New Floral Care and Handling Formula Optimizes Floral Department Products and Operations
As the nation's economic recovery continues, supermarkets and other mass market outlets across the country, which capture 38% of the floriculture market, are expanding their floral offerings and anticipate an increase in sales. But it's not just the uptick in the country’s economic condition that's spurring sales. Retailers are redefining the supermarket floral department by concentrating on making it a point of differentiation, a go-to destination for shoppers, and a focal point within the grocery store. And while consumers will always consider price a significant factor in the purchase decision, overall freshness of floral and appearance of the department are the most important buying criteria for shoppers who will likely only spend their discretionary money on flowers that will meet these expectations.
Achieving these goals, while optimizing floral department operations, can effectively be accomplished through the use of Sterilox FloraFresh. Unlike other solutions available in the marketplace, FloraFresh does not require any additional products to be used along with it. It is a concentrated, one-step solution designed to keep flower buckets clean, the water fresh and odor free, and provide essential nutrients to fresh cut flowers.
FloraFresh is a safe, broad-spectrum cut flower formulation in a stabilized concentrate form of electrolyzed water with potassium-based electrolytes. The solution was designed to keep water in flower displays clear and eliminate any buildup on the vases and buckets that hold and display flowers.
FloraFresh integrates seamlessly into the operations of any size floral department. It comes in a 2.5 gallon container with a proprietary delivery system that is installed within the floral operation. The solution is delivered through a trigger-activated dispenser that employees use to easily refill flower vases and buckets.
The following case study reveals the results and benefits experienced among several independent grocery retailer study participants at Roche Bros. who used the FloraFresh solution in their floral departments.
CART Registered PLUS Due Diligence:
Second level due diligence validating and quantifying solution benefits with existing retail users.