Audience Propensities

Audience Propensities

Acxiom

Description

While other big data analytics focus on what was, Audience Propensities focuses on what is likely to be. The result is more effective marketing, higher profitability and a superior customer experience.


Benefits

  • Mined from a broad cross-section of data, Audience Propensities provides statistically-validated propensities for 13 industries that enable you to more scientifically select media and more efficiently reach your intended audience.
  • Get rich insight into potential spending, in-market timing, brand affinity, media consumption and shopping behavior – all tuned to specific vertical markets.

About the Company

Acxiom is an enterprise data, analytics and software as a service company. For more than 40 years, Acxiom has been a leader in harnessing the powerful potential of data to strengthen connections between people, businesses and their partners.


CART Registered Due Diligence:

First level due diligence ensuring the solution is valid and viable.

Founded: 
1969
Company Size:  5001+ employees
References Available: 
Yes

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