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There is No Positive Customer Experience without Retail Execution

Brad Lawless, Sales Engineer, Movista

While every day brings a new article on the death of brick-and-mortar retail at the hands of its e-commerce children, rather than perish, smart retailers are evolving their approach to store operations and customer service.  In a year when online Holiday sales rose by 19% in 2018 vs the previous year, no one will argue the popularity of online retail. Even so, reasons beyond sheer necessity continue to drive shoppers into physical stores. According to KPMG, “The top reason consumers prefer to shop in-store versus online is to see, feel and experience the product in person.” Additionally, Millennials highly value instant gratification. While they shop online more frequently than older generations, they are twice as likely to visit a store to get their product right away.  A study in complexity, many retail stores exist in an always-on, 24/7 world where market forces continually increase pressure on store managers to do more with fewer people, all while enhancing their customers’ in-store experience. When experience and instant gratification become primary drivers for store visits, a simple thing like an out-of-stock or difficult-to-find product could ruin a trip and keep that shopper from ever returning. Conversely, a store that executes on retail fundamentals (stocked shelves; clean, easily navigated aisles; and knowledgeable, friendly store associates) helps to ensure that every store visit ends satisfactorily, and hopefully exceptionally. A Day in the Life of a Mass Market Retail Store  Despite all the talk of reinventing retail, the fundamentals of the in-store experience really haven’t changed that much in the last 50 years. Products go on shelves and special displays. Customers pick up the products and pay for them at the register. Unfortunately, the systems behind many of those fundamentals haven’t changed either. And even when they have, some advanced store systems exist in shiny technological silos where work happens but the data resulting from that work doesn’t flow easily to other areas of the store. Let’s look at a typical retail workday for a store associate. We’ll call her Tina. Tina clocks in using the store’s timekeeping and scheduling system. She likely used a separate application to view the video and answer questions for her mandatory training. Twenty minutes in and she has already used two separate systems. On the store floor, a number of other systems and processes come into play based on the projects she needs to complete that day. When checking inventory, Tina uses a handheld scanner connected to a standalone inventory application. When communicating out-of-stocks, Tina files a ticket with her store manager or the supply chain group. In the worst-case scenario, she’ll send that ticket via email to the appropriate people. The best-case scenario likely involves another standalone ticketing application. When Tina resets her modular and builds displays, she references planograms and instructions that her manager printed from an email. Tina logs any cleaning she does on a paper checklist located somewhere in her department (or hanging on the back of the bathroom door). We call this “death by disconnected systems”, and it exists in more companies and stores than it should in 2019. Born to drive retail execution, Movista has built a full-featured workforce management platform that specifically addresses the pains and opportunities faced by retailers, their suppliers and 3rd-party service providers. We save retail service teams from that slow death by replacing or integrating up to eight different systems into ONE mobile-first platform.  We know retail. Our founders cut their teeth working with and leading retail field service teams. They spent years orchestrating work in stores across the country and struggled to aggregate the data from that work into meaningful reports, or even confirm the work happened. They lived the pain and went on to create software to solve the problem. A Day in the Life - Redux Let’s revisit Tina’s work day, this time on the Movista platform. Upon arriving in-store, she pulls out her smart device (Tina’s store employs a bring-your-own-device (BYOD) strategy) and clocks-in on the ONE by Movista app to start her day. The app validates her location using enhanced GPS, and she’s ready to work.  She immediately sees a list of projects to complete for the day, the first of which is the training video. She watches the video and answers all required test questions on her device. The integration Movista provides also makes all of Tina’s other tasks easier and more efficient. Inventory Counts - She validates inventory levels using the integrated Item Manager module. Out-of-Stocks - When she encounters out-of-stocks or items with low quantities on-shelf, Tina simply orders more product straight from the app. She can also check on-hand amounts to find product that may be in the back room. Mod Resets - Modular reset projects start with a planogram map or instructional video embedded directly in the project tasks and directions. As she works, Tina answers questions about the product placement and signage. When she’s done, she takes a photo of the modular. Instantly uploaded to the cloud, that photo becomes part of the real-time dashboard reporting used by the corporate merchandising team to monitor implementation timelines.  Daily Tasks - Repetitive, daily tasks such as cleaning bathrooms appear in the system as recurring projects, giving Tina the ability to log that work at any time and giving her manager the ability to monitor her store operating efficiency at a single glance. Keeping the shelves stocked and bathrooms clean may be the most direct way a workforce management solution impacts retail, but it’s not necessarily the most valuable. In an era when “only 27% of consumers feel retailers provide a consistent customer experience across channels [while] 51% of retailers believe they succeed in this area” freeing up your employees to address customer needs and questions could drive tremendous value to your bottom line.  According to CMO.com, “When consumers engage with store associates who are passionate about the products they are selling, it makes all the difference to brand perception...Grocery stores build reputations for sustainability by employing people who can talk knowledgeably about the subject… The in-store experience gives retailers the chance to express their vision, values, and points of view.” When you minimize the amount of time reps and store associates spend on admin tasks and speed up their time to complete projects, you create space for them to guide shoppers on their journey through the store and to become the representatives you want and need for your company. +MORE

Timing is everything and ‘your newest team member’ is right on time!

