Toys, Kids & Baby

Real-Time Shopper Marketing Platform

SYNQY

Retailers:  Get Paid to Merchandise Better: Make money by allowing targeted, rich-media merchandising product experiences onto your online product pages. You will sell more products, create a better experience AND get paid for it. The more products you allow to merchandise better with SYNQY, the more money you will make. There is no fee for you, and no selling on your part. It’s just a cash machine that increases your sell through and also pays you below-the-line margin dollars. Enhance Customer Experience and Build Store Advocacy: Create advocates by helping customers through their shopping journey. Use interactive, persuasive content from vendors to improve the overall experience and engage customers in new and powerful ways. Reduce Cart Abandonment Rates: Cut your cart abandonment rates by as much as half by becoming the central source of product information for customers. Leverage your vendor’s compelling content to keep shoppers on your site instead of sending them away to get the answers they crave. Win the Show-Rooming War: Win all of the in-store mobile browsing that isn’t specifically about price comparisons by giving the shopper all the information they need to be comfortable buying the product in front of them – at the most critical moment in time. Increase Average Cart or Basket Size Through Cross-Merchandising: Improve the up-selling and cross-selling by allowing vendor-driven comparison content and other guided product recommendation technologies into the experience. Brands: Greater Brand Presence: Create a bigger and better brand experience within your retailers’ online stores.  Set your brand apart in a way that supports the shopper’s path to purchase and builds brand equity at the place it matters most. Directly at the point of sale.   Improved New Product Trial: Bundle shopper solutions and easily cross promote new products along with existing SKUs.  SYNQY makes it simple to dynamically prompt new product trial by serving up products in context. Helping shoppers to see what they need to create the confidence for purchase.   Achieves End-to-End Brand Consistency: Never lose control of your content and experience once it goes.  SYNQY makes brand managers happy while building trust and confidence with shoppers.  Keep everyone on-message – all the time. +MORE

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iOS & Android app development

Appus Studio

Design and development of mobile applications for iOS (iPhone, iPod & iPad) and Android platforms. Distribution to App Store and Google Play is free of charge service. +MORE

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Digital Presence Management

Yext

Location Manager: Today, people are on the go, on their smart phones, on social networks, constantly seeking up-to-the-second information to make local purchasing decisions. The velocity of technology keeps accelerating, and its scope expanding—which is why it's critical to be able to efficiently edit important location-based content across digital properties. With Yext Location Manager, you can seamlessly customize and update content for each and every one of your locations—whether you have 2 or 2,000—across all your digital channels. Social: The cloud. It's street level too. And so is social. Sharing is the heart of social media, so it figures that a great deal of what people share is their local activity. The reality is your brand is already in the ether: Across the globe, people are creating local profiles, checking in, and posting and commenting every day. Yext allows you to reclaim your brand in the social sphere—especially at the local level. Yext instantaneously syncs and updates invaluable content—like store hours, a new address, or an important status update—to whichever social networks your brand engages with. Pages: You want your website and your paid media to drive not just brand-level awareness, but foot traffic in your local stores. Bridge your marketing and your local presence with unique web pages and campaign landing pages for each of your locations—created without IT support. When customers visit your website, direct them to the most relevant of your locations based on where they are and what they want. The Yext Location Manager is completely integrated with listings and social, so managing all your digital locations at once is a breeze. And, since all pages from Yext are powered by cutting-edge technology and built-in SEO, you'll be up and running in no time. Listings: In today's competitive marketplace, when it comes to information, people expect nothing less than precision—but that can be elusive when information about your brand appears in so many discrete destinations. What if you could not only ensure that info is consistent and up-to-date, but also utilize every place your brand appears online—even places you don't own—to create new opportunities for marketing and customer engagement? With patented technology and real-time update architecture, Yext analyzes, identifies, and claims your existing business listings across our unique publisher network, so all of your content is locked, synced, enhanced, and updatable across every digital channel. Analytics: Access to proprietary metrics for Listings, Social and Pages - available only with Yext. Gain a holistic view of your business, your customers, and ripe opportunities via data. Isolate and break down select metrics to tap valuable patterns with the comprehensive toolset. With Yext, you can track, assess, and adjust for increased reach and impact. +MORE

