Assess relative price competitiveness for similar products; especially well-suited for facilitating pricing decisions on unique SKUs, private label, and exclusive products.
Retailers in more and more categories are leveraging private brands to boost margins and limit direct shopping comparisons, while cost conscious consumers are on the lookout for less expensive substitutes. Manufacturers use differentiated brands including private label to optimize revenues and margins across all channels while also minimizing channel conflict.
The Tokinomo patented device has unique technology including micro sensors, motion detectors and bespoke robotics that bring brands to life and literally propel products out from the shelf in the most eye-catching way.
Remote programming and voice file upload supports individual campaigns that when combined with our enhanced light functionality products are illuminated making them even more visible and truly bespoke. Apart form this, you get real time data on the number of people that are passing in front of the shelf and the number of interactions between your product and the shoppers.
The Tokinomo technology was recognised with the “Innovation Trail Award” at Europe’s leading event for the retail industry, RBTE at Olympia, London in May 2018.
Tokinomo enhances brand awareness and ultimately turn shoppers into customers.
Merchandising Solutions Group is a national firm with a workforce of over 30,000 throughout the United States and Canada and can assist you in the following areas of merchandising: cycle visits, new store roll-outs, remodels or resets, DSD pull-up service, fixture installations, graphic installations, in-store promotional events, store audits, project management, and assembly.
MSG supports manufacturers in retail environments in the areas of product appearance and brand name improvement. The company’s marketing integration platform allows clients to target consumer behavior, identify the problems collecting intelligence at the retail level utilizing MSG’s proprietary software called “Impart”, and construct a program based on those measures to drive sales.
Our state of the art web-based system allows you to make quick operational decisions as our certified workforce provides you timely feedback on store conditions in the field. The technology supports staffing, training, management, communication, tracking, and reporting and also provides client full access and visibility of all work performed 7 days a week / 24 hours a day.
We’re more than a printer—we’re brand management through production services.
By providing a comprehensive suite of integrated end-to-end retail graphic production services in-house, we enable clients to produce impactful and on-brand print messaging that always hits the mark.
For us, no job is too big or too small to handle because we have the ability to assemble custom service packages from our comprehensive in-house offerings that include: Print and print management, Dedicated creative services, Integrated account managers, Call center services, Fulfillment, shipping and distribution, Field services, and Site Asset Management software.
We are a growth lab focused on helping businesses in the FOOD AND BEVERAGE industry by optimizing resources, sales and profit, according to their customers behaviour.
Our challenge: Generate growth from company customers' information.
Since 1965, Point of Purchase Advertising International -The Global Association for Marketing at Retail (POPAI) has researched shopper trends and the influence of in-store media. Led by SmartRevenue, Shopper- Sense, and Eye Faster, the 2014 POPAI Mass Merchant Study began fielding in September 2013 and was completed by the first week of November 2013.
Integrated Sales and Inventory Planning. EasyPlan is a comprehensive planning solution that synchronizes all planning metrics, including sales, margins turns, and stock to sales ratios, across the chain and reconciles them up and down the enterprise hierarchies. With one integrated platform for planning sales and product, the EasyPlan solution manages all planning activities in your organization and keeps your total cost of ownership to a minimum.
Our Versatile Crews Provide Unlimited Creativity in setting all Fixtures, Displays, Graphics and Merchandise with the most up-to-date plan-o-grams, utilizing our client’s computer systems to print labels and double-check POG/MOD integrity.
As a Nationwide Company, we can handle major remodels, acquisitions, roll-outs, new store setups, graphics and signage installs and department remodels.
Industry leaders agree that one professional traveling merchandiser has the productivity of three temporary labor personnel.
Professional traveling merchandisers bring experience, consistency and ownership to each and every project.
Furthermore, the learning curve is shorter and once mastered, can create efficiencies that can be brought forward to future projects, thus resulting in a cost savings back to the client.
Merchandising is a nearly mystical process of category management, selection the right assortment, and building assortment lines for different type of stores.
These decisions is always a compromise.
Ed Porter, VP – Customer Insights and Product Strategy, Pristine Infotech, Inc.
You’ve heard all the buzzwords. Machine learning. Deep Learning. Artificial intelligence. Prediction machines. Prescriptive analytics. Recommendation engines. You keep hearing that Amazon and other Silicon Valley companies are using these tools to steal all your customers. You can even see it in action when you look at your smart phone and see a hotel ad for a city you plan to visit three months from now.
But you can’t wrap your head around what all this is, or what you would do with it even if you did. So here is a simple way to think about “Machine Learning AI”, why it’s important, and some ways you can use it.
There are many definitions of Machine Learning AI. One that we like is this: they are computer applications that teach themselves rules to mimic human insight and tactical thinking. Humans learn through experience, by recognizing patterns and discerning the implications of those patterns. In this case, machines sift through very large data sets in a very comprehensive manner, looking at every combination and every possibility. They are able to detect many more patterns than humans can, and they are able to quantify the implications of those patterns with much more accuracy.
With their knowledge of these patterns, these machines are able to probabilistically predict outcomes. And like humans, as they gain more experience, their predictions become more accurate. And when given decision guidelines and constraints, they can generate recommendations to take suitable action.
These recommendations can be simple, such as “discontinue these 100 redundant and slower moving items”. Or they can be much more complex, such as recommending the best mix of everyday prices, advertised promotions, and personalized offers for a given week or quarter.
Why is this an important topic? The reason is your customers. They now expect to get whatever they want, when they want it, and how they want it. They want to do business with you on their terms, not yours. To meet this challenge, you now need to tailor your product choice, price, and convenience to fit the needs of each of your very diverse customers. And this needs to be done in near real time. Traditional analytic tools can’t help you do this. There are just too many possible decisions to be made. And not enough time to complete the analysis, debate the implications, and then decide on the best actions to take.
Here’s a practical example of how machine learning AI can be used to complete a very complex task that many retailers do every week; create a weekly promotion plan. First, consider all the decisions that have to be made to complete this task; what items to put on sale, what price or type of promotion to run for each, what to put on display, and when (in what week or weeks) to run the promotion. Also think about all the considerations you have; sales and margin budgets to achieve, competition, holiday opportunities, and vendor funding just to name a few. If you run 200 promotions each week, carry 2,000 promotable line groups, and wish to plan for 13 promotion weeks during an upcoming quarter, the number of possibilities is infinite. Not to mention the additional complexity of balancing those financial and competitive considerations.
Machine Learning AI can help you manage this task. It will work within all your guidelines and constraints. It will consider your financial goals and your competitive guidelines. It will make sure holiday opportunities and “must have” items are included. It will adjust quickly to changing market conditions. And it will make recommendations that probabilistically maximize your financial goals.
Machine learning AI can make you smarter, faster, and leaner. It can be applied to any merchandising or marketing activity where guidelines and financial goals can be defined, and will assure that your decisions are “always on strategy”. It combines the business knowledge, the goals, and the tactical thinking of your people, with the super-computing capacity that only a machine can possess.