Shopper intelligence

The Shaky but Awesome Future of Retail

Shekar Raman, Birdzi

We live in exciting times. The pace of progress in technology far outstrips the pace at which we are coming up with ideas of its applications. Hence the endless stream of exciting startups that come up with new and innovative ways of applying the technology and changing the way we live our lives. Exciting times indeed. There are however a few things that seem to take forever to change and are at contrast to everything else that is happening. Take for instance the retail industry—arguably one of the oldest and most established industries. For years, things have been done a certain way, and the adage ‘if it ain’t broke, don’t fix it’ seems to be a recurring theme in this sector. Innovation meets inertia, and the result is often slow, sluggish progress. But as Dylan said, ‘the times, they are a changin’ . The technology innovation and competition to traditional brick-and-mortar is forcing traditional retailers and even supermarkets to sit up and take notice and start thinking about changing the way we have thought of retail. In particular focus is the astronomical adoption of the smartphone. In eight short years since the first iPhone was released by Apple (some people may argue that smartphones existed before that, but let’s not go there for now), 80% or more of the phones sold in the market are smartphones. More importantly ‘connected’ phones. Last year, mobile overtook desktop as the #1 way to access the Internet. Retailers have started to realize both the power that is in the hands of the consumer to research before they buy, and their own ability to reach the customer proactively with personalized recommendations.  In the mid to late nineties as the reach of the internet exploded and e-commerce seemed to be engulfing the world, the birth of Amazon, eBay, buy.com, and countless other imitators, seemed to suggest that brick-and-mortar is dead. Now, almost 20 years later, brick-and-mortar retail still accounts for more than 95% of retail sales. Long live ‘the store’! Humans are social animals, and as much as the convenience of online shopping is enticing, our very nature thirsts for interaction and exploration. So what does all this mean? There is not a minute in our daily lives that we are separated from our personal devices (looking at my kids, it seems like a minute is a long time to be separated from the phone!). This presents a huge opportunity for retailers to stay connected with customers in ways never before thought possible. However, it is only those retailers who can figure out how to keep the interaction personalized and subtle that will win the race to being effective retailers of the future.  Dealing with promotional emails from e-commerce sites or retailers has become a job in itself, and people setup email accounts just to manage that. Clearly, mass promotion is at best annoying, and given the pace of our lives, hardly effective. It seems so 2000s. The future is about personalization. Its about, ‘just let me know of things relevant to me’ at the right time and place. Doing this was unimaginable a decade ago. Only a good friend could judge your mood, intent and based on their intimate knowledge of your personality say the right words. Just imagine your local supermarket doing that with your shopping needs. Understanding your personal preferences, shopping cycle, intent and budget and suggesting (and notifying) items you may be interested in. Not in an obscene, ‘in your face’ way, but in a ‘friendly’ manner, with your best interests in focus. With the advent of big data platforms and cloud technology, processing massive amounts of data in short order and deriving insights into individual shopping behavior and then proactively suggesting products and services is now a reality. There are several exciting startups that promise just that. So what’s the hold up, why aren’t retailers flocking to this trend, or wait.. can they? If there is one obstacle that stands between most traditional brick-and-mortar stores and the future, its data. The quality of data that most retailers have on their legacy systems simply does not lend itself to the emerging platforms. We are talking about abbreviated, truncated, misspelled, crude, and just plain poor quality data. All our big data platforms, machine learning, artificial intelligence, deep learning platforms require one thing. Good clean data to learn from. Retailers who can address this fundamental issue and bring about change in how they handle and store data will put themselves in a position to own the future and offer a level of personalization that consumers will come to expect in the future. Amazon recently announced that they are planning to open up about 2,000 stores nationwide. With the quality of data they hold, I would be surprised if they don’t become a major brick-and-mortar presence, threatening even the most established players. If traditional stores don’t make fundamental changes and pay more attention to how data is collected and stored, they stand to see the ground slipping away under their feet, while trying to figure out how to hold on to their customers. The future of shopping is closer than you think, especially if you have good clean data! +MORE

Are you Leaving Profits in the Basket? 10 Secrets to Increase Basket Size Week After Week

