Mobile marketing

The Shaky but Awesome Future of Retail

Shekar Raman, Birdzi

We live in exciting times. The pace of progress in technology far outstrips the pace at which we are coming up with ideas of its applications. Hence the endless stream of exciting startups that come up with new and innovative ways of applying the technology and changing the way we live our lives. Exciting times indeed. There are however a few things that seem to take forever to change and are at contrast to everything else that is happening. Take for instance the retail industry—arguably one of the oldest and most established industries. For years, things have been done a certain way, and the adage ‘if it ain’t broke, don’t fix it’ seems to be a recurring theme in this sector. Innovation meets inertia, and the result is often slow, sluggish progress. But as Dylan said, ‘the times, they are a changin’ . The technology innovation and competition to traditional brick-and-mortar is forcing traditional retailers and even supermarkets to sit up and take notice and start thinking about changing the way we have thought of retail. In particular focus is the astronomical adoption of the smartphone. In eight short years since the first iPhone was released by Apple (some people may argue that smartphones existed before that, but let’s not go there for now), 80% or more of the phones sold in the market are smartphones. More importantly ‘connected’ phones. Last year, mobile overtook desktop as the #1 way to access the Internet. Retailers have started to realize both the power that is in the hands of the consumer to research before they buy, and their own ability to reach the customer proactively with personalized recommendations.  In the mid to late nineties as the reach of the internet exploded and e-commerce seemed to be engulfing the world, the birth of Amazon, eBay, buy.com, and countless other imitators, seemed to suggest that brick-and-mortar is dead. Now, almost 20 years later, brick-and-mortar retail still accounts for more than 95% of retail sales. Long live ‘the store’! Humans are social animals, and as much as the convenience of online shopping is enticing, our very nature thirsts for interaction and exploration. So what does all this mean? There is not a minute in our daily lives that we are separated from our personal devices (looking at my kids, it seems like a minute is a long time to be separated from the phone!). This presents a huge opportunity for retailers to stay connected with customers in ways never before thought possible. However, it is only those retailers who can figure out how to keep the interaction personalized and subtle that will win the race to being effective retailers of the future.  Dealing with promotional emails from e-commerce sites or retailers has become a job in itself, and people setup email accounts just to manage that. Clearly, mass promotion is at best annoying, and given the pace of our lives, hardly effective. It seems so 2000s. The future is about personalization. Its about, ‘just let me know of things relevant to me’ at the right time and place. Doing this was unimaginable a decade ago. Only a good friend could judge your mood, intent and based on their intimate knowledge of your personality say the right words. Just imagine your local supermarket doing that with your shopping needs. Understanding your personal preferences, shopping cycle, intent and budget and suggesting (and notifying) items you may be interested in. Not in an obscene, ‘in your face’ way, but in a ‘friendly’ manner, with your best interests in focus. With the advent of big data platforms and cloud technology, processing massive amounts of data in short order and deriving insights into individual shopping behavior and then proactively suggesting products and services is now a reality. There are several exciting startups that promise just that. So what’s the hold up, why aren’t retailers flocking to this trend, or wait.. can they? If there is one obstacle that stands between most traditional brick-and-mortar stores and the future, its data. The quality of data that most retailers have on their legacy systems simply does not lend itself to the emerging platforms. We are talking about abbreviated, truncated, misspelled, crude, and just plain poor quality data. All our big data platforms, machine learning, artificial intelligence, deep learning platforms require one thing. Good clean data to learn from. Retailers who can address this fundamental issue and bring about change in how they handle and store data will put themselves in a position to own the future and offer a level of personalization that consumers will come to expect in the future. Amazon recently announced that they are planning to open up about 2,000 stores nationwide. With the quality of data they hold, I would be surprised if they don’t become a major brick-and-mortar presence, threatening even the most established players. If traditional stores don’t make fundamental changes and pay more attention to how data is collected and stored, they stand to see the ground slipping away under their feet, while trying to figure out how to hold on to their customers. The future of shopping is closer than you think, especially if you have good clean data! +MORE

Are you Leaving Profits in the Basket? 10 Secrets to Increase Basket Size Week After Week

Dan Dashevsky, My Cloud Grocer

Independent supermarkets that offer products both in-store and online have an online basket size averaging between $120 and $184, based on the recent Brick Meets Click study. This compares favorably to Amazon Fresh at $84; Instacart, $98; Fresh Direct, $105; and Peapod, $147, as reported by 1010data. Out of 19 independent banners participated in the BMC study, Breadberry supermarket in Brooklyn, New York, had an online basket size of $184, the largest reported. Many of MCG’s clients have similar or even larger basket sizes than Breadberry’s. These 10 secrets have enabled our clients to achieve such outstanding results.   1.     Speed matters. Website visitors tend to care more about speed than about the bells and whistles we might be tempted to add to our websites. Google did an interesting experiment with regard to load times, asking web surfers if they would rather see 10 or 30 search results at a time. The users agreed that 30 results per page sounded like a good idea. Google then implemented this on some of their results pages. The shock came when traffic to pages that displayed 30 results dropped an astounding 20%. Google then tested the loading time difference between the 10- and 30-result pages. They found that this was just half of a second. So page loading time has been shown to be a crucial factor in user retention. It is also becoming a more important factor in search engine rankings. 2.     Product photography. The images on a site are another important factor. High-definition, mouthwatering pictures make a big difference when it comes to food shopping. Many website owners opt for the easy solution, and only display product images they can easily obtain from publicly available databases such as Kweeki and Item Master. These databases do not include all products, however, and image quality is often poor and inconsistent. The time and effort invested in high quality product photography to ensure that every product carried in the store is online and has a beautiful image pays good long-term dividends. 3.     Less is more. Instead of cluttering pages with as much product info as possible, keep it simple. Make the product image and a brief description the center of attention. Then you can add to the page some relevant and popular products to help customers remember to buy products that they may otherwise forget. 4.     “Shop by recipe.” Customers are looking for creative ideas to keep their meals fun. With a Shop by Recipes feature, they can find a recipe, click, and send ingredients to their shopping cart. The more interesting it is to browse your online store, the more your customers will buy from you. 5.     “My favorites.” Customers complete their shopping list much faster when they start with a pre-populated list of the products they normally buy. Once they are done with the basics, they have time to browse for more products, adding to the total basket size. 6.     Digital circulars. Everyone loves savings, and the more the better. Having plenty of items on weekly specials not only increases your in-store traffic but also increases your online basket size. Your printed flyer can only fit a limited number of items before it begins to look like a flea market and becomes impossible to read. Online, there is no limit to how many items you can display on special. Customers simply flip to the next page and keep on adding savings to their shopping cart. 7.     Quick re-order. By giving customers the ability to quickly send all the items from their previous order directly to their shopping cart, you’re simplifying their life and minimizing the possibility that they may forget an item or two. 8.     Keep it fresh. Let’s face it, shopping for groceries is not a recreational activity, but if you keep on introducing new products, it becomes more interesting, and this too will be reflected in your basket size. 9.     Accurate order fulfillment. Customers who are using your online order service are doing so for convenience, They want to save time for other priorities. If you fulfill their order quickly, and most important, accurately, you will see many more orders and higher order amounts now that they have trust in your service. Many MCG clients see increase in online basket size with customers who are placing their third and fourth orders. Once they develop the trust in your service, they will reward you with loyalty and larger basket sizes. 10. Good customer service. As in brick and mortar stores, good customer service is the key to success. This is what differentiates you from your competitors. Be ready to replace the not-so-fresh strawberries that a personal shopper put into a customer’s bag by mistake. Customers will buy more online from you if they are confident that if something is not satisfactory you will take good care of them. +MORE

Grocery is Going Digital. The Time is Now.