Lan Nguyen, Marketing Manager, Bossa Nova Robotics

With AI and data from your newest team member, retail work has never been easier. Bossa Nova, a leader in creating autonomous service robots for the global retail industry, tracks inventory plus store and shelf conditions in real-time. Its solution delivers data with speed and accuracy. By reducing inventory time, Bossa Nova is able to provide real-time data for stock levels with improved accuracy. So how does this translate to a financial gain for retailers? First, by automating mundane tasks, employees are happy and happy employees make a happier retail environment. You might wonder how many hours are spent on mundane tasks such as inventory audits.  There are 30,098 items in the average grocery store. A typical Target store has around 80,000 SKUs and a Walmart supercenter sells up to 120,000 items. It takes about 20 human hours to audit 10,000 products. Following this logic, an average grocery store would require over 60 hours per store,  160 hours per store for Target, and a whopping 240 hours auditing shelves at a Walmart Supercenter. It’s easy to see how grocery stores following the recommended minimum quarterly inventory schedule forfeit a high proportion of human working hours to this task. For those that audit monthly, the labor costs are even more tremendous.   Bossa Nova helps retailers automate these inventory audits and monitor shelf-conditions in parallel, scanning an 80 linear foot aisle in 90 seconds with 98% accuracy. Through automation, employee focus can be shifted to more action oriented, customer-centric tasks, while the Bossa Nova robot detects anomalies in shelf conditions, covering everything from addressing out of stock and misplaced items, to pricing, and more. This shift in employee focus to the customer directly translates to higher shopper satisfaction and increased loyalty. It is estimated that out of stocks cost retailers over $129 billion in lost sales in North America - a loss of -4% of revenue annually. (the cumulative worldwide cost of out-of-stocks for retailers has now reached over $984b) A study conducted by MIT Supply Chain Management Research determined that 78% of products that are not on the shelves (i.e out of stocks) are actually on-hand. Given this, a majority of out of stock issues can likely be resolved in-store. Inventory replenishment is critical to success, and those tasks need to occur at store level. Having the right products in the right place when consumers are looking for them (both online and in-store) allows sales to escalate and deliver a sales velocity that makes the most effective use of each square foot of space. Bossa Nova is committed to maximizing this efficiency by gathing  reliable, real-time data that delivers task oriented, actionable items. Efficient inventory control improves speed to shelf by alerting store-level associates of inventory on hand, as well as buying desks / suppliers of true OOS situations. Through computer vision implementation, retailers can accurately assess, and more importantly, address in-store conditions in real-time, across all locations. Real-time accuracy is not only important to retailers, but it is also important to your shoppers. By having accurate inventory, confidence thresholds for item availability can be increased for both in-store and online shopper inventory inquiries. In fact, 81% of shoppers do research online before visiting a physical store for what they want to buy, yet only 27% of retail sites provide store level inventory. When the robot “wheels” into your stores, you will be saving intensive labor hours and improving your store conditions with unmatched accuracy. Bossa Nova has the credibility and experience to help retail operations realize the return on investment and successfully integrate with existing platforms and systems. There are two popular sayings that really affect your bottom line: “Timing is everything”, and “Time is money”, and in business, money really is everything. While many technology companies are still working to surmount the bell learning curve of applied technology, Bossa Nova is equipped with extensive retail experience and has been trusted by operations and IT professions to successfully integrate and lead this huge step in retail automation. With accurate inventory management, you can increase your revenue potential and more accurately can forecast the future. +MORE

Discovering the Holy Grail of Retail: Online-Offline Convergence

Sena Zorlu, Instapio

Over the past years, retailers have been investing into digital transformation, creating online stores and making their brick and mortar locations smarter. On the startup side, there has been a massive growth of retail technology companies in multiple areas to improve operations, cut costs and bring in more customers. There’s no Magical Solution Today there are multiple solutions that claim online and offline convergence. These are mainly: Data Management Platforms that will tie online and mobile identities to retailer’s offline data (CRM, POS, Loyalty) to provide historical view. Mobile Attribution and Retargeting platforms that will understand when mobile users are in your stores and retarget them with timely and relevant information. iBeacons that will help you communicate with your app users in granular proximity. Guest WiFi that requires social login or email that can be tied to your CRM. It is very confusing for retailers to understand what solution to invest in when the common value proposition is the same: we will bring you the holy grail; we will connect online with offline. However, the main problem with all these technologies is that they are lab technologies. They work perfectly in controlled environments where every condition is met. Well if all your customers download your mobile application and they turn on their bluetooth and they open the application and they stand next to this sensor than the technology works. Retailers are promised an amazing connected world where they have full control of their customers yet when these solutions are installed, the results don’t come near what was promised. This is why there are so many POC’s but so little mass deployments of technologies. Retailers need to understand that today, technologies that promise to connect them to customers are still in preliminary stages of growth. This is because there are pre-conditions for these technologies to work and consumers rarely act the way we aspire them to.  The costs and efforts associated with having every customer download and not delete a mobile application are astronomical. Even when you bear the costs, app store discoverability is really difficult and consumers are app tired, looking for a reason to delete an app. When a technology is not adopted by the masses, your results will be skewed because of the small usage base. Any A/B testing or campaign on a small sample size will lead for wrong strategy. Another blocker with mobile technologies is the device manufacturers themselves. Mobile based technologies use sensors and features within the mobile phone which puts the retail industry at the mercy of the manufacturers. So when a manufacturer decides to turn off location collection from mobile applications, your investment into mobile attribution may sink overnight. Which retail technologies will win? To be able to understand what is going on in the store environment, retailers need better data generation than what exists today. In order to take real time responsive action the way ecommerce sites can do, retailers need access to real time, contextual data that can speak with existing systems they have. Mobile apps do not fill the void of collecting this data. Meaningful information can only be collected with sensory technologies that will passively collect data from a large sample. The first result of this trend has been in-store analytics. In-store analytics has presented a better picture of what is going on in the store and help understand the funnel that leads to purchases. The next wave of technology is to improve what we can do with this sensory data. Historical analytics is nice to have but will not magically save retailers. The next wave of retail technology will come as software layer that sits on top of sensory information and will affect all operations from merchandising, real time campaigns, personalization, staffing and everything else. So what can retailers do today? One thing we know for sure is that consumer behavior is rapidly changing and brick and mortar retailers must adapt to the changes demanded by customers. Retailers must be educating themselves with new technologies and changing consumer behavior. Big box stores have built lab environments to test new technologies, the easiest thing smaller retailers can do is to dedicate one store, preferably near their headquarters as their lab environment. They can be open to testing new technologies rapidly and choose best startups that can act with a real store rather than doing a fancy presentation or a demo. Retailers need to be in the conversation of emerging technologies. There are many technology startups like us who are working for the core problems that retailers are facing today. Whatever the retailer’s size may be, a lot of startups will be open to testing and working with them to solve specific industry problems. Small and medium sized retailers can become more innovative by becoming part of the solution. Building internal teams, dedicating test stores, working intimately with startups, having leadership teams advise retail tech startups are just some of the things retailers can start with that won’t require significant budgets. What we are working on At Instapio, we have been working on unifying different identities customers have to paint a clear picture of what is happening in the store and bring aggregated insight to help retailers. Our goal from the first day was to bring the automagical aspects of online to the physical world. It’s a big challenge and there is no one shot solution to create it. It requires collecting and merging of data from multiple assets, unifying different identities, making all the data talk in the same language and delivering it to the retailer in a format that can be used. This is why we are building an ecosystem around bringing all this sensory information together and make it available to talk to management systems in real time. We are working closely with the Advancing Retail platform, very excited to learn and help solve brick and mortar business challenges. +MORE

