White label apps

The Shaky but Awesome Future of Retail

Shekar Raman, Birdzi

We live in exciting times. The pace of progress in technology far outstrips the pace at which we are coming up with ideas of its applications. Hence the endless stream of exciting startups that come up with new and innovative ways of applying the technology and changing the way we live our lives. Exciting times indeed. There are however a few things that seem to take forever to change and are at contrast to everything else that is happening. Take for instance the retail industry—arguably one of the oldest and most established industries. For years, things have been done a certain way, and the adage ‘if it ain’t broke, don’t fix it’ seems to be a recurring theme in this sector. Innovation meets inertia, and the result is often slow, sluggish progress. But as Dylan said, ‘the times, they are a changin’ . The technology innovation and competition to traditional brick-and-mortar is forcing traditional retailers and even supermarkets to sit up and take notice and start thinking about changing the way we have thought of retail. In particular focus is the astronomical adoption of the smartphone. In eight short years since the first iPhone was released by Apple (some people may argue that smartphones existed before that, but let’s not go there for now), 80% or more of the phones sold in the market are smartphones. More importantly ‘connected’ phones. Last year, mobile overtook desktop as the #1 way to access the Internet. Retailers have started to realize both the power that is in the hands of the consumer to research before they buy, and their own ability to reach the customer proactively with personalized recommendations.  In the mid to late nineties as the reach of the internet exploded and e-commerce seemed to be engulfing the world, the birth of Amazon, eBay, buy.com, and countless other imitators, seemed to suggest that brick-and-mortar is dead. Now, almost 20 years later, brick-and-mortar retail still accounts for more than 95% of retail sales. Long live ‘the store’! Humans are social animals, and as much as the convenience of online shopping is enticing, our very nature thirsts for interaction and exploration. So what does all this mean? There is not a minute in our daily lives that we are separated from our personal devices (looking at my kids, it seems like a minute is a long time to be separated from the phone!). This presents a huge opportunity for retailers to stay connected with customers in ways never before thought possible. However, it is only those retailers who can figure out how to keep the interaction personalized and subtle that will win the race to being effective retailers of the future.  Dealing with promotional emails from e-commerce sites or retailers has become a job in itself, and people setup email accounts just to manage that. Clearly, mass promotion is at best annoying, and given the pace of our lives, hardly effective. It seems so 2000s. The future is about personalization. Its about, ‘just let me know of things relevant to me’ at the right time and place. Doing this was unimaginable a decade ago. Only a good friend could judge your mood, intent and based on their intimate knowledge of your personality say the right words. Just imagine your local supermarket doing that with your shopping needs. Understanding your personal preferences, shopping cycle, intent and budget and suggesting (and notifying) items you may be interested in. Not in an obscene, ‘in your face’ way, but in a ‘friendly’ manner, with your best interests in focus. With the advent of big data platforms and cloud technology, processing massive amounts of data in short order and deriving insights into individual shopping behavior and then proactively suggesting products and services is now a reality. There are several exciting startups that promise just that. So what’s the hold up, why aren’t retailers flocking to this trend, or wait.. can they? If there is one obstacle that stands between most traditional brick-and-mortar stores and the future, its data. The quality of data that most retailers have on their legacy systems simply does not lend itself to the emerging platforms. We are talking about abbreviated, truncated, misspelled, crude, and just plain poor quality data. All our big data platforms, machine learning, artificial intelligence, deep learning platforms require one thing. Good clean data to learn from. Retailers who can address this fundamental issue and bring about change in how they handle and store data will put themselves in a position to own the future and offer a level of personalization that consumers will come to expect in the future. Amazon recently announced that they are planning to open up about 2,000 stores nationwide. With the quality of data they hold, I would be surprised if they don’t become a major brick-and-mortar presence, threatening even the most established players. If traditional stores don’t make fundamental changes and pay more attention to how data is collected and stored, they stand to see the ground slipping away under their feet, while trying to figure out how to hold on to their customers. The future of shopping is closer than you think, especially if you have good clean data! +MORE

Are you Leaving Profits in the Basket? 10 Secrets to Increase Basket Size Week After Week

