Each Kantar Retail solution is a powerful specialism in its own right. When connected, we can help you create powerful opportunities and growth for your business. We have three specialist capability areas – Retail and Shopper Insights, Consulting Solutions and Technology Solutions.
Shopper Insights - We help you turn shoppers into buyers
Understand shopper needs, motivations, behaviors, barriers and triggers across the increasingly complex omni-channel path-to-purchase.
eCommerce is changing the retail landscape, but the challenges for brands in the retail environment are often similar in-store and online. It is difficult to cut through the clutter and influence shoppers to buy.
No matter the retail channel, we know that making it faster and easier for shoppers to find the products they want increases their spending. Our innovative range of qualitative and quantitative solutions applies this principle across all elements of the shopper journey.
Our techniques include panel surveys, in-store observation, click-stream analysis, neuro/bio-measurement, eye tracking, digital shop-alongs, virtual reality stores, mobile shopper diaries/surveys, eCommerce audits and more.
/ Insights to Activation
A key advantage to working with Kantar Retail for shopper insights research is our ability to integrate multiple data sources (analytics, syndicated and custom research) to uncover deep insights and then our consultants help take the insights through to activation.
The core Shopper Insights practice area helps our clients answer 3 core questions:
How to lead the category? Who do we target to grow the category and brand, where do we target and how?
How to win the digital and physical shelf? How to deliver best-in-class merchandising and shelving solutions?
How to convert the shopper? How do we maximize ROI on shopper marketing spend, growing the category and brand?
Most path-to-purchase research tools describe the journey, but Kantar Retail tools focus on understanding conversion gaps and then test solutions to close these gaps… ultimately driving growth.
Retail and Channel Insight - We help you stay ahead of retail and channel evolution
We help you assess channel opportunities, strengthen customer relationships and frame a Go to Market strategy by understanding how the retail landscape is evolving and how retailer models and strategies are changing.
Our ethos is to be the world’s best-connected and indispensable retail insights partner – our clients use our expertise and accurate market information to fuel decisions which accelerate profitable growth.
We hold data on over 1,200 of the world’s leading retailers – and with 98% accuracy we can forecast where those brands will be in the next five years, allowing our clients to confidently focus their efforts and investments in the areas that will provide a strong return.
Our face-to-face events, subject matter analysts, workshops and conferences provide you with a platform to build effective plans and evaluate strategies for their execution. Our specialist forums centre around a specific retailer, channel or market to allow you to identify opportunities for working partnerships and targeted retail initiatives.
The core Retail & Channel Insights practice area covers:
/ Retail insights
Understand the retail trends of today and prepare for the realities of tomorrow with our cross-channel strategic analysis. Our experts produce articles, research reports, slide presentations, executive-level summaries and profiles, photos, and news on over 1,200 key retailers across 135 global markets. Discover more.
/ Shopper insights
Dig deeper into purchasing decisions by examining monthly data from 4,000 primary household shoppers gathered by Kantar Retail’s ShopperScape® survey. Our shopper insights offer helps you to weave the shopper journey throughout your business strategy to better understand behavior and pinpoint retailer choice.
Connect online with our experts from anywhere in the world and find out what the critical issues are affecting developments in retail. You’ll hear our view on the shifts in business strategy before giving your point of view and getting the answers to your questions.
Attending one of our events [BV(S4] opens the door for discussions on where the risks and rewards will be for your business in tomorrow’s retail environment. Strategic mid-year and year-end forums are supplemented by training workshops and forums across a variety of markets and retail channels, allowing you to engage with the world’s major retailers.
Our ShareGroups initiative brings together non-competing companies to openly share their experience, challenges and opportunities. Hearing real-life examples of issues affecting business and working through potential solutions promotes new thinking and practical advice on how to overcome common retail conundrums.
CONSULTING AND ANAYLTICS
Ecommerce, Omnichannel & Digital - We help you and your team build ecommerce capabilities that will enable your business to accelerate into this new retailing ecosystem
Our 4e’s Offer: We offer global insight, strategic advisory services, shopper research and market-leading consultancy for businesses that want to succeed in this ‘Everywhere Commerce’ revolution taking place.
