Five Predictions for Retail Transformation in 2019

Gary Hawkins, CEO , Center for Advancing Retail & Technology (CART)

As we begin 2019, tomorrow is no longer going to resemble today. The pace of tech-fueled innovation continues to grow, bringing with it increasing change across the supply chain and greater impact on traditional retail operations and models. 2019 is going to be a year of even greater change. Here are five key areas to watch this year: Frictionless shopping: The Amazon Go store with its cashier-less shopping experience has gotten the industry’s attention and this year we will see a great deal of activity in this space. There are several tech companies working to bring similar capabilities to the retail industry along with cost-effectively scaling the technology to work in traditional supermarkets. I believe the proliferation of retailers’ mobile apps having some kind of self-shopping capability - the shopper scanning their products as they shop using their smartphone and then an expedited payment process - is an interim step to a completely frictionless shopping environment. The whole idea of the Amazon Go store is to make buying products as easy as possible; the shopper having to use their app to scan and pay makes it easier to buy but not as easy as just walking in, picking up what you want, and walking out. Automated fulfillment: Kroger’s partnership with Ocado to build and operate twenty automated grocery eComm fulfillment centers is on track. We are seeing several other retailers enter into agreements with Takeoff Technologies to build mini automated fulfillment centers that can sit in the backroom, automatically fulfilling high-velocity packaged goods ordered online. Walmart is working with a partner to build an automated fulfillment center that is designed to sit alongside their stores, fulfilling high-volume products. In 2019 we are going to see even more activity in this space as other retailers will be forced to follow these leaders as automation brings efficiency and lower fulfillment costs, opening up a productivity gap. We will be seeing other technology providers step into this space as the market expands. Automated delivery: Kroger’s partnership with Nuro to use automated, driverless delivery vehicles to deliver online orders to the shopper’s home is already in pilot. Udelv and other solutions will be gaining more interest as retailers begin to focus more attention on the final mile delivery. While many retailers have signed deals with Instacart or Shipt to handle actual delivery, we’re going to see growing interest in Uber and other services to handle deliveries and fast growing interest in automated solutions like Nuro and Udelv in search of cost efficiencies. Health & Wellness gets personal: The wearables market is growing fast as Apple’s Watch and similar devices provide even more functionality to monitor key health indicators in realtime. The explosion in health data coming from these wearables will become increasingly tied to food guidance, helping the individual understand what specific food products to purchase and consume based upon the individual’s health condition and realtime data. As an example, Dexcom recently released a device that provides realtime glucose monitoring for people with diabetes. The ability to use knowledge of an individual’s glucose levels at that specific time - for example, while they are standing in front of the shelf - will inform guidance to beneficial foods. This movement is already underway as the massive food and healthcare industries converge, driven by Amazon’s ownership of Whole Foods, PillPack, and other activity in healthcare. Kroger’s Opt-UP app enables the shopper to easily understand the quality of the foods they are buying and easily filter the store’s product selection based upon the shopper’s interests, needs, and preferences. Look for a lot more activity around this space in the coming year. Melding of digital and physical retail: While most industry activity has been focused around eCommerce and automation of fulfillment and delivery of orders, I believe we are going to see growing attention to the melding of digital and physical shopping. This encompasses bringing augmented reality into the store and shopping experience; we’ll also see growing activity in virtual reality shopping as VR tech gets better and cheaper. Digital signage will spread across the store and get smarter, not only using demographic info to present messaging relevant to the person standing in front of the screen, but engagement will be far more personalized. Kroger’s new shelf Edge system is moving in this direction, lighting up as a shopper moves down the aisle to call out relevant products. Obviously there are many more areas where technology is going to transform retail but these are five key areas to watch. Each of these fundamentally changes the game: Frictionless shopping and automating fulfillment and delivery remove significant costs and will put growing pressure on competing retailers as companies using these technologies scale deployments.  Personalization will move quickly, not just in marketing but in linking an Individual shopper’s health to her favorite store’s product assortment, guiding the shopper to products to improve her wellbeing.  Lastly, shopping is about to become far more interesting and truly immersive as technology really begins to impact the shopping experience, whether you are in the brick & mortar store or sitting at home. +MORE