Dan Dashevsky, My Cloud Grocer

Independent supermarkets that offer products both in-store and online have an online basket size averaging between $120 and $184, based on the recent Brick Meets Click study. This compares favorably to Amazon Fresh at $84; Instacart, $98; Fresh Direct, $105; and Peapod, $147, as reported by 1010data. Out of 19 independent banners participated in the BMC study, Breadberry supermarket in Brooklyn, New York, had an online basket size of $184, the largest reported. Many of MCG’s clients have similar or even larger basket sizes than Breadberry’s. These 10 secrets have enabled our clients to achieve such outstanding results.   1.     Speed matters. Website visitors tend to care more about speed than about the bells and whistles we might be tempted to add to our websites. Google did an interesting experiment with regard to load times, asking web surfers if they would rather see 10 or 30 search results at a time. The users agreed that 30 results per page sounded like a good idea. Google then implemented this on some of their results pages. The shock came when traffic to pages that displayed 30 results dropped an astounding 20%. Google then tested the loading time difference between the 10- and 30-result pages. They found that this was just half of a second. So page loading time has been shown to be a crucial factor in user retention. It is also becoming a more important factor in search engine rankings. 2.     Product photography. The images on a site are another important factor. High-definition, mouthwatering pictures make a big difference when it comes to food shopping. Many website owners opt for the easy solution, and only display product images they can easily obtain from publicly available databases such as Kweeki and Item Master. These databases do not include all products, however, and image quality is often poor and inconsistent. The time and effort invested in high quality product photography to ensure that every product carried in the store is online and has a beautiful image pays good long-term dividends. 3.     Less is more. Instead of cluttering pages with as much product info as possible, keep it simple. Make the product image and a brief description the center of attention. Then you can add to the page some relevant and popular products to help customers remember to buy products that they may otherwise forget. 4.     “Shop by recipe.” Customers are looking for creative ideas to keep their meals fun. With a Shop by Recipes feature, they can find a recipe, click, and send ingredients to their shopping cart. The more interesting it is to browse your online store, the more your customers will buy from you. 5.     “My favorites.” Customers complete their shopping list much faster when they start with a pre-populated list of the products they normally buy. Once they are done with the basics, they have time to browse for more products, adding to the total basket size. 6.     Digital circulars. Everyone loves savings, and the more the better. Having plenty of items on weekly specials not only increases your in-store traffic but also increases your online basket size. Your printed flyer can only fit a limited number of items before it begins to look like a flea market and becomes impossible to read. Online, there is no limit to how many items you can display on special. Customers simply flip to the next page and keep on adding savings to their shopping cart. 7.     Quick re-order. By giving customers the ability to quickly send all the items from their previous order directly to their shopping cart, you’re simplifying their life and minimizing the possibility that they may forget an item or two. 8.     Keep it fresh. Let’s face it, shopping for groceries is not a recreational activity, but if you keep on introducing new products, it becomes more interesting, and this too will be reflected in your basket size. 9.     Accurate order fulfillment. Customers who are using your online order service are doing so for convenience, They want to save time for other priorities. If you fulfill their order quickly, and most important, accurately, you will see many more orders and higher order amounts now that they have trust in your service. Many MCG clients see increase in online basket size with customers who are placing their third and fourth orders. Once they develop the trust in your service, they will reward you with loyalty and larger basket sizes. 10. Good customer service. As in brick and mortar stores, good customer service is the key to success. This is what differentiates you from your competitors. Be ready to replace the not-so-fresh strawberries that a personal shopper put into a customer’s bag by mistake. Customers will buy more online from you if they are confident that if something is not satisfactory you will take good care of them. +MORE

Crowdsourced Picking&Delivery for eCommerce

ReadyCart.co

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Crowdsourced Picking&Delivery Technology for retailer's eCommerce solution - laser focused around maximizing customer satisfaction and retailer profitability. ReadyCart Crowdsourced Picking&Delivery Technology Crowdsourced network build and eCommerce integration Retailer specific training collaboration and creation Network onboarding and ecosystem to handle training, scheduling, payment etc. Crowdsourced Picking&Delivery Technology  Picking&Delivery App Delivery Analytics Portal +MORE

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My Cloud Grocer Solution Guide

CART

My Cloud Grocer provides a retailer-branded online shopping solution to supermarket retailers. The online shopping site is responsive (will display properly on desktop, smartphone, and tablet screens) and features fast load times and payment functionality using token technology surpassing PCI compliance. My Cloud Grocer provides the retailer with support for picking, managing, and delivering orders. The company’s retail clients have experienced increased overall sales, due to reduced scatter... +MORE

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Darius™ for Retail

Darius Technologies

Darius for Retail is a fully integrated, cloud based shopper engagement platform. Darius delivers proven and measurable return on investment, by allowing retailers to put their shoppers at the center of everything and making it easy to engage and influence them pre-store, in-store, and post-store. Darius allows retailers to design, manage, develop and, measure interactions with their customers throughout the entire shopper journey.  The ‘tech’ bit: Darius™ is a modular ‘ecosystem’ retail technology platform that is designed to integrate and allow interaction with any existing retail systems and solutions such as Beacons, WiFi, dynamic shelf illumination, or e-coupons, and so on, to make continuous engagement with shoppers possible, wherever they are on the path to purchase. The customer experience bit: Darius™ allows retailers to put their shoppers at the center of everything by making it easy to engage and influence them pre-store, in-store, and post-store. The business bit: Darius™ delivers proven and measurable return on investment. That means more shoppers in-store, more often. It means attracting new and hard to engage shopper types. And it means bigger baskets and the increased spends that comes with that. It makes marketing budgets and, where they may already exist, retail tech investments work so much harder. +MORE

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End-To-End eGrocery Solution

Self-Point

(1)

Self-Point provides the very best online grocery experience: Order picking is seamlessly integrated with your existing point of sale (POS) solution. It’s as if you scanned the item at the checkout counter! Custom branded online grocery e-commerce site with pictures of each item and updated pricing directly from your current POS solution. Tablet app and mobile app for instant picking and scanning of groceries. Customers can order across all platforms including the website, mobile app and tablet. Custom branded marketing package to promote your new online grocery store. Detailed analytics of storewide sales and individual customer trends. +MORE

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Managed Online Grocery Solution

My Cloud Grocer

(5)

We launch and manage e-commerce websites for supermarkets. Our clients win the fiercely competitive omni-channel battle for customers.   You enjoy all the benefits of a fully managed, branded, fully integrated proprietary website. And you retain ownership of your customers. We leverage a state-of-the-art enterprise platform for efficiency, and then as developers we customize to meet the unique needs of our individual clients.  We don't stop at launch. We optimize on an ongoing basis to provide your shoppers with the ultimate online experience. That's why our clients get online sales at a rate far higher than current market trends, and without retail cannibalization. It's fast, highly secure and surprisingly affordable. If you're ready to launch an advanced e-commerce website or optimize your current e-commerce website, then let's talk.  +MORE

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Freshop

Freshop

(1)

Freshop provides a friendly, powerful shopping destination that will make your customers happy and loyal. Online commerce sales are increasing every year and consumers are more and more comfortable ordering produce and other perishables online. To compete grocery stores must become destinations and Freshop makes your digital presence a strong destination to complement your in-store experience. Our team has worked with some of the top minds in grocery and we have layered those experiences with our unsurpassed knowledge and skills in the digital world. Web, social, search, commerce and analytics are what we live and breathe. Freshop is easy to use on any device. Web visitors can explore all of your products and services and quickly plan their meals and shopping. Your mobile customers will have the full power of the system with streamlined experiences to exceed their expectations, driving more business to your stores.   +MORE

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Personalized Shopper Engagement Suite

Birdzi Inc.

