Customer Analytics

Customer Analytics

Capillary Technologies

Description

Capillary’s Analytics suite is Designed to Drive Retail Growth

For any business, big data and advanced analytics can offer winning insights. You can develop nuanced customer insights, design more effective pricing decisions, increase revenue and collaborate better for organizational success. Leveraging such insights can not only help you drive product innovation but also track and improve the impact of product launches in real time.


Benefits

  • ROI-based analytics methodology 
  • Extensive big data and statistical proficiency with nearly 95% and above accuracy 
  • Robust back end platform to handle millions of transactions and thousands of SKUs 
  • End to end full stack solution – powered by complementary products and easy flow of -information, intelligence 
  • Decades of multi-domain expertise 
  • Design and benchmarking of industry’s best practices

Customer Segmentation 

  • Classify customers on the basis of demographics and purchase behavior
  • Customize reports and apply filters such as zones, stores, loyalty tiers and more
  • Create heat maps, graphs and charts
  • Obtain segment level KPIs and dashboards such as sales, CRM and store leader boards

Intelligent Couponing 

  • Generate individualized coupons to increase response rates
  • Engage the right customer with the right offer on the right product through the right channel at the right time
  • Deploy bounce back coupons at the store to increase basket size or arrest attrition

Campaign Recommendations 

  • Deploy individualized campaigns at the scale of millions of shopper lifecycles
  • Run targeted and personalized campaigns only on channels that are relevant to your customer, reducing marketing costs
  • Create segmented lists, save them as sticky lists and use them for easy follow-up engagements

Propensity Modelling 

  • Deploy individualized campaigns at the scale of millions of shopper lifecycles
  • Run targeted and personalized campaigns only on channels that are relevant to your customer, reducing marketing costs
  • Create segmented lists, save them as sticky lists and use them for easy follow-up engagements

About the Company

Capillary provides the leading OmniChannel Engagement, Experience and Commerce Management software and solutions designed to help consumer brands boost sales, loyalty, and overall marketing and sales performance. Our cloud platform engages 200 million consumers worldwide and enables 20,000 retail locations and 250 enterprise online brands with powerful advantages in Customer Loyalty, Analytics, Marketing Management, eCommerce and O2O Commerce. Unilever, Walmart, Calvin Klein, Gap, Tommy Hilfiger, US Polo Assn, Starbucks, Pizza Hut, KFC, Hagen Dazs, Puma, Landmark, Madura, Aravind and many others work with Capillary across 30 countries to drive retail excellence. With Capillary, you can go online quickly, identify and action on shopper insights, engage millions of target consumers personally, build delightful shopping experiences, gain a mobile-first edge, prevent loss-of-sale in stores and become a future ready customer company. Capillary’s 700+ staff across 10 worldwide offices enables clients with the best of offline and online retailing, deep industry expertise and easy access to global technology innovation. The company is backed by Warburg Pincus, Sequoia Capital, Qualcomm Ventures, Norwest Venture partners and American Express Ventures.​​​


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