Whatever the Question, A.I. is the Answer Because Nobody Likes Calling Customer Service

Susan Galer , Forbes SAP voice

Bejoy Narayana, CEO of BoodsKapper, develops AI applications that can cut down customer problem resolution time by a factor of 10. Give us your superstar customer service representative, and we’ll provide an AI application that replicates their behavior, reducing problem resolution time from 10 minutes to one. This is what I heard and saw from Bejoy Narayana, CEO of BoodsKapper at the recent SAP Financial Services Innovation Summit held at the SAP Leonardo Center in New York. The Texas-based startup develops AI applications on the SAP Cloud Platform designed to not only ferret out what customers want quickly, but also communicate in their preferred medium – using any texting app or moving to a telephone conversation.   “No one likes calling customer service, and we believe that experience can be much better by training the software to behave like the ideal customer service representative, getting to the point quickly to provide a solution for busy people,” said Narayana. “Modeling the actions of a company’s best customer agent, we can train the AI engine to be up and running in weeks just as you would a new employee. This can cut down interaction times by a factor of ten.” Creating a Human-Like Dialogue…Read the rest of this article by Susan Galer on Forbes SAP voice Posted on the CART blog with permission from Bejoy Narayana, CEO BoodsKapper +MORE

AI Powered Promotion Optimization

CART

Artificial intelligence (A.I.) is tailor-made for high SKU count, high transaction frequency supermarket retail. The insight and recommendations that A.I. provides can help retailers drive significant top line sales gains without increased promotional cost. In the high- volume, low-margin supermarket industry, where even slight improvements can deliver considerable increases to bottom line profitability A.I.-powered promotion optimization is nothing short of transformative. +MORE

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Grab and Go Automated Commerce

Accel Robotics

We are building a ‘Grab and Go’ vision-based automated shopping system. Think about this like an Amazon Go solution for everyone else. +MORE

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Grocery is Going Digital. The Time is Now.

CART

Online grocery sales are growing fast. A recent report released by FMI and The Nielsen Company states that 23% of U.S. households purchased groceries online in 2016, up from 19% in 2014, and representing an estimated 4.3% of U.S. consumer retail food and beverage spending. The report goes on to state that as many as 70% of U.S. consumers will be buying groceries online by 2025, spending more than $100 billion, an estimated 20% of consumer food and beverage spending.1 Grocery is going digital far faster than many predicted and the time is now for traditional retailers to stake their claim. +MORE

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Automation and Personalization of the Retail Store

Instapio Inc.

Instapio allows chain retailers to gain control of their business and automate customer experience standards. By using Instapio, retailers create seamless and intuitive locations that are responsive to the presence and habits of their customers.  The solution will operate as a decision making engine for each store and across the chain to measure millions of data points in real time, make decisions based on business priorities and optimize operations. Imagine a super store manager that oversees the everyday operations of all stores. +MORE

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DART Displays

DART Displays

DART Displays offers a way to transform the in-store shopping experience to one that is digital and dynamic, with reporting and analytics that lead to big insights about what moves your shopper to purchase.     By leveraging DART Displays structures (both permanent and flexible) you can and will create a best in class approach for enhancing the brand experience in-store.  +MORE