(5)

Birdzi’s Personalized Shopper Engagement Suite is made up of the following components: Personalization Engine - Proprietary algorithms track individual shopper profiles & behavior and score offers & content for each shopper based on objectives Digital Touchpoints - Connect with your shoppers through your own branded mobile app, web and email In-store Engagement - Empower your shoppers to search and locate items in-store and receive relevant offers in the aisle through beacons Offer Management and Analytics - Build and manage offers and track performance in real-time To find out more click here. +MORE

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Digital Foodie

Digital Foodie Ltd.

Digital Foodie Ondemand provides a fully customizable SaaS platform for digital grocery. The platform is used by major retailers and brands, operating currently in North America, Europe and Asia. For consumers, Foodie provides apps that empowers people to shop online, consume smarter and eat better. Foodie delivers highly personalized food and product recommendations that make everyday shopping easy and fun. For retailers, the platform provides all the tools needed to run modern digital operations including click and collect service and home deliveries. Digital Foodie Ondemand platform is currently available on web, iPad, iPhone, Android and Windows Phone. Digital Foodie is venture-backed by US based e-commerce growth fund, Blackdragon Capital, and part of their EnterWorks Holding group portfolio. Today they employ grocery industry experts and technology specialists in two different continents and several locations. Foodie’s award-winning recommendation technology ensures truly personalized omnichannel experience for consumers, increasing loyalty and sales. The service enables consumers to create and share shopping lists, make click & collect and home delivery orders and plan their weekly menus with “one click to cart” –recipes.  Foodie’s fulfillment tools are designed for real-time order management and they enable cost efficient picking and delivery processes. For back office Digital Foodie provides all the administrative tools needed for creating and managing store content and for monitoring, measuring and optimizing service performance. Foodie’s platform scales from independent store owners to very large enterprises.   +MORE

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Mobile Checkout

FutureProof Retail

The Mobile Checkout retail platform digitizes brick and mortar stores, bringing the convenience and personalization of eCommerce to physical retailers and their customers. Mobile Checkout Eliminates the Lines Mobile Checkout is a brandable iOS and Android app, a better system than self-checkout for the complete shopping experience from scan to payment. Private White-label Retailers deepen the customer relationship and own the install by deploying the platform as their own-brand staff and shopper apps. Scan Products Customers scan and bag while shopping. Mobile Payment Pay securely with credit card or mobile wallet directly through the app. Skip the Line Customers never wait in line to check out. Customize to your needs Expand the system with functionality like loyalty programs or counter service mobile ordering.     +MORE

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Would You Like to Delight and Inform Your Online Shoppers

John Hoyne, SYNQY Corporation

Last week, SYNQY was named as a finalist in CART’s Virtual Pitch Event. We’re among an impressive few chosen from hundreds of applications. So, who are we and what does SYNQY do for retailers? SYNQY provides a managed service for retailers to bring online shoppers rich content from manufacturers. We do that at the point of sale, which is the critical piece. To do this, we match manufacturer-branded content to the products on the retailer’s site and then pay the retailer a revenue share. If we think about what shoppers want, they’re looking for basic product information, but also rich product content. That can take the form of videos, product comparisons, as well as promotional content like new products, innovations, and in grocery, recipes and the upcoming SmartLabel content. Delivering all of this at the exact time that consumers are making buying decisions is key. It’s also very important to provide that content to the consumers on the retailer’s website because more and more consumers are going to leave and find it somewhere else – and maybe never come back. But there are numerous challenges in providing content on the retailer site, one of which is that the content typically resides with the brand and not with the retailer. In addition, the content is always changing. As a result, it’s almost impossible to keep it up-to-date.  So, what if you could crowdsource from manufacturers the content customers are looking for? And what if it wouldn’t cost you anything? And what if it would enhance the buying experience and increase product consideration and sales? And you got paid for it? Well, SYNQY can deliver on those promises. SYNQY delivers enhanced content to delight and inform the shopper. SYNQY has a proven track record in the retail space.  Tony Mercado, Marketing Development Manager, Car Electronics Sector at Kenwood said, “ The appeal of SYNQY is it allows us to give shoppers on our retailers’ websites a branded, rich media content experience that we can easily update to stay fresh and reflect our latest products and promotions.  It also keeps the shoppers on our retailer’s website, encouraging them to execute their buying decision with that retailer.” The key is that retailers deliver rich brand content at the point of sale and shoppers never leave the site.  The way this works is that the manufacturers upload their content into the SYNQY system and the retailer simply installs one line of code on their website. It takes about 10 minutes and it’s up and running. Last year, we ran a test of about 14 tier-1 CPG products and for those users who clicked on the SYNQY, we experienced a 65% increase in consideration and a 40% increase in purchases. Those are significant increases and SYNQY is definitely having a positive impact on sales.  We are working with clients in the grocery space, such as Albertsons, Safeway, Nestle, Dr. Pepper/Snapple, Unilever, WhiteWave, VONS, Randalls, PepsiCo, and Pavilions – some of the leading CPG manufacturers and retailers. With our business model, we collect fees from the brands to post their content onto a retailer’s site and then we pay the retailer a revenue share from that fee. Seems like a no-brainer for retailers. SYQNY brings the retailer an enhanced shopping experience for consumers. We increase product consideration and sales and bring a new high-margin site-monetization capability. And we do all of this at low risk, with minimal effort, and at no cost to retailers. +MORE

