Market Basket Analyzer

Market Basket Analyzer

Applied Predictive Technologies

Description

Organizations know the importance of analyzing transactional data to better understand customer behavior, but lack the tools to link these analyses to business value. APT’s Market Basket Analyzer software rapidly analyzes transactional and customer data to answer key business questions. Executives need to know which products customers purchase together, and how the purchase of a certain item influences the economics of the rest of the transaction. Additionally, companies must understand loyalty to various products before cutting loss-leading products, or introducing new products that might cannibalize other important ones. Market Basket Analyzer helps many of the world’s leading companies drive significant incremental value from the transactional data that they already store, in a fast and actionable way.


Benefits

  • Market Basket Analyzer employs proprietary APT algorithms to examine entire years’ worth of transactional data in 2-3 minutes.
  • Results can be filtered by any transaction characteristic that is tracked; for instance, time of day, day of week, customer segment, transaction size, etc.
  • The software automatically creates clear, intuitive visuals for every analysis; no need to recreate visuals in another software.

About the Company

APT is a leading cloud-based predictive analytics software company. APT’s Test & Learn software is revolutionizing the way companies harness their Big Data to accurately measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives, tailoring investments in these areas to maximize ROI. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, and Sydney.


CART Registered Due Diligence:

First level due diligence ensuring the solution is valid and viable.

Founded: 
1999
Company Size:  201-500 employees
References Available: 
Yes

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