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Analytics

The Smart Cube

The Smart Cube delivers specialized analytics services to global corporations and professional services firms alike, with the goal of leveraging data to drive strategic insights and tangible performance improvement.   Our strength lies in our ability to integrate sophisticated statistical analysis of proprietary client data with rigorous, in-depth primary and secondary research to derive fundamental insights into our clients' most pressing issues.  We don't simply deliver information, we deliver actionable, data-driven intelligence. Our specialist analyst team integrates industry, functional, and technical capabilities with local-market knowledge to generate critical insights that enhance our clients’ strategic performance.  Underlying this approach is a quality ethic that is reflected in every aspect of the client experience – from engagement design to execution and delivery. +MORE

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Strategy & Marketing

The Smart Cube

The Smart Cube provides global corporations and professional services firms with comprehensive insights into their markets, customers and competitors, providing them with a competitive edge in driving top-line growth. Our custom offerings span the entire spectrum of capabilities - from corporate and marketing strategy development to competitive intelligence and market analytics.  Our work is global, covering both developed and emerging markets, with specialist teams that span every major industry. Our specialist analyst teams integrate industry, functional, and technical capabilities with local-market knowledge to generate critical insights that enhance our clients’ strategy and marketing capabilities. +MORE

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Financial Services

The Smart Cube

The Smart Cube delivers customized, high-end research and analysis for clients across all spheres of the Financial Services (FS) industry—from sell-side firms (including boutique corporate finance advisors and bulge-bracket investment banks) to buy-side firms (including hedge funds, private equity, venture capital and traditional asset managers) to CFOs across global corporations. Our clients’ analyst teams, portfolio managers, and partners rely on us for critical support and end-to-end execution for research tasks such as financial modeling and valuations, initiating coverage and earnings reports, sector and macroeconomic studies, portfolio risk assessment and monitoring, buyer/target identification and due diligence for mergers and acquisitions. We are experienced in researching developed as well as emerging markets across asset classes, covering equities, credit and derivatives.  +MORE

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Procurement & Supply Chain

The Smart Cube

The Smart Cube provides custom, high value procurement and supply chain intelligence and analyst services to global corporations, management consulting firms, and specialist procurement providers around the world. Our service offerings span the entire spectrum–from CPO and supply chain decision support to category sourcing and program support (including Risk, SRM, and beyond). Our experience includes critical direct categories across most major industries as well as all indirect categories. In addition, The Smart Cube’s research capability covers every geographic market–from developed countries to the emerging markets and beyond. Our specialist analyst teams integrate industry, functional, and technical capabilities with local-market knowledge to generate critical insights that enhance our clients’ sourcing and operational activities. +MORE

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Analytical and Direct Marketing Data Solutions

Speedeon

Reverse Append: Whether your goal is to increase revenue, improve customer engagement, or decrease costs - you need accurate contact or marketing data for your customers or prospects. From a ten digit phone number, Speedeon Data’s Reverse Phone Append solution provides your contact center, POS network or marketing team with most up-to-date name, address, email or demographic data - in real time or in batch mode.  Movers: If your goal is to reach customers or prospects when they are most receptive to your brand and responsive to your offers, Speedeon Data offers premover and new mover solutions that enable you to target relevant, timely and measurable communications throughout the lucrative mover cycle.    Optimization: Whether you need to improve direct mail ROI, increase email delivery rates, or improve contact center KPI’s, Data Optimization facilitates more effective utilization of data, resulting in improved top-line results and reduced costs. Demographic and modeled data overlays are available to further enhance insight and data utilization. Data Append: When it comes to your direct marketing programs - greater insight, increased engagement, and better results, begin with current and accurate contact and marketing data. For the data you need but don’t have, data append solutions provide the most up-to-date name, mail and email address, telephone and demographic data on your customers and prospects.    Data Hygiene: Monthly data decay rates average 2.5% and can have a negative impact the effectiveness of your direct marketing programs. Not only does poor data quality decrease top line results and increase bottom line costs, incorrect and out-of-date customer data diminishes customer engagement and satisfaction, it ultimately decreases customer retention and lifetime value. The cornerstone of an effective strategy to achieve and maintain high quality contact data is the adherence to on-going data hygiene. Speedeon Data offers industry-leading data hygiene solutions that enable your company to significantly improve its contact data quality.   Data Modeling: An effective data modeling strategy is your road map to greater customer insight and actionable marketing strategies. A data-driven marketing plan will keep your programs on the road to increased top-line performance and reduced bottom line costs. The most effective data models are those whose design, implementation and outcome uniquely address your specific objectives. Whether you want to improve response rates, increase cart size, reduce costs, acquire more customers, or have some other goal in mind, Speedeon Data will work with you to clearly define your objectives, develop an appropriate data model, and ensure that your model results are data driven. +MORE