CART

Online grocery sales are growing fast. A recent report released by FMI and The Nielsen Company states that 23% of U.S. households purchased groceries online in 2016, up from 19% in 2014, and representing an estimated 4.3% of U.S. consumer retail food and beverage spending. The report goes on to state that as many as 70% of U.S. consumers will be buying groceries online by 2025, spending more than $100 billion, an estimated 20% of consumer food and beverage spending.1 Grocery is going digital far faster than many predicted and the time is now for traditional retailers to stake their claim. +MORE

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Smart Gammified Customer Feedback Surveys and Analytics

Wyzerr

Wyzerr builds artificial intelligence software for data collection and analytics that look and feel like games. The basis of Wyzerr’s platform is making it as fun, fast, and easy as possible for consumers to provide actionable feedback data, and business stakeholders to understand and use that data to make decisions in real-time. Wyzerr’s ‘Smartforms’ can capture 25 questions in under 60 seconds. Our secret sauce is the machine learning algorithms infused within the platform. Wyzerr smartforms processes feedback in real-time like a human being would, rapidly digesting the information and asking new questions as a human would in a real dialogue. It allows brands to truly understand who their customers really are. What they like, don’t like, what makes them sad, mad, and happy…all in real-time. This machine learning capability makes it possible for every customer to receive a unique feedback questionnaire. There’s no such thing as one-survey-fits-all at Wyzerr.  The data is analyzed in real-time to produce actionable insight around the clock. Instead of complex graphs and pie charts, our insight-based dashboard outputs data on a GPA scale, assigning grades (A, B, C, D, and F) for different key performance indicators. Similar to how progress reports in school advise students on what they should do to improve their grades, Wyzerr's AI component advises business stakeholders what they can do to improve their customer experience. Overtime, and with more feedback data, Wyzerr can also recommend new products and services to be developed, suggest improvements to existing products, identify new trends and upsell opportunities, and advise on the types of market messages to run. It’s essentially a technology to use customers’ feedback to support operational decisions. We offer data science in a box. +MORE

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Crowdsourced Picking&Delivery for eCommerce

ReadyCart.co

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Crowdsourced Picking&Delivery Technology for retailer's eCommerce solution - laser focused around maximizing customer satisfaction and retailer profitability. ReadyCart Crowdsourced Picking&Delivery Technology Crowdsourced network build and eCommerce integration Retailer specific training collaboration and creation Network onboarding and ecosystem to handle training, scheduling, payment etc. Crowdsourced Picking&Delivery Technology  Picking&Delivery App Delivery Analytics Portal +MORE

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My Cloud Grocer Solution Guide

CART

My Cloud Grocer provides a retailer-branded online shopping solution to supermarket retailers. The online shopping site is responsive (will display properly on desktop, smartphone, and tablet screens) and features fast load times and payment functionality using token technology surpassing PCI compliance. My Cloud Grocer provides the retailer with support for picking, managing, and delivering orders. The company’s retail clients have experienced increased overall sales, due to reduced scatter... +MORE

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Darius™ for Retail

Darius Technologies

Darius for Retail is a fully integrated, cloud based shopper engagement platform. Darius delivers proven and measurable return on investment, by allowing retailers to put their shoppers at the center of everything and making it easy to engage and influence them pre-store, in-store, and post-store. Darius allows retailers to design, manage, develop and, measure interactions with their customers throughout the entire shopper journey.  The ‘tech’ bit: Darius™ is a modular ‘ecosystem’ retail technology platform that is designed to integrate and allow interaction with any existing retail systems and solutions such as Beacons, WiFi, dynamic shelf illumination, or e-coupons, and so on, to make continuous engagement with shoppers possible, wherever they are on the path to purchase. The customer experience bit: Darius™ allows retailers to put their shoppers at the center of everything by making it easy to engage and influence them pre-store, in-store, and post-store. The business bit: Darius™ delivers proven and measurable return on investment. That means more shoppers in-store, more often. It means attracting new and hard to engage shopper types. And it means bigger baskets and the increased spends that comes with that. It makes marketing budgets and, where they may already exist, retail tech investments work so much harder. +MORE

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LISNR

LISNR

LISNR powers transactions and connects the global customer journey with the most advanced Ultrasonic Data Platform. LISNR’s technology addresses the growing need for simple communication between myriad devices. Based on that idea, LISNR created proprietary software for encoding data into inaudible “tones”, which were then transmitted and received using standard speakers and microphones. +MORE

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Award-winning eCommerce solution

My Cloud Grocer

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My Cloud Grocer is an award-winning eCommerce solution designed to help supermarkets thrive in a competitive digital world. Offering a robust, customizable virtual storefront, My Cloud Grocer’s top-rated white label platform powers and integrates the full shopping experience, from initial order to the customer’s door. Our clients see lower operational costs and consistently outperform competitors, enjoying the largest weekly sales and online baskets in the industry. +MORE

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Easy To Implement Loyalty

CART

Success in supermarket retailing is more and more influenced by a retailer’s ability to strategically use analytics and insights derived from shopper-identified transaction data. Targeted promotions can provide a much higher and effective return on investment than traditional mass promotion. These trends have transformed the industry, powering Kroger’s 46 consecutive quarters of same store sales growth and similar efforts underway at other leading retailers. While few can debate the power of shopper intelligence, the independent sector of the industry has been largely left behind, challenged by lack of cost-effective solutions, requisite technology integration, and lack of resources related to best using the data once gained. AppCard is a fast growing company that provides an easy-to-implement solution targeted at independent retailers. +MORE

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Freshop

Freshop

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Freshop provides a friendly, powerful shopping destination that will make your customers happy and loyal. Online commerce sales are increasing every year and consumers are more and more comfortable ordering produce and other perishables online. To compete grocery stores must become destinations and Freshop makes your digital presence a strong destination to complement your in-store experience. Our team has worked with some of the top minds in grocery and we have layered those experiences with our unsurpassed knowledge and skills in the digital world. Web, social, search, commerce and analytics are what we live and breathe. Freshop is easy to use on any device. Web visitors can explore all of your products and services and quickly plan their meals and shopping. Your mobile customers will have the full power of the system with streamlined experiences to exceed their expectations, driving more business to your stores.   +MORE

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Personalized Shopper Engagement Suite

Birdzi Inc.

