When you’ve decided that a loyalty program is the right solution for your business, then an important choice is whether to create a solo program or to embark on partnerships. The most integrated form of partnership in loyalty is the coalition.
In a coalition, different companies issue the same loyalty currency and the program is managed centrally. That creates significant efficiencies because the costs of the joint infrastructure and program innovation are shared. Coalitions give partners access to unique, broad data sets and sustainable competitive advantage since they are hard to copy.
But the most important benefits are for the members: they earn points in different places and are therefore able to achieve more valuable rewards. They only need to understand the ins and outs of one program and because it represents many areas of expenditure for members, the program is very relevant for their everyday lives. That’s why coalition programs have significant cut-through in the market and that’s why they drive sustainable positive ROI for partners.
Our partners and clients benefit from our expertise and the global best practices. We design, develop and manage more coalition loyalty programs than anyone else in the industry.
Loyalty is Aimia’s core competency. For more than 30 years Aimia has built some of the world’s leading customer loyalty reward programs such as Aeroplan and Nectar.
We make business personal by helping companies create better relationships with their best customers. Coalitions have proven to be a very effective tool in achieving this.
Acxiom Impact combines the global scale of our Acxiom heritage with unmatched service and technology to deliver innovative solutions across email, mobile, social, websites, and display advertising.
Strategy and Analytics: We combine advanced analytics and marketing strategy to identify your best growth opportunities. Whether it is identifying pockets of economic opportunity, driving lifecycle marketing improvements to capture that opportunity, or driving new and innovative ways to connect with customers via an integrated marketing program, our team of experts can help you drive improved performance. Best of all, we have fun doing it! So you’ll have fun, too!
Data Science Safe Haven: Big data alone is not enough. Big answers and smarter decisions are better. We help you get answers to the tough questions in Acxiom’s Data Science Safe Haven. What impact does my online marketing have on offline sales? Which prospects are likely to become my best customers? How can I optimize my customers’ experience? Acxiom’s Data Science Safe Haven brings online and offline data together to provide a solid foundation for measuring and analyzing your marketing spend across all channels. The Data Science Safe Haven — coupled with Acxiom’s managed services to deliver proven methodologies, iterative measurement, and recommendations – can help you make smarter decisions that drive better ROI on your customer acquisition, retention, and loyalty initiatives.
Web Personalization: Consumers demand personalized and relevant attention when coming to your website. We help you unlock the power of your marketing database to tailor individualized online experiences that substantially improve revenue and profit. We’ve helped some of the biggest brands in the world reach new levels of successful performance with their website and would love to share more with real examples. Let Acxiom apply our personalization expertise to drive more revenue and stronger customer relationships for your brand.
Marketing Maturity Model: Many times our clients simply want to understand where they are on the path to true customer-centric marketing. We’ve developed a normative database to answer this question once and for all. Leveraging our patent-pending methodology and tools, we help you answer the big questions: How do you stand versus your competitors across marketing capabilities? Where should your improvement efforts start? How long is the journey, and what is the economic reward for your brand if you get there? To discover more, click here for a snapshot of learnings from the Marketing Maturity Model.
Acxiom Impact: Finding a partner that can deliver a world-class, multichannel platform and the strategy to drive improved performance isn’t easy. Finding a partner that uses data and analytics to drive integration across channels is even harder. And, the difficulty increases dramatically if you must do all of this globally. Acxiom confidently answers YES to “all of the above.”
Want to learn about the future of cross-channel, one-to-one marketing at scale, or do you need to drive improved multichannel campaign performance? Give us a call!
Personicx is a consumer segmentation and visualization system powered by Acxiom’s exclusive InfoBase data.
It can give your company proven solutions that are affordable, actionable and can be quickly implemented in any industry. Personalized and coordinated contact strategies are truly possible with Personicx.