You Snooze, You Lose. The Time for Grocery Innovation is Now

John Hoyne, Synqy Corporation

Some grocers today are still reluctant to really commit to the online grocery experience. But if you read the headlines, you know that Amazon and Walmart are poised to gain unprecedented online grocery market share. “2017 may be the year for supermarket digital experience,” “Wal-Mart Takes Another Step Forward With Chinese E-Commerce Giant JD.com,” and “AmazonFresh drops to $14.99 per month for Prime members” are what we’re reading these days and it’s clear that online grocery is a hot and evolving market. Online grocery shopping needs to be more than just a shopping cart. That’s a start, but not a way to win. Grocers should consider the omni-channel way people want to shop and build a flexible approach to meet those needs. For example, how do grocers use content to help information-hungry millennials reading nutrition labels to look for GMO- or allergen-free products in-store or online? What about impulse buys? How are those opportunities fostered in ecommerce? Bringing relevant and persuasive content to online grocery shoppers is not just important, but imperative over time. So the options of “wait and see” or having a simple online shopping cart really aren’t options at all. Bringing branded content from manufacturers to online grocery shoppers, along with more nutritional data, and perhaps recipes or suggested products, are all ways to engage shoppers, provide better and cross-merchandising, and grow each shopping cart. This requires that grocers embrace ecommerce and make it a better consumer experience, as opposed to just an online experience. Consumers are savvier today and demand more of online retail; they are now doing the same in grocery. And with more options like AmazonFresh, Walmart and others now participating in the online grocery market, shoppers aren’t limited to local stores. If grocery chains snooze, they’ll lose for sure. +MORE

Pace of Innovation -- Shattering the Status Quo

Gary Hawkins, CART

Retailers are shellshocked by the increasing pace of technology fueled innovation that is transforming and disrupting the industry. It seems not a week goes by that we don’t read about yet another new competitor entering the grocery space or some new innovation being rolled out by an existing competitor. Case in point: Kroger’s recent announcement that it is deploying its Shop, Scan, and Bag self-shopping solution at 400+ stores. This in response to Amazon’s cashier-less Go store pilot and Walmart’s similar self-shopping solution. Supermarket retailers are challenged on several fronts relative to innovation. It is nearly impossible for a retailer to be aware of all the new innovation entering the market. As an example, CART reviews an estimated 100 new solutions each month. Beyond awareness though is the challenge of deciding what areas to focus on (supply chain, distribution, marketing, store operations, etc.) and deciding what specific solution to pilot. And then having to decide what new capabilities to deploy across operating stores. Having efficient operations, quality foods, and great pricing and service is simply the cost of entry to supermarket retail. The new battleground is innovation. This is a new world for retailers to navigate. As an example, we see too many retailers implementing different digital capabilities in a piecemeal fashion rather than working towards a cohesive and comprehensive platform. The self-shopping capability mentioned earlier is a great example. Some retailers are trying to implement this kind of capability through a third-party app or a separate app rather than bundling it into one mobile app for their customers. Shoppers are after an omni-channel, seamless experience, not being forced to interact with different apps or systems to do business with a retailer. CART is here to help. We’re able to leverage our strong retail experience, industry knowledge, and unique insight to new capabilities and innovation flowing into the market to help retailers understand where they are today relative to their competitors and best-in-class retailers. Developing an innovation roadmap is important to help in prioritizing what new innovation to focus on and to create a foundation capable of adapting to new capabilities and technologies as they come into the market. +MORE

