Analytics

Analytics

Mspark

Description

The core of our mission is to understand the different consumers that exist in the marketplace.

Utilizing proprietary data and methodology, Mspark delves into consumer-level data to provide insight and recommendations to make data actionable to allow clients to grow their businesses.
Our data and analytics capabilities allow us to pinpoint consumers by demographic identifiers (age, gender, etc.), purchasing power (financial indicators), shopping patterns (propensity and time of purchase, shopping geography, etc.), and even brand loyalty. If you have a customer database, our analytics tools will help you maximize your marketing ROI by identifying your best customers and finding “look-alikes” in your trade area. If you don’t already have a database, we can help you build one.

Our ultimate goal is to pinpoint where to invest and trim marketing dollars in order to improve advertising efficiency and drive results!


Benefits

  • Micromarketing: Provides advertisers the ability to understand the differences that exist in their market and make money by marketing to those differences.
  • Database Analysis: Transforms a customer database into a powerful marketing tool.
  • Redemption Analysis: Discover what promotional messages work best and develop a customer database.

About the Company

Mspark is a direct marketing company that reaches 22 million rural consumers with 98% household penetration. Our programs center around direct mail and focus on analytics to target the consumers most likely to buy your products and services. 

Mspark, a privately held, national provider of shared mail services, has three production facilities and programs in 27 states and 550+ individual markets. Our 3,000+ client portfolio includes consumer packaged goods manufacturers, retailers and service providers. 

Different communication tools are needed to achieve maximum impact. Whether you're a busy consumer or time-starved business owner, competition has intensified for your resources. With Mspark, explore and enjoy one powerful source to IGNITE RESULTS. 


CART Registered Due Diligence:

First level due diligence ensuring the solution is valid and viable.

Founded: 
1988
Company Size:  501-1000 employees
References Available: 
Yes

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