Dynamic Creative Optimization
GroovinAds is a SaaS (software as a service) solution that will let you create dynamic banners, connect these banners to your product feed and serve these banners with the intelligence to show the right set of products to the each user.
This banners work as a web page, displaying different products from your site that will link to their own landing pages. These products are selected in real-time in each impression based on segmentation methods such as contextual, geo, behavioral, look-alike, re-targeting and other types of segmentation that will depend on your business model.
By installing our re-targeting and conversion pixels in your site, our service can get feedback from the transactions taking place and optimize these automatically in order to boost sales.
The way our service works is:
1 You create the banners in our platform. The banner creation process produces a banner TAG (it's a piece of HTML 5 code).
2 You send this TAG to the network you are buying traffic from.
3 The ads start showing and boosting your sales!
GroovinAds’s powerful features
1 Time of the day
Deliver different messages based on the time of the day
Relate your product offering to the changes in the weather
Target users per device showing custom messages and ad designs
Adapt your offering based on the user's geo-location information
5 Large stock
Show the right set of products to each user even if your stock is large.
6 Contextual segmentation
Relate the content in your ad to the content the user is browsing
Customize your message based on your user's previous navigation on your site
8 Audience matching
Integrate DMP data and customize messages per audience segment
9 Conversion optimization
Automatically optimize the content in your ads to boost your sales
10 Data integration
Change your message based on any third party data feed
11 Campaign flight control
Campaign automation, set campaigns to automatically run always-on or per hour or day
Get all the reports you need from tag level report to offer level report
About the Company
GroovinAds has been in the adtech space since 2010. Now based in New York, we are working for some of the main performance advertisers such as Ebay, Hertz, Copa Airlines.
The dynamic creative optimization service has been used by advertisers all over the world. DSPs and Networks such as Mediamath, Google and Miscrosoft have awarded GroovinAds with Certifications as an aproved Third Party Ad Serving platform. Appnexus has directly integrated GroovinAds as a DCO service in their own App marketplace.