Personicx Lifestage is a household-level segmentation system that clusters U.S. households into one of 70 segments within 21 life-stage groups based on specific consumer behavior and demographic characteristics. Personicx Lifestage can be paired with industry-specific segments for better understanding and predicting behaviors within markets. It can be paired with:
-Personicx Digital for precision targeting of the online world.
-Personicx Hispanic to understand and market to the rapidly growing Hispanic market.
-A leading-edge analysis and visualization tool that provides access to Personicx segmentations as well as Personicx-encoded consumer research for rich consumer insights.
While other big data analytics focus on what was, Audience Propensities focuses on what is likely to be. The result is more effective marketing, higher profitability and a superior customer experience.
Mitigating fraud and data inconsistencies is critical to protecting your company’s financial performance. Our industry-leading accuracy will help you reduce losses by allowing you to identify and verify individuals. Plus, Acxiom is the only vendor that offers the ability to integrate your data with ours to generate custom authentication exams, offering an extra layer of security.
Reduce cost, increase revenue and improve your customers’ search experience.
Whether for online search, mobile, marketing or directory publishing, Acxiom is your source for the most accurate data available. When you license data from Acxiom, you gain access to the broadest publicly available U.S. and Canadian business and residential listings in the marketplace, plus our unparalleled expertise.
MyAcxiomPartner is an easy-to-use site powered by Acxiom Corporation where businesses of any size may conveniently order marketing services that help them find new customers faster, save money, and improve direct marketing ROI. No commitment is required, and businesses pay only for the products and services used.
Acxiom enables marketers to centralize all data, both online and offline, into a central repository and make it actionable.
The ability to collect and analyze information from all sources increases customer acquisition, retention and loyalty. A single database view provides tangible value when making strategic marketing and sales decisions. Using all of the information available across all channels and data sources results in greater customer insights and increased relevance of marketing offers.
Thanks to Acxiom Labs, Marketers have a select experience to find new approaches for marketing needs. So, do some experiments today… and discover the benefits of Acxiom recognition, targeting and measurement for your marketing strategies.
Onboard your data and unleash new possibilities.
Data Onboarding with LiveRamp Connect brings your CRM, sales, and other customer data into the digital marketing applications and media platforms you use every day. When your data is activated for use in online marketing campaigns, so much more is possible.
LiveRamp Connect anonymizes and then matches your anonymized CRM and purchase data to online devices and digital IDs through a secure, automated process that protects consumer privacy. Data segments are then distributed to your preferred marketing and media platforms for measurement, targeting, and anonymous reach, one-to-one marketing.
GoGrab is an innovative shopping platform that connects local retailers, independent sellers, drivers, and shoppers. With GoGrab, anyone can easily create an on-demand or subscription based online store in minutes.
GoGrab is becoming a preferred one-stop marketplace for users looking to shop everything online from a single place while also becoming an ideal solution for anyone looking to build a successful online business in minutes. GoGrab offers the most flexible pricing in the market.
Our end to end platform for independent sellers and retailers offers features like POS integration (products and prices in real time), real-time excel inventory integration, loyalty programs, fulfillment backend apps, customer analytics, real-time order and driver tracker, promotions and much more.
Our goal is to simplify, innovate and disrupt the local shopping behavior of retailers, independent sellers, and shoppers.
With Vantiv PayFac Payments, Payment Facilitators make it possible for their sub-merchants to accept all common payment types and card brands through our reliable and secure payments processing platform. Vantiv PayFac Payments offers you:
-A payment processing service that's fast, reliable, and secure
-Built-in payment processing as part of your service offering, providing your sub-merchants an "all-in-one" solution, and you can maintain control of the customer experience to meet your business goals
-Flexible funding options, simplified onboarding, and comprehensive reports that support your business objectives.
Vantiv Merchant Financing offers simple and flexible ways to pay for products and services to help you maintain or grow your business. You can buy a new POS system, pay for a business upgrade, or ease cash flow directly from your payment processing revenues. Unlike other traditional financing that can be difficult to obtain and may not offer flexible repayment options, Vantiv Merchant Financing simplifies the entire financing process. Vantiv maintains relationships with all sides of the financing ecosystem to help ensure that the financing process is a one-stop solution. Merchant Financing is a streamlined billing and repayment alternative to invest in your business.