Our services are targeted at the commercial functions of global brands and suppliers and our aim is to ensure that your teams can drive the business forward in the digital space with a focus on building omnichannel capabilities.
Through experience, future forecasting and the use of live data we can help you make key decisions about your eCommerce strategy – from aggressively pursuing emerging markets to embedding new philosophies into your staff as well as providing a point of view on technology enablers and trends that will impact every supplier and retailer.
Find out how to aggressively pursue eCommerce channel opportunities, learn what headcount and emphasis to place on emerging markets and let us show you how to embed eCommerce understanding to all account managers and supporting functions.
FMCG and CPG manufacturers have sought our expert insight, as have global suppliers to the consumer electronic, apparel and retail industries.
/ A toast to our success
For a global leader in beverages, we helped to forecast the growth of eCcommerce in Eurasia and Africa, boiling down 90 potential markets into just four clusters, identifying the retailers to grow with and creating training guidelines for teams in those markets.
/ Great looking performance
For a major international beauty and personal care client, we held an eCommerce Leadership Training Camp and a Winning with Amazon workshop for 25 eCommerce account leads.
/ Closer to home
We worked out the potential size of the eCommerce opportunity for a global supplier of household products, allowing the client to justify headcounts for their top six European markets.
/ Whitespace opportunities
We were asked to calculate the size of price for eCommerce across Asia for a major dairy brand, broken down into four key eCommerce formats.
/ Out in front
A global spirits company asked us to build the roadmap for a multi-channel journey to 2020 across all business functions. We identified key consumption occasions and mapped the eCommerce category growth drivers, resulting in a re-think of the digital marketing mix.
/ Educate our organization
We are frequently asked to present to our clients on a variety of topics within the eCommerce, digital and omnichannel space. Topics range from macro overviews, shopper landscape, digital trends, Amazon deep dives, organizational design, best in class omnichannel examples and much more. We can customize these conversations based on your unique needs.
Go To Market - We Power Up your Sales Strategy
We help you to improve your performance with retailers through better business planning and alignment of brand with retailer and shopper objectives.
We help clients make the right strategic and practical choices that will grow their business.
By developing and deploying practical solutions that help your commercial teams achieve top and bottom line results we can ensure your business is travelling in the right direction. We help you to ensure that you have the right organisation, capability and processes to deliver what the business needs.
We work with you to design and deliver pragmatic improvements for the short, medium and long term, but our focus is also on ensuring that easily achievable improvements are identified, prioritised and executed.
The core Go to Market practice area covers:
/ Revenue Management
We help clients instill a revenue, profit and volume culture through tools, processes, metrics and analytics. We help you to identify and execute against opportunities for growth whilst ensuring efficiency by addressing the core commercial levers
Business Growth Opportunity Mapping
Brand, Pack, Price Architecture aligned to consumer / shopper needs
Assortment and distribution optimisation
Customer Trade Terms and Pricing
Promotional strategy, planning and analytics
/ Integrated Customer Business Planning
Developing your customer business plan, bringing together brand, category and sales objectives with a strong customer value proposition is increasingly complex. We help you establish the processes, tools and capabilities that enable the development of build a winning plan that your customers will support.
/ Market entry
We know the retail and wholesale trade industry, so if you’re looking to launch or distribute your product through one of these physical or digital channels you need to know what is expected of you and how best to deliver a winning market entry strategy.
Do you know where you are making strides with your customers and where you’re not, exploring all the opportunities available to you? We can deliver an impartial assessment with detailed recommendations by talking to your customers and understanding where your two interests can be best aligned.
/ Route to market
Clients need to segment customers and create value propositions for each to maximise sales and profit. Our people can show you how to optimise selling, service and supply relationships with direct and indirect customers throughout the complete value chain.
Retail & Purchase Data Analytics
We help you to apply best in class analytical tools and consulting services to create winning strategies in-store and on-line across assortment, merchandising, promotions
Retail channels have multiplied and are fragmented, competition is fierce and the rise of data management has set new standards. Furthermore, retailers have improved their capabilities in customer insights and reduced dependence on suppliers’ expertise.
