Gauging the Impact of Display and Brand Messaging on the Cereal Category

Gauging the Impact of Display and Brand Messaging on the Cereal Category

RetailNext Learning Labs, RetailNext, RockTenn Merchandising Displays, & CART

Description

The goal of this project was to determine whether or not in-line display fixturing and messaging increased brand and category sales and drives acceptable ROI.

 

 


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CART Registered PLUS Due Diligence:

Second level due diligence validating and quantifying solution benefits with existing retail users.

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