Print

Omni-Channel Personalization

Infosys Limited

Retail has undergone significant changes in the past few decades to adapt to the rising expectations and needs of today’s digital consumer. The key challenge is in presenting the consumer with the most relevant content and in building a more personal, one-to-one relationship. The Infosys Omni-Channel Personalization Engine presents personalized content to each consumer regardless of the access channel, time, and location. In addition, the personalization engine enables retail enterprises to get a unique view into consumer behavior and campaign-effectiveness as well as provides effective controls that fine-tune the output. +MORE

Connect

Packaging & Displays

Englander dZignPak, LLC

Warehouse to Store, Ceiling to Floor ™ Englander dZignPak has the ability to get your product from the manufacturing floor, all the way to the retailers shelves. Our packaging protects your product from the warehouse as it travels to its final destination. We create dynamic displays and point-of-sale materials to make your product stand out once it’s in stores or on shelves. Englander dZignPak has the capability to print both small and large scale formats on a variety of rigid or flexible substrates.   +MORE

Connect

Point of Sale Production Services

PROPRINT Services Inc.

Today’s business requires specialized services that take your ideas to market effectively and efficiently.  For over 20 years, we have built a reputation delivering on Creative, Print, Packaging, Floor Displays, and Retail POP that do just that.  We understand the landscape and we’ve earned a reputation for helping brands to establish themselves in market. +MORE

Connect

Label & Poster Print

GK Software

GK/Retail Label & Poster Print is a complete, state-of-the-art software solution for store-level label and poster printing. It ensures that the standard price-labeling process, which is an essential part of providing information to shoppers, can also be used for efficient in-store marketing. Whenever data is updated in the ERP system or the label printing operation is initiated manually, the software solution ensures that all the necessary processes are automatically completed in each branch. +MORE

Connect

Label Printing Solutions

Epson America Inc.

Whether a handheld label printer for the home or office, just-in-time color labeling printers for specialty industries, or short-run digital label printers for specialty industries, you can count on Epson for the quality and performance you need in a label printing solution. No matter what your industry requires, our family of label printers offers a solution for flexible, cost-effective high-speed label printing. Our best-in-class label printing solutions can help improve your overall productivity, no matter what your industry or need. +MORE

Connect

Printing Solutions

Epson America Inc.

Discover all the ways Epson's full lineup of printers can help your business succeed. With features like easy mobile device printing, workgroup connectivity, incredible print speeds and dependability, it's easy to find the right printing solution for your business needs.  Run your business at full speed.  +MORE

Connect

Content Marketing & Advertising

Edgell Communications

In the world of B2B media, content is king. Edgell Communications understands this and has built its portfolio of marketing programs for each of its’ media and research divisions to leverage the power of original content and research. Whether it is primary research, thought leadership oriented content, or tactical recommendation based content, each of the Edgell Communications programs enable marketers to be associated with objective content designed to help its audience to stay on top of trends, learn best practices and do their job better. +MORE

Connect

Gamification Solutions

Bunchball

Gamification takes a digital experience—a platform for social interaction, an enterprise application, or learning system—and adds game mechanics to make it more effective and better targeted. Beyond badges and earning points, true gamification marries interaction design, psychology, and big data to enable personalized challenges, social competition, group collaboration, and meaningful rewards that truly motivate and engage employees, customers and online communities. And real engagement means more sales, stronger collaboration, better ROI, deeper employee loyalty, higher customer satisfaction and more. +MORE

Connect

SavingStar

SavingStar, Inc.

SavingStar is the leading paperless grocery rewards platform, with millions of members enrolled on mobile apps and SavingStar.com -- in addition to white-label loyalty / CRM program implementations for Kellogg's Family Rewards, Upromise, NutriSavings and more. Shoppers earn cash back (or other rewards) on item-level grocery purchases with offers linked to their store loyalty cards or validated when they submit a picture of their receipt in over 62,000 retail locations nationwide. SavingStar automatically adds the value of each offer into members' SavingStar or partner accounts, enabling users to pick their payout from cash back or other currencies. SavingStar uniquely features One or Many, the only cross-basket and cross-retailer loyalty offer proven effective in driving measurable and sustainable changes in consumer purchase behavior. The company is based in Waltham, MA. +MORE

