The last time the FDA changed the labels for the nutritional information of foods was 1993. Much has changed since then in terms of nutrition and food consumption. Most notably, there have been significant increases in the rates of overweight and obese Americans. In the years between 1988 and 1994, approximately 23% of the population was obese and 55% was overweight, but in 2010, 36% were obese and 69% were overweight. This trend is coupled with similar increases in cholesterol, diabetes, hypertension, and high blood pressure. There are two major factors that contribute to these increases: diet and exercise. Many have suggested that to encourage consumers to change their diet, they must provide necessary nutritional information and present it in a way that is easy to process and understand.