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Retale™

Bonial Enterprises North America Inc.

Retale is a technology company that develops mobile-first shopping experiences. Our portfolio of location-based products connects millions of consumers with their favorite brands and retailers. We make shopping easy and convenient by serving promotional content and store details when a shopper is actively looking for product information and inspiration, meeting shoppers’ needs at every stage of the customer journey. Our core product, the Retale app, is an intuitive interface that lets shoppers discover localized deals and product information as they plan their next shopping trip. Retailers and brands can display their promotional content in a mobile-optimized medium, and enhance that content with coupon inclusion, video integration, ecommerce connection, dynamic content and more. Stay top-of mind for shoppers with sponsored push notifications and in-app banners. Retale also provides robust reporting, tracking shopper engagements and incremental foot traffic.  Retale's parent company, Bonial, is headquartered in Berlin, operating in 11 countries worldwide.  +MORE

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Digital Marketing Products

Mspark

EXPAND THE REACH of your coupons with social coupon promotions and ad campaigns!  We can help you get the word out on your business and amplify your promotion across the web and social media. +MORE

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Analytics

Mspark

The core of our mission is to understand the different consumers that exist in the marketplace. Utilizing proprietary data and methodology, Mspark delves into consumer-level data to provide insight and recommendations to make data actionable to allow clients to grow their businesses. Our data and analytics capabilities allow us to pinpoint consumers by demographic identifiers (age, gender, etc.), purchasing power (financial indicators), shopping patterns (propensity and time of purchase, shopping geography, etc.), and even brand loyalty. If you have a customer database, our analytics tools will help you maximize your marketing ROI by identifying your best customers and finding “look-alikes” in your trade area. If you don’t already have a database, we can help you build one. Our ultimate goal is to pinpoint where to invest and trim marketing dollars in order to improve advertising efficiency and drive results! +MORE

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Mail Advertising

Mspark

Direct Mail: While the specifics may vary from product to product, our primary goal remains the same: To help you maximize your return on your advertising investment. Begin by reviewing our direct mail options below, then easily compare products.  Get in touch with us and one of our highly trained Sales Associates will help you find the product solutions that best meet your goals. Solo Mail: Maximize advertising dollars, save time and money, and gain high readership and response with a mailing devoted to your message ONLY. Shared Mail: Save on postage and reach more households at a favorable CPM by mailing your printed pieces with offers from other merchants in a single package. +MORE

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Analytics. Insights. Action.

Lift361

At Lift361 we analyze data, look for insights and help you take action. The end result is programs that guarantee improved sales and business growth. Our team of experts can mine data to correctly predict customer behavior. The services we provide help our clients accelerate the spending of valued customers and reverse the behavior of declining customers. Our proven methodologies and services take the guess work out of marketing. They are now helping dozens of major American retailers get nothing but positive results. +MORE

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Omni-Channel Commerce Solutions

hybris AG

hybris omni-channel commerce solutions let you reimagine the possibilities of retail. We help you provide innovative, extraordinary shopping experiences to your customers across every touchpoint. We enable you to blend digital and physical channels to give customers one personalized view of your brand. Consumers who are emotionally connected to a retailer are more likely to shop with them. This means providing exceptional, personalized interactions with customers in a fast-moving industry. But legacy IT can hold back retailer innovation. The hybris B2C omni-channel commerce solution supports all of your future engagement plans across every channel – digital, call center, in-store, and beyond. We help provide a consistent experience across multiple touchpoints. You can engage with your customers on their own terms and build meaningful, profitable relationships. Let the robust hybris architecture support your imagination. +MORE

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Marketing Services and Customer Interaction Experts

Harte Hanks

From getting into the hearts and minds of consumers to delivering award-winning creative campaigns, we offer a full spectrum of multichannel marketing services that turn browsers into buyers and customers into brand advocates. We’re driven by data, focused on results and dedicated to helping you make customers smile—while boosting your bottom line. +MORE

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Outdoor Advertising

Clear Channel Outdoor, Inc.