Dan Dashevsky, My Cloud Grocer

Independent supermarkets that offer products both in-store and online have an online basket size averaging between $120 and $184, based on the recent Brick Meets Click study. This compares favorably to Amazon Fresh at $84; Instacart, $98; Fresh Direct, $105; and Peapod, $147, as reported by 1010data. Out of 19 independent banners participated in the BMC study, Breadberry supermarket in Brooklyn, New York, had an online basket size of $184, the largest reported. Many of MCG’s clients have similar or even larger basket sizes than Breadberry’s. These 10 secrets have enabled our clients to achieve such outstanding results.   1.     Speed matters. Website visitors tend to care more about speed than about the bells and whistles we might be tempted to add to our websites. Google did an interesting experiment with regard to load times, asking web surfers if they would rather see 10 or 30 search results at a time. The users agreed that 30 results per page sounded like a good idea. Google then implemented this on some of their results pages. The shock came when traffic to pages that displayed 30 results dropped an astounding 20%. Google then tested the loading time difference between the 10- and 30-result pages. They found that this was just half of a second. So page loading time has been shown to be a crucial factor in user retention. It is also becoming a more important factor in search engine rankings. 2.     Product photography. The images on a site are another important factor. High-definition, mouthwatering pictures make a big difference when it comes to food shopping. Many website owners opt for the easy solution, and only display product images they can easily obtain from publicly available databases such as Kweeki and Item Master. These databases do not include all products, however, and image quality is often poor and inconsistent. The time and effort invested in high quality product photography to ensure that every product carried in the store is online and has a beautiful image pays good long-term dividends. 3.     Less is more. Instead of cluttering pages with as much product info as possible, keep it simple. Make the product image and a brief description the center of attention. Then you can add to the page some relevant and popular products to help customers remember to buy products that they may otherwise forget. 4.     “Shop by recipe.” Customers are looking for creative ideas to keep their meals fun. With a Shop by Recipes feature, they can find a recipe, click, and send ingredients to their shopping cart. The more interesting it is to browse your online store, the more your customers will buy from you. 5.     “My favorites.” Customers complete their shopping list much faster when they start with a pre-populated list of the products they normally buy. Once they are done with the basics, they have time to browse for more products, adding to the total basket size. 6.     Digital circulars. Everyone loves savings, and the more the better. Having plenty of items on weekly specials not only increases your in-store traffic but also increases your online basket size. Your printed flyer can only fit a limited number of items before it begins to look like a flea market and becomes impossible to read. Online, there is no limit to how many items you can display on special. Customers simply flip to the next page and keep on adding savings to their shopping cart. 7.     Quick re-order. By giving customers the ability to quickly send all the items from their previous order directly to their shopping cart, you’re simplifying their life and minimizing the possibility that they may forget an item or two. 8.     Keep it fresh. Let’s face it, shopping for groceries is not a recreational activity, but if you keep on introducing new products, it becomes more interesting, and this too will be reflected in your basket size. 9.     Accurate order fulfillment. Customers who are using your online order service are doing so for convenience, They want to save time for other priorities. If you fulfill their order quickly, and most important, accurately, you will see many more orders and higher order amounts now that they have trust in your service. Many MCG clients see increase in online basket size with customers who are placing their third and fourth orders. Once they develop the trust in your service, they will reward you with loyalty and larger basket sizes. 10. Good customer service. As in brick and mortar stores, good customer service is the key to success. This is what differentiates you from your competitors. Be ready to replace the not-so-fresh strawberries that a personal shopper put into a customer’s bag by mistake. Customers will buy more online from you if they are confident that if something is not satisfactory you will take good care of them. +MORE