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Birdzi’s Personalized Shopper Engagement Suite is made up of the following components: Personalization Engine - Proprietary algorithms track individual shopper profiles & behavior and score offers & content for each shopper based on objectives Digital Touchpoints - Connect with your shoppers through your own branded mobile app, web and email In-store Engagement - Empower your shoppers to search and locate items in-store and receive relevant offers in the aisle through beacons Offer Management and Analytics - Build and manage offers and track performance in real-time To find out more click here. +MORE

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Shopper Media Network

PlaceWise Media

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With the rapid rise of digital and mobile technologies, the shift of power to consumers has forever changed how advertisers, retailers and brands get their messages across. Bringing them all together through its proprietary digital platform is the charge of PlaceWise Media, one of the largest shopper media networks in the U.S. PlaceWise’s shopper media network includes more than 1,400 grocery retailers and nearly 700 shopping and lifestyle centers, with more than 10 million total monthly visitors. Through its unique, first-party data, PlaceWise can extend beyond its network in real time to reach millions of other relevant shoppers. The company also provides digital marketing services to hundreds of malls and lifestyle centers across North America.  Shopper access; shopper insight; real time. PlaceWise Media’s network allows brands to offer shoppers engaging content and special offers along the path to purchase, delivering on its promise to them to reach “Just who you want. Right when they are ready®”. +MORE

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Digital Foodie

Digital Foodie Ltd.

Digital Foodie Ondemand provides a fully customizable SaaS platform for digital grocery. The platform is used by major retailers and brands, operating currently in North America, Europe and Asia. For consumers, Foodie provides apps that empowers people to shop online, consume smarter and eat better. Foodie delivers highly personalized food and product recommendations that make everyday shopping easy and fun. For retailers, the platform provides all the tools needed to run modern digital operations including click and collect service and home deliveries. Digital Foodie Ondemand platform is currently available on web, iPad, iPhone, Android and Windows Phone. Digital Foodie is venture-backed by US based e-commerce growth fund, Blackdragon Capital, and part of their EnterWorks Holding group portfolio. Today they employ grocery industry experts and technology specialists in two different continents and several locations. Foodie’s award-winning recommendation technology ensures truly personalized omnichannel experience for consumers, increasing loyalty and sales. The service enables consumers to create and share shopping lists, make click & collect and home delivery orders and plan their weekly menus with “one click to cart” –recipes.  Foodie’s fulfillment tools are designed for real-time order management and they enable cost efficient picking and delivery processes. For back office Digital Foodie provides all the administrative tools needed for creating and managing store content and for monitoring, measuring and optimizing service performance. Foodie’s platform scales from independent store owners to very large enterprises.   +MORE

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Mobile Checkout

FutureProof Retail

The Mobile Checkout retail platform digitizes brick and mortar stores, bringing the convenience and personalization of eCommerce to physical retailers and their customers. Mobile Checkout Eliminates the Lines Mobile Checkout is a brandable iOS and Android app, a better system than self-checkout for the complete shopping experience from scan to payment. Private White-label Retailers deepen the customer relationship and own the install by deploying the platform as their own-brand staff and shopper apps. Scan Products Customers scan and bag while shopping. Mobile Payment Pay securely with credit card or mobile wallet directly through the app. Skip the Line Customers never wait in line to check out. Customize to your needs Expand the system with functionality like loyalty programs or counter service mobile ordering.     +MORE

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GrocerKey

GrocerKey

GrocerKey is a white label end-to-end technology solution for grocery stores. Included is a branded web site featuring an online store. GrocerKey has created a faster and more desirable ordering process than any other e-commerce grocery platform on the market. The GrocerKey admin allows you to update store settings in real time, stay on top of your stores performance with real time analytics, and prepare your store for pickup, scheduled delivery, and on-demand delivery. The GrocerKey back-end operations app provides your staff with the tools they need to run an efficient and successful operation. +MORE

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CART Weekly Report 3/28/19

CART, Advancing Retail

"PRESCRIBING" FRUITS AND VEGGIES WOULD SAVE $100 BILLION IN MEDICAL COSTS | Fast Company Gary's Take: The massive food and healthcare industries are converging, driven by healthcare costs, widespread chronic conditions, the growing understanding that food is medicine, and all enabled by technology. Read about iRetail comes to Healthcare in my latest book, Retail in the Age of 'I' available on Amazon. 50,000 WAREHOUSES TO USE 4 MILLION ROBOTS BY 2025, SAYS REPORT | Robotics and Automation News Gary's Take: Automation is exploding across distribution centers as more than 4 million robots are projected to be deployed in 50,000 warehouses by 2025. That's more than a 10x increase from the 4,000 warehouses using automation in 2018. The growth of eCommerce is driving more automation as companies are focused on efficiency and accuracy in order fulfillment. At the core of the rapid increase in robotics across the supply chain are growing capabilities enabled by AI. To stay competitive, retailers and wholesalers must look to the use of automation, both in existing distribution centers and new warehouses. This trend creates big opportunity for retailers to redirect resources into customer-facing roles to improve service and customer-focus. WILL RETAILERS BE READY WHEN AR ADOPTION TAKES HOLD? | RetailWire  Sterling's Take: AR or VR (or any technology) is not the answer. It should be the result of finding better ways to deliver more value to the consumer. As we’re able to create meaningful experiences that use AR/VR, something like 65% of shoppers expect it will change the way they shop, so they’re ready and willing to engage. ARE AMAZON'S PRIVATE LABELS FALLING SHORT OR JUST GETTING STARTED | RetailWire Sterling's Take: The key that Amazon has is that they've built into their culture the ability to learn, adjust and change. Even with limited success, I'm sure they're not only capturing all the data, but understanding exactly what is happening and why for their next iteration. Instead of worrying, other retailers and brands can focus their efforts on developing their people and their cultures to continually learn how to deliver increased value to the shopper. FEATURED BLOG OF THE WEEK: IT'S INDEPENDENT RETAILERS WHO ARE BETTER POISED TO TAKE ADVANTAGE OF TECHNOLOGY, Guest blog by Chris Cialone, Director of U.S. Sales Operations, Wonder Rewards​ HAPPENINGS CALL FOR PRESENTERS FOR VR/AR ASSOCIATION RETAIL & eCOMMERCE MAY WEBINAR DISRUPTIVE LEADERSHIP & THE SELFCARE REVOLUTION​, Boston Immersion Event Apply to present at Retail Tomorrow Labs: Boston Immersion Event on July 17-18 SPRING 2019 RETAIL INNOVATION PITCH EVENT, hosted virtually on May 23, 2019 ​Get on the Inside - CART Community FOR RETAILERS>>  FOR SOLUTIONS>> Become part of the epicenter of retail innovation exclusive network. The place where retail decision makers and solution providers come together to advance retail into the future. +MORE