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BoodsKapper Retail bot

Boodskapper

This is our service for the retail industry and is primarily delivered through Facebook Messenger.  Consumers are able to send a picture of an item and ask if the retailer carries the item. The software is able to look up a retailer's catalog and answer the question.  Two-minute simulation here best explains the solution: http://www.boodskapper.com/#!retail/jjvu4 In this simulation, retailer has no prior record of the customer. Customer starts an organic conversation from Messenger, just as people do in life. BoodsKapper assists the customer to locate an article at the store. The customer picks up the conversation thread several months after the purchase and enquires about a variant of the item purchased. An organic conversation ensues and a purchase is made.is Deep reporting:   We would argue that information gold for the retailer are the conversations that your customers had with you through various channels. Our AI algorithms automatically find the meaning of the written text and use that to make the conversational response. As the meaning of conversations is analyzed and documented in real time, it is possible for us to enhance traditional reporting with this information. +MORE

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Robots for Retailers

Bossa Nova Robotics

It is estimated that out-of-stocks account for -4% loss in revenue, not to mention the possible long-term effects of losing loyal shoppers. Great shelving conditions can lead to great shopping experiences. Bossa Nova is the leading developer of robots designed to provide real-time inventory data for the global retail industry. Our retail service robot autonomously tracks inventory and the true state of in-store conditions to seamlessly deliver actionable tasks benefiting retailers through efficiencies and accuracy.   Ensure implementation and maximize operational efficiencies by relying on the retail experience and expertise of Bossa Nova. Our trusted team makes it work for all retailers - helping them turn real-time data into actionable tasks and insights.  Real-Time, Accurate Inventory Data Product Availablity with Efficient/Actionable/Timely Replenishment Real-time Corrective Actions to Remedy Merchandising, Pricing and Promotion Compliance  +MORE

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Turnkey Online Shopping

CART

Supermarket operators are being pushed to put in place online shopping capabilities to maintain their revenues and market share as grocery shopping moves online at a fast-growing pace. Many industry studies are projecting that 10% to as much as 20% of sales may move online within the next five to eight years. Other studies show that grocery eCommerce sales are growing over 20% annually compared to the low growth, many times stagnant, sales in brick & mortar retail. GrocerKey is one of many... +MORE

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Darius™ for Retail

Darius Technologies

Darius for Retail is a fully integrated, cloud based shopper engagement platform. Darius delivers proven and measurable return on investment, by allowing retailers to put their shoppers at the center of everything and making it easy to engage and influence them pre-store, in-store, and post-store. Darius allows retailers to design, manage, develop and, measure interactions with their customers throughout the entire shopper journey.  The ‘tech’ bit: Darius™ is a modular ‘ecosystem’ retail technology platform that is designed to integrate and allow interaction with any existing retail systems and solutions such as Beacons, WiFi, dynamic shelf illumination, or e-coupons, and so on, to make continuous engagement with shoppers possible, wherever they are on the path to purchase. The customer experience bit: Darius™ allows retailers to put their shoppers at the center of everything by making it easy to engage and influence them pre-store, in-store, and post-store. The business bit: Darius™ delivers proven and measurable return on investment. That means more shoppers in-store, more often. It means attracting new and hard to engage shopper types. And it means bigger baskets and the increased spends that comes with that. It makes marketing budgets and, where they may already exist, retail tech investments work so much harder. +MORE

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LISNR

LISNR

LISNR powers transactions and connects the global customer journey with the most advanced Ultrasonic Data Platform. LISNR’s technology addresses the growing need for simple communication between myriad devices. Based on that idea, LISNR created proprietary software for encoding data into inaudible “tones”, which were then transmitted and received using standard speakers and microphones. +MORE

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App Store for Retail

Sparkle CS Ltd

Sparkle connects legacy and online retail solutions into a real-time cloud ecosystem to enable Big Data, connected store marketing and a true omni-channel customer experience.  Using Sparkle’s technology, retailers from independents to major chains have been able to rapidly and cost-effectively deploy integrated digital technology to drive customer engagement and increase sales. Extensible Framework, an app store for your POS: Our framework allows the digital world to interact seamlessly with tills.  Want your till to do something we haven’t thought of? Add another app. Making Coupons Work, Example App: Redemption Validation (RV): Our RV POS App allows digital and paper coupons to be accepted by the POS with controls against mis-redemption, reuse and fraud. Driving Out Costs, Example App: Electronic Clearing (EC): No more need for expensive clearing houses! With EC, you know who owes you what within hours. Settle via trade accounts or let us manage it for you. Cloud-based Management, Take control of your tills: Our cloud-based solution will get you up and running in no time. Change how your tills behave from your tablet in real-time. Bridging the Gap, bringing tills online: We provide a range of patented technologies that allows legacy tills, from corner shops to mainline grocers, to join the App Store for Retail. Future Proof, avoiding strategic paralysis: NFC, RFiD or QR Codes? You don’t need to guess. The App Store for Retail allows new interfaces to be plugged in at low cost. +MORE

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Swift Access

Swift IQ

Swift Access helps to unify data sources and make them accessible on-demand. Process millions of records in milliseconds to facilitate real-time decisioning and individualized marketing to take your customer experience to the next level. Big Data Storage: Harness big data and make any dataset accessible in milliseconds on-demand, even for hundreds of millions of records. We ensure high availability regardless of data size, concurrent users and demand velocity. Data Import: Upload and sync data efficiently from one or many sources via CSV, XML or our REST API. Omni-Channel: Deliver content anywhere with consistency from a single backend. Security: Data is encrypted and stored in highly secure data centers. Developer Tools: Start building apps in minutes with an interactive developer portal, sandbox, sample code in many languages and starter applications. Analytics: We store and index your usage data so you can understand how data is consumed across any channel, user, or device. On-Demand Access: Access data on-demand from any digital device via hypermedia REST APIs capable of transmitting JSON, XML, HTML [and more]. Auto Scaling: We auto allocate and optimize servers and scaling so you can focus entirely on building user experiences. Pay for usage, not peak capacity. User Management: Add any number of user internal or external users or developer using secure OAuth2.0 authentication. Global Reach: Benefit from high-speed data delivery across a high replication global content delivery network with a dedicated cache. +MORE

