LiveRamp Connect

LiveRamp Connect

Acxiom

Description

Onboard your data and unleash new possibilities.

Data Onboarding with LiveRamp Connect brings your CRM, sales, and other customer data into the digital marketing applications and media platforms you use every day. When your data is activated for use in online marketing campaigns, so much more is possible.

LiveRamp Connect anonymizes and then matches your anonymized CRM and purchase data to online devices and digital IDs through a secure, automated process that protects consumer privacy. Data segments are then distributed to your preferred marketing and media platforms for measurement, targeting, and anonymous reach, one-to-one marketing.


Benefits

  • Measure the impact of your marketing campaigns on sales that take place online, in stores, in branch locations, or over the phone.
  • Reach your CRM audience segments with highly relevant messages across channels and devices.
  • Increase conversion rates by using anonymized customer data to optimize your website and online ads.

About the Company

Acxiom is an enterprise data, analytics and software as a service company. For more than 40 years, Acxiom has been a leader in harnessing the powerful potential of data to strengthen connections between people, businesses and their partners.


CART Registered Due Diligence:

First level due diligence ensuring the solution is valid and viable.

Founded: 
1969
Company Size:  5001+ employees
References Available: 
Yes

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