Manufacturers now have an obligation to propose a clear, differentiated and compelling offer to shoppers & retailers. They are the thought leader required to bring expertise and knowledge to the market.
Kantar Retail provides industry-leading tools, superior analytics and consulting services. Our teams are constantly working hand in hand with our client to develop winning strategies at retail.
Kantar Retail Analytics solutions help manufacturers make the most informed decisions at retail, capitalizing on all data available and ultimately driving revenue, margin and profit growth.
Our solutions cover these core areas:
/ Assortment Leadership: National Portfolio & Customer Optimization
Quantify the true incremental value to both your portfolio as well as the category at your customer of each SKU.
Our SKURat Portfolio and RichMix Customer Assortment Optimization tools are powered by our proprietary, industry-leading transferable demand methodology and enable you to unlock sustainable growth across the category.
/ Shelf Leadership: Shelving Strategy & Planogram Management
Holistic shelf leadership requires a combination of best in class shelving strategy based on what is successful in the market as well as planogram excellence via demand driven space optimization & mass planogram generation.
Our Isolated Shelving Impact shelving strategy analysis distills the true impact of individual shelving practices such as flow, adjacencies & location in actionable shelving principles & executional guidelines.
Our RichMix Space Optimization & AutoMerch Mass Planogram Generation capabilities combine the power of incrementality, value of a facing and up-to-store-level assortment optimization with an automated planogram creation capability that delivers significant time savings over current rules-based approaches
/ Net Revenue Management: Price & Promo Leadership
Comprehensive net revenue management empowers an organization to not only identify the optimal base price level that would yield maximum profit but also maximize the ROI on promotions by selecting the right vehicles, depth of discount & promo length for each product group
Our Price 360 helps you manage everyday retail price to drive revenue, share and profit while managing gaps to competitors and accounting for trade & external market factors
Our Trade Opt capabilities enable you to more effectively allocate spend across retail customers by understanding the true ROI of your promotional efforts. This is underpinned by a holistic & structured approach rooted in people, processes and technologies.
Catergory and Shopper Solutions - We create strategies that drive your long-term growth
We help you unlock future sources of real growth through the development of fact based category drivers and activation platforms. These are tailor-made for specific channels and retailers and are purpose built to influence purchase behaviour.
We believe that traditional brand and consumer-led approaches to category growth are no longer adequate.
Our consultants dig deep into your business to identify, understand and overcome the barriers to you achieving your growth goals. Working with you, we find their causes, create practical solutions and deploy them effectively.
Access our exclusive market-leading tools, processes and models that will take you on a journey from insight through to execution.
These tools will give you a full understanding of what drives conversion to purchase through shopper marketing strategies. We’ll also apply our growth forecasts to your categories to identify immediate opportunities where quick wins can be made.
/ Decision marketing
Work with us to develop shopper marketing strategies built on a complete understanding of relevance, engagement and selection barriers along the entire shopper journey.
/ Portfolio mapping and prioritisation
We can map your portfolio’s future fit against the category context and growth driver strategies, highlighting white spaces, blind spots and immediate areas for growth.
We develop successful pure-play and multi-channel strategies and solutions through a better understanding of a shopper’s path to purchase. Read more.
/ Perfect store
Using cutting-edge, market-leading technology, we’re able to bring to life a high impact, customer ready macro space or perfect store concept through our retail virtual reality team.
/ Shopper centric organisations
After working with us our clients have developed world-class shopper centric commercial organisations through areas of benchmarking, competency-based assessment, organisation design and processes, and capability building through accelerated learning and embedding strategies.
Organizational Performance - We drive the commercial performance of your organisation
We help you to develop your commercial capabilities and the competency of your people through organisation design, commercial process mapping, competency modelling and the assessment, design and delivery of training academies.
Through training, coaching and assessments our experts are able to fine tune or completely realign your business to meet your core objectives.
Across the globe we have made measurable differences to some of the world’s most iconic brands; even the most successful businesses can benefit.
Using our own internationally-recognised data, insight and experience with global brands, we can benchmark your company against your competitors before working with you to identify skills gaps and commercial opportunities.
A blended approach of workshops, coaching and self learning will help your team reach its potential by improving commercial planning, account management, selling and negotiation skills.
