CRM & Loyalty

CRM & Loyalty

Capillary Technologies


Pioneering Consumer-led Digital Transformation for World’s Leading Brands 

Cater to the Ever-Evolving Digital Consumer’s Needs and Demands

Continuously interact and engage with your customers through personalized recommendations, experiences, and rewards. Create world-class loyalty programs to delight customers. Capture and analyze customer feedback to continuously improve and excel in your customer engagement initiatives.


  • Decades of proven omni-channel data collection methodologies 
  • Real-time updates and personalized recommendations for your customers 
  • 360-degree-unified customer view at your fingertips 
  • Single platform to run loyalty campaigns, customer surveys, track results, and analyze data 
  • Continuously record customer insights to improve Net Promoter Score (NPS) 

Instore and Online

  • Map and analyze both online and offline customer footfall
  • Provide personalized recommendations based on segmentation, past preferences and purchase affinity
  • Assign tasks, track progress and manage performances of store associates

Loyalty and Coupon Engine 

  • Create a card-less loyalty and rewards system with hassle-free enrollment
  • Set up a centralized program that allows customers to earn and burn points across both online and offline channels
  • Track KPIs such as reward points, earn-burn ratio, number of registrations, average price/product and more

CSAT and NPS Manager 

  • Capture customer feedback through multiple channels
  • Run personalized surveys, analyze results and follow up with customers
  • Set automated campaigns to win back dissatisfied and dormant customers
  • Enhance Net Promoter Score

Single View and Clienteling 

  • Empower store associates with unified customer data from multiple channels
  • Acquire actionable insights on customer behavior and provide personalized product recommendations
  • Convert store associates into product experts by displaying products on tablets and other devices

About the Company

Capillary provides the leading OmniChannel Engagement, Experience and Commerce Management software and solutions designed to help consumer brands boost sales, loyalty, and overall marketing and sales performance. Our cloud platform engages 200 million consumers worldwide and enables 20,000 retail locations and 250 enterprise online brands with powerful advantages in Customer Loyalty, Analytics, Marketing Management, eCommerce and O2O Commerce. Unilever, Walmart, Calvin Klein, Gap, Tommy Hilfiger, US Polo Assn, Starbucks, Pizza Hut, KFC, Hagen Dazs, Puma, Landmark, Madura, Aravind and many others work with Capillary across 30 countries to drive retail excellence. With Capillary, you can go online quickly, identify and action on shopper insights, engage millions of target consumers personally, build delightful shopping experiences, gain a mobile-first edge, prevent loss-of-sale in stores and become a future ready customer company. Capillary’s 700+ staff across 10 worldwide offices enables clients with the best of offline and online retailing, deep industry expertise and easy access to global technology innovation. The company is backed by Warburg Pincus, Sequoia Capital, Qualcomm Ventures, Norwest Venture partners and American Express Ventures.

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