Connect

Coupon Drop

Liz Crawford, The Hub Magazine

What's popular in shopping for consumables? You'll never guess. Coupons. More than 80 percent of customers 'regularly' use coupons, according to the Annual Coupon Facts Report for 2013, issued by NCH in February. Further demonstrating the stubbornness of habit, traditional newspaper inserts (FSIs) still account for the majority of redemptions (51%), while 'all other media' crept up to 18 percent. +MORE

Download

PGI Technology and the Independent Grocer Part 1

Joe Tarnowski, Progressive Grocer Independent

These are interesting times, to say the least, for independent grocers. Faced with competition from all sides of the retail spectrum, they realize that it's more important than ever to differentiate themselves from larger chains and other retail formats selling food, and particularly from the latest burgeoning threat: Amazon. Most of today's independent operators entered the business before the emergence of digital marketing tools, yet they must now serve increasingly digitally savvy consumers. Indeed, those kids who grew up on Facebook will soon be shopping their stores - a generation raised on tablets instead of textbooks, whose fingers have never been stained by newsprint, and, thanks to Tivo, have only seen television commercials that were creative enough to go viral on YouTube. This is tomorrow's consumer, and those independents not ready to engage them in a way they understand will quickly lose that quality every retailer seeks to achieve with its market: relevance. However, the challenge in addressing this market isn't a lack of digital marketing tools; on the contrary, it's an overabundance of them. It seems that every week, a new vendor emerges promising a new app, new insights or new ways of attacking Big Data, making it easy for an independent grocer to get lost trying to decide what's right for its operation. This is why Progressive Grocer Independent has teamed up with the Center for Advancing Retail & Technology (CART) and the National Grocers Association (NGA) to launch the Technology and the Independent Grocer research study: to provide a snapshot of how independents are adapting to (and adopting) these new digital tools and applying them to their businesses. +MORE

Download

PGI Technology and the Independent Grocer Part 2

Joe Tarnowski, Progressive Grocer Independent

The definition of in-store systems is rapidly changing in today's increasingly digital world. What used to refer to point-of-sale systems, self-checkouts and kiosks now includes digital displays, iBeacons and the ever-expanding cloud. Coming with these new technologies are new opportunities for the independent grocer, especially as these newer solutions are driving down the investment - in both money and resources - needed to leverage powerful tools previously accessible only to large chains. For Part 2 of the "Technology and the Independent Grocer" research study, sponsored by Boone, N.C.-based ECRS Corp., Progressive Grocer Independent once again teamed up with the Center for Advancing Retail & Technology (CART) and the National Grocers Association (NGA) aiming to provide independent grocers with the information they need to leverage today's - and tomorrow's - technology to drive more traffic to their stores and more products into their shopper's baskets. While Part 1 focused on the general retail technology landscape as well as digital and marketing technology, Part 2 focuses on in-store and operations technology. +MORE

Download

SmartOffers

RevTrax

Target print-at-home and mobile coupons based on predefined rules. Use a dynamic portal on a brand site or individual digital channels to deliver flexible, 1-to-1 offers. Campaign rules can be based on previous coupon engagements, geographic information, paid or owned media conditions, past transaction data, CRM conditions and more. +MORE

Connect

The Cawley Company

The Cawley Company

The Cawley Company, established in 1946, is a trusted name and leader in the Recognition and Identification Business. We pride ourselves in tailoring solutions to meet your specific needs. Our products include a wide variety of Name Badge, Awards, Lapel Pins, Buttons, Signage, Nameplates, Badge Accessories, Ribbons, and Personalizing Systems. We have been a distributor of Brother P-Touch Labeling Systems since 1991, just 3 years after the introduction of the product from Brother. This labeling system and other patented personalizing systems allow you to personalize products at your property. Browse our web-site to find out more about our Overlay, Inkjet, Direct Print, Digital Print, and Rotary Engraving Systems by Gravograph - New Hermes. Our customized software, Badge Print, has been specifically developed to make name badge personalizing quick and easy. +MORE

Connect

Digimarc® Discover Plug-In

Digimarc

Manage and edit Digimarc-enabled digital images destined for print within Adobe Photoshop and link their Digimarc IDs to online experiences such as exclusive offers, video tours, or real-time events. To use the Digimarc Discover plug-in, you must have a Digimarc Discover ID Manager account. +MORE

Connect

Digimarc® Discover ID Manager

Digimarc

With the Digimarc® Discover ID Manager, you can embed imperceptible Digimarc IDs into images, text, and audio without additional software or special printing. This is also the place where you will manage all of your Digimarc IDs. Just create a free account and start enabling your media today. You’ll find all the tools and help you’ll need in your own ID Manager account. +MORE

