Marketing Cloud

Marketing Cloud

Capillary Technologies

Description

Capillary’s Marketing Cloud lets you Effectively Engage with your Customers 

Brands today need to quickly adapt to the changing customer preferences and connect with them through multiple online and offline channels. Continuously engage with your customers at various touchpoints with Capillary’s robust Marketing Cloud product suite.


Benefits

  • Advanced customer analytics for personalized interactions 
  • Quick and automated campaign triggers Capillary’s wide partner network to target prospective customers 
  • Instant m-vouchers to customers while shopping in-store ROI and metric based measurement of campaigns and social media success
  • Lifecycle and life-stage based engagement and automation to capitalize on repeat customer base  

Campaign Manager 

  • Create relevant and personalized omni-channel marketing campaigns through customer segmentation
  • Track campaign performance with real-time reporting and ROI mapping
  • Manage multiple campaigns – outbound, bounce back, referral and in-store

Lifecycle Marketer 

  • Establish unique timelines for every customer segment
  • Convert visitors to customers through remarketing frameworks
  • Execute automatically triggered campaigns for specific customer behavior
  • Reduce spam and increase reputation scores by sending the right message to the right customer

New Customer Acquisition 

  • Target over 80 million+ customers by leveraging Capillary’s partner network
  • Gain access to high net worth customers
  • Witness high redemption rates and improve your ROI

Social Connect 

  • Manage all CRM and social media activities from one tool
  • Enrich customer data and obtain accurate as well as complete customer profiles
  • Collect feedback and obtain referrals through customizable apps

Dynamic Vouchering 

  • Generate instant vouchers for first-time visitors and repeat customers
  • Analyze customer preferences and basket size to send customized m-vouchers

About the Company

Capillary provides the leading OmniChannel Engagement, Experience and Commerce Management software and solutions designed to help consumer brands boost sales, loyalty, and overall marketing and sales performance. Our cloud platform engages 200 million consumers worldwide and enables 20,000 retail locations and 250 enterprise online brands with powerful advantages in Customer Loyalty, Analytics, Marketing Management, eCommerce and O2O Commerce. Unilever, Walmart, Calvin Klein, Gap, Tommy Hilfiger, US Polo Assn, Starbucks, Pizza Hut, KFC, Hagen Dazs, Puma, Landmark, Madura, Aravind and many others work with Capillary across 30 countries to drive retail excellence. With Capillary, you can go online quickly, identify and action on shopper insights, engage millions of target consumers personally, build delightful shopping experiences, gain a mobile-first edge, prevent loss-of-sale in stores and become a future ready customer company. Capillary’s 700+ staff across 10 worldwide offices enables clients with the best of offline and online retailing, deep industry expertise and easy access to global technology innovation. The company is backed by Warburg Pincus, Sequoia Capital, Qualcomm Ventures, Norwest Venture partners and American Express Ventures.​​


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