Bulletins: Bulletins are the largest and among the most impactful standard-sized OOH media formats. Digital Billboards: The most timely OOH medium, digital billboards offer static messages that rotate every several seconds. Posters: This format is often used as a full market coverage medium for reach and frequency. Junior Posters: Junior posters are often used for their proximity to retail outlets where they can stimulate sales. Premiere Panels: Visually striking, vinyl-wrapped display that allows for long term positioning in desirable areas of a market. Premiere Squares: Highly visible and impactful display utilizes a single-sheet vinyl face with increased creative possibilities. Spectaculars: Large and elaborate, non-standard & custom-designed. Designed to gain maximum attention with eye-catching special effects. Wallscapes: Custom designed for long-term exposure, wall murals often become landmarks in a city. Newsracks: Targets pedestrians and vehicular traffic in densely populated city centers. Transit Shelters: Reach metropolitan audiences with visibility to both vehicular and pedestrian traffic. Airports: Target a steady flow of decision-makers and premium audiences through their most common gathering place: the airport. Bus: Used to achieve pedestrian and vehicular exposure by affording the size and color resolution of a billboard as well as the market penetration of a moving bus. Commuter Rail: A variety of advertising opportunities that are used to reach commuters in major markets. High frequency due to daily passenger use. Mobile Billboards: Used to reach motorists and pedestrians. Mobility enables exposure at any time or place the advertiser may choose. Connect Mobile Platform: Uniting mobile devices and outdoor advertising to engage consumers with brands. +MORE

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Purchasing Bulk Gift Cards

Evergreen Partners

Evergreen-Partners will purchase a large bulk of your gift cards at their full face value. No discounts, fees or commissions. Our extensive network for gift card distribution includes online partners, a large friends and family network, and the national community of broadcast, print, outdoor and digital media vendors with whom we regularly trade. Your cards will go into the hands of new customers within your market who would not have otherwise purchased cards through your normal channels. And like any other purchase we make, you pre-approve our proposed distribution strategy. In return, you will place a portion of your normal, budgeted advertising through us. You’re not advertising your gift cards through us, but rather allowing us to place a bit of your normal scheduled promotional or branding advertising. +MORE

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Purchasing Surplus Real Estate

Evergreen Partners

Providing a quick closing at a high price with fully integrated due-diligence, Evergreen-Partners purchases many forms of unwanted commercial real estate: Dark retail stores, Closed manufacturing plants, Unused warehouse facilities, Unoccupied office buildings, Raw land. We can be a principal in the transaction, taking ownership of the property – or we can facilitate a sale to your prospective buyer. Your choice. In either case, Evergreen-Partners will greatly increase your return on the property. Our in-house real estate division provides you with full acquisition due-diligence to fully integrated post-acquisition asset management. Our purchase carries no financing contingency nor do we buy subject to needing a tenant for a vacant property. One of the advantages of working with us is that you are free of the typical contingencies buyers place on their purchase of vacant properties. We are also willing to purchase quantifiable environmentally challenged properties. +MORE

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Purchasing Excess Inventory

Evergreen Partners

A common use of Evergreen-Partners’ financial service is our purchase of excess inventory such as: Closeouts, Discontinued lines, Cancelled orders, Stock lifts, Short-coded product, Sellable seconds or damaged product Evergreen-Partners will purchase these inventories at a price significantly higher than the market will bear. We will resell them to approved buyers within the secondary or tertiary marketplace. In exchange for that higher price, you will place a portion of your planned broadcast, print, out-of-home, or digital advertising through Evergreen-Partners – the same advertising you would have ended up placing through your advertising agency.  Learn about our media placement capabilities. For example, you might have an excess inventory for which your cost is $500,000. You have received offers only as high as $250,000 and have been unwilling to take a $250,000 loss. Upon review of the inventory and advertising plans, Evergreen-Partners will pay you the full $500,000. You will then place a pre-determined portion of your upcoming advertising through us. +MORE