Making Online Grocery Easy and Affordable for Every Grocer

Josh Ray, ShopHero

The Food Marketing Institute (FMI) and Neilson published a study in January 2017 on the growth and future of online grocery. Among other things, they forecasted that nearly 20% of annual grocery sales would occur online by the year 2023. That was a very bold prediction about a developing part of the industry that many retailers weren’t sure about. Many I spoke with around that time had mixed feelings about online grocery.  “We tried it in the 90s and it was a big failure!” It’s true online grocery failed in the 90s. That was a long time ago and so much has changed since then. It may be tough to remember life without everyone’s favorite addiction – their smartphones – but believe it or not, there was a time when you couldn’t access everything in the world at a moment’s notice. Technology has changed the way we buy everything, and grocery is just starting to catch up. Online grocery is growing faster than anyone imagined. Amazon spent $14B acquiring Whole Foods, instantly gaining 400 distribution centers around the country from which to provide same-day delivery of grocery (including perishables). Walmart and Kroger offer online ordering in over 1,000 locations each, with plans to double the number of locations offering the service in 2018.  We’ve been working with grocers for years and watching the changes happen right before our eyes. Three or four years ago, there was a single workshop on eCommerce at the NGA show in Las Vegas. This year, there was an entire track dedicated to technology with a major emphasis on online grocery. This January, FMI and Neilson published a new study forecasting 20% of annual grocery sales to be online by 2022. In one year they saw enough growth, customer demand, and technology improvements to speed up their projections from 2023 to 2022!  Hometown grocers face more competition than ever, but they also have more opportunities to distinguish themselves from the big box stores today. Their size allows them to be more nimble and provide an eCommerce experience tailored to their community and their shoppers. The level of service they provide has always been better than the national retailers and with the right tools they can ensure their shoppers get the same great experience online that they expect in store. ShopHero is proud to work with 100’s of these hometown grocers across the country, helping them offer online ordering. ShopHero provides a while-label eCommerce site that is customized for each individual retailer. Grocers are often surprised at how easy it is to get setup with ShopHero. We work with every point of sale (POS) system, loyalty program, and wholesaler. We’ve done all the heavy lifting so the retailers don’t have to, which means stores can get online in one day. We provide images, product descriptions, nutrition facts and more for everything in the store. Our unique approach allows the store to focus on what they do best – serving their customers – while we take care of the rest. Just getting online isn’t good enough. Retailers need a true partner who understands the importance of providing world class service on every transaction. We are proud of our reputation in the industry as the best option for grocers who want to be online. We’ve built that reputation on a few key tenants – service, technology, and price. Service We truly understand the important of customer service and don’t just talk the talk, but we walk the walk. We provide live shopper support that your customers can access via email, phone, or chat. This means we are on the front lines with you. We hear the questions, comments, and concerns your shoppers have, and we make adjustments accordingly. ShopHero is the only online grocery vendor to offer this service. Technology We’ve made our technology as simple as possible, so that every grocer (even your grumpy uncle) can easily work with it. We really do all of the work to get you setup, you don’t have to worry about anything. We provide a store rep to work with you on training, support, and more – and he is available 24/7 to answer all your questions. Price We know many retailers can’t afford large setup fees and even larger monthly fees. Online grocery shouldn’t be expensive, it should be easy and affordable. ShopHero provides the industries only eCommerce plan with no monthly or annual fees. Really. No catch, no hidden costs. We value our partnerships and have structured our service in a way to show that. If you own a grocery store and you’re not online yet, we need to talk. If you’re online, but you’re paying too much or not getting the results you should, give us a call. I would love to hear about your store as well as your concerns and goals with online grocery. Our online grocery specialists work with retailers everyday. They understand the challenges and concerns you have and are happy to provide a complimentary consultation. +MORE

SYNQY Brand Engagement Platform

SYNQY Corporation

SYNQY uses cloud-based technology to transform manufacturers’ brand experiences across their reseller networks. We combine a network of intelligent touch points called SYNQYs (pronounced sync-ee) with a SaaS Brand Engagement Platform that makes it easy to create and manage these SYNQYs. SYNQY’s patent-pending matchmaking technology dynamically associates high impact, manufacturer-provided content with their corresponding products – without the need for custom coding by the retailer. With a single line of code inserted through a retailer's tag management platform, SYNQY solutions automatically identifies which products get rich-media, persuasive content and adds that content next to the correct product at the point of sale. As a result, retailers can roll out the solution in minutes and shoppers will have access to the information they are seeking to make better product purchase decisions. We have proven evidence this works in both low-involvement purchases such as grocery and high involvement products such as generators, stereo equipment and even semiconductors.  SYNQY can be used on dynamically-driven ecommerce retail sites. It can also be used across dealer networks, blogger sites, factory-direct retail sites and public relations.  The SYNQY Brand Engagement Platform is the underlying technology that allows SYNQY to run many retailer/application-specific offerings.  SYNQY has launched SYNQY | PROMOTE, which is an application that delivers rich media promotional content onto loyalty/coupon pages, product listings, product detail pages and independent dealer networks.  SYNQY recently launched SYNQY | SMARTLABEL retailer solution that automatically identifies which products have associated SmartLabel content and adds that content next to the correct product at the point of sale. As a result, retailers can roll out the solution in minutes and shoppers will have access to 350 product attributes, including GMO information and allergens on thousands of products. +MORE

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eCommerce and Home Delivery Solutions for Grocers

ShopHero

(2)

ShopHero provides online grocery and home delivery solutions for grocers. We're more than just another eCommerce company. We've built a digital customer engagement platform from the ground up that's easy to use for you and your shoppers, and works on all devices. Shopper habits are changing and it's more important than ever to keep up. In 2016, 5% of all grocery sales were online and industry experts are forecasting that number to reach 17% by 2023. Online grocery is no longer a nice to have feature, it's a must have for every successful supermarket. Stores that neglect this growing segment of customers are missing an opportunity to grab market share and risk losing customers to other online options.  We offer a true end-to-end platform that includes building and managing your online grocery site, fulfillment and delivery, and highly targeted marketing personalized for your customers. Using advanced data analytics and integration with your POS we promote your highest margin products to the customers who are most likely to purchase at just the right time. In addition, our platform learns your customer's habits and we're able to provide a unique digital commerce experience for each shopper. This leads to an average basket that is 3.5 times bigger than the average in-store purchase. Online grocery is here and your store can be online in less than two weeks. Contact us today, we'd love to learn about your goals and discuss ways we can help. +MORE

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iOS & Android app development

Appus Studio

Design and development of mobile applications for iOS (iPhone, iPod & iPad) and Android platforms. Distribution to App Store and Google Play is free of charge service. +MORE

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Kitchology

Kitchology

Kitchology is the first company to create an integrated social cooking platform for the 160 million people dealing with special diets and the suppliers who sell to them $500B in groceries every year. It is available on the web and as free app. Consumer find a recipe of interest? Using machine learning, we substitute ingredients creating a set of better new recipes taking predicted pantry stockings into account. A recipe can be modified typically  to up 15,000 variations to accommodate diets. Consumers plan to shop? We prepopulate shopping lists, suggest additional ingredients to buy, and make product recommendations. We stay with the cook during the cooking process and use a social graph to connect them with others. Suppliers use Kitchology for access to unique analytics used for marketing and product design. They also publish content and present offers on the platform while the consumer is doing meal planning and shopping. Kitchology is big data for special diets.  +MORE