/ Benchmarking performance
Know where you stand with our globally-recognised PoweRanking. For more than 15 years our annual ranking tool has been the industry standard, providing a top-level insight which allows you to benchmark your company’s position against that of your competitors.
/ Customer planning
Data from our market insights service allows you to build strategic customer plans with tools and templates to ensure that results deliver against your overall business plan.
/ Selling skills
Our consultants are sales and marketing-focussed and deliver a variety of workshops, coaching sessions, eLearning and blended academies which have been hugely successful for clients across the world. We teach and coach teams on the key principles of selling, including influencing psychology, customer understanding and closing deals.
Our eLearning courses cover sales, category management, brand marketing and finance. We’ll teach you the skills to be successful whether you want to improve your negotiation skills or strengthen the financial acumen across your organisation.
Our negotiation training programs have helped clients secure miles of shelf space and save millions of pounds in promotional spending. By learning our core concepts and how to apply them, your teams will know how to leverage power, maintain negotiation positions and defend against buyer negotiation tactics – all skills that can be deployed in everyday commercial situations.
/ Financial acumen
Using your team’s collective financial acumen effectively can deliver huge benefits to the business. We will focus on your business objectives, help to set and understand key performance indicators before working with you to identify real-life commercial opportunities.
Trade Optimization - Trade Optimization solutions are part of the new Kantar Retail Sales Performance Platform.
XTEL is Kantar Retail Trade Optimisation’s end-to-end suite of solutions.
TPM & TPO
Retail Execution DSD and Van Sales
Retail and Virtual Reality - Research and Experience the Future of Retail
VR enables you to choose the best retail solutions and get them accepted by stakeholders and retailers.
For leading retailers and suppliers, Virtual Reality (VR) serves as the innovation engine to plan, research, collaborate and execute shopper-led innovation across their global organizations.
Cygneto is a preeminent technology platform, empowering manufacturers, distributors, wholesalers & retailers to leverage the power of sales applications and solutions and fast-track their business growth. The organization offers a suite of mobile applications for sellers from domestic and international markets. These include: Cygneto Field Sales, Cygneto Mobile, Cygneto Web and Cygneto Print Commerce.
MOBILE APPS: We create and manage award-winning transactional mobile apps that deliver a fully integrated brand experience across all channels, driving revenue, conversion and engagement.
CONTENT MANAGEMENT: Our CMS is a strategic hub for all your app activity, giving you all the tools you need to manage your app. These tools include access to user-friendly analytics and a push messaging dashboard as well as technical support and other resources.
PUSH MESSAGING: Our platform uses targeted push messaging technology to enable you to connect with your users at the right time and in the right place to drive results.
INTELLIGENT ANALYTICS: We provide unique commerce-targeted analytics to help you measure behaviour, understand your user path and optimise conversion, allowing for real-time intelligent commercial trading decisions.
IN-STORE EXPERIENCE: We help you bring customers through your doors by delivering an enhanced shopping experience, including in-app payments and personalised targeting. Our kiosk platform uses touch-screen technology to drive in-store interactions and increase sales.
A/B TESTING: Our A/B Testing platform takes the guesswork out of app improvement by enabling a simple way to test and edit your content.
Metizsoft Solutions develop user-friendly, clean & well-organized business solutions to organizations & individuals. We handle all aspect of Web & Mobile Apps development plus Digital Branding for the various Businesses like e-commerce stores, Pharmaceutical, Health & Pharma sector, telecommunication.
Mercato connects you to the best artisans, purveyors and merchants in your community, making it easier, faster and more convenient than ever to get the best food - delivered.
Designed by an independent grocer from Brooklyn, NY with a mission to help local businesses compete and win.
Get your store online in minutes.
Get inventory online
Search 100,000+ items in the Mercato product catalog by name, category, or product code, or upload an inventory file to get thousands of products online in minutes.
Setup delivery preferences
Set your delivery zone, minimumorder value, delivery fee, maximum orders per hour, and delivery speed, or decide to outsource it to the Mercato delivery network.
Your store becomes visible on themarketplace, and you can start accepting orders. Order notifications are sent based on your preferences by email, sms, fax, and/or phone.
