Why You Should Consider Using Instagram as Part of Your Business Strategy

Why You Should Consider Using Instagram as Part of Your Business Strategy



With over 1B world-wide Instagram accounts active monthly, 500M+ users active daily, and 400M+ sharing Instagram stories, it makes good business sense to include Instagram in your social media strategy, especially when you factor in that 80% of users follow at least one business account (1)

With the introduction of Instagram stories, predicted to reach 1B by 2020, Instagram is moving further into longer-form content. Its introduction of Instagram Stories in August 2016 precipitated a steep rise in user growth and engagement — daily active users went from less than 20% of monthly active users in October 2016 to more than 60% in September 2017 

Instagram has become an essential element of social media marketing for businesses, and a way to humanize your brand. 

Whereas findings confirm Instagram, Snapchat, and Twitter still tend to be more popular among the younger crowd, especially 18 to 24-year-olds, a new Pew Research Center survey finds that 35 percent of US adults use Instagram — an increase of 7 percent from 2016, so it’s not just for teens and Millennials any more — and people don’t use Instagram casually, 38% visit the site several times.

It's not too late to get your business set up with Instagram, and when you do, it’s important to go about it correctly for the best result. 

Initial steps like writing your bio, experimenting with the best times to post, and which hashtags to use are all important to the success of your Instagram account. 

Here are a couple links with more information on getting set up to get you started:




  1. Instagram’s internal research (thru June 2018)
  2. https://www.forbes.com/sites/valleyvoices/2018/06/25/how-instagram-is-eating-the-world/#4cdb0c103145 (How Instagram is Eating the World)
  3. http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/ (Social Media Use in 2018)

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Retail Verticals:  Supermarket

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