Frequency Optimization

Frequency Optimization

Coherent Path

Description

Marketing Solutions That Connect With Your Customers 

IT ALL STARTS WITH CAMPAIGN OPTIMIZATION

Maximize the lifespan of every email you create, generating more clicks and revenue from each asset. Our software leverages your transactional data to align your email marketing calendar around your unique sales goals. We discover the most impactful email schedule for each individual audience, ensuring that everyone receives the most engaging messages at the most ideal moments. And we learn from each interaction automatically, tightening our tactics to lift revenue and engagement. 

DISCOVER THE RIGHT RHYTHMS FOR YOUR EMAIL SCHEDULE

Send the right number of emails to each customer, at the right times, with the right messaging. Our software automatically learns with every interaction, discovering the perfect cadence to match your audiences’ ever-changing appetites.


Benefits

THE RIGHT EMAILS AT THE RIGHT TIMES

Some customers only want one email each week, while others might respond to three emails or more – and those appetites change over time. Our solution keeps learning with every interaction, understanding which emails to send to each customer and the most optimal times to deliver them. 

MULTIPLE EMAILS FOR MAXIMUM ENGAGEMENT

Our smart algorithms choose from a library of campaign assets – enabling the software to deliver each email at the moment each customer will be most likely to respond to it. 

KEEP YOUR SUBSCRIBERS CLICKING

Our adaptive email cadence makes sure your content always stands out in every customer’s inbox, while ensuring every customer stays engaged with your brand over time. 

EASY INTEGRATION

Our Frequency Optimization module sits seamlessly on top of our Campaign Optimization software. We simply plug into your existing systems and our smart algorithms go to work instantly.


About the Company

Coherent Path is the email marketing calendar company for top retailers seeking to transform their email program into a modern data-driven channel focused on revenue. The company's machine learning solution empowers retailers with the relevant themes and categories they should feature in today’s campaigns while continuously learning to inform the campaigns of tomorrow. By creating an optimized email diet that caters to each customer's evolving tastes and moods, Coherent Path helps retailers quickly engage and cross-sell customers and promote strategic product categories while reducing email fatigue.


Connect
Best For: Unavailable
Retail Verticals: Unavailable

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