Innorange

Innorange

Visit Intelligence Oy

Description

For Retail:

VISITOR STATISTICS AND CUSTOMER LOYALTY  

  • Do you know how many of your customers are loyal repeat customers and how often they shop at your store? How many of them leave without buying anything? What is the shopping time at the best-performing vs. other stores? Until now, this information needed expensive and labour-intensive customer loyalty programs. Our unique technology gives you these valuable insights at very affordable prices. To find out more, call or send us your contact details.

STORE AND CHAIN PERFORMANCE  

  • The Innorange Sales Booster business intelligence system is the ultimate tool for managing store and chain performance. It gives you all the KPIs you need to manage and benchmark store performance. Sales Booster combines window capture ratios, advanced visitor and loyalty statistics, sales conversion and average basket value into a set of key metrics. Sales Booster lets chain management set and monitor targets and improves store performance. For store managers, it is an operations management tool to benchmark their own performance, evaluate their customer pull activities and optimise staffing levels.

BUSINESS PROCESSES  

  • Our long experience in optimising business results through measuring people flow makes us experts at turning this insight into action in different fields of business. We let you measure people flow KPIs and convert them into action. Whether you are setting performance-based targets or streamlining your operational processes, it is vital to know your current results and the impact of any changes. Our unique techniques reliably measure processes such as service times by activity and time spent in each area.

QUEUE MANAGEMENT AND OPTIMISATION

  • Queue management is a critical factor in both customer satisfaction and staff optimisation. Innorange provides the most comprehensive queue estimation and monitoring solution on the market. Unlike competing systems which rely on historical data and queue length monitoring, Innorange’s solution takes advantage of real-time customer flow measurements and prediction models that enable us to accurately estimate staffing needs for the next 5–15 minutes. Maximise your customer satisfaction by minimising queuing time.

EVALUATING POTENTIAL STORE LOCATIONS

  • Choosing the ideal retail location is a crucial element in the success of your business. Innorange solutions accurately measure people flow at possible new retail store locations, ensuring you make the best investment decision.

For Marketing: 

DRAW RATE

  • Innorange gives you the tools you need to accurately count the pedestrians passing by your store – and to see how many of them come inside. Measure the effectiveness of your window design and the visual attractiveness of your store design, as well as the effect of other marketing campaigns. Find out what draws people inside – and what doesn’t.

MARKETING EFFICIENCY

  • Now you can see how your marketing initiatives affect your visitor count. Optimise your marketing mix and promotional activities based on customer insights such as visit frequencies and patterns. Innorange solutions compare different marketing campaigns and analyse how they affect visitor count and conversion, which lets you see whether your campaigns bring in new customers.

SALES BOOSTER PORTAL

  • Innorange Sales Booster Portal is an effective tool for marketing professionals to monitor and measure marketing efficiency, trends and sales performance. The convenient portal displays customer activity trends and the factors that affect them. It combines visitor count, sales conversion, marketing activities and external factors (e.g. the weather) to let you truly understand the key sales drivers.

VISITOR COUNTING AND TRACKING

  • Are you running campaigns and events outside your own premises? Do you know the reach of your campaign? The Innorange mobile visitor counter efficiently counts visitors in open areas and measures how long they stay. Having real-world figures makes it easy to evaluate the effectiveness of campaigns, which makes repeating successes easier.

CUSTOMER INSIGHTS

  • Do you know how many of your customers are loyal repeat customers and how often they shop at your store? How many potential customers leave without buying anything? Do they visit your stores in different locations? What is the shopping time at the best-performing stores vs. other stores? Until now, this information required expensive and labour-intensive customer loyalty programmes. Our unique technology gives you these valuable insights.

For Brands: 

SHOPPER RESEARCH, BRAND SUPPLIER

  • To improve the business results of your brands, it is vital to understand the in-store shopping behaviour of consumers. Our technology offers a holistic view, giving you the opportunity to see the whole category, from search behaviour all the way to sales conversion. It can also measure the effectiveness of different POS materials and customer pull activities in real comparable numbers.

Advanced People Counting: 

VISITOR STATICS AND CUSTOMER LOYALTY

  • Innorange provides the most comprehensive people counting solution currently available. We combine state-of-the-art 3D sensors and mobile detectors with an advanced BI reporting tool, giving you the most comprehensive in-store analytics. Our solution offers you all the metrics you need to improve your store performance.
    • Passers-by
    • People stopping at your store window
    • Store visitor count – by department
    • Visit duration
    • Visit frequency

QUEUE FORECASTING & MANAGEMENT

  • Queue management is a critical factor for both customer satisfaction and staff optimisation. Innorange provides the most comprehensive queue estimation and monitoring solution on the market.
  • Unlike competing systems which rely on historical data and queue length monitoring, Innorange’s solution takes advantage of real-time customer flow measurements and prediction models that enable us to accurately estimate staffing need for the next 5–15 minutes. Maximise your customer satisfaction by minimising queuing time.

STORE LOCATION EVALUATION

  • Choosing the ideal retail location is a crucial element in the success of your business. Innorange solutions accurately measure people flow at possible new retail store locations, ensuring you make the best investment decision. 

INTELLIGENT QUEUE FORECASTING AND MANAGEMENT

  • Queue management is a critical factor in both customer satisfaction and staff optimisation. Innorange provides the most comprehensive queue estimation and monitoring solution on the market.

Benefits

Your business will boom with our in-store analytics. The possibilities and potential benefits are unlimited. Here are some examples:

  • Get in-store data you can turn into action
  • Drive more traffic to your store
  • Increase shopper engagement
  • Improve customer loyalty
  • Increase store sales
  • Optimise staffing

About the Company

Next Generation Business Intelligence Innorange’s next generation business intelligence solutions increase sales on your physical sales points. Our mission is to help you grow your business through the use of analytics and insights

Do you know how many of your customers are loyal repeat customers and how often they shop your store or how many leave without buying? What is the shopping time at best performing vs. other stores? Until now much of this information has only been available through expensive and work intensive loyalty programs. Through our unique technology we can offer this valuable insight to you with very affordable prices. 

In 2016 Visit Intelligence made a capital investment in Innorange starting the strategic partnership between the two Finnish companies.

Due to the huge success with the retail analytics solutions provided by the companies, in March 2017, Visit Intelligence acquired Innorange. The transaction has substantial strategic and financial benefits in the fast growing retail analytics market. 

After the acquisition Innorange continues working as a subsidiary. Innorange has built a strong brand in WiFi analytics solution both in retail and OEM markets. Visit Intelligence is internationally known for its retail analytics trademark Visit®.


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