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Solving Network Security and Connectivity for Retailers

CART

Network security and connectivity have become significant issues for retailers and represent a particularly challenging set of issues for independent retailers who typically lack the resources, skill sets, and expertise that larger companies are able to maintain. Big name retailers that have been hacked over the past year have further raised the importance of the issue. The increasingly rapid growth of mobile payment and in-store Wi-Fi availability for shoppers adds yet additional complexity. +MORE

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Balance Innovations Suite of Solutions

Balance Innovations

(1)

Balance Innovations offers the only retail software platform that connects all points of your currency operations,  lowering the cost of accepting cash and increasing efficiency at all levels of the organization. It provides multi‐ layer security and effortless integration of all your devices and systems to give you an immediate, complete view  of your entire enterprise.  This comprehensive visibility enables you to understand what’s happening across your entire organization without tapping into multiple systems or reports. It puts all the information you need right in front of you –  customized to thresholds you choose – so you can be proactive in addressing issues before they become problems.   +MORE

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POS Tuning

POS Tuning

(1)

POS Tuning is the global innovation leader for retail front facing shelf management solutions.  POS Tuning offers an entire toolbox of products (pushfeeds, illumination, theft prevention, stock management, brand staging, and other disruptive elements) optimizing the presentation of brands and categories at the Point of Sale. +MORE

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Impacting Product Presentation, Merchandising and the Customer Experience

CART

The in-store environment has become an increasingly important front in retail competition as the majority of shoppers make their purchase decisions in the store and impulse purchases remain a significant factor. With this in mind, it is critical that retailers provide a pleasant and engaging in-store experience for their shoppers to achieve long term success as chain competitors stress clean, uncluttered, and well-organized stores. Key to the shopping experience is merchandising. Merchandising success means not only having the right product selection and assortment available, but also having products neatly presented to make it easy for the shopper to find what she is looking for. With so many more options available to shoppers today, retailers understand that the negative impression made by products in disarray and the frustration caused by inability to find the right product in a timely and efficient manner can send the shopper to a competitor. In addition to lost sales, poor merchandising discipline can result in higher labor costs, as store personnel must take time to straighten products and bring them face-forward. European supermarkets, faced with high real estate and labor costs, utilize merchandising fixtures to maintain product display discipline, maximize shelf space, and realize restocking efficiencies. A relative newcomer to the US market, merchandising fixtures from POS Tuning were recently tested by CART in a live learning lab (operating store) to determine the impact on sales, store labor related to restocking and merchandising, and the customer shopping experience. Overall, the fixtures provided a significant positive impact on units sold in key brands and sections in both the cereal and frozen foods categories, which were evaluated in this test. The quantitative results were reinforced by comments from the Store Director who clearly identified labor savings, improved merchandise presentation, and positive remarks from shoppers as key benefits to the POS Tuning fixtures. Merchandising tests such as these are challenging, especially in the dynamic supermarket environment where there is a regular inflow of new products and delisting of older products. Retailers regularly re-merchandising categories and sections compound the challenges as they react to competition and search for any advantage. The CART team’s retail experience underscores the importance of viewing test results through both a qualitative and quantitative lens. The positive impact provided by an easier and less frustrating shopping experience can create customer value over time that can be difficult to manage in a short-term test. Comments from shoppers and store personnel help reinforce the importance of this perspective. POS Tuning is a global provider of innovative merchandising and display solutions that has brought its products to retailers in North America. Building on the success in its home market of Europe, where leading retailers utilize its products across many categories to great success, POS Tuning engaged CART to implement its solutions in key categories in a supermarket to prove their value. +MORE

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Discovering Shopper Behavior Through New In-Store Metrics

CART

In April 2013, Birdzi, Inc. (“birds-eye”), in collaboration with CART, deployed a highly innovative, anonymous in-store shopper detection technology in two U.S. grocery retailers. This technology detects and follows the movement of Wi-Fi enabled personal mobile devices throughout a store environment to accumulate actionable data. Learning to understand real shopper behavior represents the latest front in the retail industry. Technologies such as the one presented here, helps independent retailers to remain competitive. Birdzi can be implemented to gather shopper data over a period of time as well as engage shoppers in real time during their visit, should they chose to participate. The solution is easy to deploy and scalable through a cloud-based centrally managed system that is capable of collecting data in real time. The research study has been divided into two phases. This paper (Phase I) focuses on the mobile analytics aspect, which can be used to adjust store operations through more effective scheduling or improve in-store merchandising leading to an increased basket size. A subsequent paper will focus on Phase II, demonstrating Birdzi’s potential as a shopper engagement tool. The aim of this case study is to showcase the benefits and relevance of mobile analytics technology in a retail setting. +MORE

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GoSpotCheck

GoSpotCheck

GoSpotCheck is mobile form and execution management software that enables team leaders to improve workforce operations. Organizations can assign tasks, analyze real-time reporting, and drive action to accomplish critical goals and objectives. +MORE

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Digital Foodie

Digital Foodie Ltd.