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MWG Marketing Services

MyWebGrocer

MyWebGrocer provides the most technologically advanced grocery solutions today. Our offerings include planning & shopping platforms, mobile & social tools, along with digital circulars, recipes, shopping lists, coupons, and store location services. Having a great online destination is just one piece of the puzzle - engaging with your customers and getting them to your site is another. MWG Marketing Services provides a suite of tools and services to broadcast your content and promotions across the web through multiple digital channels, build interactive destination pages, and keep the conversation alive with personalized messaging. +MORE

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Solutions for Retailers

MyWebGrocer

Online Grocery Shopping: MyWebGrocer provides the most technologically advanced grocery solutions today. Our offerings include planning & shopping platforms, mobile & social tools, along with digital circulars, recipes, shopping lists, coupons, and store location services. Planning Tools: Seamless mobile and online integration links together interactive store locators, digital circulars, online recipes, coupons and shopping lists. Our planning tools help customers shop, plan and save money wherever they are, whenever they want. Marketing Services: Having a great online destination is just one piece of the puzzle - engaging with your customers and getting them to your site is another. Marketing Services complements the Planning and Shopping Environments with a suite of tools and services to broadcast your content and promotions across the web through mutiple digital channels, build interactive destination pages, and keep the conversation alive with personalized messaging.  Professional Services: MyWebGrocer offers a suite of Professional Services that builds on and expands our digital capabilities to deliver IT enabled solutions to the retailer in the grocery store marketplace.  Ad Platform: Reach consumers at the point of decision and put your brand in front of the largest audience 100% focused on groceries. My WebGrocer works with 130 retailers, representing 10,000+ stores. Advertisers on our network recognize and benefit from the ability to influence consumers in planning and purchase mode.  +MORE

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Solutions for Brands

MyWebGrocer

MyWebGrocer Media: Reach consumers at the point of decision and put your brand in front of the largest digital audience 100% focused on groceries.  Marketing Solutions: Our native content and tools, weekly sales information, diverse grocery audiences, and valuable data about online grocery shopping habits is what makes us stand out. Marketing solutions help your brand stand out on grocery retailer sites, and many of these approaches can be applied across the web when you need additional reach and want to support broader shopper marketing initiatives.  Data & Insights: We help our advertisers to understand the value of reaching digitall engaged shoppers, and learn about online behavior that can inform media strategy. MWG offers a variety of studies to gauge campaign impact, provider a 360 degree view of consumer behavior.  Audience Extension: Identify preferred geographic, demographic or purcahse intent user segments, and MyWebGrocer's media optimization team will target consumers across the web to drive retailer engagement and product awareness. Leverage the full complement of MWG dynamic ads, circulars content, brand destinations and audience data & insights. Maximum reach, maximum awareness and measurable impact to in-store sales.  +MORE

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Omni-channel E-Commerce Platform

VIC

VIC's E-Commerce and Shopping Trip Planning platform brings everything together under one integrated web site so you can offer your shoppers real time access to shop your stores, manage loyalty accounts, clip digital coupons, view circulars and create shopping lists. It creates a shopping destination that is tailored to your brand, your systems and partners so you can differentiate. You can upsell, cross-sell and personalize your website with intelligent targeting and content. Your employees can fulfill online orders with live in-store fulfillment tailored to their jobs. The platform extends to stores with seamlessly integrated kiosks and digital signage for true omni-channel capabilities to drive in-store purchasing decisions. Additionally with email, text, voice and location based technologies, it delivers marketing tools to reach shoppers or let shoppers reach you no matter where they are. You can drive your own digital strategy no matter what the current and future competition is, with complete enterprise customization around your market, strengths, and marketing message. +MORE

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TONE

The TONE Knows, Inc. ("TONE")

TONE, in it’s most simple form, is “audio-beacon” technology. An instantaneous direct-to-device marketing & analytics technology platform, TONE uses imperceptible, embedded audio “tones” to deliver contextual content directly to mobile devices WITHOUT THE EXPENSIVE HARDWARE. We integrate the customer’s entire brand journey. +MORE

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How Marketers Can Use Augmented Reality to Their Advantage

