ShopAdvisor powers proximity marketing campaigns for agencies, brands, restaurants and retailers. The company’s end-to-end solution spans audience and geographic targeting; rich media creative design and delivery; campaign execution, management and optimization; and post-campaign analysis.
ShopAdvisor’s solution covers millions of product SKUs and their availability at hundreds of thousand retail locations. This data is gathered through a combination of direct feeds from retailers, intelligent plugins and third party data providers. When coupled with location awareness of the shopper, their proximity to the nearest relevant retail location, and their buying interests and intentions, ShopAdvisor ensures that the consumer finds the product they want at the most optimal location. Throughout this process ShopAdvisor gathers insights on shopper activity, patterns, interests and purchases. These are combined with analytics to deliver powerful reporting services to show measurable campaign results including shopper foot traffic, sales lift and ROI. ShopAdvisor’s solution can be implemented in modular services to provide customers with the top capabilities in mobile proximity marketing.
The ShopAdvisor solution is based on three complementary components:
Product Intelligence comes from ingesting information from hundreds of retail and data partner sources and then merging, categorizing and standardizing complex product data.
Gain a deep understanding of products in the marketplace – such as where the products are available for purchase, how much they cost, and how they relate to competitive items – to mount successful marketing strategies
Location awareness is reaching your target shopper at the right place at the right time with relevant marketing messages to guide and measure a consumer’s path-to-purchase. This includes precise mapping of retailers to target shoppers based on product in-stock signals from each retail location relevant to a shopper’s proximity to that store. Additionally, marketing messages are dynamic and displayed in custom rich media creative ad units providing guidance to consumers taking the guesswork out of where to buy, resulting in conversions.
Shopper analytics start with shopper interests and insights, which are derived from the information gathered from the consumer while engaged in the shopping process. This includes things such as location, time of day, travel patterns, product interests, affinities and much more. ShopAdvisor’s analysis of this information goes beyond industry standard click throughs and impressions. Purchase information, in both units and dollar volume, can be correlated to shopper activity to obtain a true measure of the impact of a campaign. For example, a sales lift analysis report provides insights into shopper demographics, engagement and related purchases throughout a campaign. Additional services such as a foot traffic study can garner even more insights into campaign performance at particular locations. This kind of detailed analysis provides brands and retailers with the intelligence needed to assess overall campaign performance and optimize future marketing campaigns.
Grability reinvents online shopping with a customer experience that is easy, fun, and mobile. We empower retailers to create a mobile store that provides a dramatic increase in sales and new revenue with non-obtrusive mobile advertisement. With the best m-commerce in the world you can empower your customers with the most effective shopping tool.
Grability translates the ease and habits of the in-store experience to your mobile device, so you can shop on the go, anywhere, anytime. Browse your own store with natural simple movements.
Solutions for Retailers
Connecting grocery retailers to shoppers is our expertise. We’ve created a variety of solutions to assist in every part of the digital shopping experience, with the goal of building loyalty through personalization and innovation. Our platform turns your existing website into a single online shopping, loyalty, and customer destination—not just another online store.
CMS & Product Management Our CMS & Product Management platform has a list of functionalities that are impressive, to say the least. This feature is completely customizable and allows you to be as hands on or hands off as you prefer. We and our partners take care of the essentials and manage data so you can focus on your day-to-day.
Digital Commerce We bring everything together under one integrated platform so you can offer your shoppers real time access to shop your stores.Customers can also manage their loyalty accounts, clip digital coupons, view circulars, and create shopping lists. We create a shopping destination that is tailored to your brand, your systems, and your partners. You can upsell, cross-sell, and personalize your website with intelligent targeting, recipes, and content.
Personalized ecommerce based on in-store purchases, behavior, and intelligent targeting
Open architecture for your partners, marketing, and IT teams
Completely integrated and connected with your systems and partners, from planogram and loyalty, to couponing and payment processors
Secure, reliable, and proven to drive your enterprise ecommerce strategy
Shopping Trip Planning Your website visitors go to your site to view circulars, find coupons, check loyalty, or find meal inspiration. Everyone needs a plan before making purchase decisions, and we provide an ease-of-use portal where customers can find recipes, view items, find sales, and more. With functionalities like our custom “drag and drop” feature, customers have a unit where they can utilize a number of planning tools that are accessible and easy to use.
Personalized Marketing Tools We offer a range of personalized marketing tools that can drive targeted campaigns across any channel. We have the capability to create multi-channel campaigns based on in-store purchases, online behavior, and shopping history, and formulate personalized circulars, flavor profiles, and more. Using big data analysis, we can do things like develop targeted email and SMS campaigns that are engaging and act as an extension to your website and circulars, provide you with the ability to send personalized messages to your customers, we can even supply your customers with targeted recipes on receipts after checkout.
In-Store Fulfillment (ISF) Our tablet/smartphone interface allows your employees to fulfill online orders with live in-store fulfillment tailored to their jobs. This omni-channel platform allows you to provide a personalized shopping experience for your customers and differentiates you from the competition. Consumers encounter excellent customer service from back and forth communication, increasing your brand loyalty and brand image.
Meal Kits & Recipe Collection As competition continues to be aggressive and the industry progresses rapidly, it’s inevitable that it’s simply not enough to be on the same level as your competitors—you must be one step ahead. Customers are continuously looking for meal solutions that are convenient, affordable, and easy. We allow you to offer these solutions to your customers who are actively seeking opportunities to make their lives easier. We not only put you on the same playing field as your competitors, we help you hit home runs.
Solutions for Brands
As a brand, you want to maximize your reach and capture your audience where they’re searching and shopping. Here’s where Aisle Ahead helps you increase your exposure and gain more loyal customers.
We partner with you to understand your audience and branding needs and develop strategies across the web and mobile space that are guaranteed to bring your brand success.
We help you reach your consumers throughout each phase of the decision-making process. Our range of offerings allow brands to expand their reach to consumers while they’re planning their meals, all the way through their purchase at the grocery store.
NEW GENERATION ORDERING EXPERIENCE
Niki is an Artificial Intelligence powered bot that you can chat with - it will guide you along with recommendations to reach the right service and then goes to the last mile to make that transaction for you. As a user of the Niki app, you can search, discover, choose, make payment and complete your transaction; everything within the Niki app. It's that simple!
Niki can perform a variety of tasks ranging from mobile recharge to local cab booking and assisting you with online shopping from the palm of your hand. It aspires to be one-stop destination for all of your ‘purchasing’ - a personal shopping assistant of choice for one & all..