GU Trade

GU Trade

GU Trade


Enabling execution visibility at each Point of Sale


GU Trade is an outstanding multi-platform app to help you maximize the effectiveness of your team on the ground. It provides you with the essential information for a successful and smart decision-making process. We have a dedicated team, fully involved in updating and improving the app. In this way, our customers are always at the forefront in a dynamic market in continuous development.

GU Trade has a Solution for every Challenge


Challenge: Team on the ground effectiveness maximization and work routes optimization

Solution: Geolocation of your work team, automatic check-in and check-out by Point of Sale and execution timing measurement

Challenge: Versatility to “be present” by Point of Sale in order to take corrective actions

Solution: Online information complemented by photographic records to easily correct deviations

Challenge: Presence optimization by Point of Sale

Solution: KPI’s generation for a quick follow up ensuring an accurate decision-making process

Challenge: Get and manage key information to drive sales growth and increase competitiveness

Solutions: Visualization of trade contracts, promotions, point of sale materials and planograms for a quick verification. Agile and intuitive tracking functions for pricing, out of stock and facing monitoring, as well as accurate share of shelf measurement.

We also offer three Premium services: GU Trade Analytics, GU Trade Buisiness Intelligence and GU Trade Assistant.

About the Company

Why choosing us?

Market dynamics have changed in recent decades. Companies need to incorporate new tools that help them keep up and be one step forward in terms of competitiveness. How am I positioned in the market? How do I evaluate my competition? Are trade contracts and planograms fully and correctly executed by point of sale? Am I taking advantage of all possible business opportunities in the market place?

GU Trade has a Solution for every Challenge​

Are this your challenges?

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