Pseudo Customer Centricity: Fool’s Gold

Gary Hawkins on Winsight Grocery Business, CART

Retailers must employ a customer-first philosophy into organizational culture Many regional retailers are (at last!) intent on becoming customer-centric, more than a decade after The Kroger Co. led the way and more than two decades after early loyalty pioneers proved the value of a true customer focus. But too many retailers believe that customer centricity can simply be bolted on to their organizations without realizing that true customer centricity is far more involved. Like the intrepid gold miners of the 1840s, these retailers awaken to the realization that what they’ve taken for retail gold is in actuality a false promise, seduced by the fools gold of pseudo customer centricity. I can recount meetings with senior executives from well-known retailers who espouse their customer centricity efforts; spending massive sums on consultants and solutions powered by a decade’s old approach based on customer segments integrated to the retailer’s category planning processes, and even personalized offers to shoppers. Countless of these retailers remain anchored in a product-focused world, even those who tout using technology to discover what products should be put on offer to their customers rather than starting with a vendor-funded offer pool.  True disciples of customer centricity deeply embed a customer-first philosophy into their organizational culture, extending it to every part of the enterprise. These companies realize that providing savings on products relevant to the shopper is only the beginning. Leading companies such as Amazon and Kroger are investing heavily in taking customer centricity to the next level: comprehensive, seamless user experiences across channels and devices, integrating personalized product recommendations with an understanding of the individual shopper’s specific health conditions, and laying the technology foundation for immersive shopping experiences melding the physical and digital worlds. Customer first disciples understand the dynamic flow of customers and their shopping behavior over time, putting in place capabilities and processes attuned to providing contextual relevancy inside and outside the store. And personalization—driven by past purchases and recommendation algorithms—is fast evolving to what I think of as strategic hyper-personalization, leveraging vast intelligence about each individual shopper to power a mix of recommendations to win the shopping trip, grow baskets, maximize retention, and foster customer advocacy—one customer at a time, in real time. Many regional retailers are based in more rural areas where company executives believe their shoppers are less tech savvy, relieving pressure on digital imperatives. According to Pew Research, 95% of Americans own a cellphone in 2018, with 77% of Americans owning a smartphone. Pew also calls out that in 2018, 89% of Americans use the internet. Location is no longer a proxy for customer technology illiteracy.  This year, Amazon is projected to realize over $258 billion in U.S. retail sales, an estimated 49% of all online retail spending in the United States. With this kind of penetration, and the ability to ship products anywhere overnight, traditional supermarket retailers would do well to remember that their shoppers are increasingly expecting (demanding!) the seamless and comprehensive user experience provided by Amazon, and increasingly by Kroger and Walmart. Yet, too many retailers remain mired in digital purgatory, constrained by capability silos and the inability to bring piecemeal capabilities together in a seamless fashion for shoppers.  Lastly, many seasoned grocery executives have spent their careers being rewarded for following, letting someone else bring innovation to market and only following when it has been proven successful. Years ago IT executives would buy IBM, even if it wasn’t the best choice, but because it was the "safe" choice. This practice continues today as retailers sign deals with "established" providers because they believe it is the safe choice, failing to understand that today’s environment rewards fresh, forward-looking thinking. Retail executives need to look beyond yesterday’s approach to customer centricity to capabilities and platforms that actually position the retailer for future success. The cost of failing to provide a seamless shopping experience, for failing to provide true individual shopper personalization, and failing to provide real time contextual relevancy, can rapidly obliterate any savings or security from yesterday’s "proven" approach. Tom Furphy, a former Amazon executive and the originator of Amazon Fresh, in a recent interviewspeaking to the challenges retailers face today, especially a reliance on past practices, says it all: “What seems safe is actually destructive. That’s a recipe for longer term disaster.” This article originally appeared on Winsight Grocery Business and can be viewed here +MORE

The Top Five Ways Retailers Benefit from Industry Trade Shows

Courtney Muller, Chief Corporate Development & Strategy Officer, Clarion UX

When was the last time you attended a retail or food and beverage trade show? If you have to pause to think of the answer – or know immediately that the answer is, “Never” – then it might be time to find a show or expo near you. Trade shows are the best places for those within the industry to get out of their stores and network; find new products and stay abreast of the cutting edge technology offerings; and gain invaluable education in the areas you need it most. In short, even if you spend time every day trying to stay current, you could never see it all – or know what to search for. There is no better place than a trade show … from seeing new products, meeting new people, becoming educated on a new way to engage your customers, or finding out about technology … this is the place to find what you don’t know!   Here are some of the top reasons you should attend a trade show this year: Network with Decision Makers When you think of networking, perhaps the typical “mixer” scenario comes to mind with people you don’t know awkwardly milling about a bar or restaurant, trying to strike up conversations with random people in the hopes that you might be able to benefit one another in some way. Networking at a trade show couldn’t be any more different. As an attendee, you can specifically find exhibitors with the products you seek; attend educational sessions that pertain to topics you are interested in, therefore attracting other audience members who share the same challenges; and be assured that your peers in the same industry as you are seeking similar solutions as you.  And you might even run into a colleague you haven’t seen in years! Find New Products and Foods You subscribe to industry periodicals and get Google Alerts in your inbox every day, but have you seen that new robot that identifies out of stock items and potential slip and fall hazards? Have you read about leveraging data to establish loyalty and trust with food delivery customers? A trade show is the perfect venue to scope out all that is new in the retail world from tech products to new foods and services – all in one place – to help you use technology to create a seamless customer experience. As you look for new technology innovation to keep you competitive, you may find the perfect partner for online ordering, rapid delivery, or rapid checkout through customer’s smartphones.  No matter what you want to go to a trade show to find, you will likely be pleasantly surprised by discovering even more than you thought along the aisles. See New Trends in Action Are vegan offerings a must-have? Should you offer chef demonstrations to showcase meal ideas? Are international flavors high on consumer’s minds? What chef dishes are they trying replicate at home? Be on the front line of this year’s and next year’s trends so you can bank on what your customers will be looking for in the near future. You’ll walk away with new products and great ideas you can implement immediately in your store operations. You may even realize that you are on the verge of creating an entirely different trend yourself that has yet to appear on the market – good information that you can capitalize on in the year to come. Receive Best in Class Education If school is a distant memory – or perhaps you learned hands-on in a family business and worked your way up the ranks – one of the best perks of most trade shows is the educational content provided to attendees and exhibitors alike. Whether you’re interested in operational excellence, developing your workforce, building bigger baskets, or sessions dedicated to those hot new tech trends we previously mentioned, trade shows like The NGA Show (presented by the National Grocers Association) in San Diego this coming February will have you covered on all fronts. What’s more, you can connect with presenting industry specialists to gain even more valuable insight into the topics that interest you most. Gain Immediate, Actionable Ideas The bottom line … your time is valuable and you want to spend any time out of your store obtaining the cream of the crop ideas - from new products, growth strategies and tech trends. Hear what the experts have to share, sample emerging products, uncover new technology, and refresh your enthusiasm for the business. You’ll walk away with a plan to bring all of these new ideas and initiatives into your store operation to drive profits, growth and innovation.   No matter where you are in your retail career, a trade show will no doubt provide you with opportunities, education and inspiration as you progress in the business. Interested in learning more? Check out the upcoming NGA show: National Grocers Association Show, San Diego, CA, February 24-27, 2019, www.thengashow.com  Each year, The NGA Show brings together independent retailers and wholesalers, food retail industry executives, food/CPG manufacturers and service providers for unparalleled opportunities to learn, engage, share, network, and innovate.  Given today’s ever-changing marketplace and evolving advancements in innovation occurring in the food retail industry, The NGA Show is a must-attend event, providing over 40 educational workshops, an expo floor featuring innovative and game-changing products and solutions and countless networking opportunities.  Registration is open at www.thengashow.com – early bird registration rates in effect through December 10, 2018.  +MORE