Connect

Digimarc® Barcode

Digimarc

Digimarc® Barcodes significantly reduce the time your customers spend in checkout lanes. How? By eliminating the need to hunt for the barcode before scanning each item. We imperceptibly embed the product’s UPC/EAN data across the entire surface of its packaging. The package becomes the barcode. Better yet, shoppers can scan Digimarc-enabled packaging with a mobile device to instantly engage online with brands. +MORE

Connect

Digimarc® ID

Digimarc

Embedded into print, audio or packaging, Digimarc IDs trigger branded experiences on your shopper’s mobile devices. Imperceptible to humans, they bring a wealth of new benefits to retailers, brands and customers throughout the shopper’s journey. +MORE

Connect

Making Sense of Tech Solutions

Katie Martin, Progressive Grocer Independent

CART’s website is a one-stop shop for retailers looking for the latest technology advances. Technology, and the pace at which it changes, can be overwhelming, especially for independent retailers who are often juggling multiple roles as CEO, COO and CTO of their companies. But technology is also the future, and retailers must hop on the train if they want to succeed. For those that don’t know where to turn, CART (Center for Advancing Retail and Technology) has set up a website, www.advancingretail.org, to act as a conduit for retailers, solution providers and brand manufacturers. +MORE

Download

FlexPrint Retail Solutions

FlexPrint Inc.

Printing, scanning, storing and managing documents, signage and content. The total cost of these across your retail organization is in most cases greater than you think. To understand the true cost in terms of dollars, as well as the full impact that output and content management has on your enterprise’s productivity and performance, you need hard facts—and a trusted partner who can turn them into understanding and action. +MORE

Connect

Omni-Channel Targeting

Index Inc.

With Index machine learning, you can harness the power of big data to turbocharge your personalization efforts. Recommend products, customize offers, generate rewards, and deliver content based on a rich understanding of your customer’s identity, shopping history, and behavior over time. +MORE

Connect

Marketing Mix Modeling

in4mation insights

Analyzing historical data and making predictions about future performance are critical to the success of your business in today's unpredictable markets. in4mation insights offers our real world experience and cutting-edge modeling techniques to provide marketing insights that drive growth! Our exclusive cutting-edge "Bayesian" modeling technique provides greater precision, handles large amounts of data, and provides rich details about your customers, products, and markets. +MORE

Connect

Distributed Local Marketing Solutions

Brandmuscle

Brandmuscle helps retailers to optimize local store marketing and accelerate revenue growth. Using our retail marketing solutions, time-pressed retail managers can quickly and easily run local marketing programs that generate new and repeat business and increase transaction values. You’ll be thrilled at the results you see from our local marketing solutions for retailers. Local marketing in the retail industry can be tricky, but not when you partner with Brandmuscle. With our local marketing solutions for retailers, we can help you measure results, streamline the approval process, reach more customers, improve marketing spend and more. +MORE

Connect

Eversight Cloud

Eversight

Eversight’s industry-leading Offer Innovation applications enable you to remove the guesswork and risk from trade promotions by rapidly testing hundreds or even thousands of offers online with real shoppers, only rolling out the most effective promotions in brick and mortar. Tests are executed through several digital platforms, including print-at-home and load-to-card coupons, mobile apps, social, and e-mail. Promotions based on Offer Innovation have yielded an unprecedented 20-50 percent lift over traditional promotions. +MORE

Connect

LAGO4

Comosoft

LAGO streamlines production processes, reduces manual steps and automates many of the most time consuming tasks in a multichannel media production environment. Multichannel marketers use LAGO as an essential part of their Marketing Resource Management (MRM) strategy for the operational efficiency it fosters. +MORE

