Dor Technologies


The tool you need to thrive in an evolving retail landscape.

Meet Dor, a wireless, thermal-sensing people counter and analytics dashboard that helps you save money on staffing, maximize your marketing return and make proactive decisions about external events that impact your store. 

Sleek Hardware: Sensor and hub

  • Gather accurate foot traffic data without violating customer privacy or enduring installation nightmares.

Smart Software: Dashboard and API

  • Visualize your data to optimize marketing efforts and save on labor costs. 



Over and under staffing affects your bottom line. Dor’s hour-by-hour data empowers you to schedule effectively. 


Measuring marketing effectiveness is always difficult. Dor leverages the power of big data to help you market efficiently. 


Whether you have one or one hundred locations, Dor’s mobile app empowers you to make informed business descisions, anytime, anywhere.


Two devices, one purpose: Working seamlessly to collect and deliver your store’s foot traffic data. 

Actually accurate

  • Dor uses proprietary low-power thermal detection and machine learning algorithms, ensuring industry-leading accuracy with zero maintenance. 
  • Assembled in the U.S. - We're proud to responsibly manufacture our hardware in Dallas. Dor ships from our shelf to your doorstep in just days while aligning with our high standard of quality. 
  • Installs in minutes - Dor requires no professional installation, no drilling holes, and no running ethernet or power. Simply peel and stick on your door. 
  • Leave IT to innovate - Dor runs on its own secure cellular network, so there's no need to worry about setting up network access or firewalls. Since everything's already included in Dor, your IT team can spend more time innovating and solving other business problems. 
  • Set it and forget it - Unlike cameras or break-beams, Dor doesn’t require constant calibration and maintenance. Dor starts counting accurately and stays that way, and the sensor’s easily-replaceable AA batteries last for over a year. 


  • Use the Dor analytics dashboard to make decisions from anywhere, or integrate Dor with current tools with our powerful API. Either way, your store will never be the same. 
  • Be proactive, not reactive - 88 percent of the variations in your store’s revenue are due to weather. Save money on rainy days and increase your sales on sunny ones with weather insights. 
  • Track your conversion rate - Dor easily integrates with popular POS systems to automatically calculate your conversion rates and help you measure your store’s sales performance. 
  • The counter that never sleeps - Dor uses its own secure cellular network to update your dashboard every hour. That means no matter where you are, you’ll always have access to your latest traffic data. 
  • Integrate endlessly with our API - Want to integrate Dor’s traffic data with tools you’re already using? We enjoy playing nicely with others. With Dor’s powerful API, you’re only limited by your own creativity. 
  • Always free updates -You’re guaranteed the the latest and greatest from Dor with always-free automatic software updates.


About the Company

Dor helps retailers understand customer traffic to their physical stores, giving them the tools they need to measure measure marketing effectiveness, optimize staffing to meet customer demand, and quantify their conversion rate.

Traditional camera-based solutions require thousands in up-front investment, weeks of installation time, and constant ongoing maintenance. Dor delivers industry leading accuracy with 80% less cost and 90% less time to deploy than camera-based solutions.

Dor uses proprietary thermal-based hardware backed by machine learning algorithms to deliver accurate data, regularly outperforming camera-based solutions. Additionally, because Dor runs on batteries and connects to a secure, out-of-the-box cellular network, Dor requires a fraction of the investment and time to deploy of other solutions, enabling retailers to get the data they need quickly and affordably.

Dor's agile hardware is backed by a powerful analytics platform that provides actionable insights into business performance, including predictive staffing elements, conversion rate assessments, and store performance comparisons. Dor updates every hour and is accessible on any device from anywhere at any time. Dor also enables seamless integrations with any business intelligence tools by providing a robust API.

With rapid deployment and low cost, Dor is leading the democratization of retail analytics by providing a solution that is powerful and scalable for enterprise retailers while still being accessible to independent retailers.

As Dor can grace any doorway, Dor is also helping innovative businesses in industries beyond retail, such as museums, libraries, and facilities to make sense of their foot traffic and optimize their workplaces.

CART Registered Due Diligence:

First level due diligence ensuring the solution is valid and viable.

Company Size:  11-50 employees