Digital Foodie Ondemand provides a fully customizable SaaS platform for digital grocery. The platform is used by major retailers and brands, operating currently in North America, Europe and Asia. For consumers, Foodie provides apps that empowers people to shop online, consume smarter and eat better. Foodie delivers highly personalized food and product recommendations that make everyday shopping easy and fun. For retailers, the platform provides all the tools needed to run modern digital operations including click and collect service and home deliveries. Digital Foodie Ondemand platform is currently available on web, iPad, iPhone, Android and Windows Phone. Digital Foodie is venture-backed by US based e-commerce growth fund, Blackdragon Capital, and part of their EnterWorks Holding group portfolio. Today they employ grocery industry experts and technology specialists in two different continents and several locations. Foodie’s award-winning recommendation technology ensures truly personalized omnichannel experience for consumers, increasing loyalty and sales. The service enables consumers to create and share shopping lists, make click & collect and home delivery orders and plan their weekly menus with “one click to cart” –recipes.  Foodie’s fulfillment tools are designed for real-time order management and they enable cost efficient picking and delivery processes. For back office Digital Foodie provides all the administrative tools needed for creating and managing store content and for monitoring, measuring and optimizing service performance. Foodie’s platform scales from independent store owners to very large enterprises.   +MORE

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Beekeeper

Beekeeper Ltd.

Beekeeper is the cross-device communication tool for teams. Easily reach everyone in your company. Measure the impact of your communication, understand your employees with our smart analytics and take the right actions. Improve performance by increasing the engagement of your teams. Automated communication flows help you to simplify and speed up your internal communication. +MORE

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Customer Demographics Analysis

DoorStat

DoorStat sets up proprietary sensors at pedestrian doorways or points of interest where the technology automatically analyzes foot traffic & associated demographic info for attendees through video-based, proprietary software. The software, working in real-time, will collect, analyze, and report on customer demographic information, including the gender, age, ethnicity, and mood of each customer. Because customers are passively analyzed, DoorStat collects information on more customers than would be possible through surveys, other forms of technology, or high-overhead initiatives. DoorStat data helps retailers improve customer experience, optimize staffing/operations, validate marketing efforts, identify customer/product correlations, & predict future behavior. Example Insight: between 1-4pm on June 1, location xyz had 523 customers, of which 311 were female; of those females, 36.72% were between 35-44 years old; within that age demographic, 29% were Hispanic. +MORE

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Movista

Movista

Field Management Solutions That Drive Retail Excellence Our solution is optimized for the retail industry and is used by many retailers, manufacturers, and third party laborers for their reset, retail, install, and sales teams. They use this field execution and management solution for sending tasks, tracking mileage, certifying best practice execution, automating the payroll process and much more.  From Vision to Action: You Have a Front Row Seat  Map View See all your reps/stores on the map in real-time. mPlans Visualize project completion in the field. Accountability Validate all aspects of your projects in customizable views. +MORE

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CART Weekly Report 5/9/19

CART, ADVANCING RETAIL

THE RETAIL APOCALYPSE HAS CLAIMED 6,000 STORES IN 2019 SO FAR, MORE THAN THE NUMBER THAT SHUT DOWN IN ALL OF 2018 | Business Insider Gary’s Take: Grocery retail has not yet been swept up in the Retail Apocalypse in a major way but I don't believe that is going to last. As eCommerce sales grow it is inevitable that grocery stores will close. But it is the disruption caused by Amazon, and increasingly by Walmart and Kroger, as they invest heavily in new innovation that is going to drive competing supermarket retailers out. Even large regional supermarket chains simply do not have the resources to bet on new innovative, disruptive capabilities that the largest players do. Regional retailers need to focus more limited resources on gaining awareness to new innovation, understanding what capabilities to focus on, and reimagining the shopping experience using new technologies to personalize each engagement to the individual customer and deliver exciting new services. RETAIL SUCCESS DEPENDS ON HOW YOU ANSWER THESE QUESTIONS | Winsight Grocery Business  Gary’s Take: There is a fundamental shift underway in retail away from mass marketing to focusing on each individual customer and providing meaningful savings on relevant products. This shift requires significant data and intelligence to help power that contextual relevancy. H&M WILL CEASE PRINTING IT’S CATALOG AFTER 39 YEARS | RetailWire Sterling’s Take: It’s the right move. Not just for sustainability reasons, but it gives H&M the chance to rethink processes to improve customer experience all around. It’s less about online/offline and more about curating the right content via the right channels that make sense to their customers. WILL A STRATEGY BUILT AROUND CHAING PEOPLE’S LIVES TRANSFORM LULULEMON’S BUSINESS? | RetailWire Sterling’s Take: I’m not sure Lululemon has ever been playing purely a price-based game. They’re not worried about commodities. How else could a premium yoga brand grow selling $150 yoga pants during a recession? This seems like an extension of Chip Wilson’s culture and purpose driven mission. Their future relies on people buying into the vision and lifestyle, just like it always has. INFLUENTIALS: TOP MOVERS AND SHAKERS IN RETAIL 2019 | RIS News​ FEATURED BLOG OF THE WEEK: RECLAIMING RETAIL'S CUSTOMER HERITAGE by Gary Hawkins, CEO CART HAPPENINGS: OUTLOOK LEADERSHIP - August 11-14, 2019 in Asheville, NC  The convenience industry’s premier, invitation-only event, that you cannot afford to miss. In a world of accelerating change, where we are going and how do we build our organizations to thrive there? Sterling Hawkins will take attendees on a retail journey. C-Store operators can register today at https://outlookleadership.com/ using Invite Code: power GROCERYSHOP - September 15-18, 2019 at the Venetian in Las Vegas   Preliminary Agenda Speakers CREATING ROI IN THE FUTURE OF AR/VR IN RETAIL: HOW RETAILERS ARE USING VR/AR TO ACHIEVE GROWTH, PROFITABILITY, AND CUSTOMER EXPERIENCE GOALS  Questions? Contact Retail and eCommerce Committee Event Co-Chair,​ Sterling Hawkins DISRUPTIVE LEADERSHIP & THE SELFCARE REVOLUTION​, Boston Immersion Event  Apply to present at Retail Tomorrow Labs: Boston - Applications due June 15th, 2019 Full Agenda Get on the Inside - CART Community  Become part of the epicenter of retail innovation exclusive network. The place where retail decision makers and solution providers come together to advance retail into the future. FOR RETAILERS>> Proven programs to advance your business FOR SOLUTIONS>>Your growth engine into retail VIEW ALL SOLUTIONS HERE CONTACT US TELL ME HOW TO GET MY SOLUTION ADDED TO CART Get the CART Weekly Report delivered to your inbox. Sign up here. +MORE