CART'S INNOVATION PROGRAM

Gary Hawkins, CEO , Center for Advancing Retail and Technology

CART’s Innovation Program, done in partnership with Retail Tomorrow, is a unique offering that works for retailers and solution providers alike. Designed for national and larger regional retailers, the CART team works with the retailer’s executive team to identify 2-3 specific areas of interest like automation, in-store experience, etc. With interests established, the team then goes to work identifying the leading solution providers in each area, filtering through and curating the most appropriate capabilities. That process often entails talking with each solution to ensure applicability and set expectations. Amongst the many factors we evaluate is making sure the size and scale of the retailer is aligned with the solution provider’s resources. Connecting a young solution to a massive retailer might sound exciting, but if the solution provider lacks the resources to pilot and then scale deployments it leads to frustration on all sides. Once the appropriate solution providers have been identified we all go on-site to the retailer’s HQ to spend a day with their executive team focused around education as each solution is given an opportunity to present to the group and talk about what they do. The format allows for Q&A along with opportunity to start building relationships as everyone networks over coffee breaks and lunch. From the solution provider’s perspective, the opportunity to get time with the senior exec team from prominent retailers is invaluable. Once a solution provider is selected to participate, the CART team will work with you to review your presentation materials to make sure you’re providing the most powerful and relevant message possible about your company and what you do. The CART team will provide some coaching for the presenters to make sure you deliver your message in the time allotted (these events are pretty tightly scripted to accomplish everything).  Expectations are clearly identified on all sides early in the process. From the retailer, CART is looking for executive level commitment and engagement with the process, the executive team’s commitment to spend the day with in the on-site meeting with all the solutions, and a commitment to seriously consider piloting appropriate solutions. From solution providers, CART is looking for new innovative capabilities to help the retailer address challenges they have or provide new capabilities that are beneficial to the retailer. This involves having a good understanding of retail and how retail works and helping educate everyone in the meeting as to the technologies involved. Retailers interested in learning more about the CART Innovation Program can get more information here Solutions interested in participating can learn more here +MORE

CART Weekly Report 2/28/19

CART, Advancing Retail

WILL THE NGA SHOW 2019 CHANGE THE COURSE OF GROCERY SHOPPING? Gary's Take: We believe the hashtagsupermarket industry is approaching a crossroads. One path leading to an efficient, automated, but sterile, shopping experience where people only interact with technology. The other puts technology in service to people, helping retailers provide the personalized shopping experience of yesterday, while providing new services as the digital and physical worlds of shopping fuse together. Retailers attending the CART Event will be given a methodology for charting a course forward, helping evaluate existing capabilities and identify needed innovation, all with a focus on the customer. hashtagiRetail is a methodology to help hashtagretailers achieve their purpose: to acquire, grow, and keep customers through building relationships, using hashtagtechnology fueled innovation to personalize shopping at scale, emphasizing the importance of people and brick & mortar stores. GIVING INDEPENDENT GROCERS AN ECOMMERCE BOOST By Jim Dudlicek, Progressive Grocer  New Book! Retail in the Age of ‘I’ - A New World View for the Retail Industry | by Gary Hawkins now available on Amazon Suggested Reading:  The 15 Pioneering Retail Tech Companies Presenting at Shoptalk’s Startup Pitch 2019 From AI to Robotics and Beyond, Here are 40 Exciting Technology Companies You’ll Learn About at Shoptalk Featured Blog of the Week:  CART INNOVATION - SHOPTOCOOK...DIGITAL CUSTOMER CONNECTIONS MADE EASY!! Guest blog by John Thompson, President/CEO, ShoptoCook, LLC RETAIL TOMORROW LABS: Los Angeles - Apply to Present  We help incubate ideas, concepts, products, services and other solutions with our community of retailers, brands, suppliers, innovators and other thought leaders to improve the overall shopping experience for the consumer.  Join us for the Retail Tomorrow LA Lab* during the Retail Tomorrow Los Angeles Event on March 21st. We're bringing together a highly exclusive group of 40+ retailers and brands. You'll have 10-15 minutes to present 1 on 1.  *fees apply DON'T DELAY!! APPLICATIONS CLOSE MARCH 11 FOR THE SPRING 2019 RETAIL INNOVATION PITCH EVENT +MORE

CART Innovation - ShoptoCook…Digital Customer Connections made easy!!

John F Thompson, President and CEO, ShoptoCook, LLC

Founded in 2001, ShoptoCook delivers an interactive media platform to engage shoppers across a variety of digital media platforms. From in-store kiosks in the aisle that can print display and digital coupons, recipes, and product information, to web, mobile, e-mail and online ordering solutions, ShoptoCook’s aim is simple: deliver solutions that engage shoppers. Establishing Kiosks as an Additive means for Marketing Strategies ShoptoCook organizes and consolidates content to provide interactive and customer-driven digital media. In addition to kiosk solutions and related content, ShoptoCook provides a digital omnichannel approach to retailer customer engagement that includes the management of websites, e-mail, and SMS programs in addition to smartphone apps. Kiosks can include loyalty card printers and readers to reward repeat buyers and capture key information that can enable a wide range of options that support specific grocery business objectives. When kiosk solutions contain intuitive, easy to use screens and instructions, the need for shoppers to contact a store associate to complete transactions or get information becomes a thing of the past. Because kiosks operate automatically, grocery stores can free up human resources for other tasks—thus increasing operational efficiency while reducing costs. ShoptoCook’s kiosk allows clients to engage the shoppers at the point of decision with impactful advertising, interactive promotions and coupons. It drives traffic to center store as shoppers pick up savings from over 400 continuously updated coupons and help drive shoppers to the perimeter in search of meal ideas and solutions built around fresh. ShoptoCook’s ability to integrate all the digital and online programs into one platform enables customers to get a continuous and unified experience as they visit different stores of the same retail chain. The relevance of the content available to a user on the kiosk is influenced by previously visited stores and items purchased. Given its ability to provide multiple products and solutions—kiosk, mobile, and web—under a single platform, ShoptoCook is a cost-efficient and one-stop-shop option for retailers looking to enhance the instore experience. The ShoptoCook media center drives traffic to the center-store as shoppers pick up savings from dozens of continuously updated coupons. On the web side of things, ShoptoCook builds and maintains grocery websites for independent retailers, ad groups, agencies, and retail chains, and supports over 1,000 stores across 30+ states, with millions of views each month. Shoppers can browse the weekly ad circular, build a shopping list, plan meals, clip coupons, place an online order, sign up for e-newsletters, and stay updated on local promotions and community events. For mobile retail engagement, ShoptoCook designs sites in responsive web design (RWD), which offers easy viewing and navigation with a minimum of resizing across a wide range of devices—from mobile phones to desktop computer monitors. The company aggregates data sources, including integration with the retailer’s loyalty program, to create and deliver relevant content.  By providing an in-store loyalty portal, retailers can more effectively reach an untapped segment of shoppers. ShoptoCook’s content is entirely managed, and the customers can choose the information that they need, which translates into a seamless retailer-shopper relationship. From a retailer’s point-of-view, ShoptoCook takes on the CapEx of installing and maintaining the kiosks.  ShoptoCook’s model eliminates the CapEx, maintenance and content cost for a retailer leaving them with a fixed, budget friendly weekly management fee. The company’s solutions have been advantageous to consumer-packaged goods (CPG) and retail companies, providing them in-store marketing and national advertisement programs. CPG companies have achieved great access to independent retailers at the store level providing a single platform to reach what is generally a difficult segment to reach. Results have proven that in-store engagement works, for instance, a CPG company, leveraged ShoptoCook’s platform to launch a struggling new product line achieved a 14 percent increase in sales and a 27 percent increase in repeat customers. In another example, the company ran a targeted marketing campaign for another client who was underperforming in the packaged meat section. Taking the content from the meat supplier, ShoptoCook was able to advertise high-value coupons across the client’s social media network, yielding a 21 percent net increase in sales in a five month period. With a critical focus on aggregating data points from online searches and print media into a single database, ShoptoCook is working at increasing the effectiveness of the engagement programs, thereby strengthening the loyalty and relationship with the consumer.   Check us out in the CART Technology Pavilion and let us show how ShoptoCook can enhance your digital efforts.   VIDEO: Find Bargains and New Recipes for the Brands You Already Buy with Shop to Cook -The Coupon Kiosk     +MORE

