CART Weekly Report 5/30/19

CART Weekly Report 5/30/19

CART, Advancing Retail

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ONLINE ADS CAN BE TARGETED BASED ON YOUR EMOTIONS | Vox

Gary’s Take: Targeting ads using the shopper's emotional state appears to be the next step in contextual relevancy. The New York Times is using machine learning and surveys to understand the link between different types of stories and the reader's emotions, offering advertisers up to 18 different emotional states they can target. The NYT is not the only company seeking to understand emotions as recent articles call out that Amazon is working on using voice and potentially other means to understand the user's emotions. Advertisers are in search of increasing efficiency and efficacy while consumers are in search of contextual relevance. While these two 'goals' seem in alignment, I think there will come a growing pushback from consumers as more people understand they are being monetized... and not sharing in the proceeds beyond whatever offers or promotions are extended to them.

ROBOT IN AISLE 3: RETAIL TURNS MORE AND MORE TO MACHINES | The Boston Globe

Gary’s Take: Beyond the innovation gap, retailers need to be increasingly focused on the growing productivity gap driven by automation and new capabilities. Ahold is deploying $35,000 robots across 500 stores to monitor floor conditions (goal to avoid slips & falls) and the robots can easily be tasked with monitoring shelf conditions for out of stocks and pricing errors. Ahold is only one of a number of large retailers increasingly using automation in distribution centers and at store level to reduce costs and increase sales. To date, this is primarily a game for the largest retailers who are able to afford the cap-ex and significant investment. Automation is coming to food prep, and a number of other areas - all of which constitute a growing threat to regional and smaller retailers unable to move fast enough and leverage this technology. Interesting times lie ahead for retailers of all sizes!

ARE RETAIL HQs AND STORES SUFFERING A COMMUNICATION BREAKDOWN | RetailWire

Sterling’s Take: Technology won't solve it. This is a cultural issue, technology is secondary. Simplifying communications, automating more and setting expectations is key. But there also has to be a relatedness between the HQ and the store level. If HQ doesn't understand what it's like inside their stores and how to run them, they're disconnected from where their business is actually happening.

ARE APPLE’S CLASSES GETTING IN THE WAY? | RetailWire

Sterling’s Take: I don't see a conflict here -- they are different sides of the same coin and they reinforce each other. To separate learning would separate the Apple stores from a major component of what makes them special, some of the community aspects. Separately, there's always opportunity around new formats and learning what else might work (or work better) as retailers.

FEATURED BLOG OF THE WEEK:

RETAIL TOMORROW INNOVATION PROGRAM OPPORTUNITIES by Gary Hawkins, CEO CART

HAPPENINGS:

UPCOMING ON-SITE INNOVATION DAYS - Specifically looking for solutions in these areas to present:

  • Wakefern - June 29, 2019: In-store Engagement - Digital Marketing - Data and Personalization Tools (Apply by May 25, 2019)

DISRUPTIVE LEADERSHIP & THE SELFCARE REVOLUTION​, Boston Immersion Event - Hosted July 17 & 18th, 2019

MOBILE SHOPPING CONNECT - JUNE 10-12, 2019 in San Diego, CA

OUTLOOK LEADERSHIP - August 11-14, 2019 in Asheville, NC

The convenience industry’s premier, invitation-only event, that you cannot afford to miss. In a world of accelerating change, where we are going and how do we build our organizations to thrive there? Sterling Hawkins will take attendees on a retail journey.
C-Store operators can register today at https://outlookleadership.com/ using Invite Code: power

REFLEXIONS 2019: INTELLIGENT RETAIL - August 12-15, 2019 at Caesars Place in Las Vegas

GROCERYSHOP - September 15-18, 2019 at the Venetian in Las Vegas

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About the Author

CART is Advancing Retail by connecting the industry to innovation. Retailers, wholesalers and brands utilize CART to find, research and connect with solutions appropriate for their businesses. Solution providers use CART as a go-to-market tool that connects them directly to their target retail audience, all the way into the brick and mortar store itself. CART has unparalleled insight into what’s next in retail and shares this information regularly through multiple channels. 


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