Darius™ for Retail

Darius™ for Retail

Darius Technologies


Darius for Retail is a fully integrated, cloud based shopper engagement platform.

Darius delivers proven and measurable return on investment, by allowing retailers to put their shoppers at the center of everything and making it easy to engage and influence them pre-store, in-store, and post-store.

Darius allows retailers to design, manage, develop and, measure interactions with their customers throughout the entire shopper journey. 

The ‘tech’ bit: Darius™ is a modular ‘ecosystem’ retail technology platform that is designed to integrate and allow interaction with any existing retail systems and solutions such as Beacons, WiFi, dynamic shelf illumination, or e-coupons, and so on, to make continuous engagement with shoppers possible, wherever they are on the path to purchase.

The customer experience bit: Darius™ allows retailers to put their shoppers at the center of everything by making it easy to engage and influence them pre-store, in-store, and post-store.

The business bit: Darius™ delivers proven and measurable return on investment. That means more shoppers in-store, more often. It means attracting new and hard to engage shopper types. And it means bigger baskets and the increased spends that comes with that. It makes marketing budgets and, where they may already exist, retail tech investments work so much harder.


How does Darius™ work?

Here’s a short round-up of how this all comes together…

  • Darius™ Discovery: Before we do anything, we work with you to develop a shopper engagement strategy and build a customized return on investment model for your business. This is the part where our extensive retail marketing experience and international expertise comes into play.
  • Darius™ Engage: This is the activation stage where Darius™ comes into play. This begins with engaging and, if required, profiling shoppers through your existing retailer data-base (if you have one – it doesn’t matter if you don’t!) and customizing communication across multiple channels, such as email, social media, print, in-store, and much more.
  • Darius™ Proximity: This is where Darius™ integrates with any existing proximity technology, such as Beacons, WiFi and ANPR software to recognise and track your shoppers in-store. This enables you to provide shoppers with real-time offers when they’re in shopping mode. Not only that, it gives you valuable insights and analytics into your in-store customer journey, and it can help with in-store operational and logistical problem solving.
  • Darius™ Checkout: By integrating Darius™ with your POS you can not only see which offers they’re redeeming, you can begin to understand the halo effect different offers or coupons generate. This means that you are able to give them more of what they want!
  • Darius™ Profiler: This is where Darius™ takes all the information provided through all the other Darius™ products (Engage, Proximity, Checkout and React) and aggregates it into individual profiles for each shopper who engages and allows them to be grouped together for ongoing targeted engagement.
  • Darius™ Insights: One of the great things about Darius™ is there’s no need for a resident data scientist! Darius™’ intuitive and easy-to-understand measurement and analytics allows retailers to react in real-time and to drive new pre-store and in-store engagement and actions. Darius™ makes shopper insights easy and, most important, actionable.
  • Darius™ React: This is the brain behind it all, the ‘smarts’ that triggers when a message or offer is sent to a shopper based on certain pre-agreed ‘rules’. This includes things like sending the shopper a notification to their smartphone when they arrive at a particular aisle or store, or emailing them with details of a special promotion.

About the Company

Continuous Shopper Engagement that Works... 

Developed by Darius™ Technologies, Darius™ for Retail  is a unique real-time shopper engagement platform that delivers measurable return on investment for a broad range of retail clients in the food and non-food sectors.

Darius™ Technologies is a joint venture between Velocity Worldwide and The Hussmann® Corporation. 
The Hussmann® Corporation is immensely proud of its traditional industrial heritage. They are just as proud of their unrelenting ‘never finish changing’ vision and the need to continuously position and reposition the business in line with ever-evolving customer needs. It was this ethos that brought Velocity Worldwide and Hussmann together in a joint venture, Darius™ Technologies. 

A real coming together of hardware and software that truly reinvents the physical bricks and mortar retail experience.

CART Registered PLUS Due Diligence:

Second level due diligence validating and quantifying solution benefits with existing retail users.

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Company Size:  11-50 employees
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