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Creating Capital for a Variety of Needs

Evergreen Partners

Could your company benefit from an influx of capital that came to you with no hard costs? That is the core service provided to our clients by Evergreen-Partners. By placing a portion of your broadcast, out-of-home, or digital advertising, we create capital that can be used for any corporate need. Through our ability to buy advertising time and space within the traded media marketplace, we achieve a lower cost basis for the media we place for our clients. Within the difference between our cost and our client’s planned rates lies a source of capital that we return to our clients. In other words, you pay what you would normally pay for a select portion of your media and we return to you a percentage of that in cash that you can use for a wide variety of needs. +MORE

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Cardlytics Insight

Cardlytics

Cardlytics is the pioneer in Card-Linked Marketing. Through partnerships with thousands of financial institutions, we have insight into $1.5 Trillion of customer purchase behavior. Our data captures consumer spending for retailers, restaurants and other businesses, across all categories and geographies, including both online and offline purchase. Cardlytics’ patented technology enables insights from bank purchase data without personally identifiable information (PII) ever leaving the secure bank environment. No PII is ever shared with Cardlytics or its advertisers. Cardlytics Insight™ informs the targeting for Cardlytics Direct and Cardlytics Digital, as well as providing exclusive insights to impact all aspects of business management. Cardlytics Insight provides whole wallet insights — revealing surprising truths about share change, loyalty, churn, and opportunity.  These insights drive increased effectiveness across marketing, merchandising, store operations, real estate and more. +MORE

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Cardlytics Digital

Cardlytics

Advertisers can finally close the loop and connect digital advertising spend to in-store and online sales seamlessly. Cardlytics Digital™ uses the power of Cardlytics purchase data to target individual customers based on where they shop across the web, mobile, social, video and email to connect relevant advertising to their busy digital lives. Brands, retailers, subscription providers, OEM’s and restaurants are enjoying purchase-based targeting, detailed measurement, no-fraud serves and campaign attribution in their digital buying…all at massive scale. +MORE

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Cardlytics Direct

Cardlytics

The core product that pioneered the Card-Linked Marketing industry has a new name that reflects its excellence in connecting buyers to brick and mortar and online purchases.  Context and relevancy are critical as we help you deliver relevant ads to future buyers while they are planning their budgets, in online and mobile banking. Cardlytics Direct™ is a digital advertising product that uses Cardlytics massive platform of purchase data to connect millions of buyers with thousands of advertisers through personal online and mobile banking applications. Through partnerships with thousands of banks, Cardlytics has insight into the purchase behavior of the majority of US households, across all categories and geographies. The insights drive whole-wallet analytics, which reveal surprising truths about customer purchase behavior outside of your store or restaurant. Advertisers use those valuable insights to inform smarter targeting for successful campaigns on our platforms, and also to gain deeper understanding of their customers, enhancing all of their marketing initiatives. +MORE

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Customer Engagement

Aimia Inc.

Aimia creates unique, engaging and effective loyalty solutions for retailers just like you. As proven experts in loyalty strategy and technology, we collaborate to design, build and deploy programs that enhance the customer experience and give our clients an unfair competitive advantage.   +MORE

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Analytics & Insights

Aimia Inc.

Aimia is at the forefront of insight and analysis.  Understanding the customer and their needs enables decisions that transform businesses. Using proprietary modelling techniques designed to identify potential valuable customers for acquisition or customers at risk of churn we develop a multi-segmentation approach for our clients. The analytics and insight we deliver produces unrivalled ROI. Aimia delivers a full suite of customer analytics to a global client base. We maintain our leading global position by committing continued investment in analytical innovation. +MORE

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Customer Loyalty Management

Aimia Inc.