Personalization and Relevancy Can Be a Game Changer for Independents

David Kiehle, Senior Vice President and General Manager, Smart.Market

Independent grocers are increasingly aware of the impact of industry disruption. These retailers are facing a new landscape marked by emerging technologies, quickly changing consumer behaviors, and a wide range of traditional and nontraditional competitors building scale through acquisitions and organic growth. This new environment creates challenges across the independents’ business, and a case in point is in marketing. Independents and their wholesalers are often lacking in resources and expertise. They typically don’t have big marketing budgets. Many don’t operate loyalty marketing programs. Most are without the teams of data analysts more typical of bigger chains. Some are still tied to weekly circulars that deliver the same offers across an entire market to an eroding base of newspaper subscribers. How can independent retailers compete in this new environment with effective marketing resources and strategies? Independents are expert at being relevant for their individual customer bases. However, increasingly they need to be on-target not just for their market as a whole, but for each household and each customer in that market. This requires a more sophisticated personalized approach to coupons and other offers, supported by technology. Independents often don’t know the best ways to get started down that path. There are numerous methods to embracing personalized marketing, some effective, some not so effective. These employ a range of platforms, from digital to print. Independents need to ensure that a personalization strategy is really personal. That means it needs to be targeted to individual households and customers, rather than being merely a segmentation approach that addresses large groups of shoppers. One of the most effective and cost-efficient personalization strategies is leveraging direct mail, a seemingly mature form of retail marketing, that can be transformed through data-driven personalization techniques to drive profits and traffic. Recent research from the Data & Marketing Association (DMA) shows personalized direct mail campaigns can increase ROI from three to 10 times compared to traditional strategies. Ironically, personalizing direct mail often results in a hybrid approach between print and digital. It’s actually digitally-driven print marketing. This approach leverages the best of print and digital through a state-of-the-art process called personalized variable direct mail. It not only outperforms traditional campaigns, but consistently outpaces online digital efforts as well. The result can be a game changer for independent grocers. Here are five ways this kind of personalization can transform marketing for independents. 1-Accelerate Response Rates: Personalized variable direct mail can deliver double-digit response rates consistently, which is markedly higher than traditional direct mail. 2-Capture Performance Analytics: A personalized data-driven program should be able to provide back-end analytics to measure scores of events across a marketing calendar. Ideally a retailer should be able to leverage a database to match consumer purchasing habits back to the individual household level for each store location. This enables the retailer to learn more about its current customers by location and identify others that have similar characteristics and behaviors. 3-Blunt Competitor Strategies: Personalized variable direct mail can be effective in battling a range of competitors, from big chains to hard discounters. Making use of this strategy can help to neutralize new market entries by competitors while at the same time rewarding valued repeat shoppers. 4-Redefine Trade Areas: This personalized approach helps to establish and grow a primary trade area. It’s common to achieve material increases in unique shoppers with each campaign. 5-Engage with Customers: The point of a personalized program is to connect directly with individual customers and households to boost basket sizes. It’s also geared to supporting new customer acquisition by understanding the similarities your core shoppers have with those who are not currently your customers. Marketing pieces can be customized for a wide range of demographics and other attributes to boost performance. This strategy can be particularly effective in gaining the loyalty of millennial shoppers, who are famously resistant to brand loyalty. +MORE

3 Types of Retail Execution Data: What They Are, and Why They Matter

Mat Brogie, Part of founding team and CEO of Repsly, Inc.