Connect

CART Weekly Report 8/15/19

CART, Advancing Retail

AMAZON DELIVERY ROBOTS ARE OFFICIALLY ON THE STREETS OF CALIFORNIA | ZDNeT Gary’s Take: Amazon is taking robots to the street as it rolls out a test of last-mile delivery robots in Southern California. Amazon is joining other companies like Starship Technologies and Refraction AI in using automated robots to do home delivery of products. Amazon’s entry into this space will do nothing but speed the transformation of delivery. Supermarkets are an ideal launching point for robotic delivery as the stores are already in the neighborhood and near to shoppers. Watch for this space to begin moving fast. ALEXA, TIME FOR CLASS: HOW ONE UNIVERSITY PUT AN ECHO DOT IN EVERY DORM ROOM | CNET Gary’s Take: Amazon being Amazon is pushing hard in many directions simultaneously as shown by its aggressive deployment of Alexa in a fast growing number of sectors. Already well established in homes, Alexa is moving into cars, the workplace, apartment buildings, libraries, hospitals, and now university dorm rooms.  Amazon’s goal is to make Alexa ubiquitous - the idea being that you are surrounded by ‘Alexa’ throughout your day wherever you are and wherever you go. Voice is on its way to becoming the next primary user interface replacing keyboards. Are you ready? CASHIERLESS STORES MAKE INROADS IN U.S. | Wall Street Journal Gary’s Take: Amazon Go-like technology is beginning to spread fast as Amazon opens new Go stores, Sam’s Club and Giant Eagle test AI driven frictionless shopping and more retailers are entering the space. The technology is potentially game-changing, eliminating a major labor cost and creating a very new shopping experience. According to the article, an estimated 100 retailers around the globe are said to be testing or piloting the technology. AMAZON GETS SERIOUS ABOUT BEING YOUR PERSONAL STYLIST | FORBES Sterling’s Take: The key to Amazon is their relentless pursuit of change. This is probably a good move for Amazon, but it’s not an end game. I’m sure they’re going to continue to evaluate their progress into fashion and continue to iterate. One move isn’t likely to make a dramatic difference. However, continuous evaluations/adjustments over time do. WILL THE NEXT BIG THING SINCE STARBUCKS BE RUN BY ROBOTS | RetailWire Sterling’s Take: I don’t think there’s any question that robotics will play a more prominent role in coffee and foodservice in the future. But that doesn’t mean humans aren’t ever involved – it starts to free people up to focus on things that humans are just better at: customer interaction, developing the experiences around the robots, etc. The unrelenting march of technology will continue on. It’s up to us to make sure we’re using them to improve human experiences, not just replace them. WHAT WE HAVE TO SAY: THE RETAIL APOCALYPSE CONTINUES | Gary Hawkins RETAILERS: HOW DO YOU EVALUATE NEW INNOVATIVE SOLUTION PROVIDERS | Gary Hawkins SOLUTION PROVIDERS: WHAT PROBLEM ARE YOU SOLVING? | Gary Hawkins HAPPENINGS: UPCOMING RETAIL TOMORROW INNOVATION DAYS/EVENTS WAKEFERN - August 21, 2019 IMPERIAL DISTRIBUTORS - September 5, 2019 CGA STRATEGIC CONFERENCE 2019 - September 29-October 1, 2019 RETAIL REVOLUTION AT PORTLAND STATE - October 24, 2019 THE DISINTERMEDIATION CHALLENGE In this new Retail Tomorrow podcast, recorded at GMDC’s annual GM conference in Denver, the focus was on the ways in which startups are working to disintermediate traditional retailers … how retailers can turn these innovations to their own advantage … why cultural resistance within companies can be the ultimate enemy of progress … and even brainstorm about a business model that could’ve made Toys R Us relevant again. You can listen to the Retail Tomorrow podcast here, or on iTunes or GooglePlay. The Retail Tomorrow podcast series is a production of GMDC, the Global Market Development Center. Featuring : • Patrick Fore, CEO and co-founder of Fleat. • Sterling Hawkins, co-founder of the Center for Advancing Retail & Technology (CART). The host: Kevin Coupe, MorningNewsBeat’s “ContentGuy.” Pictured, left to right: Patrick Fore, Kevin Coupe, Sterling Hawkins E-COMMERCE IN THE AGE OF ‘i’ [Webinar Recap] Retail expert Gary Hawkins reveals how Amazon sellers must leverage new innovations and customer centricity to provide personalized shopping experiences. By Natalie Taylor August 7, 2019 GROCERYSHOP - September 15-18, 2019 at the Venetian in Las Vegas ​MINDING THE GAPS - CGA STRATEGIC CONFERENCE 2019 - Mission Hills Country Club in Rancho Mirage, September 29-October 1, 2019 GMDC SELF-CARE SUMMIT - October 3 thru 7, 2019 in Indianapolis, IN X/SPECS 2019 - October 15 thru 17, 2019 at the Waldorf Astoria, Orlando  Store Design in the Age of “I” - Wednesday, 11:30am-12:15pm THE RETAIL REVOLUTION at PORTLAND STATE UNIVERSITY’S CENTER FOR RETAIL LEADERSHIP - Portland, Oregon - October 24, 2019 12:30-5:00pm SPECS SHOW 2020 - The ForeFront of Physical Retail - March 15-17, 2020, Gaylord Texan, Dallas CART COMMUNITY. GET ON THE INSIDE. MEMBERSHIP HAS BENEFITS.  Become part of the epicenter of retail innovation exclusive network. The place where retail decision makers and solution providers come together to advance retail into the future. ✔️Blogs ✔️Newsletter ✔️Webinars ✔️Accelerator ✔️Pitch Events ✔️Solution Spotlights  ✔️Innovation Programs ✔️Educational Content FOR RETAILERS>> Proven programs to advance your business FOR SOLUTIONS>> Your growth engine into retail VIEW ALL SOLUTIONS HERE CONTACT US TELL ME HOW TO GET MY SOLUTION ADDED TO CART Get the CART Weekly Report delivered to your inbox. Sign up here. Quote of the Week: Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable. ~William Pollard +MORE

