Making Online Grocery Easy and Affordable for Every Grocer
Josh Ray, ShopHero
The Food Marketing Institute (FMI) and Neilson published a study in January 2017 on the growth and future of online grocery. Among other things, they forecasted that nearly 20% of annual grocery sales would occur online by the year 2023. That was a very bold prediction about a developing part of the industry that many retailers weren’t sure about. Many I spoke with around that time had mixed feelings about online grocery. “We tried it in the 90s and it was a big failure!”
It’s true online grocery failed in the 90s. That was a long time ago and so much has changed since then. It may be tough to remember life without everyone’s favorite addiction – their smartphones – but believe it or not, there was a time when you couldn’t access everything in the world at a moment’s notice. Technology has changed the way we buy everything, and grocery is just starting to catch up.
Online grocery is growing faster than anyone imagined. Amazon spent $14B acquiring Whole Foods, instantly gaining 400 distribution centers around the country from which to provide same-day delivery of grocery (including perishables). Walmart and Kroger offer online ordering in over 1,000 locations each, with plans to double the number of locations offering the service in 2018.
We’ve been working with grocers for years and watching the changes happen right before our eyes. Three or four years ago, there was a single workshop on eCommerce at the NGA show in Las Vegas. This year, there was an entire track dedicated to technology with a major emphasis on online grocery. This January, FMI and Neilson published a new study forecasting 20% of annual grocery sales to be online by 2022. In one year they saw enough growth, customer demand, and technology improvements to speed up their projections from 2023 to 2022!
Hometown grocers face more competition than ever, but they also have more opportunities to distinguish themselves from the big box stores today. Their size allows them to be more nimble and provide an eCommerce experience tailored to their community and their shoppers. The level of service they provide has always been better than the national retailers and with the right tools they can ensure their shoppers get the same great experience online that they expect in store. ShopHero is proud to work with 100’s of these hometown grocers across the country, helping them offer online ordering.
ShopHero provides a while-label eCommerce site that is customized for each individual retailer. Grocers are often surprised at how easy it is to get setup with ShopHero. We work with every point of sale (POS) system, loyalty program, and wholesaler. We’ve done all the heavy lifting so the retailers don’t have to, which means stores can get online in one day. We provide images, product descriptions, nutrition facts and more for everything in the store. Our unique approach allows the store to focus on what they do best – serving their customers – while we take care of the rest. Just getting online isn’t good enough. Retailers need a true partner who understands the importance of providing world class service on every transaction.
We are proud of our reputation in the industry as the best option for grocers who want to be online. We’ve built that reputation on a few key tenants – service, technology, and price.
We truly understand the important of customer service and don’t just talk the talk, but we walk the walk. We provide live shopper support that your customers can access via email, phone, or chat. This means we are on the front lines with you. We hear the questions, comments, and concerns your shoppers have, and we make adjustments accordingly. ShopHero is the only online grocery vendor to offer this service.
We’ve made our technology as simple as possible, so that every grocer (even your grumpy uncle) can easily work with it. We really do all of the work to get you setup, you don’t have to worry about anything. We provide a store rep to work with you on training, support, and more – and he is available 24/7 to answer all your questions.
We know many retailers can’t afford large setup fees and even larger monthly fees. Online grocery shouldn’t be expensive, it should be easy and affordable. ShopHero provides the industries only eCommerce plan with no monthly or annual fees. Really. No catch, no hidden costs. We value our partnerships and have structured our service in a way to show that.
If you own a grocery store and you’re not online yet, we need to talk. If you’re online, but you’re paying too much or not getting the results you should, give us a call. I would love to hear about your store as well as your concerns and goals with online grocery. Our online grocery specialists work with retailers everyday. They understand the challenges and concerns you have and are happy to provide a complimentary consultation.
About the Author
ShopHero is the leading digital customer engagement platform for independent retailers. ShopHero helps grocers of all sizes remain relevant, successful, and profitable. This is done through a custom, end-to-end platform consisting of eCommerce, digital marketing, order fulfillment, delivery services, and more. Shopper habits are changing, is your store keeping up? Contact ShopHero for a free evaluation today!
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