Scale and Expand Your Digital Media to Grow and Gain Competitive Advantage.
The vast majority of retailers in the digital space are not leveraging one of their most valuable assets: the data they have on their own customers. Great technology advancements in search and display retargeting have advanced marketing capabilities over the past few years. These capabilities are easy to enable, measure, and refine in an iterative, agile fashion. But with this capability comes a growing focus on the lower funnel and a need for greater media efficiency across a much smaller target population. It’s a game of incrementally.
- Enhancing existing first-party customer data and customer portfolio valuation.
- Link all offline and online identifiers.
- Eliminate spend on less profitable segments and focus on segments with higher propensity to buy (Lower Funnel Optimization)
About the Company
Merkle is a global data-driven, technology-enabled performance marketing agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle, the nation’s largest privately-held agency, to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 2,700 employees, the privately held corporation is headquartered in Columbia, Maryland with 14 additional offices in the US and offices in London, Shanghai and Nanjing.
CART Registered Due Diligence:
First level due diligence ensuring the solution is valid and viable.