Serena Garner, Y Media Labs

The world of advertising has been in the midst of developing for several years now. With the multitude of types of media vying for consumer attention, top creative digital agencies are rushing to keep up with innovation at every turn. One of the most recent strategies to emerge is augmented reality companies launching marketing campaigns with everyday brands. Untouched Marketing Potential Augmented reality truly entered the consumer conscious with the advent of Pokémon Go. In the game, adding imagery to the real world encourage users to immerse themselves more fully and engage more greatly with the experience. This is only the tip of the iceberg when it comes to the possibilities augmented reality offers. The marketing potential for augmented reality enhancement is predicted to be almost a trillion-dollar industry in the next ten years. As brands discover new ways to integrate their messaging with how users consume media, augmented reality will create incredibly detailed advertising experiences tailored to individual consumers. American consumption of media has reached an all time high, and augmented reality offers the promise of sustained contact and connection at any time of day. Major companies are already exploring new ways of enhancing shopping experiences. Products like Google Lens, which can identify objects with a phone camera, will provide instant access to consumers to a wealth of information about what product they’re focusing on. Meanwhile, the marketers utilizing this technology gain consumer insights, like how long users are viewing their products and what other products they viewed, all in real-time. By integrating this idea with  glasses equipped with augmented reality software, the way we see the world will be changed.  The headset market is already projected to hit 500 million sales in the next ten years. Bringing augmented reality technology outside of the smartphone expands its application, utility, and ease of use for consumers. Understanding Consumers Like Never Before Apple has released ARKit, a new platform for developers to create augmented reality experiences. The framework can recognize the visual space around an iPad and blend new objects and information directly into this real-world setting. What the ARKit’s development signifies is the start of shopping and advertising becoming an immersive experience. With augmented reality technology becoming more accessible, it makes it easier for marketers to harness its power for highlighting brands in stores or even sending information and imagery to headsets as customers walk down the street. With augmented reality development, the opportunity also exists for enhancing a brand’s market research. With integration of GPS, for instance, a company can know where a consumer is located at a given moment and then offer nearby discounts or opportunities. As they build detailed consumer profiles, they will be able to not only respond to individual needs, but also anticipate them. These new products will use machine learning and artificial intelligence processes to deliver the things that matter to consumers most. Imagine reading a book review, then being offered ways to purchase the book seamlessly. Or, watching a video about a vacation spot, and your augmented reality glasses highlight a travel agency when you pass one later in the day. Augmented reality takes the pre-existing benefits of audience targeting and increases them by providing  immediate feedback based on real-time behavior. Online shopping will become a more confidence-inducing experience, too. Imagine being able to see how a sofa will look in your living room in accurate scale and design before you get it home. Already, shoemakers are offering customizing opportunities that let buyers see completed designs before they’ve ordered. This  reduces product returns and increases sales conversions, which all hints at improved customer satisfaction and loyalty. Managing an AR Marketing Strategy Another opportunity for innovation will be companies that understand how to make sense of all this data for the consumer. Instead of being bombarded by floating ads, highlighted merchandise, or random media at every turn, consumers will need trusted software that will curate all this information into a more streamlined, personalized experience. These firms will join forces with brands and companies to provide creative, informative, and customizable augmented reality experiences with enormous sales potential. Marketing professionals will need to be work with both the management platforms and brands to produce strategies that target consumers with precision. Additionally, they will need at least a basic understanding of augmented reality technology, its related hardware, and how best to utilize its features for improving their marketing strategy. AR Marketing is Already Happening A recent DeLoitte survey demonstrates that companies are moving into the augmented reality space. Almost 90% of mid-size firms surveyed indicated that they are already deploying augmented and virtual reality enhancements to their products and marketing. The time is now for exploring how your brand will leverage augmented reality in a marketing strategy. This can pertain to advertising, how people interact with your products or services, or any other form of augmented reality’s vast applications. Regardless of the route you take, augmented reality continues to prove its potential in marketing as an engagement and ROI booster. +MORE

Y Media Labs

Y Media Labs

WE'RE IN THE BUSINESS OF MAKING THINGS THAT MAKE A DIFFERENCE We believe that if we make a difference for your customer, we'll make a difference for your business, too. From apps to websites, to AI and emerging technologies, our work has featured in Apple Commercials, Gartner's Magic Quadrant and Webby Awards.  DIGITAL PROJECT MANAGEMENT SERVICES  Many agencies rush in on launching the mobile product before taking the necessary steps needed in crafting an appropriate strategy. We choose to start with why you should develop a mobile design before helping you turn that idea into a comprehensive digital branding strategy. DIGITAL BRANDING & ONMICHANNEL PRODUCT STRATEGY - CROSS PLATFORM MOBILE DEVELOPMENT SERVICES Multiple factors contribute to the overall success of a digital branding strategy, such as the overall look and feel, the app performance for an omnichannel customer experience, the specific use cases of an app and an intuitive user experience. All of this falls under the mobile app strategy, which a digital brand strategist can assist in developing and executing. With the help of mobile product managers, you can craft a branded image that leads to success, from the app development stages through the app launch. APP ANALYTICS & USER ENGAGEMENT STRATEGY   Creating beautiful and intuitive mobile designs that serve the immediate needs of a user is great. Developing a digital branding strategy that will make your product known and downloaded by millions of users is even better. And that’s what we strive for here at Y Media Labs. No digital design is truly successful unless you have a very clear mobile engagement strategy on how to capture audience insights. Additionally, you need app analytics tools in place to measure user engagement. OUR UX DESIGN PROCESS - HOW WE DEFINE THE USER EXPERIENCE  At Y Media Labs, we have a rigorous lean mobile design process to create our award-winning apps. We have developed, adjusted, and perfected this process over time to make sure that we meet our clients’ business goals while creating an amazing user experience. By integrating our proprietary user research methodology into our UX design process, we make sure that every product created fulfills both client and customers’ needs.  IOT & WEARABLE APP DEVELOPMENT SERVICES  We are a fully staffed IoT development company  prepared to take your wearable and IoT innovative ideas to the next level by leveraging emerging technologies. We are a top full service design agency with proven success in IoT and wearable application development across platforms. +MORE

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How to Build and Scale a Successful Pickup Program