Online Print Store Software

Design’N’Buy

There are 4 Major Products under DNB All-In-One-Designer – HTML5 PrintCommerce Premium Marketplace solution Product Configurator +MORE

Connect

CART Weekly Report 5/2/19

CART, Advancing Retail

AMAZON’S PROFIT MORE THAN DOUBLES ON 17% RISE IN SALES | Wall Street Journal Gary’s Take: Some readers will remember in the 1980s when then President Reagan harnessed the powerful US economy to burgeoning military innovation, triggering an arms race that eventually bankrupted the Soviet Union and ended the Cold War. This strategy became known as the Reagan Doctrine. Well today we have the Amazon Doctrine. Jeff Bezos has linked his company’s massive financial resources to tech innovation in a bid to completely disrupt many sectors of retail. Amazon’s just released record profits, linked with investing in speeding delivery to 1 day for Prime members, is the Amazon Doctrine in action. While other companies have tried to base strategy on tech what is different now is the point in time we are at: We are at the inflection point on the exponential growth curve of technology and Amazon is opening up a growing gap with competitors. Speeding up delivery is a ‘prime’ example. WILL SHOPPABLE ADS HELP WALMART’S VUDU COMPETE WITH AMAZON AND NETFLIX | Retail Wire Sterling’s Take: Free content will most always be a draw to some degree. And if the shoppable content is easy to use and meaningful to users, it will only add to it. Sounds like many brands have already bought in … but Walmart has some catching up to do with regards to original programming. Amazon and Netflix are so far ahead in creating really great (sometimes viral) content — it remains to be seen if Walmart can carve out a viable niche with “basic-cable” content. AI-POWERED, VOICE-CAPABLE CHATBOT HELPS SHOPPERS MAKE THE RIGHT CHOICE IN STORES | RetailWire Sterling’s Take: To me it’s a question of where they can add meaningful value, and I think BevMo! has found a use case here with SmartAisle. It’s something that (especially at this stage) isn’t appropriate for all retail verticals or chains, but I can definitely see them complementing more sales associates in the not too distant future. WHAT’S REALLY DRIVING DISRUPTION? (HINT: IT’S NOT TECHNOLOGY) | RetailWire Sterling’s Take: 100% — innovation + disruption has very little to do with technology and everything to do with our thinking (decoupling or otherwise). It’s why Steve Jobs could take an invention from Xerox 20 years prior and create the personal computer industry. Or why RC vehicles were my favorite as a kid, but today we call them drones and they’re doing everything from delivery to military duty. Technology is the enabler and sometimes the result — not the disruptor in and of themselves. The biggest thing missing amongst retailers and brands today is an innovation culture, a group of people that can cultivate new ideas and perspectives beyond the status quo — and execute on them. Labs, innovation groups, etc. can help, but they tend to be siloed. What we can do is bring that kind of “startup” thinking, self starting and exponential aims into the entire organization. Is it confronting? Maybe … Does it work? Definitely. KOHL’S GOES ALL IN ON AMAZON RETURNS | RetailWire Sterling’s Take: My mom used to have a saying for this — “it’s cheaper to milk a cow than buy one.” That is, if everything Amazon is looking for from Kohl’s comes at a low cost, why do they need to move forward with anything else? I’m sure Kohl’s is keeping their fingers crossed for a deeper relationship, but Amazon will only drive from the data, numbers and performance that makes sense. FEATURED BLOG OF THE WEEK:  PERSONALIZATION AND RELEVANCY CAN BE A GAME CHANGER FOR INDEPENDENTS by David Kiehle, Senior Vice President and General Manager at Smart.Market, Inc HAPPENINGS: COMMERCE IN THE CONSUMER AGE: HOW HUMANITY AND TECHNOLOGY COME TOGETHER TO CREATE A NEW VISION FOR RETAIL - Criteo Commerce Forum May 9, 2019  CREATING ROI IN THE FUTURE OF AR/VR IN RETAIL: HOW RETAILERS ARE USING VR/AR TO ACHIEVE GROWTH, PROFITABILITY, AND CUSTOMER EXPERIENCE GOALS - May 14, 2019 Questions? Contact Retail and eCommerce Committee Event Co-Chair, Sterling Hawkins via email:sterling.hawkins@advancingretail.org DISRUPTIVE LEADERSHIP & THE SELFCARE REVOLUTION​, Boston Immersion Event  Apply to present at Retail Tomorrow Labs: Boston - Applications due June 15th, 2019 Full Agenda Get on the Inside - CART Community Become part of the epicenter of retail innovation exclusive network. The place where retail decision makers and solution providers come together to advance retail into the future. FOR RETAILERS>> Proven programs to advance your business FOR SOLUTIONS>>Your growth engine into retail VIEW ALL SOLUTIONS HERE CONTACT US TELL ME HOW TO GET MY SOLUTION ADDED TO CART Get the CART Weekly Report delivered to your inbox. Sign up here. +MORE

