CART Weekly Report 8/8/19
CART, Advancing Retail
Gary’s Take: Big retailers are focusing on promoting private label brands and growth is coming at the expense of the big packaged goods brands that have ruled the supply chain for years. Aside from the differentiation private label can provide, the approach yields far higher gross margins for the retailer and can help build customer loyalty. As I explain in my latest book, Retail in the Age of ‘i’, sophisticated retailers are growing private label and using the added gross margin to help fund strong marketing personalization efforts, growing digital engagement and customer share-of-wallet.
Gary’s Take: Not all customers view robots in the aisle as a good thing. As the writer calls out, how can the retailer invest $35,000 per robot when they are dealing with employees striking for higher pay? Retailers need to carefully message what these machines are being used for and create a powerful value proposition to the customer. Included in that messaging should be assurances around how the retailer is approaching automation and the impact on jobs. It’s still very early days for in-store automation but we are already seeing some of the potential challenges.
Gary’s Take: As the world becomes increasingly digital, marketers are working hard to connect online and offline shopping behavior and better understand the impact of digital advertising on sales in the brick & mortar store.
Sterling’s Take: Responding to consumer wants and needs is always a smart strategy. Although, it's important to understand those needs fully and the tradeoffs consumers are willing to make around things like sustainability vs. price. Great packaging speaks for itself, but it's even more powerful when yielded by a culture that's authentically committed to doing good.
WHAT WE HAVE TO SAY:
UPCOMING RETAIL TOMORROW INNOVATION DAYS/EVENTS
- WAKEFERN - August 21, 2019
- IMPERIAL DISTRIBUTORS - September 5, 2019
- CGA STRATEGIC CONFERENCE 2019 - September 29-October 1, 2019
- RETAIL REVOLUTION AT PORTLAND STATE - October 24, 2019
In this new Retail Tomorrow podcast, recorded at GMDC’s annual GM conference in Denver, the focus was on the ways in which startups are working to disintermediate traditional retailers … how retailers can turn these innovations to their own advantage … why cultural resistance within companies can be the ultimate enemy of progress … and even brainstorm about a business model that could’ve made Toys R Us relevant again.
You can listen to the Retail Tomorrow podcast here, or on iTunes or GooglePlay.
The Retail Tomorrow podcast series is a production of GMDC, the Global Market Development Center.
Pictured, left to right: Patrick Fore, Kevin Coupe, Sterling Hawkins
Retail expert Gary Hawkins reveals how Amazon sellers must leverage new innovations and customer centricity to provide personalized shopping experiences. By Natalie Taylor August 7, 2019
OUTLOOK LEADERSHIP - August 11-14, 2019 in Asheville, NC
The convenience industry’s premier, invitation-only event, that you cannot afford to miss. In a world of accelerating change, where we are going and how do we build our organizations to thrive there? Sterling Hawkins will take attendees on a retail journey.
C-Store operators can register today at https://outlookleadership.com/ usingInvite Code: power
REFLEXIONS 2019: INTELLIGENT RETAIL - August 12-15, 2019 at Caesars Place in Las Vegas
GROCERYSHOP - September 15-18, 2019 at the Venetian in Las Vegas
MINDING THE GAPS - CGA STRATEGIC CONFERENCE 2019 - Mission Hills Country Club in Rancho Mirage, September 29-October 1, 2019
GMDC SELF-CARE SUMMIT - October 3 thru 7, 2019 in Indianapolis, IN
X/SPECS 2019 - October 15 thru 17, 2019 at the Waldorf Astoria, Orlando
- Store Design in the Age of “I” - Wednesday, 11:30am-12:15pm
THE RETAIL REVOLUTION at PORTLAND STATE UNIVERSITY’S CENTER FOR RETAIL LEADERSHIP - Portland, Oregon - October 24, 2019 12:30-5:00pm
SPECS SHOW 2020 - The ForeFront of Physical Retail - March 15-17, 2020, Gaylord Texan, Dallas
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About the Author
CART is Advancing Retail by connecting the industry to innovation. Retailers, wholesalers and brands utilize CART to find, research and connect with solutions appropriate for their businesses. Solution providers use CART as a go-to-market tool that connects them directly to their target retail audience, all the way into the brick and mortar store itself. CART has unparalleled insight into what’s next in retail and shares this information regularly through multiple channels.
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