Discovering the Holy Grail of Retail: Online-Offline Convergence

Sena Zorlu, Instapio

Over the past years, retailers have been investing into digital transformation, creating online stores and making their brick and mortar locations smarter. On the startup side, there has been a massive growth of retail technology companies in multiple areas to improve operations, cut costs and bring in more customers. There’s no Magical Solution Today there are multiple solutions that claim online and offline convergence. These are mainly: Data Management Platforms that will tie online and mobile identities to retailer’s offline data (CRM, POS, Loyalty) to provide historical view. Mobile Attribution and Retargeting platforms that will understand when mobile users are in your stores and retarget them with timely and relevant information. iBeacons that will help you communicate with your app users in granular proximity. Guest WiFi that requires social login or email that can be tied to your CRM. It is very confusing for retailers to understand what solution to invest in when the common value proposition is the same: we will bring you the holy grail; we will connect online with offline. However, the main problem with all these technologies is that they are lab technologies. They work perfectly in controlled environments where every condition is met. Well if all your customers download your mobile application and they turn on their bluetooth and they open the application and they stand next to this sensor than the technology works. Retailers are promised an amazing connected world where they have full control of their customers yet when these solutions are installed, the results don’t come near what was promised. This is why there are so many POC’s but so little mass deployments of technologies. Retailers need to understand that today, technologies that promise to connect them to customers are still in preliminary stages of growth. This is because there are pre-conditions for these technologies to work and consumers rarely act the way we aspire them to.  The costs and efforts associated with having every customer download and not delete a mobile application are astronomical. Even when you bear the costs, app store discoverability is really difficult and consumers are app tired, looking for a reason to delete an app. When a technology is not adopted by the masses, your results will be skewed because of the small usage base. Any A/B testing or campaign on a small sample size will lead for wrong strategy. Another blocker with mobile technologies is the device manufacturers themselves. Mobile based technologies use sensors and features within the mobile phone which puts the retail industry at the mercy of the manufacturers. So when a manufacturer decides to turn off location collection from mobile applications, your investment into mobile attribution may sink overnight. Which retail technologies will win? To be able to understand what is going on in the store environment, retailers need better data generation than what exists today. In order to take real time responsive action the way ecommerce sites can do, retailers need access to real time, contextual data that can speak with existing systems they have. Mobile apps do not fill the void of collecting this data. Meaningful information can only be collected with sensory technologies that will passively collect data from a large sample. The first result of this trend has been in-store analytics. In-store analytics has presented a better picture of what is going on in the store and help understand the funnel that leads to purchases. The next wave of technology is to improve what we can do with this sensory data. Historical analytics is nice to have but will not magically save retailers. The next wave of retail technology will come as software layer that sits on top of sensory information and will affect all operations from merchandising, real time campaigns, personalization, staffing and everything else. So what can retailers do today? One thing we know for sure is that consumer behavior is rapidly changing and brick and mortar retailers must adapt to the changes demanded by customers. Retailers must be educating themselves with new technologies and changing consumer behavior. Big box stores have built lab environments to test new technologies, the easiest thing smaller retailers can do is to dedicate one store, preferably near their headquarters as their lab environment. They can be open to testing new technologies rapidly and choose best startups that can act with a real store rather than doing a fancy presentation or a demo. Retailers need to be in the conversation of emerging technologies. There are many technology startups like us who are working for the core problems that retailers are facing today. Whatever the retailer’s size may be, a lot of startups will be open to testing and working with them to solve specific industry problems. Small and medium sized retailers can become more innovative by becoming part of the solution. Building internal teams, dedicating test stores, working intimately with startups, having leadership teams advise retail tech startups are just some of the things retailers can start with that won’t require significant budgets. What we are working on At Instapio, we have been working on unifying different identities customers have to paint a clear picture of what is happening in the store and bring aggregated insight to help retailers. Our goal from the first day was to bring the automagical aspects of online to the physical world. It’s a big challenge and there is no one shot solution to create it. It requires collecting and merging of data from multiple assets, unifying different identities, making all the data talk in the same language and delivering it to the retailer in a format that can be used. This is why we are building an ecosystem around bringing all this sensory information together and make it available to talk to management systems in real time. We are working closely with the Advancing Retail platform, very excited to learn and help solve brick and mortar business challenges. +MORE

Whatever the Question, A.I. is the Answer Because Nobody Likes Calling Customer Service

Susan Galer , Forbes SAP voice

Bejoy Narayana, CEO of BoodsKapper, develops AI applications that can cut down customer problem resolution time by a factor of 10. Give us your superstar customer service representative, and we’ll provide an AI application that replicates their behavior, reducing problem resolution time from 10 minutes to one. This is what I heard and saw from Bejoy Narayana, CEO of BoodsKapper at the recent SAP Financial Services Innovation Summit held at the SAP Leonardo Center in New York. The Texas-based startup develops AI applications on the SAP Cloud Platform designed to not only ferret out what customers want quickly, but also communicate in their preferred medium – using any texting app or moving to a telephone conversation.   “No one likes calling customer service, and we believe that experience can be much better by training the software to behave like the ideal customer service representative, getting to the point quickly to provide a solution for busy people,” said Narayana. “Modeling the actions of a company’s best customer agent, we can train the AI engine to be up and running in weeks just as you would a new employee. This can cut down interaction times by a factor of ten.” Creating a Human-Like Dialogue…Read the rest of this article by Susan Galer on Forbes SAP voice Posted on the CART blog with permission from Bejoy Narayana, CEO BoodsKapper +MORE

ScriptSave® WellRx

Medical Security Card Company LLC.

Discount Rx Card & Prescription Price Comparison Cost and inconvenience are the biggest reasons people don't take their prescribed medicines. ScriptSave WellRx wants to remedy that and help people enjoy better health. Start saving on your family's prescription medicines! Search for savings on prescription medicines and compare prices at pharmacies near you. With the ScriptSave® WellRx mobile app, you can find the prescription medicines your family needs at the savings you love. ScriptSave WellRx is the trusted resource that makes prescription medicines more affordable and easier to manage because ScriptSave WellRx cares about helping people stay healthy. ScriptSave WellRx is free to join. And, we're accepted nationwide at more than 62,000 pharmacies. It's easy to start saving on prescription medicines for your entire household – even pets! Simply download the ScriptSave WellRx prescription discount app to your iPhone or Android Phone, enter a drug name, and compare prices. You can open the app any time, anywhere to search for the best discount at pharmacies near you. Simply show your printed or digital prescription discount card when you go to pick up your prescription and enjoy the best possible deals on your medications. +MORE

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AI Powered Promotion Optimization

