CART Weekly Report 9/12/19
CART, Advancing Retail
Gary’s Take: Programmatic marketing is facing an increasing challenge as consumers increasingly focus on privacy, governments increasingly are passing privacy regulations, and the benefits of ads based on what is known about the shopper frequently don’t produce the expected results. In its place is a return to contextual marketing; suggesting ads and other information based on what the shopper is currently looking at. For example, if a person is researching diabetes because of a recent diagnosis, a marketer may want to present information on new prescriptions or other information. Far different than providing a deal on cookies because that’s what the shopper was clicking on a few days ago.
All digital marketing is facing increased scrutiny and challenges and retailers should look at growing digital engagement with their customer base as fast as possible so as to collect first party data. Reliance on second and third party data will become increasingly risky as regulation increases.
Gary’s Take: Last mile delivery is a major focus for the retail industry today. There are a growing number of solution providers getting in the game, in addition to the usual players of the Post Office, UPS, FedEx, Amazon, and more. New entrants are focused on self-driving autonomous vehicles - either cars or purpose-built smaller vehicles like Starship Technologies, to deliver products.
While these types of automated solutions work best in dense population areas, drones are in pilot to be used in delivering products in more remote areas.
Given the speed of innovation, retailers would do well to focus on developments in last mile delivery. As the economics shift, and automation drives down costs, delivery may become very important very quickly.
Gary’s Take: Robots are coming to a restaurant near you as automation helps restaurant owners address high wages, and a lack of people interested in service positions. Robots serving food, combined with tablet remote ordering have the potential to improve the efficiency of restaurant operations and may in some cases even improve the customer experience. It will be interesting to see how the technology can be applied to supermarkets increasingly offering prepared foods and meals.
Sterling’s Take: The experimentation here is what’s important. There’s a general acknowledgment that things are changing and Starbucks is out in front creating what that change might look like for them and their customers. I don’t think there’s a single answer for all retailers/foodservice operators regarding pickup/delivery, but there are a variety of new things that might work depending on the operator, region and customer base.
WHAT WE HAVE TO SAY:
UPCOMING RETAIL TOMORROW INNOVATION DAYS/EVENTS
- CGA STRATEGIC CONFERENCE 2019 - September 29-October 1, 2019
- RETAIL REVOLUTION AT PORTLAND STATE - October 24, 2019
- ENERGIZER - November 14, 2019
- More Events to be Announced Soon!
Notify me about upcoming and new events
GROCERYSHOP - September 15-18, 2019 at the Venetian in Las Vegas
CART’s Gary Hawkins is participating in two sessions at Groceryshop. On Monday, Sept. starting at 8:45am, Rapid-Fire Review: 10 Technologies Transforming Operations will be looking at ten new technologies and getting thoughts from industry leaders. The next is on Tuesday at 9:30am where Gary will speak to Retail in the Age of ‘i’ and then lead a panel of industry execs in a discussion around Data-Driven Shopping Experiences.
MINDING THE GAPS - CGA STRATEGIC CONFERENCE 2019 - Mission Hills Country Club in Rancho Mirage, September 29-October 1, 2019
GMDC SELF-CARE SUMMIT - October 3 thru 7, 2019 in Indianapolis, IN
X/SPECS 2019 - October 15 thru 17, 2019 at the Waldorf Astoria, Orlando
- Store Design in the Age of “I” - Wednesday, 11:30am-12:15pm
THE RETAIL REVOLUTION at PORTLAND STATE UNIVERSITY’S CENTER FOR RETAIL LEADERSHIP - Portland, Oregon - October 24, 2019 12:30-5:00pm
SPECS SHOW 2020 - The ForeFront of Physical Retail - March 15-17, 2020, Gaylord Texan, Dallas
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Quote of the Week: Innovation doesn’t come just from giving people incentives; it comes from creating environments where their ideas can connect. Steven Johnson
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CART is Advancing Retail by connecting the industry to innovation. Retailers, wholesalers and brands utilize CART to find, research and connect with solutions appropriate for their businesses. Solution providers use CART as a go-to-market tool that connects them directly to their target retail audience, all the way into the brick and mortar store itself. CART has unparalleled insight into what’s next in retail and shares this information regularly through multiple channels.
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