It’s Independent Retailers Who Are Better Poised to Take Advantage of Technology


Chris Cialone, Wonder Rewards, Director of U.S. Sales Operations

Usually it’s the big chains that get the credit for leveraging the latest in technological innovations. We’re all used to seeing the splashy headlines announcing Kroger, Ahold or Amazon about to launch another new tech-centric feature or capability.  And it makes sense, one would think – the big guys have the big budgets, have innovation labs, and have R&D funding.  But independents have something the retailers don’t have – faster and nimbler decision-making abilities. Unfortunately, many independents don’t capitalize on this strength, waiting instead for technology to filter down – and by then, customers aren’t as excited and any point of differentiation is long gone. Today’s regional supermarket chains should find partners that can provide them a technological edge. Companies like Wonder Rewards, who have the ability to launch a turn-key, 100% digital loyalty marketing program that drives incremental sales by attract new customers, retaining the best customers, and offers up-sell and cross-sell opportunities. Wonder Rewards uses transactional data to: Plan out a responsive customer journey Analyze data for insights and segmentation Design marketing campaigns using insights Execute those campaigns with offers and content in personalized texts, notifications or email Report on results, re-calibrate and optimize campaigns What other technology is under-utilized by independents? Globalization. Technology has made the world smaller, it is now possible for a local grocery retailer to expand their customer base to include consumers in other countries, and these consumers LOVE American-made consumer packaged goods. There is a high trust factor to consumable products made in the US under stricter government safety regulations that exists outside of the US. Technology, like that made available to independents allows products sold by grocery retailers to be sold and delivered to the doorstep of millions of consumers in Asian countries.  In another example of an attention-grabbing headline from a big chain, last August Kroger released a statement saying that “e-commerce enables Kroger to quickly scale to reach new customers and markets where we don't operate physical stores, starting with China.” And that the arrangement will “meet Chinese consumers' growing demand for high-quality, organic food products.” Independent stores can now do the same with the Wonder Rewards online marketplace. You can expand the size of your customer base from your local market area to include millions of Chinese consumers who appreciate the value and quality of American made consumer package goods.  A logistic partner manages the process from product placement on the online marketplace to shipping direct to your new Chinese customer’s doorstep. E1 Marketing Edge is an example of an emerging tech-centric company that can expand the size of independent retailers’ market from those within a reasonable driving distance to a global audience, regardless of language or culture. Interested? Stop by booth # 1204 at NGA to learn more. +MORE

The Age Of Assistance: Learning How To Survive & Thrive

Caroline Brady - Product Integration & Marketing Specialist, Pointy

The death of brick & mortar, the retail apocalypse and the closure of big box retailers have all been frequently featured news topics in the past few months. With more and more customers choosing e-commerce many brick & mortar stores are struggling to stay afloat. So what are the main influences that have caused this change in buyer behaviour? Thanks to smartphones, the process of buying online has become even easier & more efficient. Now customers can simply search for the product they want on Google and buy it from an online retailer at the click of a button. The path to purchase online is clear for the customer – the product is easy to find, its stock status is known and the delivery date is certain. By comparison, buying a product from a brick and mortar store is often a much more complicated and uncertain process. Customers often don’t know where to find the product, if it’s in stock or if the store is even open – this leaves a lot of unanswered questions for the customer. The differences between these two experiences may partly explain why more and more people are choosing online instead of in-store.  So what can retailers do to stem this flow from in-store to online and attract customers back to the main street? A good place to start is by looking at the most recent trends in consumer search behaviour and seeing how retailers can capitalize on these.  Product Searches vs Store Searches The introduction of the smartphone has changed the way we search. With ready access to a computer in our pockets people are spending huge amounts of time online but their sessions are very short. Customer’s attention spans have decreased significantly and they expect instant answers to all of their search queries. The graph below compares searches for different toy products over searches for toy stores in the last 90 days. It highlights the increase in specific product search queries and shows that customers now have clear intent when it comes to searching online. Currently, most retailers rank number one when you search for their store’s name on a search engine like Google. However, even if someone is 50 feet away from their store searching for their best-selling product, the customer is most likely going to see an Amazon result rather than their local store. In order to capitalize on this recent change in search behavior you need to display your products online. The problem is that getting all your products online requires a huge amount of work and resources. Pointy makes displaying products online a whole lot easier. We create a webpage displaying all of your store’s products together with listing key contact information for your store. These pages are optimised rank well in this changed search environment. Path To Purchase With Products Displayed Online Displaying your products online together with having key contact details present on each and every web-page for your store removes many of the barriers and uncertainties customers are currently faced with when looking to buy products in-store. By removing these barriers the path to purchase from search to sale in-store begins to look very similar to that of buying online, thereby attracting more customers back to brick and mortar stores. A recent study conducted by Google found that 50% of customers who conduct a local search on their smartphone visit a local business within a day and 18% of these lead to a purchase within a day. Customers who are doing local searches for products are usually in a hurry. They want the product now and they are not willing to wait for shipping. By providing customers with instant gratification brick & mortars can actually beat Amazon. Many of our Pointy retailers say that the in-store experience they provide is one of the biggest strengths. Displaying your products online means more customers finding your store and visiting it. In-store purchases will improve the likelihood of repeat visits and gives the retailer a great opportunity to up-sell. What’s more, it allows you to develop a relationship with your customers that online retailers simply cannot mirror. (Retailer Testimonials: here) +MORE

ShopAdvizor, Join the new shopping experience!

