Experiential & Shopper Marketing
The KMAC Group
Experiential Marketing: Do you want to create a better customer experience and increase profit? We can help you connect customers with your company, brand and services in personally relevant and memorable ways by creating a personalized experience. We start with key insights to get a deep and meaningful understanding the people who matter and what matters to them. We then work with you to create a breakthrough solution including those that are outside your current framework. Innovative ideas come from the open exploration of new possibilities. Then we activate and execute with laser like precision, measure and build.
Shopper Marketing: As a CPG firm, are you winning at retail? Are you successfully aligning your programs with those of your key customers? We can help improve your results. For Key Customers, it’s about identifying and maintaining the yield from your best customers. Aligning your efforts with theirs. We go deep and understand their challenges, the efforts they undertake and work with you to align your efforts for maximum impact. What customers are most valuable to you and who brings you the most profit? It’s about identifying and growing those customers who have the propensity to become best customers and to be your most profitable customers.
For Consumers, the trade now calls it the “Path to Purchase”. The consumer is faced with too many choices along the path to purchase. We help make it easy for consumers to choose your product, while engaging them at retail by creating better experiences through our team of trained, credible experts. Let’s co-create customer specific marketing platforms, create conceptual offers for your shoppers and increase profit.
- Identify the opportunity – in an era of big data, start by with key insights – a deep and meaningful understanding the people who matter and what matters to them. This leads to a valuable reframe of the opportunity to better serve unmet needs.
- Create a breakthrough solution including those that are outside your current framework. Innovative ideas come from the open exploration of new possibilities.
- Create the strategy to deliver and win.
About the Company
The KMAC GROUP is recognized by Fortune 500 companies for getting complex ideas and programs up and running seamlessly, quickly, effectively and efficiently. With over 740 projects activated for 15 Fortune 500 companies, 15,000 in-store events executed and a community of 1,500 specialized field consultants, KMAC has mastered the science of activating ideas. KMAC brings deeper, more meaningful relationships and connections to your business providing expertise in sponsorship, spokespersons, shopper marketing, experiential marketing and strategic partnerships. You focus on your core business, we'll take care of the rest.
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