While other big data analytics focus on what was, Audience Propensities focuses on what is likely to be. The result is more effective marketing, higher profitability and a superior customer experience.
Mined from a broad cross-section of data, Audience Propensities provides statistically-validated propensities for 13 industries that enable you to more scientifically select media and more efficiently reach your intended audience.
Get rich insight into potential spending, in-market timing, brand affinity, media consumption and shopping behavior – all tuned to specific vertical markets.
About the Company
Acxiom is an enterprise data, analytics and software as a service company. For more than 40 years, Acxiom has been a leader in harnessing the powerful potential of data to strengthen connections between people, businesses and their partners.