CART, Advancing Retail
WHY MARKETERS STILL STRUGGLE WITH ONE TO ONE PERSONALIZATION | StreetFight
Gary’s Take: Retailers who commit to personalization and bring that commitment to life by devoting resources and budget are finding success as measured by increases in spending, shopping visits, and retention. But far too many retailers simply pay lip service to personalization, believing that putting a name on a mass email qualifies, or filtering the mass weekly ad to the shopper based on historical purchasing is the epitome of retail marketing personalization. True adherents understand that the ‘personalized ad’ becoming popular today provides little value to the shopper beyond helping guide them more efficiently to sale products they may be interested in. Much more powerful is providing meaningful savings on products relevant to each customer, not just those products vendors decide to promote. Beyond disruptive marketing economics, retailers need to develop data discipline as it is the fuel for the future.
‘SIGN IN WITH APPLE’ PROTECTS YOU IN WAYS GOOGLE AND FACEBOOK DON’T | Wired
Gary’s Take: Apple’s announcement that it is giving users more control over their data is just the latest salvo in the data privacy debate. The EU’s GDPR regulations, brought into effect about a year ago, are already heavily influencing data privacy initiatives around the world. All this points to a growing challenge for marketers in the time ahead as consumers begin to push back on how their data is monetized and used without the user’s awareness. Marketers that rely on 2nd and 3rd party data to drive their digital marketing efforts should start considering how they will operate in a world of data constraint. Retailers in particular should ramp up efforts to gather 1st party data on their shoppers, in good part by focusing on driving digital engagement as fast and as comprehensively as they can. And yes, this means formulating a value proposition - often based on delivering personalized, relevant, meaningful value - to each individual shopper.
WALMART’S CHECKOUT PILOT PUTS SHOPPERS IN THE FAST LANE | RetailWire
Sterling’s Take: People respond to how the world occurs around them. And a small change like this could produce strong results — helping people understand the value in more physical terms (a special place to checkout). There will be some period of overlap with most of these technologies. Self-checkout still most often works in tandem with traditional checkout. As technology improves we’ll see some stores bet on some of these new technologies alone. We’ll be telling our kids there used to be a time you had to wait in line to “check out” of a store.
EXPERIENCE IS OVERRATED, HIRE TALENT | RetailWire
Sterling’s Take: Eagerness to learn new things, add value and ability to embrace (or even better, create) change are top in my book. 100% agree that most retail positions can be trained much easier than attitudes. When the people are aligned on values, vision and purpose (not just printed on a sign, but actually aligned as people) anything is possible.
DISCOVER THE POWERFUL FINANCIAL IMPACT OF THE “HALO EFFECT” Grocery retailers can take a new and more profitable approach to promotional planning by embracing the “Halo Effect”. Learn how to uncover the powerful connections between products in Daisy Intelligence’s new eBook.
FEATURED BLOG OF THE WEEK:
A NEW WORLD VIEW by Gary Hawkins, CEO, CART
UPCOMING ON-SITE INNOVATION DAYS - Specifically looking for the following solutions to apply to present:
Food City - July 15, 2019: Marketing & eCommerce - Health & Wellness Tech - In-Store Automation (Apply by June 10, 2019)
MOBILE SHOPPING CONNECT - JUNE 10-12, 2019 in San Diego, CA
THE MILLENNIAL ALLIANCE, DIGITAL RETAIL TRANSFORMATION - JUNE 11-12, 2019 in Las Vegas, NV
DISRUPTIVE LEADERSHIP & THE SELFCARE REVOLUTION, Boston Immersion Event - Hosted July 17 & 18th, 2019
Apply to present at Retail Tomorrow Labs: Boston - Applications due June 15th, 2019
OUTLOOK LEADERSHIP - August 11-14, 2019 in Asheville, NC
The convenience industry’s premier, invitation-only event, that you cannot afford to miss. In a world of accelerating change, where we are going and how do we build our organizations to thrive there? Sterling Hawkins will take attendees on a retail journey.
C-Store operators can register today at https://outlookleadership.com/ using Invite Code: power
REFLEXIONS 2019: INTELLIGENT RETAIL - August 12-15, 2019 at Caesars Place in Las Vegas
GROCERYSHOP - September 15-18, 2019 at the Venetian in Las Vegas
CART COMMUNITY. GET ON THE INSIDE. MEMBERSHIP HAS BENEFITS.
Become part of the epicenter of retail innovation exclusive network. The place where retail decision makers and solution providers come together to advance retail into the future.
FOR RETAILERS>> Proven programs to advance your business
FOR SOLUTIONS>>Your growth engine into retail
VIEW ALL SOLUTIONS HERE
TELL ME HOW TO GET MY SOLUTION ADDED TO CART
Get the CART Weekly Report delivered to your inbox. Sign up here.