CART Weekly Report 9/5/19

CART Weekly Report 9/5/19

CART, Advancing Retail

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BREAK DOWN DIGITAL WALLS TO KEEP PACE WITH CHANGE | Forbes 

Gary’s Take: As I speak to in my latest book, Retail in the Age of ‘i’, one of the ‘i’s that retailers need to focus on is integration. Specifically, I’m referring to the disparate systems most retailers use to connect with shoppers online. We can broaden this to also include the myriad social media channels and other online shopping sites. The need for systems integration to provide a smooth and cohesive user experience is vitally important as traditional retailers increasingly compete with technology firms.
There are two primary reasons driving these challenges. The first is that retailers have added digital capabilities over the years as new things entered the scene, leading to multiple solution providers that need to be integrated. Secondly is the retailer erecting walls around their digital properties in hopes of providing a better experience for shoppers. In both cases, the customer experience usually suffers.

INTEL TUNES ITS IoT WITH THE HELP OF BLUEBERRY FARMERS | ZDNet

Gary’s Take: As 5G cellular networks roll out and IoT explodes, we’re going to see a fast growing number of solutions focused on tracking and monitoring products across the supply chain. In addition to location (and how much time at each location) we are going to see growing sophistication around monitoring of temperature and other environmental conditions. All this is coming together to power greater transparency for the end customer, letting the shopper know where the product was sourced and its journey to the shopper.

STORE BRANDS CUT INTO BIG FOOD | Wall Street Journal

Gary’s Take: Retailers’ private label programs are finally hitting their stride as retailers put forth products comparable to, if not even better than, the quality of national brands. And, doing it at attractive price points that are appealing to a growing number of shoppers. Sophisticated private label programs provide the retailer a way to differentiate their stores and build customer loyalty. And, in an age of personalization and true focus on growing customer share-of-wallet, private label margins help the retailer provide meaningful savings on relevant products to the individual customer. 

WILL H&M’S AMBASSADOR PROGRAM TURN EMPLOYEES INTO SOCIAL INFLUENCERS? | Retail Wire

Sterling’s Take: Developing a culture that starts to generate ideas and fashion from the inside is a good plan. And doing it over time is even better. As these new influencers are able to express themselves through the brand it will breathe excitement and life into the whole organization (and of course shoppers). Of course, if the brand tries to express itself through the people it'll be a non-starter. It's a fine line, but certainly doable. I think other retailers are watching to see how it's done...

WHAT WE HAVE TO SAY:

GETTING THE MOST OUT OF GROCERYSHOP | Gary Hawkins 

IT TAKES SOMETHING TO DO NEW THINGS | Sterling Hawkins

HAPPENINGS:

UPCOMING RETAIL TOMORROW INNOVATION DAYS/EVENTS

GROCERYSHOP - September 15-18, 2019 at the Venetian in Las Vegas

MINDING THE GAPS - CGA STRATEGIC CONFERENCE 2019 - Mission Hills Country Club in Rancho Mirage, September 29-October 1, 2019

GMDC SELF-CARE SUMMIT - October 3 thru 7, 2019 in Indianapolis, IN

X/SPECS 2019 - October 15 thru 17, 2019 at the Waldorf Astoria, Orlando 

THE RETAIL REVOLUTION at PORTLAND STATE UNIVERSITY’S CENTER FOR RETAIL LEADERSHIP - Portland, Oregon - October 24, 2019 12:30-5:00pm

SPECS SHOW 2020 - The ForeFront of Physical Retail - March 15-17, 2020, Gaylord Texan, Dallas

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About the Author

CART is Advancing Retail by connecting the industry to innovation. Retailers, wholesalers and brands utilize CART to find, research and connect with solutions appropriate for their businesses. Solution providers use CART as a go-to-market tool that connects them directly to their target retail audience, all the way into the brick and mortar store itself. CART has unparalleled insight into what’s next in retail and shares this information regularly through multiple channels. 


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