When you’ve decided that a loyalty program is the right solution for your business, then an important choice is whether to create a solo program or to embark on partnerships. The most integrated form of partnership in loyalty is the coalition. In a coalition, different companies issue the same loyalty currency and the program is managed centrally. That creates significant efficiencies because the costs of the joint infrastructure and program innovation are shared. Coalitions give partners access to unique, broad data sets and sustainable competitive advantage since they are hard to copy. But the most important benefits are for the members: they earn points in different places and are therefore able to achieve more valuable rewards. They only need to understand the ins and outs of one program and because it represents many areas of expenditure for members, the program is very relevant for their everyday lives. That’s why coalition programs have significant cut-through in the market and that’s why they drive sustainable positive ROI for partners. Our partners and clients benefit from our expertise and the global best practices. We design, develop and manage more coalition loyalty programs than anyone else in the industry. Loyalty is Aimia’s core competency. For more than 30 years Aimia has built some of the world’s leading customer loyalty reward programs such as Aeroplan and Nectar.  We make business personal by helping companies create better relationships with their best customers. Coalitions have proven to be a very effective tool in achieving this. +MORE

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Acxiom Impact

Acxiom

Acxiom Impact combines the global scale of our Acxiom heritage with unmatched service and technology to deliver innovative solutions across email, mobile, social, websites, and display advertising. +MORE

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Marketing Services

Acxiom

Strategy and Analytics: We combine advanced analytics and marketing strategy to identify your best growth opportunities. Whether it is identifying pockets of economic opportunity, driving lifecycle marketing improvements to capture that opportunity, or driving new and innovative ways to connect with customers via an integrated marketing program, our team of experts can help you drive improved performance. Best of all, we have fun doing it! So you’ll have fun, too! Data Science Safe Haven: Big data alone is not enough. Big answers and smarter decisions are better. We help you get answers to the tough questions in Acxiom’s Data Science Safe Haven. What impact does my online marketing have on offline sales? Which prospects are likely to become my best customers? How can I optimize my customers’ experience? Acxiom’s Data Science Safe Haven brings online and offline data together to provide a solid foundation for measuring and analyzing your marketing spend across all channels. The Data Science Safe Haven — coupled with Acxiom’s managed services to deliver proven methodologies, iterative measurement, and recommendations – can help you make smarter decisions that drive better ROI on your customer acquisition, retention, and loyalty initiatives. Web Personalization: Consumers demand personalized and relevant attention when coming to your website. We help you unlock the power of your marketing database to tailor individualized online experiences that substantially improve revenue and profit. We’ve helped some of the biggest brands in the world reach new levels of successful performance with their website and would love to share more with real examples. Let Acxiom apply our personalization expertise to drive more revenue and stronger customer relationships for your brand. Marketing Maturity Model: Many times our clients simply want to understand where they are on the path to true customer-centric marketing. We’ve developed a normative database to answer this question once and for all. Leveraging our patent-pending methodology and tools, we help you answer the big questions: How do you stand versus your competitors across marketing capabilities? Where should your improvement efforts start? How long is the journey, and what is the economic reward for your brand if you get there? To discover more, click here for a snapshot of learnings from the Marketing Maturity Model. Acxiom Impact: Finding a partner that can deliver a world-class, multichannel platform and the strategy to drive improved performance isn’t easy. Finding a partner that uses data and analytics to drive integration across channels is even harder. And, the difficulty increases dramatically if you must do all of this globally. Acxiom confidently answers YES to “all of the above.” Want to learn about the future of cross-channel, one-to-one marketing at scale, or do you need to drive improved multichannel campaign performance? Give us a call! +MORE

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Personicx

Acxiom

Personicx is a consumer segmentation and visualization system powered by Acxiom’s exclusive InfoBase data. It can give your company proven solutions that are affordable, actionable and can be quickly implemented in any industry. Personalized and coordinated contact strategies are truly possible with Personicx. Personicx Lifestage is a household-level segmentation system that clusters U.S. households into one of 70 segments within 21 life-stage groups based on specific consumer behavior and demographic characteristics. Personicx Lifestage can be paired with industry-specific segments for better understanding and predicting behaviors within markets. It can be paired with: -Personicx Digital for precision targeting of the online world. -Personicx Hispanic to understand and market to the rapidly growing Hispanic market. -A leading-edge analysis and visualization tool that provides access to Personicx segmentations as well as Personicx-encoded consumer research for rich consumer insights. +MORE

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Audience Propensities

Acxiom

While other big data analytics focus on what was, Audience Propensities focuses on what is likely to be. The result is more effective marketing, higher profitability and a superior customer experience. +MORE

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