Whether you’re looking to connect your message more effectively across channels, increase sales through better communication, or reduce your workflow and distribution costs, we have the solutions to help your business succeed.
Connect More: Integrate print with digital channels in a meaningful way that connects with customers when and where they want to engage, increasing brand loyalty and enthusiasm.
Sell More: Create innovative marketing solutions that help you better target and optimize your communications to stand out, inspire your customers and deliver results.
Save More: Improve production, workflow and logistics processes through cost-effective solutions that increase efficiency and generate higher response at a lower cost.
Using a combination of hardware authentication and end-to-end encryption, Intel® Data Protection Technology for Transactions is designed to secure both credit/debit and personal data from the moment a transaction is initiated all the way through the storage of the encrypted information on retailer and bank server networks. Intel Data Protection Technology for Transactions creates a transaction path that directly routes data from the payment terminal to the bank’s servers, encrypting sensitive personal information that bypasses the POS platform, its system memory and the POS’s operating system.
With Intel Data Protection Technology for Transactions, consumer data is well-protected, malware attacks are more likely to be prevented, and retailers are set up with a flexible and future-proof solution that simplifies end-point authentication, reduces security worries, and increases POS choice.
Intel Data Protection Technology for Transactions is a software download that is compatible with many retail systems built on today’s—and tomorrow’s—Intel® processors, including Intel® Core™ processors and the latest Intel® Atom™ processor-based devices. Because it’s software, Intel Data Protection Technology for Transactions offers retailers advanced levels of data security without the need for new hardware.
Real-time management of content across digital consumer touchpoints, empowering digital signage with audience detection and analytics.
In today’s ultra-competitive retail landscape, delivering valuable customer experiences is everything. And when making the kind of relevant customer connections that drive action on the sales floor, timing is everything. That’s why digital signage has evolved into such a powerful consumer touchpoint. From digital posters and interactive kiosks, to intelligent vending machines and point-of-sale devices, retailers can deliver more targeted, engaging brand experiences, and capture critical sales opportunities when and where they matter most. And with the retail marketplace being driven more and more by technology, Intel®-based solutions provide the flexibility, manageability, and security needed to engage customers at every touchpoint.
Smarter Shopping Experiences at Hand.
Today’s intelligent vending systems are not the ordinary snack dispensers you grew up with. Vending technology is evolving quickly, and new machines are engaging shoppers like never before with touch-screen controls, video, audio, scent, gesture-based interaction, and cashless payment.
Enhance Customer Relations and Move Inventory Faster.
Mobile retail solutions based on Intel® technologies integrate simply and securely with business networks and peripheral devices, running software that associates already know, and keeping customer information and sales transactions safe.
Personalizing the Point of Sale.
Ringing up sales is just the beginning for the modern point-of-sale (POS) device. This retail touchpoint can also bring marketing, pricing, inventory control, customer service, and loyalty program support to the sales transaction, elevating shopper engagement and optimizing sales opportunities where it matters most. All these features add up to the highly customized and personal shopping experiences that customers love and savvy retailers deliver.
Big retailers are achieving the kind of engagement that shoppers crave by putting the right screens in the right places, and showing the right messages. Today digital signs are used to showcase hot new inventory, promote closeouts, measure message effectiveness, and so much more.
Precision, personalized targeted marketing is at the core of what inStream delivers, backed by our robust reporting, analytics, customer purchase data, and experience helping hundreds of national brands achieve higher sales and customer loyalty.
inStream’s integrated marketing analytic dashboard reaches across multiple channels—in-store, online, and mobile—providing you with a comprehensive analysis of your real-time marketing programs without sacrificing critical details.
Our comprehensive approach allows you to maximize the efficiency and effectiveness of your marketing spend and to capture essential customer insights and data across retail POS, eCommerce, mobile, and social media.