Jaron Waldman, Curbside

The double digit sales growth opportunity for retailers is Buy Online, Pick Up in Store (BOPIS) and  curbside pickup. 66% of shoppers have used BOPIS in the last 6 months and 90% of retailers are expected to offer BOPIS by 2021. Retailers like Lowes are now seeing 60% of their online orders being picked up in stores and Target saw a 10% increase in orders while testing of its curbside pick-up service. It’s probably clear by now that you need a pickup program, but how do you get started and what factors determine whether a program will be successful? Technology Any successful mobile order ahead program starts with the right technology. Companies need the right tools to consistently deliver exceptional pickup experiences that provide convenience and expected time savings for the mobile customers. Your mobile order ahead technology should integrate easily into your existing mobile app, provide an interface that simplifies fulfillment and handoff for store personnel serving order ahead customers, and provide accurate and reliable arrival alerts so you can deliver 5-star customer experiences, every time. In the past, businesses have only had available low-accuracy technologies like cameras, geofences and beacons. Unreliable technology meant that processes required that customers checkin, designate a specific pickup time, and/or reach out to the crew by phone if anything changed. At low volumes, those approaches were adequate, even though many customers don’t follow directions. Regardless when order volumes exceed 100 per week, standards and reliability become important and exceptions need to be minimized. Curbside’s arrival prediction technology, ARRIVE, opens up new possibilities for taking the friction out of real-world customer experiences by reducing customer wait time, increasing overall throughput, improving employee productivity, and enabling simple communications from customers to crew. In fact, it is now possible to greet customers by name with their order ready just as they arrive, making a one-minute pickup an attainable goal. It allows the crew to know where a customer is and can provide a work queue of “next served” like an old butcher shop, without the customer needing to check in or pull a number. Training Your order ahead technology can only be as effective as the store associates using it. Unfortunately, many retailers fail to invest in training employees in new tech. According to a Training Industry Report by Training Magazine, 68% of retailers are not increasing their training budgets. By failing to invest in training, companies are unable to utilize the full potential of their tech investment. They will often see negative results from their pickup program, but may not associate the failure of their program to the insufficient training of their staff. It is critical to the success of your program that staff are not only equipped with the right technology but also fully trained and empowered to maximize the ROI on your technology investments. Technology is a tool that is meant to simplify processes for both the customer and store associates. By investing in the right technology and training associates on how to use it effectively, you can remove friction from the entire pickup experience, from fulfillment through handoff. Even though pickup programs can often introduce expanded responsibilities for associates, the proper tech and training will allow associates to take on this added responsibility through more streamlined order fulfillment. Our ARRIVE web console makes it easy to get staff up to speed quickly on your pickup program as it was designed specifically for less experienced associates serving order ahead customers. It can be accessed from any existing store device for instant visibility into pickup order status, arrival ETAs, and customer wait time.   Data After investing in an order ahead technology and training store personnel to execute flawless pickups consistently, businesses need to ensure they have the right data to optimize and scale their pickup program. Partnering with a solution provider that offers advanced data and analytics will help you to understand key performance metrics like customer wait time, dwell time, and customer satisfaction.  These metrics help refine a program that has just launched and spot training needs as crews change and the program matures. One of the most important metrics to keep an eye on is customer wait time. The amount of time a customer waits is directly correlated to their likelihood to make a repeat purchase. The benchmark that retailers should strive for is 2 minutes or less. Customer that wait less than 2 minutes are 2x more likely to make a repeat purchase. Wait time can sometimes be difficult for retailers to capture, since it requires staff to close out pickup orders immediately after handoff. In these cases, dwell time can be a good surrogate for wait time. Dwell time is the time period that your customer is at your location from wheels/feet on premises to wheels/feet off premises. This metric can be especially useful as it can be measured solely with location technology, like Curbside’s ARRIVE technology, and does not require changes in processes and systems. If you’ve just started building your mobile order ahead program, or if you’re not seeing the results you’d like from your current program, contact us to discuss how Curbside can help you build and scale your order ahead program. Poor technology, lack of training and inattention to key metrics might be sabotaging your offering holding back repeat sales and referrals +MORE

Revieve - Digital Beauty Advisor via Selfies

Revieve Inc.

Personalized selfie-powered beauty-product discovery and recommendation for beauty brands & retailers.  In-store, online, on mobile, on social media and through Amazon Alexa  FOR SKINCARE Analyse skin concerns like wrinkles, eye bags, redness, pigmentation from a shopper selfie and combine the findings with selections & environmental factors such as UV, pollution, humidity to provide your shoppers with personalised skincare routines. Directly from your inventory and in all channels.  FOR MAKEUP Help the consumer to discover perfect products by analyzing skin undertone, eye color, facial shape and skin concerns. Educate the customer and provide curated set of matching product recommendations from your makeup selection. Complete the customer experience by helping your shoppers see what they would look like if they used the recommended products through augmented reality (AR) both online and in-store. +MORE

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Merchant Suite

Powered by Premier Technologies

MerchantSuite provides a suite of quick and simple ways of bringing your business online securely. The ability to send mobile friendly invoices by email, accept card payments on a website, or manage your subscription clients are just a start. +MORE

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Know When Customers ARRIVE

Curbside

Mobile order ahead is growing exponentially. Customers expect local businesses to meet the needs of their on the go lifestyle with quick and convenient mobile ordering and store pickup. We help retail and restaurant chains drive repeat sales and higher ratings from their mobile order-ahead programs with our premium location technology, ARRIVE.   ARRIVE provides highly accurate and reliable arrival alerts when your customers are approaching your place of business. Until today, retailers have been armed only with unreliable technologies like cameras, geofences and beacons. ARRIVE opens up new possibilities for taking friction out of real-world customer experiences, allowing retailers to re-imagine what’s possible at the intersection of the digital and physical worlds. Eliminate scheduled times, manual check-ins, and unnecessary calls. Instead, greet customers by name with their order ready and all the details taken care of in advance of their arrival.   Don’t have mobile order ahead yet? We offer a full suite of tools to help you quickly build your order ahead program, including online storefront, inventory management, and pick and pack fulfillment tools, all of which work seamlessly with ARRIVE. +MORE

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