The Innovation Imperative: Register for the CART Retail Innovation Pitch Event

Center for Advancing Retail and Technology, CART

The supermarket industry is increasingly driven by innovation - one has to look no further than Amazon’s impact as a catalyst to the industry moving online, new services, and capabilities. Self-shopping, in-home and in-car delivery, voice-based commerce, and more are all areas of innovation that are transforming the industry. One of the major challenges traditional retailers of any size have is simply trying to be aware of what new innovation is coming into the industry. To put this in perspective: Walmart recently created a new subsidiary called Store No. 8 to focus on discovering and investing in new key technologies like AI and automation. The Store No. 8 team reviews around 750 new solutions each year. The CART team is currently reviewing an estimated 1,200 new solutions each year - about 100 per month. That’s the pace tech-fueled innovation is moving at and every day that goes on the innovation gap is growing larger. One way CART is helping traditional retailers learn about powerful new capabilities is through the twice a year Pitch Event. This year we’re doing something new, opening up the pitch event as a live webcast to members of the industry to participate. Held this year in partnership with Winsight Grocery Business and sponsored by dunnhumby, the CART Retail Innovation Pitch Event will be held Tuesday, May 15, at 2pm Eastern.  CART has sorted through the hundreds of applicants to the pitch event to focus in on a handful of compelling and powerful new capabilities for retailers. This is a great way for all members of the industry - retailers, wholesalers, and brand manufacturers - to learn about new capabilities coming into the industry and have an opportunity to hear directly from these innovators as they pitch their solutions. Supermarket retailers now find themselves on a new playing field, competing with some of the world’s leading technology companies and having to respond to fast consumer adoption of new technologies. The CART Retail Innovation Pitch Webcast is the way to efficiently gain insight to what’s coming. We look forward to having you join us for this special industry event! +MORE

Shopperations: Co-Marketing and JBP Software for Retail and Brand Marketers and their Agencies

Shopperations Research & Technology, LLC

Shopperations Research & Technology's web-based application saves time and increases productivity of Co-op Marketing Event coordination and Joint Business Planning efforts by giving Retail Marketing and Merchandising teams easy and intuitive tools to manage their conversations with the Brand Vendor community, raise sponsorship funds and coordinate creative asset sharing with the selected group of Brand sponsors. Shopperations allows retail Marketing and Merchandisign teams to: Align internally on annual promotional themes and key activation periods Publish the co-marketing opportunties to the enture Brand Vendor community and reach the right decision makers Engage Brand Vendors in meaningful, strategic dialogue not only during the annual JBP meetings but throughout the year Track Brand Vendor commitments and streamline negotiations prior to contracts formal submission Simplify creative asset exchange between internal creative team or agency and Brand Vendor partners +MORE

Connect

Pages