Diego Chorny, CEO, ShopAdvizor

ShopAdvizor, the first collaborative community that reinvents the shopping experience by bringing value to consumers, retailers and brands, while generating double-digit sales increases  The last decade has witnessed heavy changes related to our shopping experience, where the consumer demands constantly more: ratings & reviews, rich content and relevant information in order to make the right decision. Hotels, restaurants, drivers ... almost everything is analyzed and rated by the user. ShopAdvizor understood that specific new need for the consumer goods industry and thus, developed an innovative collaborative model. Our French market has been our case of success, where ShopAdvizor already has more than 1,000,000 users and 3,500 brands participating, with Carrefour as a strategic partner. Uruguay was recently launched and 2% of the households are already members, while US, México and Spain are the next markets in the expansion plan. What is ShopAdvizor? It’s the first community where consumers, retailers and brands interact, generating benefits for all 3 stakeholders. ShopAdvizor allows consumers to try out millions of products for free -choosing them online and picking them up at stores- in exchange for their opinion and the generation of content and information for brands and retailers. Our app also allows shoppers to verify all needed information in order to make better purchase decisions. In ShopAdvizor everybody wins • Consumers try out millions of products for free in exchange for their opinion, and they save up to 30% in their purchases. In addition, ShopAdvizor processes data generated by consumers, retailers, brands and external sources to provide the consumer the best product information. Ratings & reviews, rich content, nutritional information decoded and promotional benefits allows consumers to have an improved shopping experience. • Retailers and Brands improve the relationship, fidelity and knowledge of their consumers along with a double-digit sales increase. The customer data ShopAdvizor processes, allows as to reach the consumers at the right moment with the right message. A unique community that provides solutions to real challenges: ShopAdvizor builds a closer relationship between the three parties by delivering different solutions under one collaborative platform: Ratings & Reviews - Content marketing: We have generated millions of certified ratings and reviews within the CPG industry that helps retailers and brands speed up sales, using them in all omnichannel touchpoints. We can nurture your platforms with recipes, videos and tips created by a trustworthy community. Targeted and discount coupons: ShopAdvizor gives retailers and brands access to Big Data regarding shopping and consumption behavior in order to deeply understand consumer and shopper needs and be able to deliver customized and targeted promotions and coupons. Online Market Research: Millions of interviews allows us to help you on shopper understanding in an efficient and disruptive model that allows you to connect directly with your desire target. Advertising: Manufacturers and retailers have also the possibility to communicate directly in the news feed of their customers at the right moment, offering promotions and valuable information to increase sales. It allows to pinpoint potential buyers who are considering your product and help you build highly accurate campaigns. How can retailers join the community? Is it easy? Can small retailers afford it? As a collaborative community every retailer can join, and they will be only charged for the sales the community generates. Totally risk-free! No matter the size, you will always play an important part and will have guaranteed results. ShopAdvizor France relevant information: • +1,000,000 users and 3,500 brands are already participating in the ecosystem. • With more than 12,000,000 million ratings and reviews, and rich content, ShopAdvizor has become the biggest source of consumer goods information in France. • Alexa shows the engagement level of ShopAdvizor users is slightly below Facebook but higher than Instagram, Twitter or any ecommerce of groceries retailers. • Awards: o HEC and Netexplo Observatory 2014: Finalist for most innovative initiative in France: Digital and Social Marketing. o ESOMAR: Case selected for the world congress 2014 o LSA France: Innovation Award in Marketing 2015 (France). • Selected among the 100 best of Spain, ShopAdvizor went to the conquest of Silicon Valley and was chosen by the Web Summit and the NRF Retail's Big Show to be part of its exclusive startups zone. Looking forward to The NGA Show this February. ShopAdvizor confirms its presence within the Center for Advancing Retail & Technology (CART) innovation section, booth 815. +MORE

Five Predictions for Retail Transformation in 2019

Gary Hawkins, CEO , Center for Advancing Retail & Technology (CART)

As we begin 2019, tomorrow is no longer going to resemble today. The pace of tech-fueled innovation continues to grow, bringing with it increasing change across the supply chain and greater impact on traditional retail operations and models. 2019 is going to be a year of even greater change. Here are five key areas to watch this year: Frictionless shopping: The Amazon Go store with its cashier-less shopping experience has gotten the industry’s attention and this year we will see a great deal of activity in this space. There are several tech companies working to bring similar capabilities to the retail industry along with cost-effectively scaling the technology to work in traditional supermarkets. I believe the proliferation of retailers’ mobile apps having some kind of self-shopping capability - the shopper scanning their products as they shop using their smartphone and then an expedited payment process - is an interim step to a completely frictionless shopping environment. The whole idea of the Amazon Go store is to make buying products as easy as possible; the shopper having to use their app to scan and pay makes it easier to buy but not as easy as just walking in, picking up what you want, and walking out. Automated fulfillment: Kroger’s partnership with Ocado to build and operate twenty automated grocery eComm fulfillment centers is on track. We are seeing several other retailers enter into agreements with Takeoff Technologies to build mini automated fulfillment centers that can sit in the backroom, automatically fulfilling high-velocity packaged goods ordered online. Walmart is working with a partner to build an automated fulfillment center that is designed to sit alongside their stores, fulfilling high-volume products. In 2019 we are going to see even more activity in this space as other retailers will be forced to follow these leaders as automation brings efficiency and lower fulfillment costs, opening up a productivity gap. We will be seeing other technology providers step into this space as the market expands. Automated delivery: Kroger’s partnership with Nuro to use automated, driverless delivery vehicles to deliver online orders to the shopper’s home is already in pilot. Udelv and other solutions will be gaining more interest as retailers begin to focus more attention on the final mile delivery. While many retailers have signed deals with Instacart or Shipt to handle actual delivery, we’re going to see growing interest in Uber and other services to handle deliveries and fast growing interest in automated solutions like Nuro and Udelv in search of cost efficiencies. Health & Wellness gets personal: The wearables market is growing fast as Apple’s Watch and similar devices provide even more functionality to monitor key health indicators in realtime. The explosion in health data coming from these wearables will become increasingly tied to food guidance, helping the individual understand what specific food products to purchase and consume based upon the individual’s health condition and realtime data. As an example, Dexcom recently released a device that provides realtime glucose monitoring for people with diabetes. The ability to use knowledge of an individual’s glucose levels at that specific time - for example, while they are standing in front of the shelf - will inform guidance to beneficial foods. This movement is already underway as the massive food and healthcare industries converge, driven by Amazon’s ownership of Whole Foods, PillPack, and other activity in healthcare. Kroger’s Opt-UP app enables the shopper to easily understand the quality of the foods they are buying and easily filter the store’s product selection based upon the shopper’s interests, needs, and preferences. Look for a lot more activity around this space in the coming year. Melding of digital and physical retail: While most industry activity has been focused around eCommerce and automation of fulfillment and delivery of orders, I believe we are going to see growing attention to the melding of digital and physical shopping. This encompasses bringing augmented reality into the store and shopping experience; we’ll also see growing activity in virtual reality shopping as VR tech gets better and cheaper. Digital signage will spread across the store and get smarter, not only using demographic info to present messaging relevant to the person standing in front of the screen, but engagement will be far more personalized. Kroger’s new shelf Edge system is moving in this direction, lighting up as a shopper moves down the aisle to call out relevant products. Obviously there are many more areas where technology is going to transform retail but these are five key areas to watch. Each of these fundamentally changes the game: Frictionless shopping and automating fulfillment and delivery remove significant costs and will put growing pressure on competing retailers as companies using these technologies scale deployments.  Personalization will move quickly, not just in marketing but in linking an Individual shopper’s health to her favorite store’s product assortment, guiding the shopper to products to improve her wellbeing.  Lastly, shopping is about to become far more interesting and truly immersive as technology really begins to impact the shopping experience, whether you are in the brick & mortar store or sitting at home. +MORE

