Category Management Insights

Category Management Insights

Applied Predictive Technologies

Description

Retailers and consumer goods companies are collecting an increasing amount of data, but are encountering significant challenges in using this data to make better merchandising decisions. APT Category Management Insights is a cloud-based software that aggregates data in one central repository and provides automated, analytically robust insights for Category Managers. Instead of spending time manipulating or waiting for data, Category Management Insights leverages advanced algorithms to accurately and rapidly answer the most important business questions for each organization. Further, Category Management Insights never provides just static reports; decision-makers can always dive into each output to gain a more granular view of performance.


Benefits

  • Analysis of category performance, promotions, and assortment changes that used to take analysts days or weeks to complete is now automated.
  • Category Management Insights goes beyond simple sales reporting by providing category managers with basket and customer-level insights.
  • Category Management Insights’ flexible interface allows users to dive into any result and answer additional questions on the fly.

About the Company

APT is a leading cloud-based predictive analytics software company. APT’s Test & Learn software is revolutionizing the way companies harness their Big Data to accurately measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives, tailoring investments in these areas to maximize ROI. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, and Sydney.


CART Registered Due Diligence:

First level due diligence ensuring the solution is valid and viable.

Founded: 
1999
Company Size:  201-500 employees
References Available: 
Yes

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