NGA Show 2019: The Epicenter of Grocery Industry Innovation

CART, Advancing Retail

In a special event leading up to the opening of the new NGA Show 2019, CART will bring together unique education, an impressive line up of speakers, and cutting edge innovation to make San Diego the epicenter of grocery industry innovation during Feb. 24-27, 2019. With a focus on regional retailers and dynamic independent operators, the CART team will present an innovation tour de force designed to help attendees not only stay in the game but help them win. CART is coming together with leading retailers through-out the industry to provide attendees a new worldview for the future of retail where transformation and disruption are the new normal: iRetail. Focused on five ‘i’s, iRetail will give attending executives a framework for evaluating their existing capabilities and provide a roadmap to closing the innovation gap. In a time of declining and disappearing industry events, the NGA Show has become a beacon of light for the industry as it has grown each year, even outgrowing its longtime home in Las Vegas, spurring the move to San Diego this coming February. CART has had a long time partnership with NGA and is taking the relationship to a new level this year, building on the success of CART’s Innovation Event at last year’s show.  Make sure to put Sunday, Feb. 24, 2019, on your calendar and plan to attend the CART special event at the new NGA Show! +MORE

Technology's Profound Impact on the Supermarket Industry

Peter Larkin, President & CEO, National Grocers Association

Often cited as the one of the greatest catalyst of change within the retail grocery industry, technology is an area that independent supermarket operators must understand, and embrace.  Technology continues to have a profound impact, where virtually every detail of the supermarket industry is being touched by new solutions and platforms. I see three technology threads, each entwined with the other. One is the explosion of mobile applications and programs that are turning grocery shoppers into high information consumers. According to Pew research, smart phone adoption among Americans has more than doubled since 2011. Not only are shoppers becoming more sophisticated, but they are using technology as a way to gain more information, transparency, and convenience. At the touch of a mobile screen, consumers can instantly access to updated information on locally sourced perishables, competitive promotions, price checks and recipe ingredient lists. In turn, this migration to the digital space is shaping customer relationships with retailers. Today’s shopper does not want to be talked to but instead wants to be a part of the conversation. Consumer product manufacturers and marketers make up a second technology thread. By analyzing large chunks of customer data and retail sales, manufacturers, retailers and service suppliers are exploring innovative ways to touch their target audiences. Big data though can be vast and hard to harness. Whether it’s social media, a mobile payment system, or loyalty programs, technology can effectively create many new opportunities for savvy retailers to learn about and to connect with their shoppers to better serve their needs. A good place to see and learn about a number of these innovative solutions is right here at www.advancingretail.org. The third thread is in the store itself, where technology is increasingly employed to improve overall store productivity to program more effective lighting, to boost checkout efficiency, to track shopper traffic flows to improve layout and sales per square foot, or to offer customers immediate cost savings via real time wifi connections as they shop. A great, and very recent, example of this is Sedano's Supermarkets launch of a “robotic supermarket,” which entails an automated fulfillment center where AI-enabled robots will assemble full supermarket orders of up to 60 items. While the landscape is quickly evolving, many independent grocers are taking advantage of cutting-edge technologies to engage with their shoppers, find efficiencies, and reach new and existing customers where, how, and when they want. Independents have been making their move into digital. They are hiring dedicated staff, dedicating marketing budgets to digital initiatives, more effectively leveraging social media platforms, and integrating the latest technologies into their business strategies.  With the dramatic pace in which new apps and tech solutions are coming on to the market, it can all seem a bit overwhelming, but technology will play a defining role in the supermarket industry.  Those retailers that are on the forefront of implementing new technology and embrace the hyper-connected, tech-savvy consumer are positioning themselves for success. I’m one who is convinced that these threads will weave into a pattern of rising sales and profits. And that’s why the 2019 NGA Show will kick-off with a new educational event, spearheaded by our partners at CART, entitled “iRetail: Technology Innovation Reshaping the Grocery Industry.” The event is designed to give supermarket operators a framework for navigating fast-paced innovation while maintaining a focus on the importance of people and physical stores as we move into the future. Despite increased competition from all angles, it is an exciting time for the supermarket industry – and we at NGA are bullish about what the future holds for the independent grocers! Known as the true entrepreneurs of the industry, independents are nimble enough to quickly overcome obstacles, and are finding innovative ways to respond to changing consumer preferences, which is something they’ve always been good at given their close ties to their communities and the consumers they serve. +MORE