CART

Artificial intelligence (A.I.) is tailor-made for high SKU count, high transaction frequency supermarket retail. The insight and recommendations that A.I. provides can help retailers drive significant top line sales gains without increased promotional cost. In the high- volume, low-margin supermarket industry, where even slight improvements can deliver considerable increases to bottom line profitability A.I.-powered promotion optimization is nothing short of transformative. +MORE

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Grab and Go Automated Commerce

Accel Robotics

We are building a ‘Grab and Go’ vision-based automated shopping system. Think about this like an Amazon Go solution for everyone else. +MORE

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fract™

Fract

We provide actionable prescriptive geospatial intelligence to businesses and help them make all the right choices based on their data.  Fract is inspired by fractals – countless geometric figures that have the exact same characteristics as the whole. Fractals can be found everywhere in nature – snowflakes, clouds and even our own hearts – and are used to describe various complex, recurring natural events like crystal growth and galaxy formation. We predict and help businesses to maximize their potential based on the tiny patterns found inside the data. We believe in continuous data analysis and uncovering patterns to make use of the infinite amounts of data that increases every single hour, of every single day. +MORE

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Grocery is Going Digital. The Time is Now.

CART

Online grocery sales are growing fast. A recent report released by FMI and The Nielsen Company states that 23% of U.S. households purchased groceries online in 2016, up from 19% in 2014, and representing an estimated 4.3% of U.S. consumer retail food and beverage spending. The report goes on to state that as many as 70% of U.S. consumers will be buying groceries online by 2025, spending more than $100 billion, an estimated 20% of consumer food and beverage spending.1 Grocery is going digital far faster than many predicted and the time is now for traditional retailers to stake their claim. +MORE

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Automation and Personalization of the Retail Store

Instapio Inc.

Instapio allows chain retailers to gain control of their business and automate customer experience standards. By using Instapio, retailers create seamless and intuitive locations that are responsive to the presence and habits of their customers.  The solution will operate as a decision making engine for each store and across the chain to measure millions of data points in real time, make decisions based on business priorities and optimize operations. Imagine a super store manager that oversees the everyday operations of all stores. +MORE

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DART Displays

DART Displays

DART Displays offers a way to transform the in-store shopping experience to one that is digital and dynamic, with reporting and analytics that lead to big insights about what moves your shopper to purchase.     By leveraging DART Displays structures (both permanent and flexible) you can and will create a best in class approach for enhancing the brand experience in-store.  +MORE

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BoodsKapper Retail bot

Boodskapper

This is our service for the retail industry and is primarily delivered through Facebook Messenger.  Consumers are able to send a picture of an item and ask if the retailer carries the item. The software is able to look up a retailer's catalog and answer the question.  Two-minute simulation here best explains the solution: http://www.boodskapper.com/#!retail/jjvu4 In this simulation, retailer has no prior record of the customer. Customer starts an organic conversation from Messenger, just as people do in life. BoodsKapper assists the customer to locate an article at the store. The customer picks up the conversation thread several months after the purchase and enquires about a variant of the item purchased. An organic conversation ensues and a purchase is made.is Deep reporting:   We would argue that information gold for the retailer are the conversations that your customers had with you through various channels. Our AI algorithms automatically find the meaning of the written text and use that to make the conversational response. As the meaning of conversations is analyzed and documented in real time, it is possible for us to enhance traditional reporting with this information. +MORE

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Smart Gammified Customer Feedback Surveys and Analytics

Wyzerr

Wyzerr builds artificial intelligence software for data collection and analytics that look and feel like games. The basis of Wyzerr’s platform is making it as fun, fast, and easy as possible for consumers to provide actionable feedback data, and business stakeholders to understand and use that data to make decisions in real-time. Wyzerr’s ‘Smartforms’ can capture 25 questions in under 60 seconds. Our secret sauce is the machine learning algorithms infused within the platform. Wyzerr smartforms processes feedback in real-time like a human being would, rapidly digesting the information and asking new questions as a human would in a real dialogue. It allows brands to truly understand who their customers really are. What they like, don’t like, what makes them sad, mad, and happy…all in real-time. This machine learning capability makes it possible for every customer to receive a unique feedback questionnaire. There’s no such thing as one-survey-fits-all at Wyzerr.  The data is analyzed in real-time to produce actionable insight around the clock. Instead of complex graphs and pie charts, our insight-based dashboard outputs data on a GPA scale, assigning grades (A, B, C, D, and F) for different key performance indicators. Similar to how progress reports in school advise students on what they should do to improve their grades, Wyzerr's AI component advises business stakeholders what they can do to improve their customer experience. Overtime, and with more feedback data, Wyzerr can also recommend new products and services to be developed, suggest improvements to existing products, identify new trends and upsell opportunities, and advise on the types of market messages to run. It’s essentially a technology to use customers’ feedback to support operational decisions. We offer data science in a box. +MORE

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Crowdsourced Picking&Delivery for eCommerce

