Customer Loyalty Management

Customer Loyalty Management

Aimia Inc.


When you’ve decided that a loyalty program is the right solution for your business, then an important choice is whether to create a solo program or to embark on partnerships. The most integrated form of partnership in loyalty is the coalition.

In a coalition, different companies issue the same loyalty currency and the program is managed centrally. That creates significant efficiencies because the costs of the joint infrastructure and program innovation are shared. Coalitions give partners access to unique, broad data sets and sustainable competitive advantage since they are hard to copy.

But the most important benefits are for the members: they earn points in different places and are therefore able to achieve more valuable rewards. They only need to understand the ins and outs of one program and because it represents many areas of expenditure for members, the program is very relevant for their everyday lives. That’s why coalition programs have significant cut-through in the market and that’s why they drive sustainable positive ROI for partners.

Our partners and clients benefit from our expertise and the global best practices. We design, develop and manage more coalition loyalty programs than anyone else in the industry.

Loyalty is Aimia’s core competency. For more than 30 years Aimia has built some of the world’s leading customer loyalty reward programs such as Aeroplan and Nectar. 

We make business personal by helping companies create better relationships with their best customers. Coalitions have proven to be a very effective tool in achieving this.


  • Coalition, Strategy & Program Design, Loyalty Platforms & Systems, Program Operations, Rewards Management, Loyalty Program Assessment.

About the Company

Aimia is a data-driven marketing and loyalty analytics company. We provide our clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both our clients and consumers. 

With close to 4,000 employees in 20 countries, Aimia partners with groups of companies (coalitions) and individual companies to help generate, collect and analyze customer data and build actionable insights. 

CART Registered Due Diligence:

First level due diligence ensuring the solution is valid and viable.

Company Size:  1001-5000 employees