Local Express

Local Express

Local Express develops, builds and deploys an online grocery store in the most cost-effective and fastest means possible for ordering and delivery on the market.  We deliver turnkey digital shopping and delivery solution to grocery stores, developed by our experienced e-commerce development and content production team. +MORE

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Pointy

Pointy

Get your products online instantly. More customers through your door. Your products appear online Carry on as normal. Your products will appear on your Pointy Page automatically. No data entry needed. Simple to Set Up Pointy works with your existing barcode scanner. Just plug it in and you're ready to go. No Maintenance We maintain your Pointy page. There’s no on-going work to do! Visible Everywhere From laptops to iPads and smartphones, Pointy will help people find your products.  Integrate with Google "See What's In Store" Google's "See What's In Store" gives shoppers an additional way to discover what your store sells, directly on the Google search page. It's an effective way to attract more customers.  Expand your online presence even further Pointy ProductAds is an optional feature that runs high-performing ads on Google for all your products automatically. You have total control over the daily budget and geographic targeting range. No Commitment If you are not happy, you can leave at any time. +MORE

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Pseudo Customer Centricity: Fool’s Gold

Gary Hawkins on Winsight Grocery Business, CART

Retailers must employ a customer-first philosophy into organizational culture Many regional retailers are (at last!) intent on becoming customer-centric, more than a decade after The Kroger Co. led the way and more than two decades after early loyalty pioneers proved the value of a true customer focus. But too many retailers believe that customer centricity can simply be bolted on to their organizations without realizing that true customer centricity is far more involved. Like the intrepid gold miners of the 1840s, these retailers awaken to the realization that what they’ve taken for retail gold is in actuality a false promise, seduced by the fools gold of pseudo customer centricity. I can recount meetings with senior executives from well-known retailers who espouse their customer centricity efforts; spending massive sums on consultants and solutions powered by a decade’s old approach based on customer segments integrated to the retailer’s category planning processes, and even personalized offers to shoppers. Countless of these retailers remain anchored in a product-focused world, even those who tout using technology to discover what products should be put on offer to their customers rather than starting with a vendor-funded offer pool.  True disciples of customer centricity deeply embed a customer-first philosophy into their organizational culture, extending it to every part of the enterprise. These companies realize that providing savings on products relevant to the shopper is only the beginning. Leading companies such as Amazon and Kroger are investing heavily in taking customer centricity to the next level: comprehensive, seamless user experiences across channels and devices, integrating personalized product recommendations with an understanding of the individual shopper’s specific health conditions, and laying the technology foundation for immersive shopping experiences melding the physical and digital worlds. Customer first disciples understand the dynamic flow of customers and their shopping behavior over time, putting in place capabilities and processes attuned to providing contextual relevancy inside and outside the store. And personalization—driven by past purchases and recommendation algorithms—is fast evolving to what I think of as strategic hyper-personalization, leveraging vast intelligence about each individual shopper to power a mix of recommendations to win the shopping trip, grow baskets, maximize retention, and foster customer advocacy—one customer at a time, in real time. Many regional retailers are based in more rural areas where company executives believe their shoppers are less tech savvy, relieving pressure on digital imperatives. According to Pew Research, 95% of Americans own a cellphone in 2018, with 77% of Americans owning a smartphone. Pew also calls out that in 2018, 89% of Americans use the internet. Location is no longer a proxy for customer technology illiteracy.  This year, Amazon is projected to realize over $258 billion in U.S. retail sales, an estimated 49% of all online retail spending in the United States. With this kind of penetration, and the ability to ship products anywhere overnight, traditional supermarket retailers would do well to remember that their shoppers are increasingly expecting (demanding!) the seamless and comprehensive user experience provided by Amazon, and increasingly by Kroger and Walmart. Yet, too many retailers remain mired in digital purgatory, constrained by capability silos and the inability to bring piecemeal capabilities together in a seamless fashion for shoppers.  Lastly, many seasoned grocery executives have spent their careers being rewarded for following, letting someone else bring innovation to market and only following when it has been proven successful. Years ago IT executives would buy IBM, even if it wasn’t the best choice, but because it was the "safe" choice. This practice continues today as retailers sign deals with "established" providers because they believe it is the safe choice, failing to understand that today’s environment rewards fresh, forward-looking thinking. Retail executives need to look beyond yesterday’s approach to customer centricity to capabilities and platforms that actually position the retailer for future success. The cost of failing to provide a seamless shopping experience, for failing to provide true individual shopper personalization, and failing to provide real time contextual relevancy, can rapidly obliterate any savings or security from yesterday’s "proven" approach. Tom Furphy, a former Amazon executive and the originator of Amazon Fresh, in a recent interviewspeaking to the challenges retailers face today, especially a reliance on past practices, says it all: “What seems safe is actually destructive. That’s a recipe for longer term disaster.” This article originally appeared on Winsight Grocery Business and can be viewed here +MORE