ReadyCart.co

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Crowdsourced Picking&Delivery Technology for retailer's eCommerce solution - laser focused around maximizing customer satisfaction and retailer profitability. ReadyCart Crowdsourced Picking&Delivery Technology Crowdsourced network build and eCommerce integration Retailer specific training collaboration and creation Network onboarding and ecosystem to handle training, scheduling, payment etc. Crowdsourced Picking&Delivery Technology  Picking&Delivery App Delivery Analytics Portal +MORE

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My Cloud Grocer Solution Guide

CART

My Cloud Grocer provides a retailer-branded online shopping solution to supermarket retailers. The online shopping site is responsive (will display properly on desktop, smartphone, and tablet screens) and features fast load times and payment functionality using token technology surpassing PCI compliance. My Cloud Grocer provides the retailer with support for picking, managing, and delivering orders. The company’s retail clients have experienced increased overall sales, due to reduced scatter... +MORE

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Darius™ for Retail

Darius Technologies

Darius for Retail is a fully integrated, cloud based shopper engagement platform. Darius delivers proven and measurable return on investment, by allowing retailers to put their shoppers at the center of everything and making it easy to engage and influence them pre-store, in-store, and post-store. Darius allows retailers to design, manage, develop and, measure interactions with their customers throughout the entire shopper journey.  The ‘tech’ bit: Darius™ is a modular ‘ecosystem’ retail technology platform that is designed to integrate and allow interaction with any existing retail systems and solutions such as Beacons, WiFi, dynamic shelf illumination, or e-coupons, and so on, to make continuous engagement with shoppers possible, wherever they are on the path to purchase. The customer experience bit: Darius™ allows retailers to put their shoppers at the center of everything by making it easy to engage and influence them pre-store, in-store, and post-store. The business bit: Darius™ delivers proven and measurable return on investment. That means more shoppers in-store, more often. It means attracting new and hard to engage shopper types. And it means bigger baskets and the increased spends that comes with that. It makes marketing budgets and, where they may already exist, retail tech investments work so much harder. +MORE

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Managed Online Grocery Solution

My Cloud Grocer

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We launch and manage e-commerce websites for supermarkets. Our clients win the fiercely competitive omni-channel battle for customers.   You enjoy all the benefits of a fully managed, branded, fully integrated proprietary website. And you retain ownership of your customers. We leverage a state-of-the-art enterprise platform for efficiency, and then as developers we customize to meet the unique needs of our individual clients.  We don't stop at launch. We optimize on an ongoing basis to provide your shoppers with the ultimate online experience. That's why our clients get online sales at a rate far higher than current market trends, and without retail cannibalization. It's fast, highly secure and surprisingly affordable. If you're ready to launch an advanced e-commerce website or optimize your current e-commerce website, then let's talk.  +MORE

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Easy To Implement Loyalty

CART

Success in supermarket retailing is more and more influenced by a retailer’s ability to strategically use analytics and insights derived from shopper-identified transaction data. Targeted promotions can provide a much higher and effective return on investment than traditional mass promotion. These trends have transformed the industry, powering Kroger’s 46 consecutive quarters of same store sales growth and similar efforts underway at other leading retailers. While few can debate the power of shopper intelligence, the independent sector of the industry has been largely left behind, challenged by lack of cost-effective solutions, requisite technology integration, and lack of resources related to best using the data once gained. AppCard is a fast growing company that provides an easy-to-implement solution targeted at independent retailers. +MORE

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Gauging the Impact of Display and Brand Messaging on the Cereal Category

RetailNext Learning Labs, RetailNext, RockTenn Merchandising Displays, & CART

The goal of this project was to determine whether or not in-line display fixturing and messaging increased brand and category sales and drives acceptable ROI.     +MORE

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Shopper Service Encounters: Discovering Best Practices for Grocers

CART

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RULE NUMBER ONE, “The Customer is Always Right,” is famously engraved into a granite boulder located at the entrance to Stew Leonard’s iconic grocery store in Norwalk, CT. It’s a simple axiom. If only it were true. Grocery operators are well aware that in many instances their customers are not right. On some occasions they can be egregiously – even comically – wrong. Customer service experts, including most independent grocers, understand this to be a normal reality. Right or wrong, the customer is still the customer. Retailers go to extraordinary lengths to keep them feeling successful, satisfied and to ensure their repeat patronage. A degree of loyalty and an expanding share of their limited wallets would be nice too. +MORE

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Impacting Product Presentation, Merchandising and the Customer Experience

