360° View of the Customer

360° View of the Customer

IBM

Description

Get to know your customers individually and use that information to build stronger relationships. First, establish a single, consistent view of each customer’s information including demographics, interests and preferences. Next, create an advanced customer transaction repository so you know their interaction history across all channels. Then, understand their other online behavior including sentiments and networks. Finally, apply advanced analytics to detect patterns, identify behavioral drivers and predict demand so you can better serve each customer with targeted marketing and tailored assortments. You'll be rewarded with increased sales and higher customer satisfaction and retention.


Benefits

  • Create a single view of each customer - including preferences, propensities, transaction history and social media interactions - and use advanced analytics to derive actionable insights.
  • Enable customers to research, buy, track, receive and return purchases wherever, whenever and however they please.
  • Target individual customers with timely, relevant and personalized offers delivered via their preferred channels.

About the Company

IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 400,000 employees serving clients in 170 countries. IBM offers a wide range of technology and consulting services; a broad portfolio of middleware for collaboration, predictive analytics, software development and systems management; and the world's most advanced servers and supercomputers. Utilizing its business consulting, technology and R&D expertise, IBM helps clients become "smarter" as the planet becomes more digitally interconnected. IBM invests more than $6 billion a year in R&D, just completing its 21st year of patent leadership. IBM Research has received recognition beyond any commercial technology research organization and is home to 5 Nobel Laureates, 9 US National Medals of Technology, 5 US National Medals of Science, 6 Turing Awards, and 10 Inductees in US Inventors Hall of Fame. The company was behind the inventions of the PC; SABRE travel reservation system; UPC codes, Watson, the Jeopardy!-playing computing system, and much more.


CART Registered Due Diligence:

First level due diligence ensuring the solution is valid and viable.

Founded: 
1911
Company Size:  5001+ employees
References Available: 
Yes

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