Customer Touchpoints and the Human Experience

Gary Hawkins, CART

I was visiting someone in the hospital the other day and, looking about the room, noticed an Amazon Echo installed on the wall opposite the hospital bed. There was a sign under the device telling patients that they could ask Alexa to call their nurse or make other requests. In speaking with the nurse I learned that Amazon is working with the hospital in a pilot to test the application of Alexa in the hospital environment. Beyond the hospital, Amazon is pushing Alexa into the hospitality industry where a growing number of hotels are putting the digital assistant in rooms so guests can request services just by asking. While this alone is fascinating, and illustrates just how far and how fast voice-based technology is moving, it really opens up a larger discussion on customer touchpoints. Retailers today have a fast growing number of ways to connect with a shopper, inside and outside the store. And, more than ever before, retailers need to be mindful of the human experience they are providing across those myriad touchpoints because in today’s digital world, user experience is everything. Consider the myriad ways a retailer can touch a shopper: In the digital world that includes the website, mobile, email, text, social media, and more. A Deloitte study calls out that “more than 60% of customers interact through multiple channels and irrespective of time, place, device, or medium, they expect consistency.” In the store, retailers can engage using kiosks, mobile, and the POS. We can’t forget about print, including the weekly ad and direct mail, along with television, radio, and other mass channels. And of course, just like in the hospital, voice will soon be everywhere. A good exercise for retail marketers to go through is to create an inventory of all the touchpoints they currently use, and then alongside that create a list of other touchpoints that could be deployed or used. Once the list of existing touchpoints is created, work to understand which shoppers are using each and why. For example, do high-value shoppers regularly use your mobile app? Do more convenience shoppers gravitate to your website?  Don’t forget about your associates; oftentimes they are the only interaction the shopper has with your business. The Wall Street Journal had an article recently about how airlines are arming their flight attendants with extensive data on their flyers to facilitate service on board. As a very frequent flyer I have experienced this firsthand, the attendant addressing me by name and asking if I would like my usual drink. Retailers have untapped potential to arm in-store associates with product and customer intelligence via smartphones to help them provide better service. One of the largest challenges traditional retailers face is having disparate capabilities and an inability to provide the seamless digital experience across devices and touchpoints that today’s shoppers are expecting… and demanding. Another Deloitte study (Customer Ambitions Delivered) states “research shows 89% of market leaders expect to compete primarily on the basis of customer experience - a number that has jumped from 36% four years ago. As more companies realize the benefits of engaging with their customers along every touchpoint, customers are growing accustomed to top-of-the-line experiences. Modern customers expect a tailored experience— one with flexible purchasing options, painless technology integrations, and ample opportunities to provide feedback if they receive stellar or sub-par products or services.” Retailers can then extend the inventory of touchpoints exercise, thinking through the ‘mission’ of each touchpoint and its role in growing (retailer brand) awareness, shopper acquisition, growth, and retention. Core to this is making every interaction across each touchpoint contextually relevant to the shopper. Again, the human experience is critically important. Every customer engagement at every touchpoint provides an opportunity to learn more about the shopper and, for digital touchpoints, provide a more personalized experience. To do this requires identifying the shopper as quickly and easily as possible so that you respond with relevant offers and information. Increasingly we are seeing digital displays and signage in the store incorporate cameras and other sensors able to provide additional analytics and insights to customer behavior. Best practices: Create and maintain a list of customer touchpoints used. Consider grouping the touchpoints such as digital, print, in-store, etc. to better understand your capabilities Create a ‘mission’ for each touchpoint which forces you to think through how it can be used to support shopper acquisition, growth, and retention Work to create a platform infrastructure that ‘feeds’ each touchpoint to create the seamless - and relevant - experience shoppers want Use every touchpoint and customer engagement to learn; improving the relevancy of the engagement and learning to make the touchpoint more valuable Any digital touchpoints should be fed by realtime intelligence reflecting the latest interactions the shopper has had with you _____________________________ To learn more join the CART team along with Kate Favrow, Corporate Marketing Manager for AWG, and Roger Marin, CIO of Draeger’s, for the upcoming Customer Touchpoints webinar on Tuesday, July 24, at 2pm Eastern. View article on Winsight Grocery Business here   +MORE