CART

The in-store environment has become an increasingly important front in retail competition as the majority of shoppers make their purchase decisions in the store and impulse purchases remain a significant factor. With this in mind, it is critical that retailers provide a pleasant and engaging in-store experience for their shoppers to achieve long term success as chain competitors stress clean, uncluttered, and well-organized stores. Key to the shopping experience is merchandising. Merchandising success means not only having the right product selection and assortment available, but also having products neatly presented to make it easy for the shopper to find what she is looking for. With so many more options available to shoppers today, retailers understand that the negative impression made by products in disarray and the frustration caused by inability to find the right product in a timely and efficient manner can send the shopper to a competitor. In addition to lost sales, poor merchandising discipline can result in higher labor costs, as store personnel must take time to straighten products and bring them face-forward. European supermarkets, faced with high real estate and labor costs, utilize merchandising fixtures to maintain product display discipline, maximize shelf space, and realize restocking efficiencies. A relative newcomer to the US market, merchandising fixtures from POS Tuning were recently tested by CART in a live learning lab (operating store) to determine the impact on sales, store labor related to restocking and merchandising, and the customer shopping experience. Overall, the fixtures provided a significant positive impact on units sold in key brands and sections in both the cereal and frozen foods categories, which were evaluated in this test. The quantitative results were reinforced by comments from the Store Director who clearly identified labor savings, improved merchandise presentation, and positive remarks from shoppers as key benefits to the POS Tuning fixtures. Merchandising tests such as these are challenging, especially in the dynamic supermarket environment where there is a regular inflow of new products and delisting of older products. Retailers regularly re-merchandising categories and sections compound the challenges as they react to competition and search for any advantage. The CART team’s retail experience underscores the importance of viewing test results through both a qualitative and quantitative lens. The positive impact provided by an easier and less frustrating shopping experience can create customer value over time that can be difficult to manage in a short-term test. Comments from shoppers and store personnel help reinforce the importance of this perspective. POS Tuning is a global provider of innovative merchandising and display solutions that has brought its products to retailers in North America. Building on the success in its home market of Europe, where leading retailers utilize its products across many categories to great success, POS Tuning engaged CART to implement its solutions in key categories in a supermarket to prove their value. +MORE

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Discovering Shopper Behavior Through New In-Store Metrics

CART

In April 2013, Birdzi, Inc. (“birds-eye”), in collaboration with CART, deployed a highly innovative, anonymous in-store shopper detection technology in two U.S. grocery retailers. This technology detects and follows the movement of Wi-Fi enabled personal mobile devices throughout a store environment to accumulate actionable data. Learning to understand real shopper behavior represents the latest front in the retail industry. Technologies such as the one presented here, helps independent retailers to remain competitive. Birdzi can be implemented to gather shopper data over a period of time as well as engage shoppers in real time during their visit, should they chose to participate. The solution is easy to deploy and scalable through a cloud-based centrally managed system that is capable of collecting data in real time. The research study has been divided into two phases. This paper (Phase I) focuses on the mobile analytics aspect, which can be used to adjust store operations through more effective scheduling or improve in-store merchandising leading to an increased basket size. A subsequent paper will focus on Phase II, demonstrating Birdzi’s potential as a shopper engagement tool. The aim of this case study is to showcase the benefits and relevance of mobile analytics technology in a retail setting. +MORE

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Connection Customer Feedback Program

Retail Feedback Group

Retail Feedback Group provides independent food retailers with an affordable, world-class automated customer feedback program. This program allows customers to provide trip-specific feedback, helping stores validate strengths, improve upon opportunities, and build stronger customer relationships. Customers participate in a web or phone based survey through an invitation printed on the POS receipt. Reporting of survey findings takes place via a web-based interface, accessible through a computer, smartphone or tablet. Store management is able to respond directly to customer concerns while office personnel are able to review broader company trends. +MORE

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POS Tuning

POS Tuning

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POS Tuning is the global innovation leader for retail front facing shelf management solutions.  POS Tuning offers an entire toolbox of products (pushfeeds, illumination, theft prevention, stock management, brand staging, and other disruptive elements) optimizing the presentation of brands and categories at the Point of Sale. +MORE

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Personalized Shopper Engagement Suite

Birdzi Inc.

(5)

Birdzi’s Personalized Shopper Engagement Suite is made up of the following components: Personalization Engine - Proprietary algorithms track individual shopper profiles & behavior and score offers & content for each shopper based on objectives Digital Touchpoints - Connect with your shoppers through your own branded mobile app, web and email In-store Engagement - Empower your shoppers to search and locate items in-store and receive relevant offers in the aisle through beacons Offer Management and Analytics - Build and manage offers and track performance in real-time To find out more click here. +MORE

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Mobile Checkout

FutureProof Retail

The Mobile Checkout retail platform digitizes brick and mortar stores, bringing the convenience and personalization of eCommerce to physical retailers and their customers. Mobile Checkout Eliminates the Lines Mobile Checkout is a brandable iOS and Android app, a better system than self-checkout for the complete shopping experience from scan to payment. Private White-label Retailers deepen the customer relationship and own the install by deploying the platform as their own-brand staff and shopper apps. Scan Products Customers scan and bag while shopping. Mobile Payment Pay securely with credit card or mobile wallet directly through the app. Skip the Line Customers never wait in line to check out. Customize to your needs Expand the system with functionality like loyalty programs or counter service mobile ordering.     +MORE

