology foundation for immersive shopping experiences melding the physical and digital worlds. Customer first disciples understand the dynamic flow of customers and their shopping behavior over time, putting in place capabilities and processes attuned to providing contextual relevancy inside and outside the store. And personalization—driven by past purchases and recommendation algorithms—is fast evolving to what I think of as strategic hyper-personalization, leveraging vast intelligence about each individual shopper to power a mix of recommendations to win the shopping trip, grow baskets, maximize retention, and foster customer advocacy—one customer at a time, in real time. Many regional retailers are based in more rural areas where company executives believe their shoppers are less tech savvy, relieving pressure on digital imperatives. According to Pew Research, 95% of Americans own a cellphone in 2018, with 77% of Americans owning a smartphone. Pew also calls out that in 2018, 89% of Americans use the internet. Location is no longer a proxy for customer technology illiteracy.  This year, Amazon is projected to realize over $258 billion in U.S. retail sales, an estimated 49% of all online retail spending in the United States. With this kind of penetration, and the ability to ship products anywhere overnight, traditional supermarket retailers would do well to remember that their shoppers are increasingly expecting (demanding!) the seamless and comprehensive user experience provided by Amazon, and increasingly by Kroger and Walmart. Yet, too many retailers remain mired in digital purgatory, constrained by capability silos and the inability to bring piecemeal capabilities together in a seamless fashion for shoppers.  Lastly, many seasoned grocery executives have spent their careers being rewarded for following, letting someone else bring innovation to market and only following when it has been proven successful. Years ago IT executives would buy IBM, even if it wasn’t the best choice, but because it was the "safe" choice. This practice continues today as retailers sign deals with "established" providers because they believe it is the safe choice, failing to understand that today’s environment rewards fresh, forward-looking thinking. Retail executives need to look beyond yesterday’s approach to customer centricity to capabilities and platforms that actually position the retailer for future success. The cost of failing to provide a seamless shopping experience, for failing to provide true individual shopper personalization, and failing to provide real time contextual relevancy, can rapidly obliterate any savings or security from yesterday’s "proven" approach. Tom Furphy, a former Amazon executive and the originator of Amazon Fresh, in a recent interviewspeaking to the challenges retailers face today, especially a reliance on past practices, says it all: “What seems safe is actually destructive. That’s a recipe for longer term disaster.” This article originally appeared on Winsight Grocery Business and can be viewed here +MORE

The Top Five Ways Retailers Benefit from Industry Trade Shows

Courtney Muller, Chief Corporate Development & Strategy Officer, Clarion UX

When was the last time you attended a retail or food and beverage trade show? If you have to pause to think of the answer – or know immediately that the answer is, “Never” – then it might be time to find a show or expo near you. Trade shows are the best places for those within the industry to get out of their stores and network; find new products and stay abreast of the cutting edge technology offerings; and gain invaluable education in the areas you need it most. In short, even if you spend time every day trying to stay current, you could never see it all – or know what to search for. There is no better place than a trade show … from seeing new products, meeting new people, becoming educated on a new way to engage your customers, or finding out about technology … this is the place to find what you don’t know!   Here are some of the top reasons you should attend a trade show this year: Network with Decision Makers When you think of networking, perhaps the typical “mixer” scenario comes to mind with people you don’t know awkwardly milling about a bar or restaurant, trying to strike up conversations with random people in the hopes that you might be able to benefit one another in some way. Networking at a trade show couldn’t be any more different. As an attendee, you can specifically find exhibitors with the products you seek; attend educational sessions that pertain to topics you are interested in, therefore attracting other audience members who share the same challenges; and be assured that your peers in the same industry as you are seeking similar solutions as you.  And you might even run into a colleague you haven’t seen in years! Find New Products and Foods You subscribe to industry periodicals and get Google Alerts in your inbox every day, but have you seen that new robot that identifies out of stock items and potential slip and fall hazards? Have you read about leveraging data to establish loyalty and trust with food delivery customers? A trade show is the perfect venue to scope out all that is new in the retail world from tech products to new foods and services – all in one place – to help you use technology to create a seamless customer experience. As you look for new technology innovation to keep you competitive, you may find the perfect partner for online ordering, rapid delivery, or rapid checkout through customer’s smartphones.  No matter what you want to go to a trade show to find, you will likely be pleasantly surprised by discovering even more than you thought along the aisles. See New Trends in Action Are vegan offerings a must-have? Should you offer chef demonstrations to showcase meal ideas? Are international flavors high on consumer’s minds? What chef dishes are they trying replicate at home? Be on the front line of this year’s and next year’s trends so you can bank on what your customers will be looking for in the near future. You’ll walk away with new products and great ideas you can implement immediately in your store operations. You may even realize that you are on the verge of creating an entirely different trend yourself that has yet to appear on the market – good information that you can capitalize on in the year to come. Receive Best in Class Education If school is a distant memory – or perhaps you learned hands-on in a family business and worked your way up the ranks – one of the best perks of most trade shows is the educational content provided to attendees and exhibitors alike. Whether you’re interested in operational excellence, developing your workforce, building bigger baskets, or sessions dedicated to those hot new tech trends we previously mentioned, trade shows like The NGA Show (presented by the National Grocers Association) in San Diego this coming February will have you covered on all fronts. What’s more, you can connect with presenting industry specialists to gain even more valuable insight into the topics that interest you most. Gain Immediate, Actionable Ideas The bottom line … your time is valuable and you want to spend any time out of your store obtaining the cream of the crop ideas - from new products, growth strategies and tech trends. Hear what the experts have to share, sample emerging products, uncover new technology, and refresh your enthusiasm for the business. You’ll walk away with a plan to bring all of these new ideas and initiatives into your store operation to drive profits, growth and innovation.   No matter where you are in your retail career, a trade show will no doubt provide you with opportunities, education and inspiration as you progress in the business. Interested in learning more? Check out the upcoming NGA show: National Grocers Association Show, San Diego, CA, February 24-27, 2019, www.thengashow.com  Each year, The NGA Show brings together independent retailers and wholesalers, food retail industry executives, food/CPG manufacturers and service providers for unparalleled opportunities to learn, engage, share, network, and innovate.  Given today’s ever-changing marketplace and evolving advancements in innovation occurring in the food retail industry, The NGA Show is a must-attend event, providing over 40 educational workshops, an expo floor featuring innovative and game-changing products and solutions and countless networking opportunities.  Registration is open at www.thengashow.com – early bird registration rates in effect through December 10, 2018.  +MORE