The Top Five Ways Retailers Benefit from Industry Trade Shows

Courtney Muller, Chief Corporate Development & Strategy Officer, Clarion UX

When was the last time you attended a retail or food and beverage trade show? If you have to pause to think of the answer – or know immediately that the answer is, “Never” – then it might be time to find a show or expo near you. Trade shows are the best places for those within the industry to get out of their stores and network; find new products and stay abreast of the cutting edge technology offerings; and gain invaluable education in the areas you need it most. In short, even if you spend time every day trying to stay current, you could never see it all – or know what to search for. There is no better place than a trade show … from seeing new products, meeting new people, becoming educated on a new way to engage your customers, or finding out about technology … this is the place to find what you don’t know!   Here are some of the top reasons you should attend a trade show this year: Network with Decision Makers When you think of networking, perhaps the typical “mixer” scenario comes to mind with people you don’t know awkwardly milling about a bar or restaurant, trying to strike up conversations with random people in the hopes that you might be able to benefit one another in some way. Networking at a trade show couldn’t be any more different. As an attendee, you can specifically find exhibitors with the products you seek; attend educational sessions that pertain to topics you are interested in, therefore attracting other audience members who share the same challenges; and be assured that your peers in the same industry as you are seeking similar solutions as you.  And you might even run into a colleague you haven’t seen in years! Find New Products and Foods You subscribe to industry periodicals and get Google Alerts in your inbox every day, but have you seen that new robot that identifies out of stock items and potential slip and fall hazards? Have you read about leveraging data to establish loyalty and trust with food delivery customers? A trade show is the perfect venue to scope out all that is new in the retail world from tech products to new foods and services – all in one place – to help you use technology to create a seamless customer experience. As you look for new technology innovation to keep you competitive, you may find the perfect partner for online ordering, rapid delivery, or rapid checkout through customer’s smartphones.  No matter what you want to go to a trade show to find, you will likely be pleasantly surprised by discovering even more than you thought along the aisles. See New Trends in Action Are vegan offerings a must-have? Should you offer chef demonstrations to showcase meal ideas? Are international flavors high on consumer’s minds? What chef dishes are they trying replicate at home? Be on the front line of this year’s and next year’s trends so you can bank on what your customers will be looking for in the near future. You’ll walk away with new products and great ideas you can implement immediately in your store operations. You may even realize that you are on the verge of creating an entirely different trend yourself that has yet to appear on the market – good information that you can capitalize on in the year to come. Receive Best in Class Education If school is a distant memory – or perhaps you learned hands-on in a family business and worked your way up the ranks – one of the best perks of most trade shows is the educational content provided to attendees and exhibitors alike. Whether you’re interested in operational excellence, developing your workforce, building bigger baskets, or sessions dedicated to those hot new tech trends we previously mentioned, trade shows like The NGA Show (presented by the National Grocers Association) in San Diego this coming February will have you covered on all fronts. What’s more, you can connect with presenting industry specialists to gain even more valuable insight into the topics that interest you most. Gain Immediate, Actionable Ideas The bottom line … your time is valuable and you want to spend any time out of your store obtaining the cream of the crop ideas - from new products, growth strategies and tech trends. Hear what the experts have to share, sample emerging products, uncover new technology, and refresh your enthusiasm for the business. You’ll walk away with a plan to bring all of these new ideas and initiatives into your store operation to drive profits, growth and innovation.   No matter where you are in your retail career, a trade show will no doubt provide you with opportunities, education and inspiration as you progress in the business. Interested in learning more? Check out the upcoming NGA show: National Grocers Association Show, San Diego, CA, February 24-27, 2019, www.thengashow.com  Each year, The NGA Show brings together independent retailers and wholesalers, food retail industry executives, food/CPG manufacturers and service providers for unparalleled opportunities to learn, engage, share, network, and innovate.  Given today’s ever-changing marketplace and evolving advancements in innovation occurring in the food retail industry, The NGA Show is a must-attend event, providing over 40 educational workshops, an expo floor featuring innovative and game-changing products and solutions and countless networking opportunities.  Registration is open at www.thengashow.com – early bird registration rates in effect through December 10, 2018.  +MORE

NGA Show 2019: The Epicenter of Grocery Industry Innovation

CART, Advancing Retail

In a special event leading up to the opening of the new NGA Show 2019, CART will bring together unique education, an impressive line up of speakers, and cutting edge innovation to make San Diego the epicenter of grocery industry innovation during Feb. 24-27, 2019. With a focus on regional retailers and dynamic independent operators, the CART team will present an innovation tour de force designed to help attendees not only stay in the game but help them win. CART is coming together with leading retailers through-out the industry to provide attendees a new worldview for the future of retail where transformation and disruption are the new normal: iRetail. Focused on five ‘i’s, iRetail will give attending executives a framework for evaluating their existing capabilities and provide a roadmap to closing the innovation gap. In a time of declining and disappearing industry events, the NGA Show has become a beacon of light for the industry as it has grown each year, even outgrowing its longtime home in Las Vegas, spurring the move to San Diego this coming February. CART has had a long time partnership with NGA and is taking the relationship to a new level this year, building on the success of CART’s Innovation Event at last year’s show.  Make sure to put Sunday, Feb. 24, 2019, on your calendar and plan to attend the CART special event at the new NGA Show! +MORE

Technology's Profound Impact on the Supermarket Industry

Peter Larkin, President & CEO, National Grocers Association

Often cited as the one of the greatest catalyst of change within the retail grocery industry, technology is an area that independent supermarket operators must understand, and embrace.  Technology continues to have a profound impact, where virtually every detail of the supermarket industry is being touched by new solutions and platforms. I see three technology threads, each entwined with the other. One is the explosion of mobile applications and programs that are turning grocery shoppers into high information consumers. According to Pew research, smart phone adoption among Americans has more than doubled since 2011. Not only are shoppers becoming more sophisticated, but they are using technology as a way to gain more information, transparency, and convenience. At the touch of a mobile screen, consumers can instantly access to updated information on locally sourced perishables, competitive promotions, price checks and recipe ingredient lists. In turn, this migration to the digital space is shaping customer relationships with retailers. Today’s shopper does not want to be talked to but instead wants to be a part of the conversation. Consumer product manufacturers and marketers make up a second technology thread. By analyzing large chunks of customer data and retail sales, manufacturers, retailers and service suppliers are exploring innovative ways to touch their target audiences. Big data though can be vast and hard to harness. Whether it’s social media, a mobile payment system, or loyalty programs, technology can effectively create many new opportunities for savvy retailers to learn about and to connect with their shoppers to better serve their needs. A good place to see and learn about a number of these innovative solutions is right here at www.advancingretail.org. The third thread is in the store itself, where technology is increasingly employed to improve overall store productivity to program more effective lighting, to boost checkout efficiency, to track shopper traffic flows to improve layout and sales per square foot, or to offer customers immediate cost savings via real time wifi connections as they shop. A great, and very recent, example of this is Sedano's Supermarkets launch of a “robotic supermarket,” which entails an automated fulfillment center where AI-enabled robots will assemble full supermarket orders of up to 60 items. While the landscape is quickly evolving, many independent grocers are taking advantage of cutting-edge technologies to engage with their shoppers, find efficiencies, and reach new and existing customers where, how, and when they want. Independents have been making their move into digital. They are hiring dedicated staff, dedicating marketing budgets to digital initiatives, more effectively leveraging social media platforms, and integrating the latest technologies into their business strategies.  With the dramatic pace in which new apps and tech solutions are coming on to the market, it can all seem a bit overwhelming, but technology will play a defining role in the supermarket industry.  Those retailers that are on the forefront of implementing new technology and embrace the hyper-connected, tech-savvy consumer are positioning themselves for success. I’m one who is convinced that these threads will weave into a pattern of rising sales and profits. And that’s why the 2019 NGA Show will kick-off with a new educational event, spearheaded by our partners at CART, entitled “iRetail: Technology Innovation Reshaping the Grocery Industry.” The event is designed to give supermarket operators a framework for navigating fast-paced innovation while maintaining a focus on the importance of people and physical stores as we move into the future. Despite increased competition from all angles, it is an exciting time for the supermarket industry – and we at NGA are bullish about what the future holds for the independent grocers! Known as the true entrepreneurs of the industry, independents are nimble enough to quickly overcome obstacles, and are finding innovative ways to respond to changing consumer preferences, which is something they’ve always been good at given their close ties to their communities and the consumers they serve. +MORE

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