CART Weekly Report 8/22/19
CART, Advancing Retail
Gary’s Take: In what could be a harbinger of the future for some supermarket retailers, an interesting discussion of how Nordstrom’s, in spite of doing many right things, is still suffering from declining sales. The retailer has avoided many of the other mis-steps taken by other department stores like having too many stores, not going after eCommerce strongly and quickly enough, and changing their company culture to reward innovation. Despite all this the company continues to suffer from weak performance in a very challenging environment.
Gary’s Take: Customer data - more specifically, customer-identified transaction data - has become the fuel for growing numbers of retailers as they seek to become more customer focused and implement marketing personalization. Retail loyalty programs remain the most efficient and effective means of encouraging shoppers to identify themselves each time they shop, giving the retailer the data it needs.
Having launched one of the original loyalty programs in the U.S. supermarket sector over 25 years ago, we well understand the power of this data. We also have a pretty good understanding of how to create the incentives needed to encourage shoppers to join and participate. As this article calls out, effective programs are not just about providing financial rewards or benefits. Retailers would be well served to think outside the box and consider how they can provide services, experiences, and recognition to their more valuable customers. Recognition - something as simple as a handwritten thank you card - can actually provide more value to a retailer than giving shoppers more discounts.
Gary’s Take: Augmented reality, increasingly referred to as mixed reality, is poised to explode as synergistic technologies converge to power growth. 5G networks are being rolled out and the much higher speeds support the data needs powering AR experiences. The next generation of glasses is on the way from Apple, Samsung, and Google making AR experiences far more natural than using your smartphone. Apple reportedly is planning to use the incredible processing power available in its iPhones to power AR experiences, wirelessly connecting to its glasses.
This technology is tailor made for food retailing. The ability to use image recognition to launch a video about the farm where the sweetcorn was grown, or a virtual tour of a vineyard bring powerful experiences into the store and into the home.
WHAT WE HAVE TO SAY:
UPCOMING RETAIL TOMORROW INNOVATION DAYS/EVENTS
- IMPERIAL DISTRIBUTORS - September 5, 2019
- CGA STRATEGIC CONFERENCE 2019 - September 29-October 1, 2019
- RETAIL REVOLUTION AT PORTLAND STATE - October 24, 2019
- ENERGIZER - November 14, 2019
GROCERYSHOP - September 15-18, 2019 at the Venetian in Las Vegas
MINDING THE GAPS - CGA STRATEGIC CONFERENCE 2019 - Mission Hills Country Club in Rancho Mirage, September 29-October 1, 2019
GMDC SELF-CARE SUMMIT - October 3 thru 7, 2019 in Indianapolis, IN
X/SPECS 2019 - October 15 thru 17, 2019 at the Waldorf Astoria, Orlando
- Store Design in the Age of “I” - Wednesday, 11:30am-12:15pm
THE RETAIL REVOLUTION at PORTLAND STATE UNIVERSITY’S CENTER FOR RETAIL LEADERSHIP - Portland, Oregon - October 24, 2019 12:30-5:00pm
SPECS SHOW 2020 - The ForeFront of Physical Retail - March 15-17, 2020, Gaylord Texan, Dallas
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About the Author
CART is Advancing Retail by connecting the industry to innovation. Retailers, wholesalers and brands utilize CART to find, research and connect with solutions appropriate for their businesses. Solution providers use CART as a go-to-market tool that connects them directly to their target retail audience, all the way into the brick and mortar store itself. CART has unparalleled insight into what’s next in retail and shares this information regularly through multiple channels.
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