A smart member system for physical retail stores, restaurants, omni-channel retailers and on-line stores!
Easily acquire members, retain more customers and grow your business.
We Are Future Ready. Are You? Take control on every aspect of your member program with our latest technology.
For physical stores: Kick-start your in-store member program easily. Start knowing your customers more then just their name.
For omni-channel stores: Run a single member program for your online and offline stores. Attract, reward and track your customers on both channels.
For on-line stores: Integrates with your e-commerce software in minutes, put your member and rewards program on auto-pilot instantly.
Alert Innovation is proud to introduce the Alphabot® Automated Storage and Retrieval System (ASRS) and Automated Each-Picking System (AEPS), the most capital-efficient and broadly scalable design of each of these solutions ever developed. At the heart of Alphabot technology is a mobile robot unique in its ability to operate in all three dimensions within a multilevel storage structure. A fleet of these robots operates within a given system under control of a single Master Control System (MCS).
In an Alphabot ASRS, the bots are the only moving part—there are no lifts, conveyors, or any other material-handling mechanism—hence the capital-efficiency. The addition of a highly innovative picking workstation creates the world’s most advanced “goods-to-picker” each-picking technology in which the bots themselves flow product and order containers through these workstations, where pickers transfer eaches from product containers to order containers. Since the robots move vertically, workstations can be arrayed at multiple vertical elevations, enabling unprecedented space efficiency in high-throughput systems.
Alphabot technology makes possible a new-type of supermarket featuring automated-service rather than self-service, which we believe will become the next paradigm in food retailing. Our name for this type of supermarket is Novastore.
Like a conventional shuttle robot, Alphabot robots operate within a storage structure, running linearly within storage lanes on rails that are also the beams supporting stored containers (totes) of products to be picked. Also like shuttle robots, Alphabot robots transfer totes between their payload bays and storage locations. Unlike a shuttle robot but like many other mobile robots, an Alphabot robot can travel in x/y horizontal dimensions on a planar surface such as a floor or deck. However, unlike any other robot on the planet, an Alphabot can also move itself vertically in the z-dimension to any elevation within the structure and then transition back to moving horizontally at that elevation. It is a true “transformer” robot: at any vertical elevation, the robot can transition between being a mobile robot and a lift, or vice versa. In comparison to conventional shuttle-based ASRS and AEPS solutions, then, the Alphabot performs all of the transfer and transport functions of not only the shuttle robots, but also the lifts and conveyors, and the picking workstation mechanisms as well. It is this capability which enables Alphabot to be so capital efficient and so broadly scalable from very low-volume to very high-volume systems.
Alphabot robots have their own vertical-drive mechanism which engages with vertical tracks, or "towers" in the structure to move the robot from one elevation to another, and a wheel-retraction/extension mechanism that enables it to transition between vertical and horizontal modes at any point and travel horizontally at any storage or workstation level.
The robot transfers totes between its payload bay and storage-rack locations using a very simple mechanism that has a single drive motor, without any telescoping mechanisms or additional actuators typically found on other robots (like shuttle robots). This design is both less expensive and more robustly reliable than those competitive designs.
One other noteworthy feature of the Alphabot robot is its energy-storage subsystem that uses supercapacitors instead of chemical batteries. Supercaps charge and discharge far more quickly than batteries, have much longer useful lives (literally millions of charge cycles), and suffer no loss of storage capacity in low temperatures (compared to significant loss in chemical batteries). The reduced power density of supercaps compared to chemical batteries doesn’t penalize Alphabot because bots recharge while they climb and descend towers, which they must do on every trip. Since not very much energy needs to be stored, relatively few supercaps are needed. Alphabots are thus capable of operating at 100% duty cycle during peak demand periods, and there is no expense for battery replacement, so total cost of ownership is significantly lower than with chemical batteries.
There are four forms of structure within which the bots operate within an each-picking system: (1) storage modules that hold totes in storage, within which the bots move linearly and at relatively high velocity, (2) tower modules containing vertical tracks with which the bots engage to move vertically, (3) decks on which bots move two-dimensionally to access aisles and workstations, and (4) picking workstation modules in which bots present totes to pickers who transfer eaches from product totes to order totes. Aisle and tower modules are assembled quickly and precisely at ground level through the use of assembly fixtures, and are then raised into place, stacking one on top of another. The entire structure is thus erected very quickly and with high dimensional precision.