Pace of Innovation -- Shattering the Status Quo

Gary Hawkins, CART

Retailers are shellshocked by the increasing pace of technology fueled innovation that is transforming and disrupting the industry. It seems not a week goes by that we don’t read about yet another new competitor entering the grocery space or some new innovation being rolled out by an existing competitor. Case in point: Kroger’s recent announcement that it is deploying its Shop, Scan, and Bag self-shopping solution at 400+ stores. This in response to Amazon’s cashier-less Go store pilot and Walmart’s similar self-shopping solution. Supermarket retailers are challenged on several fronts relative to innovation. It is nearly impossible for a retailer to be aware of all the new innovation entering the market. As an example, CART reviews an estimated 100 new solutions each month. Beyond awareness though is the challenge of deciding what areas to focus on (supply chain, distribution, marketing, store operations, etc.) and deciding what specific solution to pilot. And then having to decide what new capabilities to deploy across operating stores. Having efficient operations, quality foods, and great pricing and service is simply the cost of entry to supermarket retail. The new battleground is innovation. This is a new world for retailers to navigate. As an example, we see too many retailers implementing different digital capabilities in a piecemeal fashion rather than working towards a cohesive and comprehensive platform. The self-shopping capability mentioned earlier is a great example. Some retailers are trying to implement this kind of capability through a third-party app or a separate app rather than bundling it into one mobile app for their customers. Shoppers are after an omni-channel, seamless experience, not being forced to interact with different apps or systems to do business with a retailer. CART is here to help. We’re able to leverage our strong retail experience, industry knowledge, and unique insight to new capabilities and innovation flowing into the market to help retailers understand where they are today relative to their competitors and best-in-class retailers. Developing an innovation roadmap is important to help in prioritizing what new innovation to focus on and to create a foundation capable of adapting to new capabilities and technologies as they come into the market. +MORE


The TONE Knows, Inc. ("TONE")

TONE, in it’s most simple form, is “audio-beacon” technology. An instantaneous direct-to-device marketing & analytics technology platform, TONE uses imperceptible, embedded audio “tones” to deliver contextual content directly to mobile devices WITHOUT THE EXPENSIVE HARDWARE. We integrate the customer’s entire brand journey. +MORE




Aira is on a mission to provide instant access to information to anyone, no matter where they are in life’s journey. Whether an Explorer is learning, job seeking, working, parenting, or just living their life, Aira is there. Aira is video-equipped smart glasses, a smartphone app and one-button access to a network of trained professional agents. You get immediate assistance for almost anything you want to do. It is like having vision in your pocket.​​ Simple.  Subscribe and Download Pick the plan that makes the most sense for you, sign up in a couple of minutes, and download the Aira app to your smartphone. Simple.  Receive the Aira Starter Kit In a few days we send you everything you need to start exploring your world in a completely different way.  Connect and Explore On the first call, connect with our specially trained Agents and learn how everything works. Then connect anytime, anywhere, for anything. +MORE




The LOOMIA Electronic Layer (LEL) is a soft flexible circuit with the ability to sense changes in its environment such as heat and touch that can be embedded into textiles. Our materials are designed with manufacturability, cost effectiveness, and robustness in mind. They'll take you from prototype to production. Our LOOMIA Electronic Layer is ROHS-compliant, washable, and can support heating, sensing and lighting applications. +MORE


Tegla Tracker

Tegla Retail

The Tegla Tracker software leverages Augmented Reality to map brick-and-mortar retail environments and precisely track the position of shoppers. To track shoppers, we either harness shoppers or shopping carts with AR enabled phones. With limited invasiveness, automated data collection, and zero infrastructure overhead brands and retailers can gather powerful analytics with speed and precision. Leveraging the insights driven by the Tegla Tracker, clients have found opportunities to increase target shopper traffic in key areas of the store by 3X and increasing dwell time by 2X. +MORE