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Category Assessment

Shopperception

Our capabilities include: - Category optimization (planogram, visibility, product innovation) - Lost shopper analysis - Category performance monitoring - Contextual shopper engagement at the shelf (in-store advertising) - In-store shopper traffic analysis Key benefits to the retailer: - Test and optimize changes in a small set of stores before full-chain rollouts - Protect category performance - Increase basket size - Optimize investments in shopper activation and increasing conversions +MORE

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Customer Demographics Analysis

DoorStat

DoorStat sets up proprietary sensors at pedestrian doorways or points of interest where the technology automatically analyzes foot traffic & associated demographic info for attendees through video-based, proprietary software. The software, working in real-time, will collect, analyze, and report on customer demographic information, including the gender, age, ethnicity, and mood of each customer. Because customers are passively analyzed, DoorStat collects information on more customers than would be possible through surveys, other forms of technology, or high-overhead initiatives. DoorStat data helps retailers improve customer experience, optimize staffing/operations, validate marketing efforts, identify customer/product correlations, & predict future behavior. Example Insight: between 1-4pm on June 1, location xyz had 523 customers, of which 311 were female; of those females, 36.72% were between 35-44 years old; within that age demographic, 29% were Hispanic. +MORE

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The CART Virtual Pitch Event / Spring 2018

Gary Hawkins, CART

Hundreds of participants joined a distinguished panel of retailers and wholesalers on May 15th, 2018, as they stepped together into the Innovation Gap with Sterling Hawkins, Head of Venture and Innovation at CART and David Ciancio, Global Customer Strategist for dunnhumby, for the Spring Retail Innovation Pitch Event 2018.  The first-ever live webcast retail innovation pitch event, held in partnership with Winsight Grocery Business and with support from ShoptoCook and Curbside, consisted of four ten-minute pitches from udelv, BeeHex, Brain Corp and Popspots. The chosen pitch companies were selected from over 250 applicants and represent the leading edge of innovation coming into the retail industry. "Emerging technology isn’t just a possibility to consider,” said Sterling Hawkins, "it’s become a necessity as the pace of change increases exponentially in tandem with the dramatic power shift from industry-driven decisions to savvy consumers who want to be reached how, when and where they want to engage. Emerging technologies are advancing at a rate that’s almost incomprehensible. When we combine the linear trajectory that most of retail is on with what’s technologically possible, it opens up a gap, The Innovation Gap." Key retail decision-makers understand the value of working in The Innovation Gap. Importantly, it isn’t just what’s technologically possible, it has to be economically viable. “Wholesale partners and panelists make the whole thing real,” said Sterling. “It’s in this space where we get to look at the business to understand not only what we can do differently but what we can actually do better, grounded in the reality of retail operations.” Dave Ciancio reinforced the importance of stepping into the Innovation Gap, explaining how even a seasoned, entrepreneurial global company like dunnhumby, with innovation part of it’s core DNA, now looks externally to keep on top of change to best serve their clients’ more than 800 million households around the world in a 1:1 personalized conversation. Adriel Lubarsky, Director of Business Development at udelv kicked off the pitches, and appropriately set the stage when he shared, “the future is going to be remarkable!”  udelv, announced as the CART Virtual Pitch Event / Spring 2018 winner, epitomizes the exponential change in the industry. The founders’ determined strategy to bring udelv’s self-driving delivery vehicle to market years before self-driving vehicles were expected to be on public roads places them squarely in position to shape the future of autonomous delivery with technology that actually works much like a human brain to crunch data and make decisions. Large enough to handle significant loads and capable of launching in any state, udelv is currently working in multiple industries with vehicles co-designed to meet and exceed delivery expectations, even mastering the cold-chain.  As an example, udelv is delivering groceries to Draeger's customers in California with customized, honeycomb insulated compartments ensuring fresh foods stay fresh and consistently cold. They’ve even moved beyond using a mobile app with their text-to-open technology. As eCommerce explodes, the future is certainly bright for the winner of the Pitch Event. Finalist Popspots is focused on cost-effectively solving the $26 billion dollar problem of out-of stocks for retailers using in-store technology and artificial intelligence. Popspot plays in the checkout aisles with a combination of smart racks and mini-computer screens so retailers can quickly be notified of out-of-stocks and work to recoup lost sales and generate a strong ROI. Cost-effective, and with weekly reports, centralized oversight and potential to share best practices between store locations, this solution is already making great strides in the industry. The CART Virtual Pitch Event / Spring 2018 finalist BeeHex was originally funded by NASA and maintains a strong commitment to R&D with solid funding and numerous awards. While the company’s 3D printing solution can be implemented in production facilities or in-store, BeeHex feels the ideal spot is in the bakery department, freeing team members to focus on customers, and letting the machines do the work. The BeeHex 3D Dessert Decorating tool cleanly and efficiently decorates baked goods with pre-filled, disposable pouches of frosting. Capable of reducing production time on simple or complex decorating projects, BeeHex generates a quick ROI and is ready to embrace making a decorator's ideas reality. Envisioning the future, the BeeHex mission ultimately is to personalize food to the individual customer. BrainCorp is developing intelligent self-driving technology for commercial equipment and is being initially implemented with robotic floor cleaners. Their dual mode robotic floor scrubbers can work manually or autonomously and only need a single training session to learn the route around the store. These intelligent robots provide reliable cleaning, improve employee safety and maximize efficiency and productivity with in-depth reporting. Their  inter-navigation software is the company's “secret sauce’ and their capability of maneuvering in real-life situations makes them safe to use around customers. ————————————————— Join CART and Winsight Grocery Business for the Fall 2018 Retail Innovation Pitch Webcast on Wednesday, October 10th! +MORE