The picking workstation takes advantage of the robot’s vertical capability by having it enter the workstation from a lower deck, ascend into transfer position in front of the picker, and then exit to an upper deck. This design allows for a high rate of flow of robots and totes through the workstation, as well as nearly ideal ergonomics for the picker. Ultimately, this enables the system to achieve sustained pick rates of 800 or more picks per hour. To ensure accuracy, the workstation controller uses an overhead projector to illuminate both the pick and put locations (pick-to-light and put-to-light), and sensors detect the location of the picker’s hand when making a pick or a put. Since robots are instructed to move only after the picker’s hand clears a tote, the picker effectively controls the flow of robots with the motion of his/her hands, usually without even being aware of it.
MASTER CONTROL SYSTEM:
The most complex part of the Alphabot system is the Master Control System (MCS) software. To accelerate our development and reduce technical risk, Alert Innovation has licensed from Romaric Corporation the source code for the Romaric Automation Control Engine (RACE TM). RACE is a field-proven software system used primarily to control automated semiconductor factories, and by licensing the source code we have been able to adapt it to create the MCS for our Alphabot technology. MCS is responsible for processing all orders, scheduling all bot tasks, managing all bot moves to optimize flow and throughput while preventing collisions between bots, and interfacing to the world outside of the system.
GENCO can support direct-to-business, direct-to-consumer, catalog fulfillment and Web order fulfillment models. Our engineered processes help you reduce warehouse space costs, increase turns, and reduce labor for ecommerce distribution operations.
With multi-channel capabilities, in which two-day delivery is now the norm, retailers continue to develop and refine their omni-channel strategies, This means having the product closer to the consumer, to allow for either just-in-time delivery, or pickup at the closest retail store, while controlling fulfillment costs.
Acumen It’s time to propel customer insights into the modern age with Acumen, our flagship e-commerce analytics suite. Only Acumen provides the essential, actionable intelligence needed to accurately understand your business, customers, and competition.
The Largest e-commerce Panel
More than 5 million online shoppers under measurement.
Actual Shopping Behavior
Completely accurate, directly captured from e-receipts.
Across all Retailers, over Time
A complete view of e-commerce, at the consumer level.
Marketplace As more online sales are attributed to marketplace sellers, brands are losing control of how they're being sold and marketed online. Acumen Marketplace illuminates this blind spot, and helps brands understand the true demand for their products across all channels.
Measure Third-Party Sales
Direct sales are shrinking. Your data doesn’t have to.
Real Time Data
Accurate, complete, and at your fingertips.
Across all Marketplaces
A complete view from e-commerces largest marketplaces.
Signals If disruption isn’t at your door, it’s on the way. We scan billions of transactional emails to offer an early warning system about companies and brands that are gaining momentum--so you can take action before they become competitors, or before it’s too late.
Spot companies on an upward trend and which users are driving sales performance.
Gain visibility into the entire e-commerce landscape with unrivaled coverage, whether you’re evaluating categories or specific competitor brands.
Take action on emerging industries and small players on the cusp of explosive growth.
Alpha Detect early market signals with purchase data parsed directly from billions of e-receipts. With an immediate, accurate read on the performance of public and private companies, you'll see market movements faster and more clearly than ever before.
Rich Transactional Data Feeds
Weekly, product-level data, plugged into your platform.
Industry and Ticker Reports
Tailor-made reports, delivered in an intuitive online interface.
Custom Reporting and Modules
Custom reporting on industry specific metrics and competitors.
Get Rakuten Intelligence's High-Definition data delivered directly into your reporting platform on a weekly basis to power smarter marketing decisions and product strategies. It’s our data, the way you want it.
Big Data, Bigger Panel
Comprehensive transcation data from 5 million online shoppers.
Extensive Industry Coverage
Coverage from 2013 onward, spanning 30+ industry categories.
Emerging businesses in travel, transportation, and more.