We’ve created the world’s first voice-controlled enterprise wearable designed for the hourly employee. From our 1.5oz wearable computer to our suite of communication and productivity applications, every part of Theatro’s solution was made to help hourly employees do more, better. SaaS Solution Buy the service, not the hardware. Hardware is not immortal. Even with perfect use—no bumps, no drops, no dives into shallow water—daily wear and tear will eventually break a device down. Knowing that you’ll have to replace employee devices drives up the cost of introducing new technology, and can make it difficult to justify ROI.  At Theatro, we provide software as a service (SaaS) in a per-employee subscription format. This means that you subscribe to our service, and that’s it. We provide the devices and cover the wearable costs. If a wearable breaks, we fix it. If you decide to end service, it’s as simple as canceling your subscription—no hardware costs to cover. No software maintenance or daily upkeep required Scalable solution that can support millions of users World-class security at every level of the operation Simple to manage Elimination of technology risk and hardware purchasing costs—you buy the service, not the hardware  Enterprise Wearable Small, but mighty. Smaller than a credit card and weighing just 1.5oz, the Theatro Communicator was designed with hourly employees in mind. Its simple, voice-controlled interface takes employees’ attention off their device and back to what they’re doing. With a single device, they can call for backup, check inventory, locate a manager, and simply communicate with a team member—enabling them to do more, better. 6-8 hour battery life Voice-controlled interface Discreet—clips easily onto belt loop or collar Wi-Fi enabled  Communication Application Communicate in the store and across the enterprise. By connecting store and regional management, hourly employees, and corporate resources, Theatro eliminates the challenges associated with outdated communication technology. Employees can have one-to-one conversations, share expertise and product information, support one another, and guide new teammates without having to stop what they’re doing.  No more disruptive overhead paging. No more distracting broadcasts on two-way radios (that end up being “tuned out” most of the time, anyway). No more walking to find who you need, when you need them. Just open, effortless communication.  One to One One to Group Broadcasts HQ to store Voice messages/EarBox Announcements Morning Huddle  EarBox, Content Distribution Manager, and Manger's Application Connecting everyone, regardless of shift. Most hourly employees don’t have a company email or voicemail, and hourly labor laws make it difficult to make sure they get the information they need if they’re off the clock.  Enter Theatro’s EarBox, Content Distribution Manager, and Manager’s Application. EarBox Think of the EarBox like voicemail. Each employee using Theatro has their own EarBox, accessible through a simple voice command while they’re in-store. With it, hourly employees can receive voice messages directly from fellow store employees, headquarters, and district and regional management without having to rely on the store manager to distribute the information. With the EarBox, hourly employees can receive personal messages (“A customer came at closing yesterday to tell me what a great job you did, John! Thanks for being a valuable part of our team!”), messages from team members (“John, please help Jane in shoes when you’re finished with the customer.”), and corporate announcements (“We’re recalling all of Brand X’s products due to a manufacturing error. Please remove from inventory and prepare for an increase in returns.”). When they’re busy with a customer, messages to employees will automatically go to their EarBox and notify them of the receipt of a new message and who it’s from. Content Distribution Manager With our Content Distribution Manager, headquarters personnel can communicate directly to the ear of store employees, ensuring vital information is communicated across the enterprise. Whether it’s new product information, executive announcements, motivational messages, recalls, or more—you send it, they receive it. You can even schedule the information so that it goes out at a certain time each day or week. After it goes out, you’ll get a report on who heard it, and when. Manager's Application Our Manager’s Application is a smartphone application providing managers on the go with access to Theatro’s in-store capabilities. You can talk privately with individual employees, leave messages, update employees on important information, and provide direction while outside the store.  Indoor Location Application  Find them when you need them. Nobody likes to wait—and when it comes to customer service, just a minute can mean the difference between a sale and a bad review on social media. To reduce wait times—for both customers and employees—Theatro provides an Indoor Location Application that enables employees and store managers to quickly find each other on the floor. Better yet, the person they’re looking for doesn’t even have to respond. Theatro will tell whoever’s looking where they are, if they’re with a customer, and if they’re available to help—reducing customer wait time and ensuring adequate associate coverage in high-value locations.  Analytics Application  Maximize store performance. With today’s solutions, it’s difficult to identify top performers and understand why they’re doing well. In many cases, employee recognition is limited to those the manager can see in the moment—in other words, just being in the right place at the right time.  With Theatro, you’re given unprecedented insights into what your employees do, how they work as a team, and what makes them successful. Our Employee Analytics application measures social interaction data to understand what’s impacting productivity and who the top performers are. It then performs predictive analytics, enabling you to create a streamlined repeatable model that maximizes productivity. +MORE


Real-Time Item Level Consumer Purchase Data Streams

Information Machine LLC

The Information Machine (IM) API enables apps & web services to leverage a completely new category of consumer data: Real-time streams of item level purchase data, passively collected by the consumer from e-commerce and loyalty card enabled retailers. Passively collected data streams enabled FitBit to change the fitness industry & Mint.com to dominate personal finance apps. The Information Machine platform is primed to bring the same level of innovation to the retail industry. The Data: Full transaction data along with detailed SKU/UPC level product data. Everything you'd expect to see on a paper receipt (and more) is streamed to your app from mulitple retailers daily.  User Experience: Your app users are presented with a list of IM supported retailers, choose the places they shop, and create a one-time connection to the retailer which IM maintains for subsequent refreshes. App Integration: A few lines of code allows your app to leverage the full power of the IM API.  +MORE