Real-Time Insights: Amazon Prime at Whole Foods

Gary Hawkins, CART

Its been a year since Amazon acquired Whole Foods, triggering a grocery industry innovation war and a stampede online. While there has been increasing activity since then the actual impact of Amazon’s entry into brick & mortar retail has been unknown… until now. The integration of Amazon’s Prime loyalty program to Whole Foods has accelerated changing shopping behavior and a recent study by Sense360 brings to light powerful insights as to just what’s going on. And traditional supermarket retailers have good reason to be concerned. With an estimated 80 million Prime members in the U.S. and an estimated 20 million of them shopping at Whole Foods, the potential impact Amazon can have through this integration is massive.  Here are the top 5 insights shared by CART and the Sense360 research team in the recent webinar: 1) Amazon’s integration of its Prime loyalty program at Whole Foods is designed to create an everyday benefit for Prime Members, and it appears to be working. From the behavioral data gathered by Sense360, Amazon shoppers are 27% more likely to visit Whole Foods than non-Amazon shoppers. Both Whole Foods shoppers and Amazon shoppers appreciate value with both groups indicating Value for Money and Good Everyday Prices are motivators.  2) Through the Prime integration at Whole Foods, Amazon is creating a powerful self-reinforcing value proposition - a flywheel - that is driving business. By offering new discounts and savings at Whole Foods only for Prime members, Amazon is acquiring new Prime users who in turn not only continue to shop at Whole Foods but are drawn into Amazon’s greater ecosystem. At the same time, Amazon is attracting a growing number of existing Prime members into the Whole Foods stores because of the new savings. This creates a powerful competitive advantage that other retailers are challenged to address. 3) The impact of this strategy is driving significant lift in traffic for Whole Foods, especially from Amazon Prime members. According to the Sense360 research, 90% of Prime members who participated in Whole Foods deals planned to take advantage of them again on future shopping trips. Research data also showed that Whole Foods increased its conversion rate; the percentage of all grocery shoppers that visited Whole Foods grew from 4.8% to 5.8% 4) Amazon’s strategy is impacting almost every retailer - and the pain has just begun. The impact of Prime at Whole Foods is still early and yet it is already helping Whole Foods gain share of customer and share of market. Factor in Amazon taking Whole Foods’ private label products online, making shelf-stable products available to any shopper across the U.S., and the opportunity for growth explodes. Amazon is now a direct competitor to every retailer and, increasingly, to well known consumer product goods manufacturers. 5) By extending Prime into Whole Foods, Amazon is now collecting shopper-identified grocery purchase data. Put together with the 20 years worth of data collected across Amazon’s platform, Amazon most likely has the largest trove of shopper data of any company in the U.S. Data-decisioning is at the heart of how Amazon operates and retailers attempting to compete without rich shopper data are increasingly disadvantaged.  Amazon is well known for personalizing each interaction with online shoppers, presenting products it believes you are interested in from past browsing, searches, and purchases. It is only a matter of time until this personalization begins to make its way into Whole Foods’ marketing now that Amazon is gathering shopper-identified transaction data via the Prime integration. And Amazon will not stop at just marketing relevancy; they will focus on what I think of as strategic personalization, tailoring the information, products, and even pricing, to the individual shopper with a goal of maximizing spending, shopping frequency, and retention over time. Very few retailers have the data and systems capabilities to go to market this way; Kroger is perhaps the most attuned to this approach, having focused on precision targeted, personalized promotions for the past decade. But Amazon’s entry onto the grocery field of battle will give Kroger a fight as both companies look to leverage shopper data. By integrating its Prime loyalty program into Whole Foods, Amazon has fundamentally changed grocery competition. And the battle is just getting started. The webcast, including all the Sense360 research and data, can be viewed at Real-Time Insights about Amazon Prime at Whole Foods  To view the original article which appeared on Winsight Grocery Business, click here. +MORE

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