NGA Show 2019: The Epicenter of Grocery Industry Innovation

CART, Advancing Retail

In a special event leading up to the opening of the new NGA Show 2019, CART will bring together unique education, an impressive line up of speakers, and cutting edge innovation to make San Diego the epicenter of grocery industry innovation during Feb. 24-27, 2019. With a focus on regional retailers and dynamic independent operators, the CART team will present an innovation tour de force designed to help attendees not only stay in the game but help them win. CART is coming together with leading retailers through-out the industry to provide attendees a new worldview for the future of retail where transformation and disruption are the new normal: iRetail. Focused on five ‘i’s, iRetail will give attending executives a framework for evaluating their existing capabilities and provide a roadmap to closing the innovation gap. In a time of declining and disappearing industry events, the NGA Show has become a beacon of light for the industry as it has grown each year, even outgrowing its longtime home in Las Vegas, spurring the move to San Diego this coming February. CART has had a long time partnership with NGA and is taking the relationship to a new level this year, building on the success of CART’s Innovation Event at last year’s show.  Make sure to put Sunday, Feb. 24, 2019, on your calendar and plan to attend the CART special event at the new NGA Show! +MORE

Technology's Profound Impact on the Supermarket Industry

Peter Larkin, President & CEO, National Grocers Association

Often cited as the one of the greatest catalyst of change within the retail grocery industry, technology is an area that independent supermarket operators must understand, and embrace.  Technology continues to have a profound impact, where virtually every detail of the supermarket industry is being touched by new solutions and platforms. I see three technology threads, each entwined with the other. One is the explosion of mobile applications and programs that are turning grocery shoppers into high information consumers. According to Pew research, smart phone adoption among Americans has more than doubled since 2011. Not only are shoppers becoming more sophisticated, but they are using technology as a way to gain more information, transparency, and convenience. At the touch of a mobile screen, consumers can instantly access to updated information on locally sourced perishables, competitive promotions, price checks and recipe ingredient lists. In turn, this migration to the digital space is shaping customer relationships with retailers. Today’s shopper does not want to be talked to but instead wants to be a part of the conversation. Consumer product manufacturers and marketers make up a second technology thread. By analyzing large chunks of customer data and retail sales, manufacturers, retailers and service suppliers are exploring innovative ways to touch their target audiences. Big data though can be vast and hard to harness. Whether it’s social media, a mobile payment system, or loyalty programs, technology can effectively create many new opportunities for savvy retailers to learn about and to connect with their shoppers to better serve their needs. A good place to see and learn about a number of these innovative solutions is right here at www.advancingretail.org. The third thread is in the store itself, where technology is increasingly employed to improve overall store productivity to program more effective lighting, to boost checkout efficiency, to track shopper traffic flows to improve layout and sales per square foot, or to offer customers immediate cost savings via real time wifi connections as they shop. A great, and very recent, example of this is Sedano's Supermarkets launch of a “robotic supermarket,” which entails an automated fulfillment center where AI-enabled robots will assemble full supermarket orders of up to 60 items. While the landscape is quickly evolving, many independent grocers are taking advantage of cutting-edge technologies to engage with their shoppers, find efficiencies, and reach new and existing customers where, how, and when they want. Independents have been making their move into digital. They are hiring dedicated staff, dedicating marketing budgets to digital initiatives, more effectively leveraging social media platforms, and integrating the latest technologies into their business strategies.  With the dramatic pace in which new apps and tech solutions are coming on to the market, it can all seem a bit overwhelming, but technology will play a defining role in the supermarket industry.  Those retailers that are on the forefront of implementing new technology and embrace the hyper-connected, tech-savvy consumer are positioning themselves for success. I’m one who is convinced that these threads will weave into a pattern of rising sales and profits. And that’s why the 2019 NGA Show will kick-off with a new educational event, spearheaded by our partners at CART, entitled “iRetail: Technology Innovation Reshaping the Grocery Industry.” The event is designed to give supermarket operators a framework for navigating fast-paced innovation while maintaining a focus on the importance of people and physical stores as we move into the future. Despite increased competition from all angles, it is an exciting time for the supermarket industry – and we at NGA are bullish about what the future holds for the independent grocers! Known as the true entrepreneurs of the industry, independents are nimble enough to quickly overcome obstacles, and are finding innovative ways to respond to changing consumer preferences, which is something they’ve always been good at given their close ties to their communities and the consumers they serve. +MORE

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