BEARTek Gloves

Blue Infusion Technologies

BearTek Gloves... A Remote Control literally in your hand! BearTek Gloves are going to improve the Safety, Control, Convenience & Coolness while engaged in whatever...  We really mean it when we say "Every Other Glove is Obsolete"(TM) BearTek Gloves will change the way people experience skiing, boarding, motorcycling, cycling and other activities. No longer will they have to struggle with either cold hands or hitting the wrong button when they want to listen to their iPod or smart phone. Our patent-pending Bluetooth system gives you controls quite literally at your fingertips. Wearable technology that actually eases your life. BEARTek Classic Gloves BearTek™ Gloves are the Evolution of the Glove™: the gloves work with two interchangeable modules - the patent pending Bluetooth®/Wireless Sync Module technology and the Camera Module, designed for use with GoPro® products. With the touch of your thumb to the appropriate fingers, BearTek™ Gloves give you wireless control of your phone, music, media, and camera - letting you answer your calls, play/pause and skip music tracks, and capture video or photos. Our all-season classic gloves provide comfort in cold weather and are designed to keep you connected while you’re on the go and moving from here to there. BEARTek Snow Gloves ​ BEARTek Classic Gloves BearTek™ Gloves are the Evolution of the Glove™: the gloves work with two interchangeable modules - the patent pending Bluetooth®/Wireless Sync Module technology and the Camera Module, designed for use with GoPro® products. With the touch of your thumb to the appropriate fingers, BearTek™ Gloves give you wireless control of your phone, music, media, and camera - letting you answer your calls, play/pause and skip music tracks, and capture video or photos. Our all-season classic gloves provide comfort in cold weather and are designed to keep you connected while you’re on the go and moving from here to there. The BEARTek Winter gloves are ideal for controlling your tunes and communications while skiing. snowboarding and other cold weather activities.​   ​Capable of controlling BEARTek Control Modules 6 integrated touchpoints along fingers for Bluetooth communication 1 Activation Touchpoint Built-in Micro-USB charging cable ​ *Requires BEARTek Control Module for electronic communication.   Soft Nylon shell Thinsulate insulation Leather palm and fingertips Nylon wrist strap Elastic wrist closure with slide lock Waterproof pockets for Bluetooth Module and storage BEARTek Motorcycle Gloves ​ BEARTek Motorcycle gloves. Communication with your hands on the bars.  Easily pause your tunes or answer a call.    ​Capable of controlling BEARTek Control Modules 6 integrated touchpoints along fingers for Bluetooth communication 1 Activation Touchpoint Built-in Micro-USB charging cable   *Requires BEARTek Control Module for electronic communication.   Full Gauntlet for module and wrist protection Carbon Fiber Knuckle Guards Pre-Curved Fingers High tensile strength nylon thread stitching used throughout High impact or use areas are all double stitched Bluetooth Module The magic that makes the BEARTek gloves great. This electronic compliment to all BEARTek gloves, this Bluetooth Module performs all of the commands you give through the special finger touchpoints on your glove.  ​ The BEARTek Bluetooth Module is removable and usable in any of BEARTek's glove offerings. Control features such as play/pause, next track, previous track, answer/reject calls. The BEARTek Bluetooth Module works with iPhones and Android phones. Camera Module Our Camera Module was designed for use with GoPro® Products. Connect the module inside an active BearTekTM to activate the finger-touch controls on your gloves to control camera functions. Wireless control includes record/stop video, change modes (video/single shot/burst), and power your camera on and off. These modules were designed for future upgrades and functions so you can stay connected and enjoy your adventures.    +MORE


Here One™

Doppler Labs Inc.

Here One™ is the first all-in-one, truly wireless listening system. With two smart earbuds and a connected app, you can stream music, take phone calls, reduce unwanted noise, amplify speech, access Siri and Google Now, and more. Selectively choose what you want to hear and remove what you don’t using Smart Noise Cancellation. Everything else is just a headphone.  LAYERED LISTENING Control the volume of streamed audio and ambient sound simultaneously. Safely listen to music while riding your bike, or layer live commentary over a game while still experiencing the cheering crowd. Unlike normal headphones, Here One doesn’t isolate you from the world.  PERSONALIZED FOR YOU We all hear the world differently. Here One learns your preferences, provides suggestions based on your environment, and adjusts according to your personal Listening Profile.   +MORE


Wrist Communicator

Rufus Labs

The Rufus Cuff is an advanced wearable device with a revolutionary new take on wrist real estate. With a beautiful 3-inch wide screen, radical design, and reimagined form factor, the Rufus Cuff ends the era of the watch and ushers in the Wrist Communicator. +MORE


Voice-Controlled Enterprise Wearable


We’ve created the world’s first voice-controlled enterprise wearable designed for the hourly employee. From our 1.5oz wearable computer to our suite of communication and productivity applications, every part of Theatro’s solution was made to help hourly employees do more, better. +MORE


Global Tracking Device


Just a thought of not knowing where your children, parents, pets or loved ones affected by either Autism or Dementia are, will give you chills. Wouldn't it ease your mind if you can immediately identify their location? Well, Our Global Tracking Device-WeTraq is the solution you are looking for which allows you to stay connected with your families at all times. Wetraq is a portable credit card sized tracker devised for parents, caregivers and pet owners to track what is most precious to them. This device controlled by Wetraq Mobile App allows you to monitor the location of your loved ones & valuable possessions anywhere & anytime across the globe. WeTraq is the smallest Global Tracking Device that ensures the connection between you and your loved ones will never be lost! +MORE



eyeCam, Inc

REINVENTING THE INTERFACE The future of human interfacing has arrived and it is natural and boundless, adapting in real‐time to any surface, turning your hand and fingers into a touchscreen display, 3D mouse and controller. eyeHand™ the power is in your hand. +MORE


Smart Clothing


Enflux smart clothing has 10 embedded 3D motion sensors. Simply put on Enflux and record the full motion of your body while you exercise. Our app provides real-time, actionable feedback on how to improve your athletic performance, just like a coach. Use the advanced metrics Enflux provides to take your game to the next level. And it’s as simple as putting on a shirt. +MORE


