Cardlytics Direct

Cardlytics Direct

Cardlytics

Description

The core product that pioneered the Card-Linked Marketing industry has a new name that reflects its excellence in connecting buyers to brick and mortar and online purchases.  Context and relevancy are critical as we help you deliver relevant ads to future buyers while they are planning their budgets, in online and mobile banking.

Cardlytics Direct™ is a digital advertising product that uses Cardlytics massive platform of purchase data to connect millions of buyers with thousands of advertisers through personal online and mobile banking applications.

Through partnerships with thousands of banks, Cardlytics has insight into the purchase behavior of the majority of US households, across all categories and geographies. The insights drive whole-wallet analytics, which reveal surprising truths about customer purchase behavior outside of your store or restaurant. Advertisers use those valuable insights to inform smarter targeting for successful campaigns on our platforms, and also to gain deeper understanding of their customers, enhancing all of their marketing initiatives.


Benefits

  • Actual consumer purchase from the debit, credit and ACH/Bill Pay purchase behavior of millions, across all categories and geographies.
  • Billions of impressions to millions of individual customers through a preferred digital channel –online and mobile banking.
  • True online-to-offline attribution, measurable lift in trips and salesI for national and regional advertisers across the US and the UK.

About the Company

Cardlytics® is a purchase-based data intelligence platform that makes all advertising better. Our patented technology measures and connects trillions in purchases to millions of consumers. We partner with major financial institutions, including Bank of America, Lloyds Banking Group and FIS, to provide Card-Linked Loyalty programs, which deliver significant savings to customers and revenue to banks, securely and without any personally identifiable information ever leaving the bank. Our view into consumer spending, and purchase-based targeting and measurement, helps thousands of companies in the US and UK connect advertising directly to in-store sales lift. Cardlytics is a private company that has raised more than $170 million from leading hedge and venture funds, private investors, and from the world’s leading loyalty company, Aimia. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago, and San Francisco.


CART Registered Due Diligence:

First level due diligence ensuring the solution is valid and viable.

Founded: 
2008
Company Size:  201-500 employees
References Available: 
Yes

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