In today’s fiercely competitive market, retailers are taxed with the responsibility of making sure their in-store presence gives them an edge over their e-commerce counterparts. Effective retail execution is absolutely essential to keeping store sales afloat, seeing as over half of purchase decisions are made within brick-and-mortar walls. High-performing organizations incorporate three distinct data types into their retail execution strategy to keep store sales high and competitors at bay. Here we’ll discuss what those data types are, and how retailers and suppliers converge to best utilize them. Activity Data Activity data refers to the measure of outputs from brand representatives or store personnel. This encompassses metrics such as “visit frequency” or “number of shelf resets completed.”  These metrics have the power to reveal how team members are spending their time in-store. For example, retailers can rest assured that brand representatives are upholding their commitments by monitoring how often they visit the store and how much time is spent there. This data also proves useful in devising better schedules for employees based on how and when they interact with brand reps. Managers from either party (retailer or supplier) can more easily identify top performers by comparing activity data to sales lifts. What’s more, transparency around this data promotes accountability for whichever party is responsible for various retail execution tasks.  Activity data sets the stage for what’s going on within the confines of a store, but it can’t paint the whole picture. The real value comes from analyzing it against observational and sales data.  Observational Data Observational data includes qualitative data points that tell the story of what’s actually happening inside the store. Examples of this data type include notes on brand presence, photos of the shelf, or information on merchandising activities. This data tells the story of what’s actually happening at the store level, and has several practical uses. Some include: Sharing photos to prove compliance with a display or promotion Monitoring photos and other data points pertaining to shelf presence in order to flag stockouts more quickly and keep track of damages that might become returns Brands building trust with a retailer by sharing competitive intelligence from other stores through photos and questionnaires (i.e. “What does the inside of their store look like?”, “Who is shopping in it?”, etc.) Recording information about foot traffic and customer sentiment during a promotion or demo event  Observational data is able to reveal key insights about in-store presence at a very granular level of detail. However it becomes even more powerful when used in conjunction with sales data. Sales Data Sales data is simply the sales generated over a specified time period. Perhaps the most straightforward of the three data types, it’s still extremely telling. What’s interesting to retailers is how the other two data types (observational and activity) are able to push the needle on sales. Both retailers and brand suppliers can benefit from comparing historical sales data to improve forecasting, especially around the holiday season. When combined with activity and observational data, sales data reveals whether or not a promotion is effective or if a display is being properly set up. Similarly, steady sales followed by a steep drop-off could signify a stockout or the consumer switching to a competitor. Taking a look at sales and observational data can also convey where cross-merchandising is present to help retailers and brands make decisions about where else to stock complimentary SKUs. A close analysis of sales data can uncover a cannibalization that’s hurting other SKUs in a set. Conversely, brands can showcase which SKUs or promotions are the biggest sales drivers for retailers.  Putting It All Together A sizable 25% of in-store sales are lost to poor retail execution. When used either separately or in conjunction, three types of retail execution data are a retailer’s secret weapon to winning over consumers. Forward-thinking organizations understand this reality, and apply the three types of data as part of a virtuous cycle of insights, planning, and action at retail. +MORE

CART Weekly Report 3/28/19

CART, Advancing Retail

"PRESCRIBING" FRUITS AND VEGGIES WOULD SAVE $100 BILLION IN MEDICAL COSTS | Fast Company Gary's Take: The massive food and healthcare industries are converging, driven by healthcare costs, widespread chronic conditions, the growing understanding that food is medicine, and all enabled by technology. Read about iRetail comes to Healthcare in my latest book, Retail in the Age of 'I' available on Amazon. 50,000 WAREHOUSES TO USE 4 MILLION ROBOTS BY 2025, SAYS REPORT | Robotics and Automation News Gary's Take: Automation is exploding across distribution centers as more than 4 million robots are projected to be deployed in 50,000 warehouses by 2025. That's more than a 10x increase from the 4,000 warehouses using automation in 2018. The growth of eCommerce is driving more automation as companies are focused on efficiency and accuracy in order fulfillment. At the core of the rapid increase in robotics across the supply chain are growing capabilities enabled by AI. To stay competitive, retailers and wholesalers must look to the use of automation, both in existing distribution centers and new warehouses. This trend creates big opportunity for retailers to redirect resources into customer-facing roles to improve service and customer-focus. WILL RETAILERS BE READY WHEN AR ADOPTION TAKES HOLD? | RetailWire  Sterling's Take: AR or VR (or any technology) is not the answer. It should be the result of finding better ways to deliver more value to the consumer. As we’re able to create meaningful experiences that use AR/VR, something like 65% of shoppers expect it will change the way they shop, so they’re ready and willing to engage. ARE AMAZON'S PRIVATE LABELS FALLING SHORT OR JUST GETTING STARTED | RetailWire Sterling's Take: The key that Amazon has is that they've built into their culture the ability to learn, adjust and change. Even with limited success, I'm sure they're not only capturing all the data, but understanding exactly what is happening and why for their next iteration. Instead of worrying, other retailers and brands can focus their efforts on developing their people and their cultures to continually learn how to deliver increased value to the shopper. FEATURED BLOG OF THE WEEK: IT'S INDEPENDENT RETAILERS WHO ARE BETTER POISED TO TAKE ADVANTAGE OF TECHNOLOGY, Guest blog by Chris Cialone, Director of U.S. Sales Operations, Wonder Rewards​ HAPPENINGS CALL FOR PRESENTERS FOR VR/AR ASSOCIATION RETAIL & eCOMMERCE MAY WEBINAR DISRUPTIVE LEADERSHIP & THE SELFCARE REVOLUTION​, Boston Immersion Event Apply to present at Retail Tomorrow Labs: Boston Immersion Event on July 17-18 SPRING 2019 RETAIL INNOVATION PITCH EVENT, hosted virtually on May 23, 2019 ​Get on the Inside - CART Community FOR RETAILERS>>  FOR SOLUTIONS>> Become part of the epicenter of retail innovation exclusive network. The place where retail decision makers and solution providers come together to advance retail into the future. +MORE

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