Retail Integration Solutions


Solutions for retail: The web, mobile device and wearable technology have provided new channels of customer engagement but have also dramatically increased complexity. A new level of real-time, 24/7 connectivity is required in order to meet and exceed customer expectations. Connected retail: Retail and Consumer Goods companies are building a deeper and richer relationship with their customers than ever before. To make more informed merchandising decisions, deliver superior service and drive deeper engagement, companies must ensure an anytime, anywhere relationship with customers, partners and suppliers.   +MORE


Intuitive Controller for Virtual Reality


Experience The Unknown with Hapto - intuitive controller for virtual reality +MORE


Latest Hardware & IoT Products


PRODUCTS. NOT PACKAGING. Hardware and IoT innovations are best met in person, not online. Sense: Unconventional AR/VR wearables for the holistic human. Go beyond fitness trackers and smartwatches with connected devices that augment your senses and shift how you feel. Home: Connected devices that enhance how you live, whether at home or in the wild. Elevate your traditional dwelling and active lifestyle with ingenious products that span every domestic space. Play: Thoughtful toys, games, and robots that inspire young minds and creativity seekers with hands-on learning. Designed to pique curiosity and encourage play—with no age restrictions. Move: Products that move or make you move. Drones, e-bikes, motorized skateboards, and more inspire or assist in activity whether riding, flying, or gliding. +MORE


Here Active Listening

Doppler Labs Inc.

Experience Here: With two wireless buds and a smartphone app, adjust the volume, EQ, and effects of the world around you. Use Here Active Listening to personalize every live experience-from an acoustic set to a three-day fest. Hear Your Way: The app’s advanced tools give you dynamic control over your audio environment. Enhance how you listen with volume control, a 5-band EQ, preset filters, and layered effects like bass boost, reverb, and flange. Sound Design: Here is designed to be both comfortable and functional. Powered by Doppler Labs’ patented TruEQ™ technology, the simple and compact true-wireless form factor masks the complexity of the powerful CPU inside. Charged Up: The Here carrying case fits easily into your pocket and holds two additional charges to ensure your buds are always ready to go. A Look Inside: Here’s architecture is an intricate combination of hardware components that enable seamless live audio processing to tailor your audio experience in any acoustic environment, while also optimizing for battery life and efficiency. +MORE


Augmented Reality Devices


The most powerful augmented reality device on the market will change the nature of work. DAQRI SMART HELMET™: is the wearable human machine interface designed for the next-generation worker. Equipped with over a dozen sensors delivering synchronized data about the environment and the user, DAQRI SMART HELMET™ is the most advanced device available designed to increase productivity, efficiency, and safety. DAQRI 4D Studio™: From concept to executed apps, all without coding. An enterprise focused content platform and authoring environment, 4D Studio™ provides scalability by allowing customers to leverage their existing talent to import, mark up, and publish electronic work instructions, PLM content, and other forms of data visualization. Melon™: Track and train focus and related behaviors. The Melon™ headband measures the electrical activity given off by the brain, much like EKG/ECG for the heart. This allows for the classification of certain mental states, such as alert, focused, drowsy, and stressed. This also enables the chronic monitoring of sensor data that reflects specific health and safety cues, such as a potential fall, an elevated heart rate, or a drowsy mental state. ARToolKit™: The world's most widely used tracking library for augmented reality. ARToolKit™ is a cross­-platform Software Developer Kit (SDK) that allows developers to create AR applications for all major platforms – Linux, Mac, PC, Android and iOS. One of the key components of ARToolKit™ is its open source nature. We're creating innovation through community and we're allowing people to build whatever they want for free. It exemplifies our internal focus on developing the core technologies of our industry. +MORE


Coaching Intelligence for Fitness Wearables

Performance Lab

The ARDA Coaching Engine changes the remote coaching paradigm. Currently devices report back your steps, heart rate, or distance covered. ARDA is different. It understands terrain, weather, speed, power, recent performance, and much more in order to provide timely, relevant and trustworthy advice, not just numbers. +MORE


Complete Environmental Sensing


Real-time Air Quality Data Instant and detailed readings from every sensor. Understand hyperlocal environmental levels through individual sensor readings. Scalable system architecture handles everything from personal air quality monitoring to complex distributed sensor networks. See Past & Current Trends Aggregate analytics help you effortlessly understand information across all of your sensors. Trend analysis shows how environmental levels have changed over time. Intelligent data storage for immediate access to both past and current data. Networks with Embedded Security Sensors install incredibly easily and data starts streaming in minutes. To suit every need, sensors can be used on an individual basis or configured into distributed and/or mesh networks. Secure wireless communication comes standard with every sensor so that your data stays yours. +MORE



Chronos Mobile Technologies

Waldo automatically understands your context and shares out just what you want. +MORE


Smart Temperature Patch™


The award-winning STEMP Smart Temperature Patch™ is the thermometer reinvented for the 21st century. The STEMP sensor, medical-grade adhesives, and smartphone apps work together seamlessly to provide immediate, accurate, continuous body temperature measurement. Think of it as the thermometer meets the band-aid. If you have kids, if you have parents, if you have ever been sick, or if you want to manage your health better, this product is for you. +MORE


Indoor Navigation and iBeacon Technology


We provide indoor positioning systems for the following facilities: Shopping malls Airports & railway stations Hospitals & shopping malls Cruise liners Conferences and other large-scale events We are permanently searching and implementing new ways for micro navigation technologies.   +MORE